Sportstech & Member News

Fremantle Dockers have announced the appointment of Matthew O'Sullivan as new Head of Data & Technology, bringing more than a decade of experience leading major digital and data transformation projects at Chelsea Football Club. Matt has delivered technology programs across Football, Consumer and Operations, including CRM, HRIS, ITSM and ERP upgrades, and helped shape Chelsea's long-term technology blueprint.

MyVenue founder and CEO Tim Stollznow has been awarded the prestigious 2025 South Australian Pearcey Entrepreneur Award. The awards celebrate outstanding and innovative talent across the spectrum of the ICT sector, recognising entrepreneurs who take risks, make a difference, and are an inspiration to the technology ecosystem at large. MyVenue is a South Australian-founded point of sale SaaS company for stadiums, arenas and hospitality venues. Its tech is powering billions of dollars in credit card transactions at some of the world's biggest sporting events including the NFL, NBA, Formula 1 - and the upcoming 2028 LA Olympics.

Female protection gear company Fempro Armour has been nominated for the QUT Queensland Sports Innovator of the Year. The winner will be announced at our annual Queensland Sport Awards and Hall of Fame Induction on Thursday November 27.

The Future Golf App is now fully connected to MiClub and the Future Gold partner clubs’ tee sheets, creating a unified, real-time booking experience that’s faster, smarter, and more seamless for golfers nationwide. Queensland is the first region to go live, with additional states rolling out in the next few weeks. Powered by MiClub and backed by Future Golf’s 200-plus golf course partners the partnership benefits 40,000-plus members.

KINEXON Sports has been recognized as the first technology provider officially validated by FIBA for its wearable and in-venue tracking systems. The milestone, achieved through the federation’s inaugural independent testing program, confirms that KINEXON’s IMU and LPS solutions meet — and in several areas exceed — FIBA’s benchmarks for data accuracy, reliability, and player safety.

Function Health is heading into 2026 as a celebrity and athlete-backed unicorn, raising $US 298 million Series B round at a $US 2.5 billion valuation and unveiling a “Medical Intelligence Lab” that introduces new AI features. The funding will help fuel the MI Lab, where Function is working to turn AI into what it calls “medical intelligence,” a system built to capture the deepest possible view of each person’s biology by unifying data from lab tests, imaging, wearables, IoT devices and medical records, then layering it with global research and clinical expertise to spot early warning signals.

CoachMate has announced that New Zealand Football (NZF) has re-signed, extending a successful partnership that has already made a profound impact on grassroots football. CoachMate digitises football education into bite-sized, accessible resources and combines them with easy-to-use team management tools. Monthly active participation has peaked at nearly 9,000 unique users, demonstrating the strength of the New Zealand Football community on CoachMate.

UK-based Sportable has established its Asia-Pacific headquarters and Centre of Excellence in Collingwood, Melbourne, creating up to 20 highly specialised roles in software development, hardware engineering, and client delivery.  Sportable’s world-first ‘Smart Ball’ technology delivers real-time insights on ball movement during games, enhancing fan engagement and supporting accurate officiating. The company’s Smart Sherrin, developed in partnership with the AFL, has already assisted with more than 2,000 score reviews in the 2025 NAB AFLW season.

Leading smart basketball flooring company ASB GlassFloor have opened ASB Athletes Lab 2.0 in Orlando in partnership with the NBA. The new facility combines our ASB GlassFloor, ShotTracker analytics and Spiideo video systems to deliver a fully interactive and data-driven performance environment for professional and collegiate athletes.

TeamSnap, one of the world's leading youth sports management platform with over 19,000 sports organizations and 30 million users, has launched TeamSnap ONE. This new, comprehensive platform is the only technology in the market that combines flexible registration, next-generation communication, team management, expert training content, live streaming and game highlights.

