Sportstech & Member News

The British & Irish Lions have teamed up with sustainability experts Everclime to help offset the carbon impact of the Qatar Airways British & Irish Lions Tour to Australia 2025. The British & Irish Lions and Lions Rugby Travel have made history by fully offsetting all fan travel emissions, thanks to contributions from 6,500 supporters. Fans can join the Match Day Impact Card campaign, with Everclime. Everclime have launched a platform where fans can collect ‘Impact Cards’ at each of the nine fixtures. Doing so contributes to the Lions trusted charities that are changing lives on and off the pitch.

Leading sports streaming company, DAZN, has launched a sports tech Global Capability Centre (GCC) in Hyderabad, India. The GCC, which will be a base for the company’s global sports tech operations, will have 3,000 employees by the end of 2026. The centre will drive the development of next-generation sports technologies by scaling engineering and product innovation.

Leading sportstech investment advisory firm Drake Star has reported $US 52 billion in sportstech deals in first half of 2025. The first half was particularly active with consolidation and private financing across youth sports and digital media segments. M&A activity is anticipated to continue being strong as both strategics and private equity-backed platforms are very active in the market. 

USA Pickleball, the national governing body for pickleball in the United States, has teamed up with leading education provider etrainu to launch a centralized, federated training platform designed to upskill ambassadors and other membership stakeholders sport. The first phase will target training and education for over 2,000 ambassadors and other membership stakeholders. With etrainu’s learning management system (LMS) and integration with the Sport:80 membership platform, USA Pickleball will now deliver and track training across areas including employee onboarding, volunteer training, and referee / official certification. 

Sciana has partnered with NeuroFlux to provide AI-powered concussion screening to communities across Australia. Sciana's platform is equipping GPs, pharmacies, and allied health providers with a powerful tool for early, objective screening. NeuroFlex uses virtual reality to test oculomotor reflexes, cognitive and vestibular reaction times.

Sports streaming platform FrogBox has announced a new partnership with Gray-Nicolls, an iconic name in world cricket. Now, through FrogBox’s livestreaming platform, Gray-Nicolls is connecting more directly with the millions who play and follow grassroots cricket each week. This collaboration combines heritage and innovation, equipping clubs with the tools to stream matches, and share their stories with passionate communities.

The 2025 Sports Tech Startup and Investor Day will give founders the opportunity to pitch their company via a short two-and-a-half-minute video as part of the Sportstech World Series in late October in Melbourne. Australia Sports Tech Startup and Investor Day (on 30th October) is designed to give innovative grassroots businesses an opportunity to showcase their product to the broader sports tech industry. Submissions close 3pm Friday 24th October.

3D body scanning company 3D Measure Me has announced that they are a finalist in the 2025 AUSactive National Awards – People’s Choice Small Business of the Year. 3D Measure me is revolutionising body measurements using smart phone-based 3D scanning, enabling accurate, touch free, private progress tracking. The business is developing partnerships across the health and fitness industry, empowering individuals and professionals to drive better health outcomes. 

DMC Sport has announced that it signed on to continue working with England Golf to support two fantastic grassroots programs – Girls Golf Rocks and Get into Golf Rookies. From innovative product design and manufacture to seamless delivery to participants, DMC Sport is helping grow participation in golf across the UK by making golf fun, accessible, and inclusive for young players.

Veloce Media Group has acquired a majority stake in Quadrant, the digital media and apparel business founded by Formula 1 driver Lando Norris in 2020. As part of the deal, Norris has become a shareholder in Veloce while retaining more than 20% of Quadrant and continuing to license his name and brand to the company. Quadrant has built a following of over 6.9 million across digital platforms. The brand has expanded its presence from gaming and esports into merchandise, digital content, and live experiences.

PlayHQ, Australia’s leading sports registration platform, and Oho, Australia’s first dedicated credential verification system, have announced an exclusive strategic partnership set to significantly enhance child safety through the creation of PlaySafe, powered by Oho. Basketball Victoria is leading the way as the first sport to integrate this Australia-first innovation. The partnership between PlayHQ and Oho is set to transform child safeguarding by introducing a technology-enabled solution that tackles the longstanding administrative burdens and compliance gaps faced by grassroots sports organisations.

