Sportstech & Member News

Basketball Australia has partnered with global sports technology provider Pixellot to make community basketball more connected, more accessible and better supported across the country. The flagship of this project is HoopsTV is expected to launch to participating local associations in November. Developed by Pixellot in partnership with Basketball Australia, the new platform will provide a central destination for game footage, replays, highlights and other personalised basketball content. Game footage captured through participating venues will progressively integrate with the new platform, aiming to cover more than 400,000 games annually across 1,000 venues.

Champion Data has been appointed broadcast graphics partner for the A-Leagues, supporting the live presentation of the A-League Men and A-League Women competitions. The partnership will support live broadcast graphics across both the A-League Men and A-League Women competitions, for coverage on Network 10 and Paramount+.

The FIFA World Cup 2030™ marks the 100th anniversary of the world’s largest soccer tournament, and Netflix will exclusively broadcast every match to fans in Spain and Andorra. With defending FIFA World Cup 2026 champion Spain serving as one of the competition’s three host nations — alongside Morocco and Portugal.  Netflix will be the exclusive home of the FIFA Women’s World Cup in the United States and Canada in 2027 and 2031.

More than 1,000 cricket clubs and leagues can be streaming through FrogBox at the same time on a busy Australian summer weekend. The Australian sports technology company now sees its next opportunity in the thousands of academies, schools, local competitions and corporate tournaments operating beneath India’s professional game. Some of the company’s preparation for India has taken place in Melbourne. Austrade and the Australian Sports Technologies Network have been assisting FrogBox as it investigates the Indian market. Frogbox is the official streaming partner of the Rajasthan Royals Academy, the local development program connected with the IPL franchise, and showcased its technology with the academy in September.

Brisbane 2032 has unveiled its Olympic and Paralympic emblems, inspired by Queensland’s character, wildlife and identity. At their heart are two native Australian cockatoos, giving each a distinctive look and personality. The emblems also incorporate the outline of Queensland, the Olympic and Paralympic flames, and a subtle reference to the Games in 2032. The cockatoos also carry First Nations significance, with strong connections to Country and a cultural role as messengers linking people to place, story and ceremony. Creative Director and ASTN member Georgie Pinn (from Interactor) has been acknowledged for her work on the launch presentation of the emblem.

https://www.olympics.com/en/brisbane-2032/the-games/emblem/ 

The FrogBox Sports Camera has been recognised as a 2026 Australian Good Design Award Winner in the Product Design – Sport and Lifestyle category. FrogBox worked closely with specialist partners throughout the development process, including Capgemini on industrial design, electronics engineering, prototyping and reliability testing, Tamron on optics and lens selection, and Entech as a manufacturing partner. The judging panel recognised that the FrogBox Sports Camera brings broadcast-quality live streaming within reach of community sport. The design process successfully eliminated setup complexity, reducing configuration from 25 minutes to just 3 minutes.

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RAD Run Club has announced a partnership with Sports Direct Australia. RAD was created around a very simple idea, to make it easier for schools to get more children moving, more often. Through an initial pilot, RAD will establish clusters of schools around Sports Direct stores, beginning to build stronger connections between schools, families, local communities and the broader world of sport. RAD Run Club remains free for schools and is already helping thousands of Australian children build positive movement habits through a simple, inclusive and highly gamified program.

Co-Founder of Tagspace, Paul Martin, and Founder of Interactor, Georgie Pinn, have been announced as speakers for the Field of Vision conference in Brisbane on 6th November. Field of Vision: An Immersive 2032 is a half-day event that brings this future into focus, showcasing the breadth of roles extended reality (XR) technologies can play across the Games ecosystem – from infrastructure and venue planning to workforce development, visitor experience and city activation.

In September the Australia Sports Commission (ASC) (which includes the Australian Institute of Sport (AIS)) began the process of cutting around 40 to 50 roles, a reduction of roughly 10 per cent of its almost 550-strong workforce, to account for a $AUD 15 million funding shortfall. The ASC told The Age the redundancies were part of an “organisational realignment” that was necessary to ensure it remained sustainable and focused on its priorities. At the same time the federal government said it recently committed record funding of $AUD 513 million over two years to high-performance sport. Separately, it has put $AUD 250 million towards a major redevelopment of the AIS campus, including three new facilities.

