Sportstech & Member News

BetMakers Technology Group is pleased to announce its appointment as one of five authorised wholesalers of Australian Thoroughbred Racing Materials under Racing Australia’s new national distribution framework, commencing 1 July 2025. This appointment reinforces BetMakers’ leadership in racing technology and content distribution, and ensures our partners have access to official, compliant data under a more transparent and standardised model. Operators, media businesses and content providers can access official Racing Australia data across nominations, acceptances, trials, results and form via BetMakers CoreAPI and managed trading APIs.

Griffith University has joined with Paddle Australia in a four-year partnership to elevate the paddle sports ecosystem in the lead up to the 2032 Olympic and Paralympic Games and beyond. The partnership will focus on supporting, inspiring and developing all paddlers, and increasing expertise in areas such as health, wellbeing, performance, legacy, sustainability, environment and ecotourism.

Apple has launched at its WWDC 2025 conference Workout Buddy, an AI workout coach. The AI tool gathers data from both your current workout and your fitness history — including paces, miles logged, activity rings closed, and training load — to coach you through workouts in real time. Combined with Apple Intelligence on the iPhone, Workout Buddy relies on a text-to-speech model to translate encouragement into a fun generative voice that sounds like a fitness trainer. 

The Buss family is entering into an agreement to sell majority ownership of the Los Angeles Lakers to Mark Walter for a franchise valuation of approximately $US 10 billion, sources told ESPN on Wednesday, the highest ever for a U.S. professional sports franchise. The Buss family will keep a minority share of the team, just over 15%, for a period of time. Walter, the CEO and chairman of diversified holding company TWG Global, has been a stakeholder in the Lakers since 2021, when he purchased Phil Anschutz's share of 26%.

In partnership with Telstra, AFL - Australian Football League and Field Of Vision, Champion Data have played a lead role in bringing Telstra Touch and Track to life. This is an Australian-first experience that launched at Marvel Stadium over the weekend for fans who are blind or have low vision. This innovation uses Champion Data's real-time tracking system, with centimetre-level accuracy, to map the ball’s live movement across the field. That data is fed directly into a device that converts the play into tactile motion, allowing fans to feel the game in near real-time.

FC Barcelona has tapped Futureverse, a leader in AI, blockchain, and immersive fan experiences, to launch the Barca.Pass, the club’s first official digital collectibles wallet. This marks a milestone in sports history with the largest single Web3 wallet deployment to date. More than 11 million fans with an existing Barça ID now have instant access to a personalized digital identity and exclusive digital experiences, all without needing any crypto knowledge.

HIT IQ has announced an exclusive global partnership with leading mouthguard brand Shock Doctor to bring its PROTEQT concussion management system to athletes around the world, starting with grassroots sport in Australia. This world-first agreement combines HIT IQ’s proven smart sensor technology with Shock Doctor's world-class manufacturing to deliver an easy-fit, instrumented mouthguard that’s ready for everyday athletes.

The International Cricket Council (ICC), in collaboration with its 12 Full Member Boards, has launched an Expression of Interest (EOI) process to identify potential partners to develop and publish a new, world class mobile cricket game that reflects the global appeal and rich heritage of cricket. The EOI process invites leading game developers, publishers, and gaming ventures to express their interest in building a transformative cricket game. Shortlisted parties will be invited to a formal tender process at the conclusion of the EOI.

The Premier League’s partnership with ECAL truly shines with the new 2025/26 season fixture release, which showcases advanced features like native language translations AI for true ‘glocalisation’ of their essential match schedule.  The Premier League understands that authentic fan engagement transcends geographical borders and language barriers. This is why they utilise ECAL’s advanced capabilities to deliver localised fixture information in the native tongue of their global audience. 248 countries, 49 languages, intelligently translated by AI.

Hydration has long been considered a simple, self-regulated process: drink when you’re thirsty. But according to healthtech startup WearOptimo, this conventional wisdom misses a serious, often undetected health issue—chronic mild dehydration. The solution? A pain-free, AI-powered wearable sensor that monitors hydration with clinical accuracy and real-time feedback. WearOptimo’s sensor uses microelectrodes to reach just a few microns into the viable epidermis—the skin layer most sensitive to changes in hydration. Citing findings from Nature Reviews Nephrology, WearOptimo CEO Prof Mark Kendall warns that long-term mild dehydration can reduce life expectancy by four years and increase the risk of dementia by 48%.