Australian wagering technology company, BetMakers Technology, has raised $AUD 13.7 million in an oversubscribed retail share purchase plan as well as an institutional placement. The money raised will be used to fund strategic acquisitions, repay debt, and support its growing presence in the US racing and wagering market.

Advance Queensland is a support partner with Follow Me AI (FOME.ai) and The University of Queensland to undertake a project to develop an AI-powered system for Paralympic classification. The Industry Research Projects program will provide more than $AUD 1.5 million in funding, and UQ’s Queensland Centre for Olympic and Paralympic Studies will also contribute $ADU 210,000 to this innovative project which has the potential to revolutionise Para sport by ensuring fair and objective classification for athletes around the world.

HITIQ, a pioneer in concussion management, has announced an exclusive global agreement with Shock Doctor, the world’s leading mouthguard innovator. This landmark agreement marks Shock Doctor’s two-year effort to design a mouthguard that will integrate HITIQ’s PROTEQT technology. The result is a fully developed, market-ready solution that merges HITIQ’s smart sensor technology with Shock Doctor’s unmatched global production partner capabilities.

Helping Australian sport benefit from artificial intelligence (AI) is the aim of a new world-first research partnership between the CSIRO and the Australian Sports Commission (ASC). The three-year agreement will initially focus on two research areas, developing an AI for Australian sports roadmap and a responsible AI position statement. 

Life Time Michigan has become the first swim club in the northern hemisphere to trial Olly Timing – the most significant development in swimming competition timing since touchpads in the 1970s. Olly Timing replaces deck timers and hardware with high speed video. Accuracy is ensured and controversial results can be adjudicated from video review. 2 cameras and a laptop were temporarily installed at their pool. The trials were operated remotely from Melbourne, Australia – 10,000 miles distant from Michigan – a world first.

Cérge’s digital accessibility platform helps people with disability confidently navigate community spaces through tools such as AI Wayfinding, 360° Virtual Tours, sensory guides and pre-visit communication. Cérge’s tools are already being used by councils, tourism operators, stadiums and government bodies across Australia and overseas. Queensland’s commitment to inclusive innovation has been recognised on the world stage, with the Sunshine Coast born company named Global Champion in the Inclusion & Empowerment category at the prestigious United Nations–backed World Summit Awards.

Game-day, competition and member management platform, PlayHQ Sports, has hit a major milestone - reaching over 1 million downloads across the PlayHQ apps by players, parents, coaches and volunteers. PlayHQ provides an all-in-one platform for real-time game-day updates, fixtures, ladders and results as well as season highlights, milestones and player stats.

Followers of the FIBA U19 Basketball World Cup 2025 are witnessing a technological breakthrough with the first-ever FIBA event with full activation of GeniusIQ (from Genius Sports) – an AI platform showcasing how data and automation will shape the future of basketball.  GeniusIQ utilizes the Dragon system, which is a fully automated optical tracking solution. The cutting-edge setup of 12 strategically placed iPhones captures every movement on the main court in Lausanne. This AI-driven system enables real-time in-game optical tracking, powering augmented broadcasts with live data overlays such as player speed, shot charts, and momentum swings.

Just over a week after the European Commission authorised Liberty Media’s acquisition of Dorna Sports (commercial rights holder of the MotoGP), the American company has finalised the purchase of 84% of the Spanish firm, following a payment of €4.3billion. The announcement concludes one of the biggest takeovers in recent times in the sports entertainment industry. With this acquisition, Liberty Media - which bought the rights to Formula 1 in 2017 for $8bn - will now also control the second-most followed motorsport championship worldwide.

iReel, a pioneer in Generative AI innovation for the sports industry, has partnered with Iterpro, the leading sports intelligence solution, to introduce the first fully integrated Generative AI agent within a sports intelligence platform. iReel’s sports-specific Generative AI capabilities will be embedded into Iterpro’s platform, enabling clubs and federations to receive contextual, real-time insights derived from their own internal data. Unlike generic AI tools, this solution is custom-built for the unique needs of each organisation, enhancing operational efficiency and supporting high-value decision-making.