Paramount has completed its $US 113 billion takeover of Warner Bros Discovery, creating one of the world's biggest entertainment and media companies. For audiences, it means an enormous catalogue of movies and television shows is controlled by one company. Paramount Skydance is now a huge player in movies, television, streaming and news. For Australia it also brings together two businesses already serving Australian audiences, with Paramount's Network 10 and Paramount+ joining Warner Bros Discovery's HBO Max.

Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors, has announced that it has entered into an agreement to sell Atrium Sports, the coaching and scouting business of Synergy Sports, to Teamworks for $US170 million in cash. Sportradar will retain certain technology assets, capabilities, and revenue that underpin its core offerings and is already integrated into its business - including automated video production cameras, automated graphics solutions, certain computer vision capabilities, and competition management products.

Stadium point-of-sale leader, MyVenue, has announced its first deal in Asia. The deal is also the biggest deployment of MyVenue Halo AI-powered kiosks. The Kallang, home to Singapore;s National Stadium, is rolling out 220+ POS devices, including 30 Halos, across its four connected venues.

ASTN member iSports had a presence on both sides of the 2026 AFL Grand Final, with its technology supporting the Brisbane Lions and Fremantle Dockers throughout the season. The Brisbane Lions use iSports Rotations and iSports Team, while the Fremantle Dockers utilise iSports Rotations. iSports Rotations helps coaches manage player rotations and interchange strategies, while iSports Team provides tools to streamline team communication and management.

With both clubs competing in the AFL's biggest game of the year, it was a fantastic opportunity to showcase how Australian sports technology is supporting elite sporting organisations.

Bowerbird Industries is working with Para athletes to trial a new adaptive training and testing bike. Fully adjustable and designed for elite training, the technology allows athletes and coaches to test consistently, track change over time, and refine training with confidence. Supported by the Queensland Government’s Private Sector Pathways Program, in partnership with the QAS, Bowerbird is combining smart design with real-world application, demonstrating tangible benefits for athletes training at the highest level.

At leading broadcasting conference IBC, Layercake CEO Padraig O'Donovan spoke about a significant shift taking place across the industry with broadcasters are moving beyond their hesitation around cloud as they look for smarter, more cost-effective ways to produce and deliver content. Mr O'Donovan shared his perspective on what's driving cloud adoption, how the economics of broadcast are changing, and where Layercake's product Streamcake fits into that transition.

SportLogic is used across more than 1,000 racquet sport venues. The week SportLogic have launched SportLogic Play, a new app for players to discover venues, find available courts and book a game across tennis, pickleball, padel, badminton and squash.

To identify the companies across the globe using digital technologies to make healthcare more effective and accessible, TIME partnered with data firm Statista to research the World’s Top HealthTech Companies of 2026, evaluating metrics including financial performance, reputation, and online engagement. Queensland-based hydration biometrics sensor company has been named on the list.

CBS Sports and TNT Sports are now much closer to becoming a single entity after Paramount, the parent company of CBS, settled an antitrust lawsuit with a dozen left-leaning states. The settlement, though not yet announced, paves the way for Paramount's $US 110 billion acquisition of TNT Sports parent company Warner Bros. Discovery to move toward a closing, as the lawsuit had been the last major obstacle. Notably, Paramount will not be forced to sell any television networks or production studios acquired in the deal, including CNN, as part of the settlement.

The connected fitness giant, Peloton, unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton’s biggest moves under CEO Peter Stern. Peloton is making its biggest-ever push into the running and treadmill markets, the company’s latest move to be known as more than just a bike company. This week Peloton unveiled three new treadmills, including a foldable model, along with a host of new AI-powered running features such as form-tracking.

SportsAI and IN SPORT have announced a strategic collaboration supporting the 2026 Queensland Murri Carnival broadcast through the IN SPORT App. As the Carnival’s Official Live Broadcasting Partner, IN SPORT will bring live coverage together with athlete storytelling, community stories and immersive digital experiences powered by SportsAI technology.

