Sportstech & Member News

Basketball Victoria (BV) has launched Australia's first comprehensive basketball facilities guide, a pioneering resource designed to address the state's critical court shortage whilst supporting local governments and sporting associations in infrastructure planning and development. The sport's rapid growth however has placed enormous pressure on existing infrastructure, threatening participation and equal access to this great game across communities. 

Tennessee Titans have engaged smart navigation platform on a 2 year pilot as it manages fan flows and occasional traffic reroutes associated with the construction of its new $US 2.2 billion stadium next to its current Nissan Stadium. As the new Nissan Stadium continues to progress through construction phases, fans’ capability to get around and into events will shift. That created a need to find a solution that can evolve with the construction. PAM’s solution offers fans a web-based platform that shows an interactive map with real-time adjustments for the directions. PAM also earned a spot in the most recent class of 10 startups in this year’s Comcast NBCUniversal SportsTech program.

Sports sustainability platform Everclime has announced that it has welcomed John Gleasure, Founder of DAZN and Peform Group as Chairman and also investor. John will help Everclime expand its partnerships across brands, rights holders, and commercial partners, as the business continues to support organisations connect impact and sustainability to commercial opportunities.

For the first time in AFL history, Champion Data and the AFL are quantifying the 'speed of ball' movement, allowing clubs, players, and the broader industry to analyse not just how the ball is moved, but how fast or slow decisions directly correlate with outcomes on the field. It’s an advanced diagnostic tool built to enhance strategic planning, match reviews, player development, and predictive modelling.

Leading fitness and equipment accessory provider PTP has announced a partnership with NRL's Manly Sea Eagles to support players in performance and recovery. PTP provides innovative total resistance system to powertubes, resistance bands, yoga mats and foam rollers for both the elite and consumer sports markets.

News Corp Australia has acquired the technology platform powering SuperCoach, marking a strategic shift in how the publisher approaches fantasy sports and positioning the franchise for broader audience growth and new commercial opportunities. The acquisition from Melbourne-based Vapormedia is expected to unlock expansion into new sporting codes and formats, with the company already signalling interest in launching fantasy games for the NBA, NFL, and Formula 1.

Clubland last week was announced the winner in the technology category at the 2025 Australian Sport, Recreation and Play Innovation Awards at the 2025 National Sports Convention in Melbourne. Clubland build digital clubhouses for sports clubs. The clubhouses bring together upcoming events, fixtures, results, player cards, news, leaderboards, honour boards and an online shop to make club websites the central communication platform.

JioHotstar has recently reached a major milestone, surpassing 300 million subscribers, bringing it just shy of Netflix‘s last reported figure of 301.63 million. This significant leap comes as the platform experiences a surge in user engagement, particularly spurred by the recently concluded Tata IPL. Jiostar, the result of a merger between Reliance-backed Jiocinema and Disney+Hotstar in February 2025, saw many firsts in the IPL season this year. Notably, digital viewership reached an impressive 652 million, surpassing the 537 million viewers on television, as per a report by Jiostar. Digital viewership for the 2025 edition grew by 5.16% compared to the previous year, which had recorded 620 million viewers. On the other hand, television viewers saw a modest 1.6% dip from 546 million last year. 

Next Level Racing has announced a new license for the Cessna® brand, one of the most iconic names in aviation. Next Level Racing will be launching an official licensed flight simulator product, designed specifically for the flight simulation gaming community. Next Level Racing® is developing this product to meet the increasing global demand for authentic, high-quality simulation experiences. A sneak peek of the Cessna® Flight Simulator Gaming Cockpit will be offered at upcoming aviation events, where Next Level Racing will showcase the potential of this exciting new product.

Nine has attained exclusive Australian television rights to the Premier League and the FA Cup. Following a transaction with Optus Sport, all matches in the 2025-26 Premier League and FA Cup seasons will be streamed live on Stan Sport. And for the first time ever in Australia, some Premier League matches will be available to stream in 4K ultra-high definition. Also included in the broadcast deal are the UEFA Women's Euro, Japan's J.League and the United States' National Women's Soccer League.

Zhik and Australian Sailing are extending their partnership of more than a decade, one built on innovation, elite performance and podium success.  Since 2013, the collaboration has helped deliver four Olympic gold medals and four silver medals across three Games, and it continues to elevate the standard of technical sailing gear for the next generation of Australian athletes. Zhik’s commitment to the development of high-performing apparel for female athletes, with an industry leading range of female wetsuits launched last year, and its core focus on sustainability with the launch of ReZHIKle, a recycling program that gives old wetsuits a second life, is a cornerstone of the partnership.

