Sportstech & Member News

revolutioniseSPORT has announced an industry and class-leading Safeguarding solution developed in partnership with Rely covering working with children checks, concussion management, complaint handling, suspension management and expert escalation. The solution brings together one set of tools to simplify sport, saving volunteers time and effort.

Sports digital education platform leader Playbk Sport has launched Playbk Academy. Playbk Academy is the culmination of a passion for athlete development and the strategic requirement for sport to embrace technology to scale knowledge to support their academy athletes.

ASTN member SportsLink Travel has been named Agency of the Year for second year running at the Envoyage Summit. SportsLink Travel was competing against over 450 agents within Flight Centre Travel Group's independent network. 

The AFL is bringing the joy of Aussie Rules to young audiences in a whole new way with the launch of Wagtales, an animated children’s series that celebrates the fun, friendship and values at the heart of footy.  Bringing the AFL’s first children’s entertainment concept to life, Wagtales has been co-produced by AFL Studios in collaboration with WSC Sports, a global leader in sports technology and developed alongside AFL Schools educators and experienced children’s writers.  

The Gold Coast has strengthened its position as the home of Australian triathlon, with AusTriathlon and the City of Gold Coast officially opening a new High Performance Hub that will support the nation's Olympic and Paralympic aspirations ahead of LA 2028 and Brisbane 2032. The opening marks an important milestone in the growing partnership between AusTriathlon and the City of Gold Coast, following the establishment of AusTriathlon's national headquarters in the region and a shared commitment to supporting high-performance sport, athlete development and community participation.

In August, LALIGA will become the world’s first national professional football competition to roll out ‘Connected Ball’ technology on a large scale, deploying it across all LALIGA EA SPORTS matches, integrated alongside VAR and SAOT technologies. The introduction of the Connected Ball will also enable the creation of xBALL, LALIGA’s new official data layer, which will serve as the foundation for future innovations in broadcasting, digital technology and match analysis. At the heart of the system is a radio-frequency sensor developed by KINEXON and integrated into the official PUMA match ball.

Wearable devices ranging from smartwatches to home monitoring technologies will be able to connect to Australia’s national digital health infrastructure under new regulations expected to come into force by February next year. The regulations would enable healthcare identifiers to be linked to wearable and biometric devices for the first time. 

VueMotion now integrates with leading Athlete Management Systems, starting with Teamworks / Smartabase. The VueMotion and Teamworks / Smartabase integration connects athlete profiles, testing activities and results across both platforms, so movement intelligence lands inside established operating environment automatically.

5stream's Cloudmix platform has been involved in delivering AF's recent Ultimate Footy Watchalong. Behind the schemes Cloudmix was involved in taking the live OB feed, compositing the picture in picture with the Dan Does Footy studio, and keeping everything synchronised across YouTube, 7plus and Kayo - all in the cloud, in real time. By combining the broadcast vision of two live AFL matches (Fremantle v Sydney and North Melbourne v Melbourne), creator authenticity via the team at Dan Does Footy and broadcaster scale and promotion, we created a new way for fans to experience the game and reached younger audiences at meaningful scale. The Watchalongs hit 250,000+ live viewers and 10 million-plus social video views across two games. 

CoachMate Learn (LMS) has officially launched, with Cricket Australia becoming the first national sporting organisation to deliver its coach development framework on the new platform. The launch of Cricket Australia's Coach360 marks a shift in how sport approaches coach development, moving beyond course completion and compliance to recognise the many ways coaches actually learn.

Gain Line Analytics, co-founded by former Wallabies prop Ben Darwin, has this week announced it has taken a stake in Dutch second-tier team VVV-Venlo, which it will manage on behalf of itself and other investors. Having consulted to sports teams around the world, including the Crusaders in Super Rugby and two squads at the recent FIFA World Cup, Gain Line’s speciality is in a team’s “cohesion”. It will aim to apply its theories on player data and roster management to build a successful squad.

To promote the company’s first-ever screen-free wearable, Garmin is opening a two-day activation in Sydney hosted at Sage Space, a luxury, dental wellness studio in Darlinghurst this Wednesday 12th and Thursday 13th of August. The screen-free smart band encourages people to stay present in the activity, without a buzzing smartphone to distract them. It comes with up to 10-days of battery life, allowing extended wear for sleep and recovery tracking, as well as HRV (heart rate variability). Metrics, including your sleep scores, stress levels, Body Battery energy monitoring, heart rate, skin temp, pulse ox and more are recorded in the Garmin Connect app – all without requiring an ongoing subscription. 

