Sportstech & Member News

Exos, aglobal leader in human performance, has announced the acquisition of sports technology company, Infinite Athlete and its subsidiary Biocore. This acquisition marks the next chapter for Exos as it blends human expertise with AI and data-driven insights to revolutionize human performance. The company will focus on expanding its tech-forward products and services across professional sports, collegiate and youth athletics, corporate workplace solutions, healthcare, and the U.S. military, redefining how performance is measured, improved, and sustained.

Sports Gold Coast is inviting applications from sports technology businesses based on the Gold Coast seeking to showcase their work through the Sports Technology & Innovation Award at the 2026 Gold Coast Sports Awards. This initiative recognises innovation that advances athlete performance, fan engagement or operational excellence across sport.

Leading sports streaming platform DAZN has selected LIGR as its core technology partner to support its upcoming coverage of the English National League, cementing an integrated stack across graphics, live distribution, highlights, archival and match control. From 2025, LIGR will deliver automated graphics, low-latency distribution, highlights and archival services across all National League clubs under a landmark integrated partnership with DAZN, High Viz Media and Sportradar.

ActiveXchange, a leader in data solutions for the sport, recreation, and community sectors, today announced the successful completion of its seed investment round led by Mercia Ventures and XV Capital Advisory. ActiveXchange’s platform is trusted by more than 1,000 clients across Europe, North America and Australasia. It brings together disparate datasets and, powered by advanced data processing and AI, generates valuable marketing, planning and investment intelligence. The investment will accelerate development of its technology, expand its reach across core markets, and empower clients to extract even greater value and opportunity from data.

Member merchandise procurement specialists mber+ has for the first time partnered with cricket's Big Bash League clubs in Australia. Merchandise product design, pack selection and member personalisation is powered by the mber+ platform.

Founder of Cool Beans Underwear, Saara Jamieson, is launching her book on the 6th of November in Melbourne hosted by City Fertility and Morpheus Publishing. The event will include an inspiring live talk from Saara Jamieson on her journey and the creation of Cool Beans Underwear®, a groundbreaking medical device designed to support men’s reproductive health.

Electronic Arts, EA SPORTS™ and the National Football League announced an expanded, multi-year exclusive agreement to grow American football worldwide. Under the partnership, EA SPORTS and the NFL will continue to drive innovation and expansion of the Madden NFL franchise, which will continue as the exclusive action simulation game for NFL football. The partnership will also support new content and experiences in EA SPORTS™ College Football, as well as new, large-scale interactive experiences for football fans, built around community, social connection, self-expression and gameplay.

Nike is launching a new type of shoe designed to help athletes lock in their mindset pre- and post-competition. The Mind 001 and Mind 002 are the first neuroscience-based footwear from Nike that tap into the mind-body connection by activating sensory receptors in the feet. The Mind 001 and Mind 002 feature 22 independent foam nodes per shoe that are bonded to a flexible, water-resistant material that allows them to act as pistons and gimbals as athletes move. This interaction heightens sensory awareness, which can help clear away distractions and enhance concentration.

The Olympic and Paralympic Games Brisbane 2032 Procurement Program is now live — a gateway for businesses across Queensland and Australia to be part of delivering one of the world’s most iconic sporting events. The Brisbane 2032 program has opened up with more than 50 Expressions of Interest (EOI) packages, spanning industries from brand and hospitality to technology, logistics, and event services.

Sportbox have launched Australia's first-ever SportBox lockers, equipped by Decathlon, one of the world's leading sports retailers. Together with Redland City Council and with the support from the Queensland Government's ActiveKIT program, SportBox plans to break down barriers to help more people move, play and connect. Each solar-powered locker provides free on-demand access to quality sports gear including basketballs, volleyballs, soccer balls, table tennis sets and more. Beth Boyd Park, Thorneside and Raby Esplanade Park, Cleveland will be the first sites rolled out, with many more lockers soon to be announced across Australia.

The Winners of 2025 Australia & New Zealand Sports Tech Awards (ANZSTA) have been announced as part of Sports Innovation Week in Melbourne. There were winners across 8 categories;
- Stadium and Venue Tech sponsored by Cisco | Orion Innovation
- Equipment & Apparel sponsored by Davies Collison Cave | Anti Ordinary
- Fan Engagement sponsored by AFL - Australian Football League | BoostAR 
- Media & Broadcast sponsored by ASTN - Australian Sports Technologies Network | BarTV Sports
- Data Analytics sponsored by Moore Australia | Your Brain Health
- Fitness and Wellness sponsored by Deakin University | GravityFit
- Sports Management & Ops Tech sponsored by 24 Hour Business Plan | SportLogic
- Esports, Gamification & Fantasy sponsored by ASTN - Australian Sports Technologies Network | Valor Esports

A world-first indoor Snowtunnel is launching, bringing a climate-controlled, all-weather venue for ski and snow enthusiasts. Developed in Melbourne, Snowtunnel plans to co-partner in developing indoor Snowtunnel Parks around the world.