The Premier League and Microsoft Corp. on Tuesday announced a five-year strategic partnership to transform how 1.8 billion fans in 189 countries engage with the world’s most-watched football league. At the heart of the partnership are the Premier League’s new fan-facing digital platforms, which leverage Microsoft’s cloud and AI technologies to usher in a new era of intelligent and intuitive fan experiences. From today, fans around the world can learn more about the Premier League clubs, players and matches of their choice through a new digital Premier League Companion powered by Copilot.

Basketball Victoria (BV) has launched Australia's first comprehensive basketball facilities guide, a pioneering resource designed to address the state's critical court shortage whilst supporting local governments and sporting associations in infrastructure planning and development. The sport's rapid growth however has placed enormous pressure on existing infrastructure, threatening participation and equal access to this great game across communities. 

Hockey Australia, together with all Member Associations, has launched Rely as its national integrity management platform in alignment with the National Integrity Framework. This marks a significant step in the sport’s commitment to providing safe, fair and inclusive environments for everyone involved in Hockey. Members of the Hockey community across Australia can raise integrity concerns more easily and consistently across all clubs. Powered by Rely and integrated with Your Call, a human-centred external hotline, the system provides clear, confidential pathways to report issues at every level of the sport.

Tennessee Titans have engaged smart navigation platform on a 2 year pilot as it manages fan flows and occasional traffic reroutes associated with the construction of its new $US 2.2 billion stadium next to its current Nissan Stadium. As the new Nissan Stadium continues to progress through construction phases, fans’ capability to get around and into events will shift. That created a need to find a solution that can evolve with the construction. PAM’s solution offers fans a web-based platform that shows an interactive map with real-time adjustments for the directions. PAM also earned a spot in the most recent class of 10 startups in this year’s Comcast NBCUniversal SportsTech program.

Sports sustainability platform Everclime has announced that it has welcomed John Gleasure, Founder of DAZN and Peform Group as Chairman and also investor. John will help Everclime expand its partnerships across brands, rights holders, and commercial partners, as the business continues to support organisations connect impact and sustainability to commercial opportunities.

For the first time in AFL history, Champion Data and the AFL are quantifying the 'speed of ball' movement, allowing clubs, players, and the broader industry to analyse not just how the ball is moved, but how fast or slow decisions directly correlate with outcomes on the field. It’s an advanced diagnostic tool built to enhance strategic planning, match reviews, player development, and predictive modelling.

Leading fitness and equipment accessory provider PTP has announced a partnership with NRL's Manly Sea Eagles to support players in performance and recovery. PTP provides innovative total resistance system to powertubes, resistance bands, yoga mats and foam rollers for both the elite and consumer sports markets.

News Corp Australia has acquired the technology platform powering SuperCoach, marking a strategic shift in how the publisher approaches fantasy sports and positioning the franchise for broader audience growth and new commercial opportunities. The acquisition from Melbourne-based Vapormedia is expected to unlock expansion into new sporting codes and formats, with the company already signalling interest in launching fantasy games for the NBA, NFL, and Formula 1.

Clubland last week was announced the winner in the technology category at the 2025 Australian Sport, Recreation and Play Innovation Awards at the 2025 National Sports Convention in Melbourne. Clubland build digital clubhouses for sports clubs. The clubhouses bring together upcoming events, fixtures, results, player cards, news, leaderboards, honour boards and an online shop to make club websites the central communication platform.

JioHotstar has recently reached a major milestone, surpassing 300 million subscribers, bringing it just shy of Netflix‘s last reported figure of 301.63 million. This significant leap comes as the platform experiences a surge in user engagement, particularly spurred by the recently concluded Tata IPL. Jiostar, the result of a merger between Reliance-backed Jiocinema and Disney+Hotstar in February 2025, saw many firsts in the IPL season this year. Notably, digital viewership reached an impressive 652 million, surpassing the 537 million viewers on television, as per a report by Jiostar. Digital viewership for the 2025 edition grew by 5.16% compared to the previous year, which had recorded 620 million viewers. On the other hand, television viewers saw a modest 1.6% dip from 546 million last year. 