Australian fan engagement and data platform Komo has announced a new multi-year partnership with the NBL Group, spanning both the National Basketball League (NBL) and Women's National Basketball League (WNBL). The task this partnership takes on is turning a booming audience into fans the leagues genuinely know, keep learning about, and can give more reasons to watch, attend and belong. The platform will connect participation, fan data and partner outcomes as a single system across both leagues, building one picture of the fan, and one relationship the league owns.

NBL champions the Sydney Kings will use Lumin Sports in pursuit of back-to-back championships. The Kings will embed Lumin’s strength and conditioning (S&C) software in their performance department, giving staff one platform to build team and individual strength programs, prescribe sessions, monitor athlete workloads and track physical development throughout the season. Sydney joins Melbourne United, the Adelaide 36ers and Cairns Taipans among NBL organisations using Lumin Sports for the 2027 NBL season.

ProphetX, America's first federally regulated sports-native prediction market, has announced the close of a $US 35 million fundraising round to accelerate its product development, boost liquidity across markets, and scale its B2B platform and partnerships. Unlike sportsbooks, which are single-dealer models designed to profit when consumers lose, ProphetX is a true peer-to-peer exchange where users set their own prices, trade directly against one another, and pay a thin, transparent commission.

RAD Run Club has announced a partnership with the Australian Mass Participation Sporting Events Alliance (AMPSEA), supported through funding from the Australian Sports Commission’s Play Well Affiliate Grant Program. AMPSEA has been awarded funding for its National School Mass Participation Initiative -  a project that will use RAD Run Club as the school-based participation platform to connect primary school children with some of Australia’s great community running and mass participation events.

TechnologyOne (ASX: TNE), Australia's largest enterprise software company, has  announced its partnership with the Women's National Basketball League (WNBL) as naming rights partner of the league's pre-season tournament, to be held in Townsville from 17–20 September 2026. The partnership reflects a shared determination to make women's sport accessible to all Australians, no matter where they live. 

VALD has announced the acquisition of GymAware, a globally recognized leader in velocity-based training (VBT), marking a significant milestone in the evolution of performance technology. The acquisition brings together two Australian-born companies that have helped shape modern sports science and performance practice. For more than two decades, GymAware has been trusted by elite sporting organizations, universities, military organizations and researchers around the world as the gold standard for measuring barbell velocity, movement velocity and training performance. Whether practitioners are measuring neuromuscular performance with ForceDecks, evaluating strength and asymmetry with ForceFrame, monitoring movement quality with HumanTrak or assessing readiness after injury with DynaMo, the ability to connect those insights directly to training outcomes using GymAware creates a more complete picture of athlete development.

ASTN Co-Founder and Founding Chair James Demetriou AM, FGIA has been appointed as an Honorary Enterprise Fellow in the School of Computing and Information Systems, Faculty of Engineering and Information Technology at the University of Melbourne. James’ appointment at the University of Melbourne now formally bridges ASTN's industry network with one of the world's top 40 universities and Australia's leading research and innovation ecosystem.

Hong Kong China Rugby (HKCR) has partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary of the Cathay/HSBC Hong Kong Sevens. The brings together secure digital ticket fulfilment, fan engagement and first-party fan data in a single, seamless mobile platform. Powered by the Tixserve-enabled HKCR Ticketing app, supporters securely accessed digital tickets, event information, exclusive content and interactive activations throughout the tournament.

London Broncos have announced the launch of a new app that is transforming the way fans will get to experience home matches. Powered by SportsAI the London Broncos App offers supporters an immersive new way to watch and engage with the club. SportsAI is a Brisbane-based sports technology company, powered by a team of innovative Queensland professionals and trusted by clients across Australia and their growing international client base. By delivering immersive digital experiences that bring fans closer to the action, SportsAI is redefining a new benchmark for sports entertainment worldwide.