CourtReserve, a leading club management software platform used by more than 2,000 racquet clubs and paddle sports facilities and five million players, announced that it has secured a $US 54 million strategic growth investment from Mainsail Partners. The investment will help fuel accelerated product development, enhance customer service and support, deepen integrations, and expand the company’s market reach to sports facilities across North America.

26North Partners has led a $US 700 million equity investment in NEP Group to accelerate growth and innovation. NEP Group is a global leader in media services and technology solutions for the live sports and entertainment industry. NEP powers many of the world’s most iconic productions, including the Super Bowl, the World Cup, the Olympics and major entertainment events like the Oscars. NEP partners with leading broadcasters, rightsholders and producers.

Body scanning specialists Bodd have expanded their technology and service offering beyond customised uniforms. Beyond uniform sizing, a Bodd scan can now unlock insights into body composition, health vitals, and range of motion.  From human programs to consumer wellness experiences Bodd can now deliver data for faster next-step health intervention.

STWS have announced the City of Melbourne as a Partner for Sports Tech Startup and Investor Day on Thursday 30th October, 2025 at the MCG, a key event during Australia Sports Innovation Week in Melbourne, Victoria. City of Melbourne is focusing in on particular technology sectors that will support Council’s long term economic development objectives by fostering employment opportunities and driving economic growth. This includes Sports Technology. Sports Tech Startup and Investor Day is delivered with the mission to showcase APAC’s most exciting startups and innovators in sports, media and entertainment to investors, industry representatives, sporting leagues & clubs to facilitate partnerships, deals and trials to help ideas grow.

ANCORE and GymAware announced the launch of the ANCORE Data Plate, a compact attachment designed to measure key training metrics during cable exercises with accuracy. This is the first joint product from the two companies, combining GymAware’s gold standard velocity-based training technology with ANCORE’s rugged cable systems. The result is a smart, reliable device that gives athletes and coaches real-time feedback on every rep.

In an Australian national sporting league first, the AFL is jumping into the world of Roblox to launch its own Roblox experience.  Available now, the AFL Roblox experience will bring the tradition, community and passion of Aussie Rules to life in new and creative ways across three levels. In Australia, there are two million monthly active Roblox users in the Gen Alpha and Gen Z age groups, with the AFL Roblox experience providing an opportunity for gamers to engage with Australian Rules Football from the comfort of the Roblox world.

SPIRE Academy has opened the SPIRE Performance Research Institute (SPRI), an applied research lab focused on youth athlete development and sports technology testing. The institute operates within SPIRE’s live training environment on its 800-acre Northeast Ohio campus, housing student-athletes from over 40 countries. Six technology partners are currently piloting products through the institute, including oxygen-based recovery systems and neuro-visual performance tools

Leading sportstech investor, Courtside Ventures have announced a partnership with The 4th Quarter, a media platform at the intersection of technology, sports and entertainment. The aim of the platform is to offer insightful analysis, original content, and practical insights for the founders, operators and investors shaping the industry's future, and complement existing sports media platforms that already exist. The platform will share weekly summaries dissecting key developments in sports, tech, and entertainment, in-depth features and highlights on founders, operators and execs, podcasts featuring industry trailblazers and exclusive events bringing the community together.

ASTN has announced the finalists in the 2025 Australia and New Zealand Sports Technology Awards. The awards celebrate the leading innovators, startups, and organisations shaping the future of sport and technology across Australia and New Zealand. Winners will be announced across 8 categories at the ANZSTA Ceremony on 28th October. 

Kirsty Richardson, owner of core stability technology company, GravityFit has pitched in front of 3,000 people at the Pegasus Tech Ventures, Startup World Cup in San Francisco. She was joined by two other Australian companies pitching at the event which included Deeligence and Adiona. Coreshell took at out the $US1 million win with their ground breaking battery technology, replacing graphite with metallurgical silicon anodes.

SEGA and Sports Interactive have signed a multi-year deal with the world soccer association, FIFA, which will bring the World Cup, Women's World Cup, and Club World Cup to upcoming management game Football Manager 26. All competitions will be featured with the official kits, branding and broadcast visuals of their real-world counterparts. This is the first partnership between the iconic series and FIFA. This licensed content will arrive in the game via a major update in 2026 across platforms, just ahead of the World Cup kicking off.