AO StartUps has opened applications for its final intake of 2025, focusing on AI companies ready to transform the global sports industry. The sports and entertainment tech program is a core pillar of Tennis Australia’s innovation and venture capital strategy, created to help startup companies accelerate their growth and pilot their cutting-edge technology. A record 12 companies pioneering new player, fan and event technologies joined the program at AO 2025. Successful companies are also considered for future investment via AO Ventures – the official VC arm of the Australian Open and Tennis Australia. Early-stage tech companies have until 30 November 2025 to apply.  

The major US domestic broadcast rights tie-up between Major League Soccer (MLS) and Apple will end in mid-2029, three and a half years earlier than originally agreed. The initial 10-year deal between the MLS and the Apple TV streaming service, unveiled in mid-2022, was due to run through 2032 but has now been cut to a six-and-a-half-year agreement. The change to the length of the deal was voted through at the same time as the MLS's 30 team owners agreed to change the format of the season (as mentioned above), switching from February-December to July-May.

Automated production leader Pixellot has raised another $US 35 million to fuel its scale and growth. Pixellot last raised a $US 161 million Series D round led by PSG Equity in May 2022. This time, PSG invested an additional $US 15 million with $US 20 million structured as venture debt financing. This year, Pixellot is on pace to stream 1.5 million games across 14 sports. Most recently, Pixellot announced a five-year expansion to its longstanding agreement with PlayOn Sports -- which operates high school brands GoFan, MaxPreps and the NFHS Network.

Sports technology company Catapult Sports has seen first-half revenue increase 17% year on year to USD67.6 million ($AUD 104.1 million) amid growth in customers and the average duration customers have been subscribed. The total number of professional sports team customers grew 12% year-on-year to 3,878. During the period, Catapult acquired data analytics firm Perch to expand its performance and health software offerings. In October, Catapult then acquired soccer scouting analytics business IMPECT.

Global Victoria is leading its second Sports Economy Trade Mission to the Gulf next week with more than twenty delegates including ASTN members ECAL, VueMotion, PMY, Sports Cloud Australia and KAPRIA. The trade mission brings together exceptional Victorian leaders from across the sector - from infrastructure, event management, venue operations, athlete performance, sport science, broadcasting, fan engagement, and education. The delegation will visit the United Arab Emirates, the Kingdom of Saudi Arabia, and Qatar, nations whose bold sporting ambitions are reshaping the global landscape through investment, innovation, and major international events.

IBM and Web Summit today unveiled a new global sports-tech competition proposal. The Sports Tech Startup Challenge will spotlight startups using AI to revolutionize sports — from athlete performance and stadium operations to fan engagement — with regional events planned for Qatar, Vancouver, and Rio, culminating with global winners being selected during Web Summit Lisbon 2026. 

Strava users will be able to use their physical activity to help raise awareness for causes they care about by adding the “For a Cause” tag to an activity and dedicating it to a GoFundMe fundraiser or nonprofit. The partnership integrates the fundraising platform into the app by allowing users to directly connect their Strava accounts to a fundraiser they’ve started on GoFundMe. From there, miles and activities logged will automatically show up for the donors who support the fundraiser.

The Big Bash Schools Challenge marks a new era for how children experience sport in schools and at home- connecting learning, movement and fandom in one dynamic experience. Built in partnership between Cricket Australia and CoachMate, the platform digitises and reimagines the popular Mascot Challenge. By linking classroom activity with home engagement and community participation, it creates a connected experience that helps children move, learn and play. In class, students explore cricket-themed activities that combine numeracy and movement. At home, they enter a gamified Big Bash world where they choose a Big Bash mascot, complete daily challenges and are incentivised with gamified rewards.

Football Australia - the governing body of Football (soccer) in Australia - has signed a partnership with Optimize Mind Performance (OMP), a platform that empowers performance psychologists to coordinate and deliver mental performance programs to athletes, no matter where they are in the country or around the world. OMP’s platform will be used across the Australian National Men’s and Women’s teams (the Commbank Socceroos and the Commonwealth Bank Matildas), and by the men’s and women’s National Teams pathways.