Behind Seven Network coverage of the Glasgow 2026 Commonwealth Games was a graphics workflow designed to bring its on-air team and Australia’s athletes into focus. Across the Games, the Champion Data team delivered a suite of insert graphics supporting Seven’s coverage, alongside full-frame profiles highlighting Australian athletes competing in Glasgow. Working closely with broadcast partners at Gravity Media, the Seven Network helped ensure the seamless delivery of graphics services across Seven and 7plus Sport’s coverage.

Corsair Gaming, a leading global provider and innovator of high-performance products for gamers, streamers, content-creators, performance PC builders, and sim racing enthusiasts, has announced that it has acquired all the assets of Trak Racer, a global designer and manufacturer of premium racing and flight-simulation cockpits, frames, seats, monitor stands, motion systems and accessories. Trak Racer has built a loyal global following for its simulator cockpits, racing seats, and licensed and co-branded racing peripherals, with a product range spanning entry-level to premium and professional segments. 

PMY Group has been shortlisted by The Sports Business Awards for two awards. This includes the Sports Technology Award, recognising Optic, PMY's crowd intelligence platform that helps major venues and events better understand crowd movement and behaviour to improve operations, safety and the fan experience. The second award shortlisting includes the Best Business Serving Sport, recognising PMY's work as a global technology, intelligence and experience partner to the sports industry.

Major sports leagues have quietly become some of the most sophisticated venture builders in tech. Through dedicated programs like the NBA Launchpad, NFL’s 32 Equity, MLS Innovation Lab, and accelerators tied to the English Premier League and others, they are no longer passive sponsors. They are piloting, investing in, and scaling technologies that directly shape athlete performance, recovery, officiating, fan experiences, media production, and new revenue streams. The model is powerful because leagues offer something few VCs or corporates can: real-world testing environments with elite athletes, live games, massive datasets, and direct pathways to adoption.

With nearly half of TikTok’s more than a billion users following basketball, TikTok, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a new global content partnership spanning both leagues. The multi-year agreement combines creator access to events and highlights with live-game discovery through TikTok GamePlan, and advertiser opportunities with TikTok Pulse Premiere.

Hudl has announced that Titan GPS data now lives natively inside Hudl. This is the most significant update to the Titan product since its launch, and the first time any athlete tracker has been fully integrated inside Hudl.com. This new feature gives coaches without dedicated sports science staff the complete picture of athlete performance.  Physical data linked to Hudl Focus video, housed in one place, connected within one workflow - without the need to switch between apps. Video integration is live today for soccer, with American football to follow soon.

Wrestling Australia has announced a partnership with digital product builder Playbk Sports to develop a bespoke digital learning platform aimed at expanding grassroots participation and coaching capability across the country. Scheduled for an initial launch in September, the initiative will deliver introductory coaching and officiating courses tailored for teachers, schools, volunteers, and club communities, establishing vital pathways outside traditional club environments.

Marquee, an AI-based decision layer for sporting teams has announced that they have raised $US 6.5 million in total funding, backed by investors like Axel Springer SE, Well-tech Ventures, Apex Capital, AnD Ventures, 97212 Ventures and JCP.  Marquee connects the systems that clubs already use every day and turns all that information into helpful insights within seconds. It takes millions of pieces of data and turns them into shortlists, detailed scout reports, tactical breakdowns, and market analysis - all written in easily conveyable language. The solution is used by over 20 clubs across soccer and basketball.

Former Sydney FC footballer Will Angel has launched Spotivo, an online platform which identifies soccer talent and can be used by athletes, coaches, clubs and academies and parents. The solution allows athletes, clubs and parents to set up a profiles, with athletes able to build a bio, with stats and highlights.

LUMISTAR has announced the official launch of CARRY on Kickstarter, marking the global debut of its AI-powered basketball training system. CARRY is live on Kickstarter with early-backer pricing starting at $US 2,499, ahead of its planned retail price of $US4,999.  CARRY is designed to make high-intensity basketball training more accessible through real-time, vision-driven interaction. CARRY integrates a quad-camera 4K vision system powered by a high-performance chip. The solution enables players to complete 500 game-realistic shots in around 45 minutes compared to approximately four hours in traditional setups.