The Australian Sports Technologies Network (ASTN) has announced that it is a successful recipient of an Innovative Society Fund grant from Meshpoints to help continue the acceleration of the growth of WA’s sportstech innovation ecosystem. Meshpoints is an initiative of Spacecubed Foundation, supported by Lotterywest. The Catalyst Create grant will enable ASTN to continue delivering a range of programs and events to grow and fast-track early-stage and growth-stage sportstech startups. In addition, ASTN will activate and connect the WA sports innovation community through a series of networking events and educate the sports market on trending sports innovation themes.

Olly Timing has been short-listed as a Finalist in the Technology category in the 2025 Australian Sport, Recreation and Play Innovation Awards. The purpose of these Industry Innovation Awards is to recognise individuals, not-for-profits, commercial, play, recreation and sport sectors on their innovations to get more people active in the community.

Sportable, a global leader in Connected Ball and player tracking technology, and Elite 11, the premier high school quarterback competition in the United States¸have announced a multi-year partnership. As the Official Ball Tracking Partner, Sportable’s Connected Football will be integrated into the 2025 Elite 11 Finals, taking place June 17–19. Through this partnership, Sportable’s Connected Football will be embedded directly into quarterback drills and evaluations, capturing live, real-time data on everythrow, including target accuracy, velocity, tightness of the spiral, and release time. 

Teamworks, the Operating System for Sports™ powering more than 6,500 elite sports teams globally, announced it has secured $US 235 million in an oversubscribed Series F financing led by returning investor Dragoneer Investment Group. This latest round, which closed at a pre-money valuation exceeding $US 1.0 billion, will fuel the company’s mission to advance AI-powered solutions across professional, collegiate, and Olympic sports programs, cementing Teamworks’ position as a leading sports technology company globally.

Hudl, a global leader in sports performance analysis and scouting, and the Asian Football Confederation (AFC), the organizing body of global football for Asia, have signed a multi-year scouting rights agreement. All scouting video and data from AFC competitions will be made available on Hudl Wyscout—the world’s largest database of football video and data. With this agreement, Hudl has contracts with six of the seven global confederations.

With a focus on fostering meaningful inclusion in sport and active recreation, Disability Sport & Recreation (DSR) has engaged etrainu to create an online learning and development hub. With these resources, DSR will create and deliver quality, relevant training through Inspire Group's learning and development content creation expertise, empowering people with disabilities to explore participation opportunities. The hub will be available for anyone in the disability sector, including people with disability themselves, carers, support workers/support persons, and managers or employers in sport, recreation, or disability organisations.

Invictus Sport has been selected as one of the pioneering platforms in the IOC Olympism365 Tech Explorers Program — an initiative that brings together innovators using sport and technology to build a more inclusive, empowered, and sustainable future. At the recent Olympism365 Summit, over 300 leaders from across the globe united with one mission: to transform communities through the power of sport.

Genius Sports, the tech and data company that brings together sports, betting, and media companies, has confirmed a new strategic alliance with TV measurement experts iSpot. By integrating iSpot’s industry-leading measurement capabilities into FANHub, Genius Sports enable clients to understand the impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes transforms how brands optimize their sports-adjacent investments.

Sports agency network Elevate has created a $US 500 million fund to help colleges and universities fund projects that could create long-term growth. Elevate has partnered with private equity firm Velocity Capital Management and Texas Permanent School Fund Corporation to provide schools with money and resources to develop revenue-generating projects. On Friday, a judge approved a settlement that will require individual schools to pay up to $US 20.5 million to student-athletes per annum. Schools will use the capital for infrastructure and commercial projects ranging from modernizing venues, expanding premium seating and enhancing multimedia and digital rights and to investing in name, image and likeness platforms for athletes.

A federal judge signed off on arguably the biggest change in the history of college sports Friday, clearing the way for schools to begin paying their athletes millions of dollars as soon as next month. The sweeping terms of the so-called House settlement include approval for each school to share up to $20.5 million with athletes over the next year and $US 2.7 billion that will be paid over the next decade to thousands of former players who were barred from that revenue for years. The agreement will resonate in nearly every one of the NCAA’s 1,100 member schools boasting nearly 500,000 athletes.