Founded in 2020, VueMotion, the leader in computer visioning-based running and movement analytics has now hit 100,000 in athlete movement analysis. This milestone puts VueMotion in a unique global position with the world’s largest contextual movement-intelligence dataset, spanning key professional and academy sports worldwide. The analytics platform provides objective data on how athletes move in their natural environments including acceleration, maximum velocity running, deceleration, change of direction, shuffle, hop and jumps.

Fastbreak AI, a firm that specializes in sports scheduling optimization, is raising $US 40 million in new funding as artificial intelligence services get more integrated into sports leagues around the world. Users of the solution, the NBA and NHL, participated in the round of funding. Management plans to spend the fresh capital to build out sales and marketing in a deeper push into amateur sports, such as youth travel tournaments, and hire more engineering staff.

Champions Innovate is a programme created to address modern, meaningful, and relevant challenges identified by UEFA and the host national association of the UEFA Champions League final. Launched by the UEFA Innovation Hub the proprietary initiative began two seasons ago, with a successful debut during the 2024 final in London and another successful edition in Munich in 2025. And in 2026 the programme is run in partnership with the Hungarian Football Federation (MLSZ), who will host the 2026 UEFA Champions League final at the Puskás Aréna in Budapest. In this edition the Champions Innovate programme will shine a spotlight on the beating heart of the game: grassroots football, and more specifically parents, coaches, womens participation and the workforce. Applications close 30th November, with participating innovators selected by 19th December.

Your Brain Health (YBH) has partnered with the OrthTeam Centre in Manchester, expanding access to data-driven concussion care for athletes and sports teams across the North of England – and further strengthening the UK’s national concussion care infrastructure at the forefront of digital brain health innovation. Through the partnership, the OrthTeam Centre’s dedicated Concussion Clinic will now use ScreenIT, YBH’s digital brain health platform, to record and monitor players’ recovery through every stage of the concussion pathway.

School Sport Victoria (SSV) has announced the extension of its merchandise partnership with DMC Sport through 𝟐𝟎𝟐𝟔. SSV merchandise is hugely popular with Victorian students as a way of celebrating and commemorating their achievements in SSV's interschool sport program. SSV and DMC Sport have worked together to bring high-quality, exclusive merchandise to SSV events across Victoria.

Dribl, Australia’s leading football technology platform, has announced a new multi-year partnership with the Macarthur Football Association (MFA), bringing advanced digital tools to support competition management, referee appointments, and club and community engagement across the region. MFA’s adoption of the platform represents a step forward in enhancing the digital experience for its 13,000+ players and 26 affiliated clubs.

Agassi Sports Entertainment and IBM announced a multi-year collaboration aimed to transform the global racquet sports landscape through next generation artificial intelligence and digital innovation. They have signed a partnership agreement to bring together IBM's technology and expertise with ASE's vision for an innovative digital community across racquet sports.

SailGP has announced a new global commercial partnership with Fever, the leading live-entertainment discovery platform. Starting with the 2026 season and running through 2028, Fever will become SailGP’s Official Ticketing Partner, helping fans everywhere discover, book, and enjoy SailGP events. Fever will bring its digital-first ticketing technology and global community of experience-seekers to the SailGP world.

The University of Queensland will partner with the International Testing Agency (ITA) to host specialised anti-doping courses after becoming the world’s second ITA Academic Centre. The announcement cements a partnership between the UQ and ITA - the UNESCO-recognised non-profit organisation that leads the anti-doping programs at the Olympic and Paralympic Games and supports more than 70 international sport bodies. 

GSIC have officially inaugurated the GSIC Sports Innovation Testing Lab in València, a new global hub for validating and accelerating sports technology solutions that will connect innovators, sports organizations, and institutions from all over the world. This one-of-a-kind space —backed by the Generalitat Valenciana and the Ajuntament de València through the València Innovation Capital Capital initiative— will allow startups, scaleups, and companies to test their technologies in real-world environments, reduce implementation risks, and foster true adoption of innovation across sports, entertainment, media, and health.