Ticketing and entertainment technology provider Fever has raised $US 250 million through a primary equity financing round led by major investment fund EQT. The brand claims this represents the largest-ever round completed by a live entertainment technology company. In addition to EQT leading the charge, Baillie Gifford, Point72 Private Investments and Australian venture firm Athletic Ventures also participated in the round. The raise follows three years of sustained growth at scale, during which Fever has more than tripled its revenue, remained EBITDA-positive, and strengthened its position across North America and Asia. 

Events management startup evatto has staged a $AUD 1.02 million pre-Seed round as it looks to expand offshore. The raise was led by Perth VC Purpose Ventures and will go towards product development, international expansion and fresh faces on the team. The Sydney startup is building an AI-powered enterprise platform for managing complex event programs, replacing the spreadsheets, emails and recycled templates that still are standard practice in the sector. evatto is already working with organisations including the Invictus Games and Canada Snowboard for events such as World Cups and the X Games.

Cricket fans across Australia will be able to engage with the game more than ever before with Cricket Australia signing a deal with Australian-developed audience engagement and data platform Komo Technologies. Rather than just asking fans to complete forms or surveys, the Komo platform will enable CA to give fans opportunities to participate in activities such as predicting, voting and playing along with the game as it happens - both on and off the field across international Test matches, ODIs, T20s and the Big Bash leagues.

The NBA has launched the sixth edition of its startup program NBA Launchpad. Over the past five years, 27 companies from 9 countries have come through the program and collectively closed 100+ deals with NBA and WNBA teams, with many direct partnerships with the league. Priority areas include fan connection, media, officiating, player health and wellbeing, youth basketball and Asia sports experience. Applications close 16th October.

From 2027, CoachMate will help the NRL create a connected digital journey around its school programs - supporting teachers to confidently deliver rugby league at school, giving children opportunities to continue engaging with the game at home, and creating clearer pathways towards local clubs and ongoing participation. The experience will be built around the NRL’s own programs, pathways, coaching philosophy and brand, giving teachers access to the tools and resources they need to create a great rugby league experience for their students.

Rico Rogers, founder of Box Altitude, a business focused on oxygen chambers for sleep and training, has launched a new app called Oxygen Coach. The app brings altitude exposure, training and recovery data together, helping athletes track their own response over time. Athletes can follow accumulated hypoxic dose, compare it with published protocols and explore how exposure could build towards race day.

Clubland Australia has been named winner of the Emerging Exporter category at the 2026 ACT Chief Minister's Export Awards. Clubland builds the digital clubhouse and the Supporter CRM together, and looks after them, so clubs stay connected to their people while we carry the operational burden. 

etrainu’s global headquarters in Brisbane’s CBD was officially opened this week by Queensland Premier David Crisafulli MP. It was also there that CEO Paul Hoon announced etrainu’s multi-year agreement with the U.S. Center for SafeSport. “I can feel the optimism in our State and to have etrainu choose to invest in Queensland is an incredible endorsement, because it’s clear this will have a major impact on thousands of people.” the Premier said.

Layercake, the company behind the intelligent media workflow platform Streamcake, has announced the appointment of Jon Marquard as Director and Chairperson. Jon Marquard is one of the media industry’s most experienced strategic operators, with a career spanning global sports rights, digital transformation, and large-scale commercial partnerships worldwide. Jon was COO at Fox Sports and the Ten Network, and led long-term partnerships with Optus across the English Premier League and major FIFA and UEFA competitions.

Layercake has been shortlisted for Best in Broadcast Distribution at the SportsPro Media Awards 2026. The company is recognised alongside Prime Video & Amazon MGM Studios, Sport 24, Dyn, WSC Sports and ATP Media in this category.  The company is working on making media and broadcast operations simpler, more flexible and easier to manage in the cloud.

Aussie sports fans have been watching on intently when the NFL’s first-ever regular-season game in Australia hit Melbourne last week. But sports marketers and sporting codes should be scrutinising it through a different lens – there is so much to be learnt from the NFL’s approach to the fan experience, broadcast and the commercial engine that makes the NFL one of the most valuable sports properties in the world. The NFL has more than 10 major technology partners across a range of categories from AI to Cloud, Cybersecurity and many more. A quick scan of major Australian codes shows none has a true AI partner, and most don’t have a technology partner at scale.