Rosterfy and been recently working with Golf Australia and the PGA of Australia to change their volunteer management operations for golf's major events across the country. The implementation of Rosterfy's volunteer workforce management platform has significantly enhanced the volunteer experience both for volunteers and administrators. Some of the ROI Golf Australia and the PGA of Australia have seen since implementing Rosterfy include, a 75% reduction in administrative time, double the amount of expressions-of-interest required for the Australian Open in just two weeks and an 82.3% annual retention rates across 5,851 volunteers.

Last week, Style Of Our Own (SOOO) opened its doors at 245 Regent Street, London, marking a significant milestone in women's sports retail. This immersive pop-up store is dedicated entirely to women's sport, bringing together over 20 independent, female-led brands under one roof. The concept was founded by ASTN Accelerator alumni, Laura Youngson of IDA Sports as well as Jaime Bivona of Octagon, and supported by Mastercard, Westminster City Council, and The Crown Estate. SOOO London was selected from over 800 applicants for the 'Meanwhile On' initiative, aiming to revitalise high-profile retail spaces with purpose-driven enterprises. One of the 20 retailers included Boob Protect (Boob Armour) founded by Suzie Betts

In official partnership with Microsoft Flight Simulator, Next Level Racing® has launched the Flight Simulator Cockpit- Microsoft Flight Simulator Edition: a purpose-built flight sim rig. This simulator is designed to redefine long-haul comfort and realism for virtual pilots worldwide. Whether flying commercial, military, general aviation, or even pushing into space, the next-gen cockpit delivers full-spectrum support for every type of flight sim experience.

A new partnership has been established between the Australian Sports Commission (ASC) and the National Measurement Institute (NMI), Australia’s national authority on measurement, to develop a customised online education resource aimed at high performance sport. This initiative will help to ensure the high performance sport system remains at the top of its game when it comes to best practice in measurement methods.

ReSpo.Vision, a deep tech sports startup pioneering AI-powered tracking and visualisation solutions, has raised $US 5 million in its latest funding round. At the heart of ReSpo.Vision’s technology is a breakthrough use of computer vision and deep learning to extract highly detailed 3D tracking data from single-camera video feeds, such as standard sports TV broadcasts. The system detects over 50 body points per player in 3D space with centimeter-level accuracy, without the need for wearables or expensive camera setups. 

James Demetriou, the founding chair of the Australian Sports Technologies Network (ASTN) has been appointed a Member of the Order of Australia (AM), in the King’s Birthday Honours, for his service to sport, to education, and to business. Spanning 40 years, Demetriou has played a major role in Australian sport and is a respected leader in sports business, sports governance and sports technology. As the co-founder of ASTN, Demetriou has contributed significantly to the development of Australia being recognised as one of the top six sportstech clusters globally over the past decade.

Australia’s community sports sector is undergoing a dramatic transformation, driven by the rise of artificial intelligence (AI), digital platforms, and sports technology. Leading this shift is the AI, Digital & Sports Tech stream at the National Sports & Physical Activity Convention (NSC) 2025, taking place in Melbourne on June 25–26. This dedicated stream will highlight how new technologies ranging from AI-driven data analytics to mobile apps and immersive virtual experiences are transforming local sport. Organisations including ASTN Members TidyHQ, ClubDucks, CoachMate, etrainu and Clubland Australia will be exhibiting and sharing their industry insights at the Convention.

Fastbreak AI, a leading AI-powered sports operations software company, announced the launch of the AI Schedule Engine for amateur sports tournament operators. Designed for the demands of complex, high-volume sports events, this new engine enables tournament directors to generate complete, competition-ready schedules in minutes, even for events with hundreds of teams across dozens of venues. Currently used to handle the most complex scheduling problems in professional sports, Fastbreak’s engine powers schedules for more than 50 of the top professional sports leagues around the world, including the NBA, NHL, NWSL and MLS.

Australian sports consulting firm Outpoint Group have launched details of their 10-day 2025 USA Sports Venue Study Tour which will take place from 11-20 October. The 5 city tour will encompass exclusive behind the scenes access to iconic venues including SoFi Stadium, Allegiant Stadium, Sphere, Hard Rock Stadium, Intuit Dome and Kaseya Center. The tour will provide a deep dive into the future of sports and stadium innovation including briefings on operations, design, sustainability, and precinct activation.