PNOĒ, NADclinic and BranX360 have announced a partnership to advance human performance optimisation and longevity. The partnership will combine NADclinic’s advanced gender-specific Blood Panel, providing deep biochemical insight into hormones, inflammation, and cellular function, with neurocognitive QEEG Brain Mapping by BrainX360, and PNOĒ’s revolutionary breath analysis technology. The partner ultimately provides a range of biomarkers across mind, metabolism, and cellular health.

Racing data and technology company Racing and Sports has announced an expansion into Asia. Based in Hong Kong, Racing and Sports Asia brings together media, data, and technology expertise to support racing organizations and operators across Asia. It will connect global racing with Asian audiences through localized data services, publishing, digital engagement, and fan experiences that bring the sport closer to its community.

Leading sportstech investor APEX is partnering with Federação Portuguesa de Futebol (FPF) in the next edition of their Impact Program. In addition to receiving strategic investment from APEX, companies that successfully emerge from the program will have a chance to collaborate with the PFF.

Exos, aglobal leader in human performance, has announced the acquisition of sports technology company, Infinite Athlete and its subsidiary Biocore. This acquisition marks the next chapter for Exos as it blends human expertise with AI and data-driven insights to revolutionize human performance. The company will focus on expanding its tech-forward products and services across professional sports, collegiate and youth athletics, corporate workplace solutions, healthcare, and the U.S. military, redefining how performance is measured, improved, and sustained.

Sports Gold Coast is inviting applications from sports technology businesses based on the Gold Coast seeking to showcase their work through the Sports Technology & Innovation Award at the 2026 Gold Coast Sports Awards. This initiative recognises innovation that advances athlete performance, fan engagement or operational excellence across sport.

Leading sports streaming platform DAZN has selected LIGR as its core technology partner to support its upcoming coverage of the English National League, cementing an integrated stack across graphics, live distribution, highlights, archival and match control. From 2025, LIGR will deliver automated graphics, low-latency distribution, highlights and archival services across all National League clubs under a landmark integrated partnership with DAZN, High Viz Media and Sportradar.

ActiveXchange, a leader in data solutions for the sport, recreation, and community sectors, today announced the successful completion of its seed investment round led by Mercia Ventures and XV Capital Advisory. ActiveXchange’s platform is trusted by more than 1,000 clients across Europe, North America and Australasia. It brings together disparate datasets and, powered by advanced data processing and AI, generates valuable marketing, planning and investment intelligence. The investment will accelerate development of its technology, expand its reach across core markets, and empower clients to extract even greater value and opportunity from data.

Member merchandise procurement specialists mber+ has for the first time partnered with cricket's Big Bash League clubs in Australia. Merchandise product design, pack selection and member personalisation is powered by the mber+ platform.

Founder of Cool Beans Underwear, Saara Jamieson, is launching her book on the 6th of November in Melbourne hosted by City Fertility and Morpheus Publishing. The event will include an inspiring live talk from Saara Jamieson on her journey and the creation of Cool Beans Underwear®, a groundbreaking medical device designed to support men’s reproductive health.

Electronic Arts, EA SPORTS™ and the National Football League announced an expanded, multi-year exclusive agreement to grow American football worldwide. Under the partnership, EA SPORTS and the NFL will continue to drive innovation and expansion of the Madden NFL franchise, which will continue as the exclusive action simulation game for NFL football. The partnership will also support new content and experiences in EA SPORTS™ College Football, as well as new, large-scale interactive experiences for football fans, built around community, social connection, self-expression and gameplay.

Nike is launching a new type of shoe designed to help athletes lock in their mindset pre- and post-competition. The Mind 001 and Mind 002 are the first neuroscience-based footwear from Nike that tap into the mind-body connection by activating sensory receptors in the feet. The Mind 001 and Mind 002 feature 22 independent foam nodes per shoe that are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move. This interaction heightens sensory awareness, which can help clear away distractions and enhance concentration.

The Olympic and Paralympic Games Brisbane 2032 Procurement Program is now live — a gateway for businesses across Queensland and Australia to be part of delivering one of the world’s most iconic sporting events. The Brisbane 2032 program has opened up with more than 50 Expressions of Interest (EOI) packages, spanning industries from brand and hospitality to technology, logistics, and event services.