Leading Queensland education technology company, etrainu, has signed a landmark agreement with the U.S. Center for SafeSport to deliver the organisation’s online safeguarding education across the US Olympic and Paralympic movement. The multi-year agreement was announced by etrainu CEO Paul Hoon at the opening of the company’s global headquarters in Brisbane’s CBD. After a global tender process, the Queensland-founded and headquartered company has been appointed to provide online learning solutions that will facilitate and distribute the organisation’s safeguarding education across all National Governing Bodies under the U.S. Olympic and Paralympic Committee.

Tottenham Hotspur are taking a more hands-on approach to finding their next generation of commercial partners, launching a venture platform which will bring growing businesses inside the club before they reach the traditional sponsorship stage. Hotspur Labs, created with The Players Fund, will target venture-backed companies between Series A and Series C and give selected businesses access to Tottenham’s audience, technology and commercial infrastructure.

The Australian Sports Commission (ASC) has opened applications to 'The Park', its virtual innovation hub designed to connect technology-driven companies with the Australian sports sector to tackle key challenges and unlock system-wide value. In 2026, the ASC, in partnership with Built has provided funding to support the grants given to successful applicants. Through a six-month co-designed program, 'The Park' will bring together selected technology firms, national sporting organisations / departments, and the ASC to accelerate solutions from Technology Readiness Level (TRL) 4 to TRL 8+. Key challenge areas include; i. harnessing data, AI and machine learning, ii. next-generation wearables, iii. digital twin technologies, iv. brain performance innovation and v. material science in sport. Applications close 9th October.

The 2026 NRL Telstra Premiership season delivered its ninth consecutive year of audience growth on Kayo SPORTS, a DAZN company, with average audiences increasing 9% year-on-year (YoY), making it the most watched ever on the platform. Across the regular season, 6.4 billion minutes were streamed on Kayo SPORTS, with the season also becoming the most watched ever across all Foxtel Group platforms including FOXTEL, FOXTEL Go, FOXTEL Now, Kayo SPORTS and BINGE. 

Melbourne’s epicentre of live events is partnering with global ticketing provider AXS to deliver a world-class ticketing experience for year-round events outside the Australian Open (AO), making it easy for fans to access world-class sport, music and entertainment. As a global ticketing provider, AXS powers the world’s most iconic venues, including The O2 in London, Crypto.com Arena in Los Angeles, and T-Mobile Arena in Las Vegas.

Cricket Australia has given the green light to private investment in the Big Bash Leagues, confirming the launch of the sale process for the Melbourne Renegades. Cricket Australia Tuesday confirmed it would invite bids from private owners for a 100 per cent stake in the Renegades, with new ownership in place for the 2027-28 WBBL and BBL seasons.

When you're managing a high-performance program across dozens of athletes at varying ages, scattered across the country, the margin for miscommunication is enormous. For AFL Talent Programs, the answer wasn't adding more staff or more spreadsheets, it was bringing everything into one place. Since transitioning to the new Teamworks unified mobile app, an app that combines Hub, Strength & Conditioning (S&C) and Athlete Management System (AMS) apps, the program has seen a meaningful shift in how coaches, physiotherapists, high performance staff, athletes and even athlete families work together.

Stan Kroenke’s deal to buy the Los Angeles Angels capped a summer with an unprecedented level of action in sports M&A, with more than $US 30 billion in franchises trading hands in the four biggest U.S. leagues. Since the start of June, sale agreements have been reached for the Seattle Seahawks ($US 9.6 billion), the Los Angeles Lakers ($US 12.5 billion), the Minnesota Timberwolves ($US 4.5 billion) and now the Los Angeles Angels ($US 4 billion). The Lakers sale, should it close, would be the most expensive team sports deal ever. There are a number of reasons why sports M&A appears to be accelerating. Major U.S. leagues have scarcity value, and there are tax benefits that come alongside their acquisitions. More recently, some investors—like Lakers buyer Joshua Kushner—are looking at sports as an area of the U.S. economy that might be more insulated from the pending upheaval from advances in AI. 

Smart ring maker Oura has filed for a US initial public offering (IPO).  Revenue climbed 74% to $US 1.21 billion over the first nine months of the fiscal year. Bloomberg reported that the listing could value Oura above $US 16 billion. The product is a sensor-equipped ring worn on the finger. Optical sensors read blood flow, heart rate, body temperature and movement through the night. The app then converts that into daily sleep, activity and readiness scores.