Next Level Racing has announced a new license for the Cessna® brand, one of the most iconic names in aviation. Next Level Racing will be launching an official licensed flight simulator product, designed specifically for the flight simulation gaming community. Next Level Racing® is developing this product to meet the increasing global demand for authentic, high-quality simulation experiences. A sneak peek of the Cessna® Flight Simulator Gaming Cockpit will be offered at upcoming aviation events, where Next Level Racing will showcase the potential of this exciting new product.

Nine has attained exclusive Australian television rights to the Premier League and the FA Cup. Following a transaction with Optus Sport, all matches in the 2025-26 Premier League and FA Cup seasons will be streamed live on Stan Sport. And for the first time ever in Australia, some Premier League matches will be available to stream in 4K ultra-high definition. Also included in the broadcast deal are the UEFA Women's Euro, Japan's J.League and the United States' National Women's Soccer League.

Zhik and Australian Sailing are extending their partnership of more than a decade, one built on innovation, elite performance and podium success.  Since 2013, the collaboration has helped deliver four Olympic gold medals and four silver medals across three Games, and it continues to elevate the standard of technical sailing gear for the next generation of Australian athletes. Zhik’s commitment to the development of high-performing apparel for female athletes, with an industry leading range of female wetsuits launched last year, and its core focus on sustainability with the launch of ReZHIKle, a recycling program that gives old wetsuits a second life, is a cornerstone of the partnership.

The accessibility and impact of Basketball Australia's grassroots introductory program are being accelerated thanks to the power of Courts of the World. As an official FIBA-approved global venue finder, Courts of the World is expanding its footprint across the globe through its ongoing partnership with the FIBA Equipment & Venue Centre. Families throughout Australia can now benefit from this digital platform, which showcases the core values of Basketball Australia's development program while promoting healthy and active lifestyles. By making it easy to locate the nearest and best venues in their local areas and regions, this plug-and-play solution is set to provide a boost to the development initiative, helping more kids pick up a ball and play.

EnageRM and Agilitek have announceda strategic collaboration that brings together EngageRM’s leading CRM platform (trusted by major players like the LA Clippers, CoOp Live, the MCG, the AFL, and Collingwood Football Club), with Agilitek’s deep expertise in data acquisition, modeling, segmentation, and activation (serving clients such as the Cleveland Cavaliers, Live Nation, Queensland Rugby League, and Brooklyn Nets). EngageRM and Agilitek will deliver solutions that help sports rights holders to identify and understand fans, achieve best-in-class single view of the customer and unlock actionable insights to enhance fan and stakeholder experiences.

Prevent Biometrics and Texas Youth Football Association (TYFA) have announce an official partnership to bring Prevent's instrumented smart mouthguard (iMG) technology to the nearly 20,000 young athletes ages 8-11, competing across the state of Texas. For the first time ever, TYFA families and communities will have access to the same level of head safety monitoring trusted by elite organizations around the world, including World Rugby and the U.S. Department of Defense. Prevent iMGs actively monitor player head impacts and deliver alerts in real time via an embedded LED.

Aviron, a maker of gamified, at-home workout machines, is dialing up the energy with a new Les Mills partnership designed to keep home-based workouts from going stale. The collaboration brings more than 300 of Les Mills’ science-backed studio classes to Aviron’s gamified fitness platform, pushing the brand beyond its core rowing, running and riding content into a broader training ecosystem that now includes strength, cardio, mobility, dance and cinematic cycling experiences like Les Mills’ The Trip.

DAZN, a leading global sports entertainment platform, announced a new partnership with Meta to launch an extended reality (XR) version of its app for Meta Quest devices, delivering a fully immersive viewing experience for the FIFA Club World Cup 2025. Developed in collaboration with spatial computing pioneers Immersiv.io, the experience leverages virtual technology to bring fans closer to the action.  On top of live video streaming with multi-angle camera views and interactive XR stats panels, fans are able to watch every FIFA Club World Cup match with a dynamic 3D tabletop experience that provides a real-time virtual recreation of the pitch and players, providing unique perspectives and interactive controls. 