SailGP is working with gaming companies DraftKings in the United States and Bet365 internationally to let fans place bets on races, starting at the Mubadala New York Sail Grand Prix on June 7 and 8. SailGP’s sports betting push is part of a broader strategic plan to attract new fans, drive deeper engagement and grow the league’s popularity. The league pits 12 co-ed international teams racing identical 50-foot Catamarans against each other, with boats traveling at speeds that can exceed 60 mph.

FIBA is leading the charge on standards for an innovative and evolving area of the sport, which is poised to transform the way basketball performance is analyzed, understood, and improved. To drive innovation and ensure safety and consistency right across the game of basketball, the FIBA Equipment & Venue Centre has launched an Approval Program for Tracking Solutions. As part of the launch, FIBA held its first-ever Tracking Solutions Test Event last month. The test was conducted with experts from Victoria University using a motion capture system. During the test event, a range of tracking solutions were evaluated, including inertial measurement units (IMUs), local positioning systems (LPS), and optical tracking technologies.

The FIFA Club World Cup™ will see a range of innovations introduced that will make the tournament even more entertaining and engaging for fans, while streamlining operations and boosting transparency. This will include body cameras worn by referees, advanced semi-automated offside technology and AI-driven data from Hawk-Eye.

Teamworks, the Operating System for Sports™ powering more than 6,500 elite sports organizations globally, announced the acquisition of Telemetry Sports. Since 2015, Telemetry has pioneered computer vision, player tracking analytics, and video delivery technology to transform how elite football (gridion) teams evaluate player performance, build winning rosters, and enhance game-day decision-making. Telemetry Sports is a trusted partner in sports technology and analytics, currently used by 80% of NFL teams and 20% of Power 4 football programs to support recruiting, scouting, coaching, and game planning.

The race to close the research gap in women’s sport has taken a significant step with leading Australian researchers and sport scientists commencing a historic two-year project. Experts believe the project will lead to female athlete research being at the forefront of sport science research. It comes just weeks after the Australian Institute of Sport (AIS) formed a historic partnership with the United States, the United Kingdom and New Zealand to advance female health and performance worldwide. At present just six per cent of sport science and sports medicine research is female-specific. This collaborative and co-funded initiative involves the Australian Institute Of Sport, Edith Cowan University, and University of Technology Sydney

Data Driven Sports Analytics (DDSA) is supporting the Japanese Tennis Association and their coaching teams to utilise their PlayerDex AI Mobile App to drive performance insights and player development. This includes supporting new Junior World Number 1, Wakana Sonobe. Data Driven Sports Analytics also supports Women's World Number 1, Aryna Sabalenka with data insights and tools. 

Evolt has officially been named Beyond Activ’s 2025 Technology Company of the Year. Co-Founders Ed Zouroudis and Kelly Weideman proudly accepted the award at the prestigious Beyond Activ Awards — a global celebration of innovation, leadership, and impact across the health and fitness industry. Evolt was named alongside some of the most forward-thinking companies in the sector including Mindbody, Xplor, Hapana, Ezypay, and Wexer. 

Australian sports technology company Catapult Group has acquired athlete monitoring platform and Massachusetts Institute of Technology spinout Perch. The $US 18 million ($AUD 28 million) acquisition was completed on 4 June, with $US 3 million cash to be paid out of Catapult’s existing cash reserves at close. The remainder will be paid out in Catapult shares across four tranches. Perch, founded in 2016, has an annual contract value of about $US 2.5 million and has trained its computer vision algorithm across 40,000 unique users. Perch’s uses 3D cameras combined with computer vision and AI to automate tracking of athlete strength training, aiming to deliver real-time feedback and saving time compared to manual data collection.

After powering 4,000 events, serving more than 130,000 athletes and recording two million scores globally last year, Sydney-based digital scoring startup Liveheats has raised $AUD 1.3 million in a seed funding round that it expects to drive a fivefold surge in revenue by 2028. The startup, which was founded in 2016 by surfing mates Chris Friend and Fernando Freire to streamline competitions at their local boardriders club, has developed a platform to revolutionise the way action sports are scored, shared and experienced. Liveheats has deployed its platform across more than 60 countries and recently hit the $2 million revenue milestone.

Hudl, one of the world’s leading provider of cloud-based technology connecting video and data for the sports industry, has completed the acquisition of Titan Sports. The addition of Titan makes Hudl’s performance tracking tools more accessible to teams and coaches at any level, while Hudl’s WIMU wearable continues to serve professional organizations. Hudl empowers more than 315,000 teams globally to reach their potential, working with coaches, athletes, and administrators at every level of sport. 