Sportbox have launched Australia's first-ever SportBox lockers, equipped by Decathlon, one of the world's leading sports retailers. Together with Redland City Council and with the support from the Queensland Government's ActiveKIT program, SportBox plans to break down barriers to help more people move, play and connect. Each solar-powered locker provides free on-demand access to quality sports gear including basketballs, volleyballs, soccer balls, table tennis sets and more. Beth Boyd Park, Thorneside and Raby Esplanade Park, Cleveland will be the first sites rolled out, with many more lockers soon to be announced across Australia.

The Winners of 2025 Australia & New Zealand Sports Tech Awards (ANZSTA) have been announced as part of Sports Innovation Week in Melbourne. There were winners across 8 categories;
- Stadium and Venue Tech sponsored by Cisco | Orion Innovation
- Equipment & Apparel sponsored by Davies Collison Cave | Anti Ordinary
- Fan Engagement sponsored by AFL - Australian Football League | BoostAR 
- Media & Broadcast sponsored by ASTN - Australian Sports Technologies Network | BarTV Sports
- Data Analytics sponsored by Moore Australia | Your Brain Health
- Fitness and Wellness sponsored by Deakin University | GravityFit
- Sports Management & Ops Tech sponsored by 24 Hour Business Plan | SportLogic
- Esports, Gamification & Fantasy sponsored by ASTN - Australian Sports Technologies Network | Valor Esports

A world-first indoor Snowtunnel is launching, bringing a climate-controlled, all-weather venue for ski and snow enthusiasts. Developed in Melbourne, Snowtunnel plans to co-partner in developing indoor Snowtunnel Parks around the world.

CourtReserve, a leading club management software platform used by more than 2,000 racquet clubs and paddle sports facilities and five million players, announced that it has secured a $US 54 million strategic growth investment from Mainsail Partners. The investment will help fuel accelerated product development, enhance customer service and support, deepen integrations, and expand the company’s market reach to sports facilities across North America.

26North Partners has led a $US 700 million equity investment in NEP Group to accelerate growth and innovation. NEP Group is a global leader in media services and technology solutions for the live sports and entertainment industry. NEP powers many of the world’s most iconic productions, including the Super Bowl, the World Cup, the Olympics and major entertainment events like the Oscars. NEP partners with leading broadcasters, rightsholders and producers.

Body scanning specialists Bodd have expanded their technology and service offering beyond customised uniforms. Beyond uniform sizing, a Bodd scan can now unlock insights into body composition, health vitals, and range of motion.  From human programs to consumer wellness experiences Bodd can now deliver data for faster next-step health intervention.

STWS have announced the City of Melbourne as a Partner for Sports Tech Startup and Investor Day on Thursday 30th October, 2025 at the MCG, a key event during Australia Sports Innovation Week in Melbourne, Victoria. City of Melbourne is focusing in on particular technology sectors that will support Council’s long term economic development objectives by fostering employment opportunities and driving economic growth. This includes Sports Technology. Sports Tech Startup and Investor Day is delivered with the mission to showcase APAC’s most exciting startups and innovators in sports, media and entertainment to investors, industry representatives, sporting leagues & clubs to facilitate partnerships, deals and trials to help ideas grow.

ANCORE and GymAware announced the launch of the ANCORE Data Plate, a compact attachment designed to measure key training metrics during cable exercises with accuracy. This is the first joint product from the two companies, combining GymAware’s gold standard velocity-based training technology with ANCORE’s rugged cable systems. The result is a smart, reliable device that gives athletes and coaches real-time feedback on every rep.

In an Australian national sporting league first, the AFL is jumping into the world of Roblox to launch its own Roblox experience.  Available now, the AFL Roblox experience will bring the tradition, community and passion of Aussie Rules to life in new and creative ways across three levels. In Australia, there are two million monthly active Roblox users in the Gen Alpha and Gen Z age groups, with the AFL Roblox experience providing an opportunity for gamers to engage with Australian Rules Football from the comfort of the Roblox world.