Global point-of-sale (POS) innovator MyVenue has launched Halo, an AI-powered frictionless kiosk that uses vision-based automation to accelerate transaction speed, improve staff efficiency and increase revenue capture. Optimised for peak-demand surges, Halo suits 'grab-n-go market's and concession stands across stadiums, arenas, convention centers, airports, higher education, healthcare centers and other high traffic hospitality operations. Performance data shows Halo completes transactions, on average, 50% faster than traditional self-service kiosks, is up to 70% more cost-effective to operate than belly-up concession POS and has a footprint up to 65% smaller than industry alternatives.

Champion Data and the AFL have launched optical tracking technology at Marvel Stadium, MCG and Optus Stadium, with more venues set to follow. The AFL and Champion Data will now be able to track where the ball is on the ground at every second of an AFL match. By combining optical tracking with Champion Data’s decades of football expertise they are able to unlock a deeper understanding of the game - from player movement and team structures to match-ups and skill execution.

Quality sporting facilities play a vital role in keeping Australians active and connected. To help meet changing community needs, Australia’s first National Community Sport Infrastructure Plan, Places to Play, has been released. The plan calls for a shift towards participation-centred decision making, recognising that improving participation outcomes does not always require new infrastructure, but instead a more coordinated and deliberate approach to how existing places are planned, configured, shared and used. The Places to Play Plan will be delivered in three phases over a span of ten years, and is intended to guide planning, investment and operational decisions across the community sport infrastructure system.

Following the success of the inaugural watchalong in 2025, the AFL expanded the concept into a two-match creator series in 2026, partnering with Dan Does Footy and supported by broadcast partners 7plus and Kayo SPORTS. The series launched with Fremantle v Sydney, streamed live across 7plus, AFL YouTube and Kayo SPORTS, before returning for North Melbourne v Melbourne, available on AFL YouTube and Kayo SPORTS. Across the two broadcasts, the series attracted more than 250,000 live viewers across 7plus, AFL YouTube, Kayo SPORTS and Foxtel as well as generating over ten million social video views. 

A Melbourne sports tech startup using AI to deliver performance analysis for amateur players has scored a $AUD 3.5 million pre-Seed raise. The round for Superstat was led by Blackbird, supported by Blinq founder Jarrod Webb, and Mindset Health’s founders, Alex and Chris Naoumidis. The platform turns raw match footage into structured data automatically, generating player stats, event timelines and performance patterns. The company is now hiring a founding computer vision engineer and GTM partnerships expert marketing as it moves its operations to Austin, Texas, and scales in the US.

Austrade South Asia | Australian Trade and Investment Commission has a partnered with the Trade Diversification Network and ASTN to deliver a South Asia export strategy workshops. The workshop will be hosted on 3rd August in Adelaide and 6th August in Melbourne, and is also supported by the South Asia Business Exchange (SABX) and Accessing New Markets Initiative (ANMI). The session will provide practical insights on market opportunities, entry strategies and growth pathways in one of the world's fastest-growing technology markets.

Preciser, an AI sports analytics platform, has announced a partnership with Glory League, the automated sports video platform used by basketball associations, clubs, players, coaches, and families across Australia and New Zealand. The integration is designed to make advanced game analysis accessible to everyday basketball players and teams without the need for manual tagging, expensive analyst support, or complex setup. Players, coaches, and teams using Glory League will be able to request AI-generated stats from their game video, make payment, and receive detailed performance data once processing is complete.

Sportslink Travel has been a valued partner of Victorian softball for many years, providing outstanding support in coordinating travel arrangements for Victorian State Teams under the former One Softball model. Softball Victoria are delighted to continue this relationship under Softball Victoria's new federated operating model. Sportslink works closely with our staff and volunteers to coordinate flights, accommodation and travel logistics, ensuring our athletes, coaches and officials can focus on preparing for competition.

Apple is creating a clearer route for neurotech companies to plug into its product ecosystem. Its BCI input standard allows brain interfaces to register as native controls across iPhone, iPad, and Vision Pro, with Synchron and Control Bionics among the first companies building on it. The model extends across Apple’s health stack. External companies develop the sensors, clinical devices, and algorithms, while Apple provides standardised interfaces and access to a consumer hardware ecosystem operating at far greater scale.

Garmin has announced that it has acquired the TrainingPeaks and TrainHeroic training platforms for athletes and coaches. The acquisition strengthens Garmin’s fitness ecosystem with customizable coaching experiences for endurance, strength and performance-focused athletes across every stage of their fitness journey. TrainingPeaks and TrainHeroic are digital services specializing in connecting coaches and athletes of all abilities who are looking to improve. 