Hudl, aglobal leader in sports performance analysis and video technology, has announced the acquisition of Athletic Data Innovations (ADI), a cutting-edge athlete monitoring software platform developed by Australian-based human performance specialist and sports scientist Andrew Gray. For over 15 years, ADI has provided advanced analytics to top-tier sports organizations around the world. The ADI platform combines data from multiple tracking systems, including GPS and optical tracking to create a consistent performance picture while delivering game changing metrics to quantify athlete load.

As Foxtel parent company DAZN charts a course toward profitability, it was reported that billionaire Sir Leonard Blavatnik invested US$587 million into the sports giant last year. In April, DAZN took ownership of Foxtel for $AUD 3.4 billion, with part of that payment including shares in DAZN. Within the past ten years, Blavatnik has invested over $US 7 billion into DAZN. The company reduced its losses last year to $US 936 million from $US 1.4 billion the year prior. Meanwhile revenue has lifted by $US 323 million to $US 3.2 billion. Revenues are expected to hit around $US 5billion in 2025.

Mber+ has launched with Hype Reel for streamlined merchandise management and member engagement. mber+ empowers organisations to reimagine how they engage their members through personalisation, flexible merchandise management, data-driven insights and seamless integration.

ŌURA, maker of a leading smart ring, Oura Ring, announced it has raised over $US 900 million in funding led by Fidelity Management & Research Company. ŌURA plans to use the new funding to accelerate AI and product innovation, expand global distribution, and invest in development of new health features. The company has sold more than 5.5 million rings since launching in 2015, and generated more than $US 500 million in 2024. The company is on track to surpass $US 1 billion in sales in 2025.

Sharp Alpha Advisors has announced the closing of a $US 150m fund to provide non-dilutive growth capital to companies in the sports, gaming and entertainment sectors. Sharp Alpha UA Fund will deploy the capital over the next 24 months, targeting investments between $US 4 million and $US 30 million in growth-stage companies. The fund will consider a wide range of consumer-facing opportunities but will concentrate predominantly on online gaming, prediction markets, sports media, ecommerce, health and wellness, and interactive entertainment.

Sports streaming company, FrogBox has announced the launch of their own FrogBox camera. Designed from over one million hours of streaming and feedback from more than a thousand community clubs, the new FrogBox Camera is designed specifically for grassroots sport.

Wicket, a global leader in privacy-first facial authentication for live events and venues, has joined the Australian Sports Technologies Network (ASTN), strengthening its commitment to advancing fan experience, security, and operational efficiency across the ANZ region. Wicket’s platform is already trusted by major leagues and global events, including the National Football League (NFL), where it securely credentials every player, coach, and staff member across all 32 teams. Wicket has already demonstrated its value in the Australian market in partnering with the Geelong Cats at GMHBA Stadium and at the Australian Open.

Apple and Formula 1 announced a five-year partnership that will bring all F1 races exclusively to Apple TV in the United States beginning next year. The partnership is said to be worth around $US 140 million per annum. The partnership builds on Apple’s deepening relationship with Formula 1 following the global success of Apple Original Films’ adrenaline-fueled blockbuster F1 The Movie, the highest-grossing sports movie of all time. F1 is one of the fastest-growing leagues in the world, with a U.S. fanbase that reached 52 million in 2024. 

The Japan–Australia Sports & Health Innovation Exchange (JASHIE) has announced a partnership with the ASTN - Australian Sports Technologies Network (ASTN) as a Supporting Partner for the program. As a Supporting Partner, ASTN will contribute its mentoring expertise, extensive startup network, and program support to help strengthen innovation linkages between Australia and Japan.

The Pro Padel League has a new partnership with fan engagement technology provider Komo, which will begin with a set of activations around the PPL’s 2025 City’s Cup finals this weekend at Hammerstein Ballroom in N.Y. During the finals, QR codes placed on site/match broadcasts and links distributed via social media will redirect fans to a custom PPL website built using Komo’s Engagement Operating System platform. The site includes minigames that focus on padel rules, PPL facts and finals weekend bracket picks; and a social-media-sharable digital picture frame. Komo works with properties including Fox Sports, Comcast Tech Solutions, AEG and Live Nation.

Valor Esports is now officially integrated with Clever, a leading identity platform for the education sector, making it easier for schools across North America to access structured esports training. With Clever, students can now log in to the Valor Esports platform seamlessly using their existing school accounts. The integration is another step in Valor Esports' mission to help educators run esports like traditional sports: structured, time-efficient, and accessible for all.

This article outlines key steps in developing an AI Action Plan, providing a resource that can be employed by any sport organization. By following these steps, an organization can learn to not only maximize the efficiency and effectiveness gains made from adopting AI but also help to reduce its inherent risks and potential negative impacts.  