TOCA Football (TOCA), the fastest-growing soccer training and entertainment company in North America, has secured $US 35 million in new funding, including $US 15 million in equity. TOCA operates two primary businesses: TOCA Soccer, the largest operator of tech-enabled soccer training centers in North America with 37 locations, and TOCA Social, the world's first soccer-themed entertainment and dining venues, currently operating in London and Birmingham. 

HITIQ has announced a new three-year partnership with AFL Barwon, bringing its breakthrough concussion management system, PROTEQT, to more than 25,000 players across regional Victoria. As the newly named Official “Concussion Technology Partner” of AFL Barwon, HITIQ will collaborate with over 50 clubs across the region to support safer play, smarter care, and stronger concussion protocols across all levels of the game. PROTEQT is a first-of-its-kind consumer solution that combines smart impact monitoring with medical-grade support. From the Shock Doctor Easy Fit mouthguard that logs impacts, to in-app tools for symptom tracking, education, and telehealth access, it provides families, coaches, and athletes with a complete, end-to-end approach to concussion care.

Kronos is supporting Abu Dhabi Local Organising Committee for the 2026 Open Masters Games by delivering a wide range of technology systems and solutions, including the event and registration platform. The solutions has officially gone live, opening the doors of the Games to participants from around the world.

Octane Racing Group, the official promoter of the Formula 1 Canadian Grand Prix has selected PAM, the global leader in smart navigation and fan experience technology, to drive their Smart Navigation experience. This collaboration aims to revolutionize how over 350,000 fans experience Canada's Formula 1’s race. PAM’s state-of-the-art smart navigation platform will streamline transportation logistics, guiding fans efficiently through optimized routes to and from the event.

The seventh annual Global Elite Sports Conference will be held at the Melbourne Cricket Ground on 2 July. The conference features world-class speakers from leading professional sport organisations and leagues including the NFL, NBA, AFL, and US colleges. Conference topics cover high performance, coaching, athlete engagement and development, fan engagement, venue and facilities management, event management, and international sports diplomacy. 

The Fourth Edition of ASTN’s annual report provides a comprehensive census of Australia’s sports innovation sector. Driven by consistent gains in both revenue and employment, Australia’s sportstech sector continues to prosper. In FY2025, the sector sustained its momentum with 10% growth, matching the pace of FY2024. Revenue climbed to $AUD 5.65 billion, while total employment reached 17,928 – highlighting an increasingly resilient and stable sector.

Cricket Australia (CA) has partnered with global technology company Partnerbrite to launch CrowdCatch, a cutting-edge ad tech platform designed to redefine how brands engage with cricket fans across the digital landscape. CrowdCatch allows CA’s commercial partners to tap into engaged audiences and seamlessly activate campaigns across top-performing digital channels, including Facebook, Instagram, YouTube, TikTok, and LinkedIn.

FrogBox has announced the extension of its partnership with Cricket Australia, continuing a shared mission to make community cricket more accessible, engaging and connected. This season alone, more than 20,000 community cricket matches have been live streamed using FrogBox technology, generating over 10 million highlight views via the Play Cricket app and 27 million views of FrogBox content on Play Cricket's social media channels.

Layercake has announced that its 'Streamcake' media orchestration and automation platform has won the Live Event Streaming award at the prestigious Asia-Pacific Broadcasting+ Awards 2025. Streamcake automates complex broadcasting workflows while delivering broadcast-quality live streaming across multiple platforms simultaneously. Our platform reduces operational complexity and ensures reliable, low-latency streaming for live events of any scale.

SURJ Sports Investment and Kings League have today announced a partnership to launch Kings League MENA, a regionally anchored version of the revolutionary seven-a-side football league founded by football legend and entrepreneur Gerard Piqué. The new joint venture will launch later this year and will bring an innovative and digital-first sporting experience to the MENA region, with Saudi Arabia confirmed as the league’s inaugural host.

SportsTech Sweden have announced the launch of their Sports Tech Bootcamp 2.0. The 4-week online program released in partnership with SportsTechX provides startup founder, sports enthusiast, or industry professionals a guide to navigate the global sports tech ecosystem. The program covers 10+ hours of expert-led video content, step-by-step roadmap on how to launch a sports tech venture and insights into funding, business models & global best practices