The accessibility and impact of Basketball Australia's grassroots introductory program are being accelerated thanks to the power of Courts of the World. As an official FIBA-approved global venue finder, Courts of the World is expanding its footprint across the globe through its ongoing partnership with the FIBA Equipment & Venue Centre. Families throughout Australia can now benefit from this digital platform, which showcases the core values of Basketball Australia's development program while promoting healthy and active lifestyles. By making it easy to locate the nearest and best venues in their local areas and regions, this plug-and-play solution is set to provide a boost to the development initiative, helping more kids pick up a ball and play.

EnageRM and Agilitek have announceda strategic collaboration that brings together EngageRM’s leading CRM platform (trusted by major players like the LA Clippers, CoOp Live, the MCG, the AFL, and Collingwood Football Club), with Agilitek’s deep expertise in data acquisition, modeling, segmentation, and activation (serving clients such as the Cleveland Cavaliers, Live Nation, Queensland Rugby League, and Brooklyn Nets). EngageRM and Agilitek will deliver solutions that help sports rights holders to identify and understand fans, achieve best-in-class single view of the customer and unlock actionable insights to enhance fan and stakeholder experiences.

Prevent Biometrics and Texas Youth Football Association (TYFA) have announce an official partnership to bring Prevent's instrumented smart mouthguard (iMG) technology to the nearly 20,000 young athletes ages 8-11, competing across the state of Texas. For the first time ever, TYFA families and communities will have access to the same level of head safety monitoring trusted by elite organizations around the world, including World Rugby and the U.S. Department of Defense. Prevent iMGs actively monitor player head impacts and deliver alerts in real time via an embedded LED.

Aviron, a maker of gamified, at-home workout machines, is dialing up the energy with a new Les Mills partnership designed to keep home-based workouts from going stale. The collaboration brings more than 300 of Les Mills’ science-backed studio classes to Aviron’s gamified fitness platform, pushing the brand beyond its core rowing, running and riding content into a broader training ecosystem that now includes strength, cardio, mobility, dance and cinematic cycling experiences like Les Mills’ The Trip.

DAZN, a leading global sports entertainment platform, announced a new partnership with Meta to launch an extended reality (XR) version of its app for Meta Quest devices, delivering a fully immersive viewing experience for the FIFA Club World Cup 2025. Developed in collaboration with spatial computing pioneers Immersiv.io, the experience leverages virtual technology to bring fans closer to the action.  On top of live video streaming with multi-angle camera views and interactive XR stats panels, fans are able to watch every FIFA Club World Cup match with a dynamic 3D tabletop experience that provides a real-time virtual recreation of the pitch and players, providing unique perspectives and interactive controls. 

DMC Sport has signed on to continue working with England Golf to support two grassroots programs – Girls Golf Rocks and Get into Golf Rookies. From innovative product design and manufacture to seamless delivery, DMC Sport plays an important part in helping grow participation in golf across the UK. These initiatives are all about making golf fun, accessible, and inclusive for young players.

A women’s health initiative led by Metluma is using Garmin watches to help women experiencing menopause better manage their health. 
Garmin sensor data and integration offers highly accurate and reliable quality, enabling Metluma to provide users with customized, data-driven insights through their app. Backed by science and research, Metluma aligns medical care with alternative therapies, coaching and technological support to help women live life to the fullest at a time when their bodies are changing.

Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg. The multi-year agreement will bring Suncorp Super Netball to over 65 new countries across the next three years. AWSN is a global sports television network dedicated exclusively to women’s sports. With the addition of its newest channel on Pluto TV, AWSN now reaches over 900 million households worldwide.

The NFL and Genius Sports have agreed to a multi-year extension and expansion of their existing strategic technology partnership. Genius Sports will remain the NFL’s exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats data and the League’s official sports betting data feed to media companies and sports betting operators globally.  In addition, Genius Sports will continue as the sole supplier of official NFL watch and bet low latency live games to sportsbooks internationally and will now exclusively represent the in-game advertising inventory. As part of the agreement, Genius Sports and the NFL will also collaborate on further activation opportunities with FANHub.