Sportz Interactive has acquired Magnifi, an AI-powered video clipping and content platform, as the sports technology company looks to expand its FanOS product stack and international presence. Sportz Interactive has been operating for more than 24 years and works with over 150 leagues, federations, broadcasters and teams globally. Magnifi's technology is designed to identify, clip and distribute sports moments in near real time, an area that has become increasingly important for broadcasters, leagues and digital platforms looking to push highlights quickly across multiple channels.

A new Australian research project is combining advanced composites, embedded electronics and surf safety innovation to develop smart surfboard fins designed to deter sharks. A new collaborative project involves the Australian Composites Manufacturing Cooperative Research Centre (ACM CRC), FCS, Gowing Bros Ltd, UNSW Sydney and the University of Wollongong. The initiative will develop smart composite surfboard fins capable of integrating shark-deterrent technologies directly into the fin structure. 

ASTN, with the support of the South Australian Department of State Development, is presenting the South Australian Sportstech Showcase at SportNXT, putting SA's sportstech sector in front of the sport, business and investment leaders gathering in Melbourne. The companies exhibiting include Cellr, CME, MyVenue and Your Brain Health.

ASTN, in collaboration with the Victorian Government Department of Jobs, Skills, Industry and Regions and Global Victoria, is presenting the Victorian Sportstech Showcase at the SportNXT Conference in Melbourne this week. 12 Victorian companies will be exhibiting, showing the breadth of what's being built within the State, including athlete performance, injury prevention, participation, streaming and more. The companies include 5stream, Cape Bionics, Control Bionics, FrogBox, HITIQ, MX3 Diagnostics, PlayHQ Sports, Rookie Me, Rosterfy, Solushin, Sports Buddy and Sports Performance Tracking.

The USTA and Kalshi announced a groundbreaking partnership, making Kalshi the first Official Prediction Market Partner of the US Open. The partnership comes amid the rapid growth of prediction market agreements across tennis and professional sports. Kalshi has millions of users, and tennis-related trading volume on the platform is up 25x YoY.

The Orlando Magic has announced that DAZN, the world’s leading sports entertainment platform, will serve as the Magic’s exclusive direct-to-consumer streaming partner for the 2026-27 season. Live games, alternative feeds, and original content through a new team-branded subscription service will launch on DAZN later in September. 

DAZN Media+ is taking sports fandom beyond the live broadcast with the launch of Club Kayo, a new creator-powered sports media ecosystem designed to put creators, communities and brands at the heart of Australia’s biggest sporting conversations. The ecosystem kicks off with four dedicated creator teams: Club Kayo Cricket, Club Kayo AFL, Club Kayo NRL and Club Kayo Motorsport. The dedicated creator squads will react to the biggest moments as they happen, sitting at the intersection of sport, entertainment and pop culture.

Leinster Hockey has announced a new partnership with GameDay, the sport technology platform, to advance the administration of hockey across the province for the 2026/27 season. The partnership is Leinster Hockey’s first with GameDay and will bring the association’s competitions, membership, player pathway and officials administration onto a single connected platform. It builds on GameDay’s relationship with Hockey Ireland, which began in 2021 and supports membership and competitions for the national governing body.

MOGL, an AI-powered athlete Influencer Marketing platform working with 30,000 athletes, has launched a free AI Athlete Assistant designed to help college athletes manage name, image, and likeness (NIL) deals from initial requirements through final payment. The launch comes as NIL payments are projected to reach $US 4.5 billion in the 2026-27 school year, up 60% from the previous year. The tool is built to address the administrative load NIL deals place on athletes who are also managing schoolwork, training, travel, and competition, where each deal can bring its own requirements, deadlines, approval workflows, and payment questions.

Recently launched BlackSun Private Equity, with principals from the world of politics, sports and entertainment, is launching its first fund with $US 1 billion raised so far. Ambitious projects include creating the new World American Football League, where players would own equity in teams, as well as Knockout Fights, a boxing and martial arts platform. The fund will also be looking at investments in media and entertainment, IP, fintech and commercial real estate.