DMC Sport has signed on to continue working with England Golf to support two grassroots programs – Girls Golf Rocks and Get into Golf Rookies. From innovative product design and manufacture to seamless delivery, DMC Sport plays an important part in helping grow participation in golf across the UK. These initiatives are all about making golf fun, accessible, and inclusive for young players.

A women’s health initiative led by Metluma is using Garmin watches to help women experiencing menopause better manage their health. 
Garmin sensor data and integration offers highly accurate and reliable quality, enabling Metluma to provide users with customized, data-driven insights through their app. Backed by science and research, Metluma aligns medical care with alternative therapies, coaching and technological support to help women live life to the fullest at a time when their bodies are changing.

Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg. The multi-year agreement will bring Suncorp Super Netball to over 65 new countries across the next three years. AWSN is a global sports television network dedicated exclusively to women’s sports. With the addition of its newest channel on Pluto TV, AWSN now reaches over 900 million households worldwide.

The NFL and Genius Sports have agreed to a multi-year extension and expansion of their existing strategic technology partnership. Genius Sports will remain the NFL’s exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats data and the League’s official sports betting data feed to media companies and sports betting operators globally.  In addition, Genius Sports will continue as the sole supplier of official NFL watch and bet low latency live games to sportsbooks internationally and will now exclusively represent the in-game advertising inventory. As part of the agreement, Genius Sports and the NFL will also collaborate on further activation opportunities with FANHub.

Digital twin startup TwinLabs has won The Fitness Technology Summit startup sportlight competition in London. TwinLabs, with their digital twin solution, Gym Twin, was voted the best startup at the Summit by the attendees. Gym Twin provides a real-time, 3D view of equipment and space utilisation, giving gym and fitness owners actionable insights to improve operations and boost member satisfaction.

BetMakers Technology Group is pleased to announce its appointment as one of five authorised wholesalers of Australian Thoroughbred Racing Materials under Racing Australia’s new national distribution framework, commencing 1 July 2025. This appointment reinforces BetMakers’ leadership in racing technology and content distribution, and ensures our partners have access to official, compliant data under a more transparent and standardised model. Operators, media businesses and content providers can access official Racing Australia data across nominations, acceptances, trials, results and form via BetMakers CoreAPI and managed trading APIs.

Griffith University has joined with Paddle Australia in a four-year partnership to elevate the paddle sports ecosystem in the lead up to the 2032 Olympic and Paralympic Games and beyond. The partnership will focus on supporting, inspiring and developing all paddlers, and increasing expertise in areas such as health, wellbeing, performance, legacy, sustainability, environment and ecotourism.

Apple has launched at its WWDC 2025 conference Workout Buddy, an AI workout coach. The AI tool gathers data from both your current workout and your fitness history — including paces, miles logged, activity rings closed, and training load — to coach you through workouts in real time. Combined with Apple Intelligence on the iPhone, Workout Buddy relies on a text-to-speech model to translate encouragement into a fun generative voice that sounds like a fitness trainer. 

The Buss family is entering into an agreement to sell majority ownership of the Los Angeles Lakers to Mark Walter for a franchise valuation of approximately $US 10 billion, sources told ESPN on Wednesday, the highest ever for a U.S. professional sports franchise. The Buss family will keep a minority share of the team, just over 15%, for a period of time. Walter, the CEO and chairman of diversified holding company TWG Global, has been a stakeholder in the Lakers since 2021, when he purchased Phil Anschutz's share of 26%.

In partnership with Telstra, AFL - Australian Football League and Field Of Vision, Champion Data have played a lead role in bringing Telstra Touch and Track to life. This is an Australian-first experience that launched at Marvel Stadium over the weekend for fans who are blind or have low vision. This innovation uses Champion Data's real-time tracking system, with centimetre-level accuracy, to map the ball’s live movement across the field. That data is fed directly into a device that converts the play into tactile motion, allowing fans to feel the game in near real-time.

FC Barcelona has tapped Futureverse, a leader in AI, blockchain, and immersive fan experiences, to launch the Barca.Pass, the club’s first official digital collectibles wallet. This marks a milestone in sports history with the largest single Web3 wallet deployment to date. More than 11 million fans with an existing Barça ID now have instant access to a personalized digital identity and exclusive digital experiences, all without needing any crypto knowledge.