Garmin has announced the launch of CIRQA™ Smart Band, its first screen-free smart band that tracks advanced fitness and wellness feature, all without the need for a subscription. CIRQA Smart Band helps provide a more complete picture of overall health. Users can track metrics like wrist-based heart rate, Body Battery™ energy monitoring, Pulse Ox, stress, skin temperature and more and immediately see their data in Garmin Connect. 

ŌURA has banded together with Eli Lilly’s direct-to-consumer (DTC) telehealth platform, LillyDirect, to marry behavioural and pharmaceutical approaches to obesity treatment – marking a further shift away from drug-only methods towards the implementation of a wider obesity care ecosystem. Through this collaboration, the two healthcare players hope to boost access to a combination drug-wearable treatment approach, meaning LillyDirect users will now be able to receive a free sizing kit for the Finnish company’s flagship product, the Oura Ring.

Making ultra-high-density stadium Wi-Fi work as intended (or even just work reasonably well) is probably the most challenging of all wireless networking disciplines: Thousands of fans – today equipped with gigabit-capable devices – packed together within a small area is normally the recipe for a connectivity disaster. But AmpThink and its vendor partners have over the years resolved a raft of tricky problems to the point where stadium Wi-Fi on a grand scale – for example for NFL or university stadiums in the US – has become nothing short of spectacularly successful. 

The LTA and Redrice Ventures, a leading investment firm focused on health, wellness and sport, have announced a strategic partnership to identify, support, and champion innovations that advance the future of racket sports in the UK. It will explore opportunities across sport, media, technology that help grow participation, enhance player performance, deepen fan and community engagement, and create new ways for people to experience racquet sports. Redrice Ventures is led by Sir Andy Murray and Alastair Brownlee OBE.

Future Golf, Australia's biggest and fastest-growing golf community, has announced a landmark partnership with Club Car, maker of leading commercial utility and golf cars. The partnership will deliver to Future Golf's 57,000-strong membership base the opportunity for one lucky member the ultimate on-course upgrade - the chance to win a fully customised golf car. Club Car's vehicles are synonymous with safety, quality, and reliability, and carry the trust of the world's most prestigious golf organisations, including the US PGA Tour, the DP World Tour, the Presidents Cup, and the Ryder Cup. 

As Toronto hosts World Cup soccer, the Government of Canada and City of Toronto have revealed up to C$900,000 in funding to create a new, local sports technology accelerator that will deliver annual programming to as many as 60 soccer and other sports tech startups. The federal government revealed it has committed C$600,000 to the Toronto Metropolitan University (TMU) to help establish the Future of Sport Lab x FIFA 2026 Legacy Incubation Hub. The City of Toronto is kicking in up to C$300,000 in additional funding, alongside other contributions from undisclosed private sector and sports organizations, to support its launch.

Queenslanders working and volunteering in community sport are set to access free training, with new CQUniversity pathways to level up game day, development and club operations. Delivered online and available across Queensland, the micro-credentials will improve capabilities and capacity across: Volunteer Leadership and Club Governance, Inclusive and Child Safe Sport Practices, Digital and AI Skills for Sports amd Disability Inclusion and Adaptive Sport Competency. 

The National Basketball Players Association (NBPA) today announced the launch of PLYRS UNTD, a new commercial brand that transforms the collective influence of NBA players into products, partnerships, and global business opportunities. The initiative turns players’ individual reach into collective leverage, working with brands and industry leaders to open doors for new fan experiences, global licensing opportunities, merchandise, content, player/brand collaborations, strategic investments, and more. The new brand will come to life at the PLYRS UNTD Performance Center opening in Los Angeles this summer as an off-season home for NBA players.

Rogers Communications Inc. announced today it has signed an agreement to buy the remaining 25% ownership stake in Maple Leaf Sports & Entertainment (MLSE) from Kilmer Sports Inc. for C$4.35 billion, increasing Rogers ownership in MLSE to 100%. Beyond MLSE, the Rogers sports portfolio includes ownership of the Toronto Blue Jays, Rogers Centre and Sportsnet, the number one sports media brand in Canada.