Digital twin startup TwinLabs has won The Fitness Technology Summit startup sportlight competition in London. TwinLabs, with their digital twin solution, Gym Twin, was voted the best startup at the Summit by the attendees. Gym Twin provides a real-time, 3D view of equipment and space utilisation, giving gym and fitness owners actionable insights to improve operations and boost member satisfaction.

BetMakers Technology Group is pleased to announce its appointment as one of five authorised wholesalers of Australian Thoroughbred Racing Materials under Racing Australia’s new national distribution framework, commencing 1 July 2025. This appointment reinforces BetMakers’ leadership in racing technology and content distribution, and ensures our partners have access to official, compliant data under a more transparent and standardised model. Operators, media businesses and content providers can access official Racing Australia data across nominations, acceptances, trials, results and form via BetMakers CoreAPI and managed trading APIs.

Griffith University has joined with Paddle Australia in a four-year partnership to elevate the paddle sports ecosystem in the lead up to the 2032 Olympic and Paralympic Games and beyond. The partnership will focus on supporting, inspiring and developing all paddlers, and increasing expertise in areas such as health, wellbeing, performance, legacy, sustainability, environment and ecotourism.

Apple has launched at its WWDC 2025 conference Workout Buddy, an AI workout coach. The AI tool gathers data from both your current workout and your fitness history — including paces, miles logged, activity rings closed, and training load — to coach you through workouts in real time. Combined with Apple Intelligence on the iPhone, Workout Buddy relies on a text-to-speech model to translate encouragement into a fun generative voice that sounds like a fitness trainer. 

The Buss family is entering into an agreement to sell majority ownership of the Los Angeles Lakers to Mark Walter for a franchise valuation of approximately $US 10 billion, sources told ESPN on Wednesday, the highest ever for a U.S. professional sports franchise. The Buss family will keep a minority share of the team, just over 15%, for a period of time. Walter, the CEO and chairman of diversified holding company TWG Global, has been a stakeholder in the Lakers since 2021, when he purchased Phil Anschutz's share of 26%.

In partnership with Telstra, AFL - Australian Football League and Field Of Vision, Champion Data have played a lead role in bringing Telstra Touch and Track to life. This is an Australian-first experience that launched at Marvel Stadium over the weekend for fans who are blind or have low vision. This innovation uses Champion Data's real-time tracking system, with centimetre-level accuracy, to map the ball’s live movement across the field. That data is fed directly into a device that converts the play into tactile motion, allowing fans to feel the game in near real-time.

FC Barcelona has tapped Futureverse, a leader in AI, blockchain, and immersive fan experiences, to launch the Barca.Pass, the club’s first official digital collectibles wallet. This marks a milestone in sports history with the largest single Web3 wallet deployment to date. More than 11 million fans with an existing Barça ID now have instant access to a personalized digital identity and exclusive digital experiences, all without needing any crypto knowledge.

HIT IQ has announced an exclusive global partnership with leading mouthguard brand Shock Doctor to bring its PROTEQT concussion management system to athletes around the world, starting with grassroots sport in Australia. This world-first agreement combines HIT IQ’s proven smart sensor technology with Shock Doctor's world-class manufacturing to deliver an easy-fit, instrumented mouthguard that’s ready for everyday athletes.

The International Cricket Council (ICC), in collaboration with its 12 Full Member Boards, has launched an Expression of Interest (EOI) process to identify potential partners to develop and publish a new, world class mobile cricket game that reflects the global appeal and rich heritage of cricket. The EOI process invites leading game developers, publishers, and gaming ventures to express their interest in building a transformative cricket game. Shortlisted parties will be invited to a formal tender process at the conclusion of the EOI.

The Premier League’s partnership with ECAL truly shines with the new 2025/26 season fixture release, which showcases advanced features like native language translations AI for true ‘glocalisation’ of their essential match schedule.  The Premier League understands that authentic fan engagement transcends geographical borders and language barriers. This is why they utilise ECAL’s advanced capabilities to deliver localised fixture information in the native tongue of their global audience. 248 countries, 49 languages, intelligently translated by AI.

Hydration has long been considered a simple, self-regulated process: drink when you’re thirsty. But according to healthtech startup WearOptimo, this conventional wisdom misses a serious, often undetected health issue—chronic mild dehydration. The solution? A pain-free, AI-powered wearable sensor that monitors hydration with clinical accuracy and real-time feedback. WearOptimo’s sensor uses microelectrodes to reach just a few microns into the viable epidermis—the skin layer most sensitive to changes in hydration. Citing findings from Nature Reviews Nephrology, WearOptimo CEO Prof Mark Kendall warns that long-term mild dehydration can reduce life expectancy by four years and increase the risk of dementia by 48%.

