Case Studies

Victoria Zorin, CEO & co-founder of Nola, was recognised in the Forbes 30 Under 30 list for B2B enterprise technology in 2023. Founded in 2020 and launched in late 2022, Nola was born from Zorin’s first-hand frustration with long queues at musical festivals, and her drive to improve those experiences. With a clear vision, Zorin set an ambitious goal for Nola to be the world’s leading crowd analytics platform.

After closely tracking her son’s progress in both cricket and baseball, and throwing thousands of balls for practice, scientist-turned-entrepreneur Emma Thomson, fully immersed herself into researching training aids. Thomson used her personal experience as a sports mum, to create an innovative product for grassroots and youth cricketers to offer a more practical and efficient alternative to the larger, less safe and higher priced machines.

VueMotion is transforming the analysis of human movement across the globe – from professional athletes to coaches and health professionals. With cutting-edge AI, computer vision, and machine learning, VueMotion has revolutionised and automated movement analysis by providing actionable insights to enhance performance, help identify biomechanical deficiencies that lead to injuries and an objective tool for return to performance when an athlete is injured.

In the competitive world of sports, where every millisecond counts, Gerford AI stands at the forefront of innovation with its AI software to extract player and match data to deliver game-changing insights. From playing a key role in the USA Swim Team's success at the Paris 2024 Olympics to powering Team England's impressive performance in table tennis at the Commonwealth Games, Gerford AI is redefining the boundaries of sports AI technology.

In its first few years, Nobody’s Princess – a thriving innovative snow outerwear brand for women – has achieved considerable success and was recently awarded the STWS Australian and New Zealand Sports Tech Award for the Fast Growth category. After securing a cult-like following in recent years, Nobody’s Princess is now stocked in over 40 locations across New Zealand, Australia and Japan. With its sights now set on expanding into the US market, the brand is taking the global snow sports industry by storm.

Founded by Ben Ramsden, Olly Timing is an Australian-based sports technology company that leverages artificial intelligence (AI) to deliver affordable and accurate timing solutions for swimming competitions. With a career spanning executive roles at Vodafone and Telstra, Ramsden, originally an electrical engineer from the UK, brought his passion for innovation into the world of sports by introducing AI-driven solutions to a traditionally manual field. Before Olly Timing was born, Ramsden was the first to introduce the Hawk Eye technology into swimming and bridge the gap between technology and the historic sport.

Graham Dudley, Founder of Global Performance Testing International (GPTI), is inspiring positive change in human performance and helping society adapt to the intersection of human and artificial intelligence in sport, health, technology and education.

Rico Rogers had a successful career spanning over a decade as a professional cyclist, navigating through a period marked by concerns over performance enhancing drugs within the sport. Amidst these challenges, Rogers remained committed to integrity, seeking alternative methods to improve his performance. This led to Rogers discovering the incredible benefits of high-altitude training, which is how Box Altitude was born.

It’s hard to imagine a more remote place for someone to envision a brave sportstech concept, but the sandy dunes of the Simpson Desert proved to be fertile ground for Fempro Armour, the brainchild of founder Stephanie Bofinger.

Aircast is the world’s fastest in-venue, real time video and audio streaming technology for sporting events. The app has a latency of only 0.3 seconds meaning what is happening on the ground is broadcast to users almost instantaneously. The current average in-venue video streaming latency amongst competitors in this space is 54 seconds.

Creating an optimal fan experience and leaving a lasting impression is the most important aspect of Smartform’s philosophy. The Melbourne based architectural design consultancy specialises in projects that promote innovation, from art installations and small-scale landmark structures to complex major sports and transport infrastructure.

Measuring strength and movement performance is useful for almost anyone - from sport coaches who are assessing athletes, wellness professionals who need to improve client outcomes to weekend warriors looking to improve strength and power.

Founded in 2011 by Taner Korpe, Kronos Enterprises Pty Ltd is one of the world’s leading suppliers of events management technology, servicing a wide range of national and international sporting events. Most recently, Kronos was engaged by the Special Olympics World Games Berlin, one of the largest inclusive sports events in the world to support its event management and timing systems.

Zonely is an early-stage sportstech startup founded by Alicia Nagle – a recent participant in the ASTN Pre-Accelerator Program. Zonely is changing the way people connect, get active and thrive through sport and activity. By using technology and innovation, Zonely is creating a marketplace and a social revolution by allowing people to connect with each other and to available times at sporting venues.

NTT originated in 1952 and today is the fourth largest telco in the world. Despite this, it remains nimble and innovative. This is evidenced through the work it is doing in partnership with Tour De France to bring the world’s most iconic cycling event into a new era, with an all-encompassing digital replica. This ‘digital twin’ provides enthusiasts with access to in-depth data and analytics to enhance the fan experience like never before.

Australian Olympic aerial ski champion, Lydia Lassila (OAM) is well known for her incredible athletic endeavours on the snow. She is an Olympic Gold and Bronze medallist and a trailblazer in freestyle aerial skiing having competed at five consecutive Winter Olympics (2002-2018).

Designed with versatility and convenience in mind, PTP Fitness products were created to truly be a ‘gym in a bag’, offering a strength, conditioning and recovery training solution to use anywhere at any time. Rugby World Cup Champion, George Gregan (OAM), came up with the concept due to a passion for helping people to move smarter and ultimately perform better in whatever fitness or sporting goal they set out to achieve.

Innovation in professional sports apparel provides athletes with a competitive edge. 776BC saw a gap in the market and set out to design and develop rowing gear that was optimised for the unique functional movements required of the sport, enabling athletes to perform at their individual best.

When sourced accurately, then analysed and managed effectively, rich data provides invaluable insights, in turn enabling more effective decision-making. ActiveXchange arms health and fitness organisations, as well as governments, with vital demographic and behavioural information that means they can implement the services that will best support communities to become more active and healthy.

Two Deakin graduates delivering workplace management solutions to blue chip clients including the Superbowl, FIFA and Commonwealth Games, benefit from ASTN guidance.

A deep passion for improving gender equality in sport and empowering the next generation of female athletes has led to the development of one of the world’s most game-changing sports products, the Ida Sports female football boot.

Sport’s newest player profiling and scouting solution translates thousands of granular data points into the language and terminology of individual clubs, providing invaluable insights across the entire organisation. Football giants, Chelsea Football Club in the English Premier League (EPL) and Collingwood Football Club in the Australian Football League (AFL), have implemented and validated the solution, having used Traits analysis as a key tool for player profiling to give them a competitive edge.

Nathan Rothschild is a self-confessed maths geek and sports nut. In the mid-2000s as a mathematics graduate from the University of Melbourne, Nathan wouldn’t have believed that he would soon combine his two greatest passions to create one of Australia’s leading sportstech companies.

Dr James Waldie is a self-proclaimed ‘nerd of compression’. In 2008, Dr Waldie was selected as a Postdoctoral Fellow at the Massachusetts Institute of Technology (MIT), developing his own space skinsuit design with the European Space Agency (ESA) that went up to the space station in 2015 and 2017. He was also a consultant at the NASA Johnson Space Center to reduce astronaut injury from spacesuits.

Women’s participation in sport is booming but so is the rate of injury. Research reveals that women have a higher risk of injury compared to men and too often we wait for an injury to occur and then we do something about it.