The Australian Sports Technologies Network (ASTN) has announced that it is a successful recipient of an Innovative Society Fund grant from Meshpoints to help continue the acceleration of the growth of WA’s sportstech innovation ecosystem. Meshpoints is an initiative of Spacecubed Foundation, supported by Lotterywest. The Catalyst Create grant will enable ASTN to continue delivering a range of programs and events to grow and fast-track early-stage and growth-stage sportstech startups. In addition, ASTN will activate and connect the WA sports innovation community through a series of networking events and educate the sports market on trending sports innovation themes.

Olly Timing has been short-listed as a Finalist in the Technology category in the 2025 Australian Sport, Recreation and Play Innovation Awards. The purpose of these Industry Innovation Awards is to recognise individuals, not-for-profits, commercial, play, recreation and sport sectors on their innovations to get more people active in the community.

Sportable, a global leader in Connected Ball and player tracking technology, and Elite 11, the premier high school quarterback competition in the United States¸have announced a multi-year partnership. As the Official Ball Tracking Partner, Sportable’s Connected Football will be integrated into the 2025 Elite 11 Finals, taking place June 17–19. Through this partnership, Sportable’s Connected Football will be embedded directly into quarterback drills and evaluations, capturing live, real-time data on everythrow, including target accuracy, velocity, tightness of the spiral, and release time. 

Teamworks, the Operating System for Sports™ powering more than 6,500 elite sports teams globally, announced it has secured $US 235 million in an oversubscribed Series F financing led by returning investor Dragoneer Investment Group. This latest round, which closed at a pre-money valuation exceeding $US 1.0 billion, will fuel the company’s mission to advance AI-powered solutions across professional, collegiate, and Olympic sports programs, cementing Teamworks’ position as a leading sports technology company globally.

Hudl, a global leader in sports performance analysis and scouting, and the Asian Football Confederation (AFC), the organizing body of global football for Asia, have signed a multi-year scouting rights agreement. All scouting video and data from AFC competitions will be made available on Hudl Wyscout—the world’s largest database of football video and data. With this agreement, Hudl has contracts with six of the seven global confederations.

With a focus on fostering meaningful inclusion in sport and active recreation, Disability Sport & Recreation (DSR) has engaged etrainu to create an online learning and development hub. With these resources, DSR will create and deliver quality, relevant training through Inspire Group's learning and development content creation expertise, empowering people with disabilities to explore participation opportunities. The hub will be available for anyone in the disability sector, including people with disability themselves, carers, support workers/support persons, and managers or employers in sport, recreation, or disability organisations.

Invictus Sport has been selected as one of the pioneering platforms in the IOC Olympism365 Tech Explorers Program — an initiative that brings together innovators using sport and technology to build a more inclusive, empowered, and sustainable future. At the recent Olympism365 Summit, over 300 leaders from across the globe united with one mission: to transform communities through the power of sport.

Genius Sports, the tech and data company that brings together sports, betting, and media companies, has confirmed a new strategic alliance with TV measurement experts iSpot. By integrating iSpot’s industry-leading measurement capabilities into FANHub, Genius Sports enable clients to understand the impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes transforms how brands optimize their sports-adjacent investments.

Sports agency network Elevate has created a $US 500 million fund to help colleges and universities fund projects that could create long-term growth. Elevate has partnered with private equity firm Velocity Capital Management and Texas Permanent School Fund Corporation to provide schools with money and resources to develop revenue-generating projects. On Friday, a judge approved a settlement that will require individual schools to pay up to $US 20.5 million to student-athletes per annum. Schools will use the capital for infrastructure and commercial projects ranging from modernizing venues, expanding premium seating and enhancing multimedia and digital rights and to investing in name, image and likeness platforms for athletes.

A federal judge signed off on arguably the biggest change in the history of college sports Friday, clearing the way for schools to begin paying their athletes millions of dollars as soon as next month. The sweeping terms of the so-called House settlement include approval for each school to share up to $20.5 million with athletes over the next year and $US 2.7 billion that will be paid over the next decade to thousands of former players who were barred from that revenue for years. The agreement will resonate in nearly every one of the NCAA’s 1,100 member schools boasting nearly 500,000 athletes.

Rosterfy and been recently working with Golf Australia and the PGA of Australia to change their volunteer management operations for golf's major events across the country. The implementation of Rosterfy's volunteer workforce management platform has significantly enhanced the volunteer experience both for volunteers and administrators. Some of the ROI Golf Australia and the PGA of Australia have seen since implementing Rosterfy include, a 75% reduction in administrative time, double the amount of expressions-of-interest required for the Australian Open in just two weeks and an 82.3% annual retention rates across 5,851 volunteers.

Last week, Style Of Our Own (SOOO) opened its doors at 245 Regent Street, London, marking a significant milestone in women's sports retail. This immersive pop-up store is dedicated entirely to women's sport, bringing together over 20 independent, female-led brands under one roof. The concept was founded by ASTN Accelerator alumni, Laura Youngson of IDA Sports as well as Jaime Bivona of Octagon, and supported by Mastercard, Westminster City Council, and The Crown Estate. SOOO London was selected from over 800 applicants for the 'Meanwhile On' initiative, aiming to revitalise high-profile retail spaces with purpose-driven enterprises. One of the 20 retailers included Boob Protect (Boob Armour) founded by Suzie Betts

In official partnership with Microsoft Flight Simulator, Next Level Racing® has launched the Flight Simulator Cockpit- Microsoft Flight Simulator Edition: a purpose-built flight sim rig. This simulator is designed to redefine long-haul comfort and realism for virtual pilots worldwide. Whether flying commercial, military, general aviation, or even pushing into space, the next-gen cockpit delivers full-spectrum support for every type of flight sim experience.

A new partnership has been established between the Australian Sports Commission (ASC) and the National Measurement Institute (NMI), Australia’s national authority on measurement, to develop a customised online education resource aimed at high performance sport. This initiative will help to ensure the high performance sport system remains at the top of its game when it comes to best practice in measurement methods.

ReSpo.Vision, a deep tech sports startup pioneering AI-powered tracking and visualisation solutions, has raised $US 5 million in its latest funding round. At the heart of ReSpo.Vision’s technology is a breakthrough use of computer vision and deep learning to extract highly detailed 3D tracking data from single-camera video feeds, such as standard sports TV broadcasts. The system detects over 50 body points per player in 3D space with centimeter-level accuracy, without the need for wearables or expensive camera setups. 

James Demetriou, the founding chair of the Australian Sports Technologies Network (ASTN) has been appointed a Member of the Order of Australia (AM), in the King’s Birthday Honours, for his service to sport, to education, and to business. Spanning 40 years, Demetriou has played a major role in Australian sport and is a respected leader in sports business, sports governance and sports technology. As the co-founder of ASTN, Demetriou has contributed significantly to the development of Australia being recognised as one of the top six sportstech clusters globally over the past decade.

Australia’s community sports sector is undergoing a dramatic transformation, driven by the rise of artificial intelligence (AI), digital platforms, and sports technology. Leading this shift is the AI, Digital & Sports Tech stream at the National Sports & Physical Activity Convention (NSC) 2025, taking place in Melbourne on June 25–26. This dedicated stream will highlight how new technologies ranging from AI-driven data analytics to mobile apps and immersive virtual experiences are transforming local sport. Organisations including ASTN Members TidyHQ, ClubDucks, CoachMate, etrainu and Clubland Australia will be exhibiting and sharing their industry insights at the Convention.

Fastbreak AI, a leading AI-powered sports operations software company, announced the launch of the AI Schedule Engine for amateur sports tournament operators. Designed for the demands of complex, high-volume sports events, this new engine enables tournament directors to generate complete, competition-ready schedules in minutes, even for events with hundreds of teams across dozens of venues. Currently used to handle the most complex scheduling problems in professional sports, Fastbreak’s engine powers schedules for more than 50 of the top professional sports leagues around the world, including the NBA, NHL, NWSL and MLS.

Australian sports consulting firm Outpoint Group have launched details of their 10-day 2025 USA Sports Venue Study Tour which will take place from 11-20 October. The 5 city tour will encompass exclusive behind the scenes access to iconic venues including SoFi Stadium, Allegiant Stadium, Sphere, Hard Rock Stadium, Intuit Dome and Kaseya Center. The tour will provide a deep dive into the future of sports and stadium innovation including briefings on operations, design, sustainability, and precinct activation.