Football Victoria (FV) has announced a new partnership with Dribl, ushering in a new era for football competition management, administration and engagement across the state. From NPL Victoria through to MiniRoos, Dribl will be rolled out across all metropolitan and regional competitions, modernising how football in Victoria is experienced. FV’s adoption of Dribl will streamline competition administration and deliver real-time engagement for the entire football community. 

Leading smart navigation platform PAM has launched live golf player tracking in PAM eXplorer designed to give fans more ways to connect, interact and explore. Live player tracking allows fans to see exactly where players are in real time, directly on the interactive map. Whether they’re following along from the couch or walking the venue, fans can find their favorite players, get directions to the action, and stay updated with live scores, all in one place. 

Shakewell Agency has been involved in designing an app that makes mental skills resources more accessible to athletes. Optimize Mind Performance is convenient, on-the-go tool for mental performance that offers tailored audio content from top mental skills coaches globally.

Cricket Victoria and Fever, a leading global live entertainment platform, have partnered for ticketing operations of State cricket at CitiPower Centre. Fever operates in more than 500 cities and 40 countries worldwide and will collaborate with Cricket Victoria at the CitiPower Centre, leveraging the Secret Media Network to uncover, understand, and engage both new and existing audiences through the power of data-driven insight.

Global sportstech football deals reached $US 7.7 billion since 2020, according to a new report from leading sportstech research firm SportsTechX. Deals hit $US2.2 billion injust the first half of 2025. Europe leads the way with around 60% of that investment, with North America at around 33%. Funding of fan-based solutions has increased from 63% to 80% over the last 18 months.

Global sports & entertainment point-of-sale provider MyVenue is live with 490 POS fixed & handheld devices at NHL venue, Rogers Place. MyVenue’s single-platform solution replaces multiple legacy systems, streamlining game-day operations and reporting for an arena that attracts 2.1 million visitors to 170 events every year. MyVenue has been deployed in over 30 major league venues in the last two years.

PAM, one of the world's leader in Smarter Navigation, has teamed up with NFL team, the Tennessee Titans to transform every step of the fan journey. From planning at home to navigating Nissan Stadium, fans now have a frictionless way to get where they want to go, including finding parking, concessions and merchandise. The navigation platform provides an important means of communication with fans with the construction of the new stadium and changes happening in and around Nissan Stadium.

The Brisbane Bullets are proud to announce the launch of Bullets Assist, a free digital platform designed to empower athletes, coaches, teachers and the wider basketball community across Queensland. The initiative has been made possible thanks to funding support from the Queensland Government’s Department of Sport, Racing and Olympic and Paralympic Games under the ActiveKIT Super Round program. Created in partnership with Playbk Sports, a Queensland-based education technology company, Bullets Assist combines award-winning digital learning with the club’s high-performance expertise.

A period undie brand is sponsoring one of the UK’s most prestigious football clubs, a makeup company has signed up with Formula One and a shape wear business sponsors the US Olympic team. Sports sponsorship is changing and women are at the heart of it. Research from the Victorian Office for Women in Sport and Recreation in 2023 found that sponsorships of women’s elite sporting properties outperformed men’s sport in brand awareness, brand consideration and customer conversion.

Each year the Australian Sports Commission hosts the Sports Technology and Applied Research Symposium (STARS). STARS brings together sport and exercise researchers, technologists and sport industry professionals from across Australia and the world to share ideas that can drive innovation in their fields. This year's event will be held virtually from 22-24 October.

Catapult Sports is boosting the scouting capabilities of its fast-growing sports technology business through a $A139 million acquisition of IMPECT GmbH, the operator of a soccer intelligence platform that provides insights on player performance and team dynamics. The Melbourne-based company has announced a $A 150 million capital raising to fund the deal, comprising a $A 130 million institutional placement and a $A 20 million share purchase plan.

GSIC (powered by Microsoft) have launched an Innovation Day Challenge with Serie A club Genoa CFC. Injury prevention remains a major challenge for football clubs and in this challenge Genoa are searching for new solutions around advanced injury prevention methodologies, nutritional solutions, recovery strategies, physical therapy devices and athlete monitoring platforms. Applications close 14th November, and up to 10 companies will be selected to deliver a 10 minute online pitch, with the opportunity to collaborate directly with the football club. 

For a second year, Messe Munich and Colosseum Sports are teaming up again to hold ISPO and Sports Tech Nation in Munich (Germany). ISPO Brandnew is the largest startup competition for sports products in the business and Sportstech Nation complements this with its focus on digital solutions. Any Australian sportstech companies are interested to present at the start-up village are advised to contact the ASTN to explore the opportunity further.

Over the next decade, roughly $US 9.8 billion will be invested in stadium technology across the top five U.S. leagues according to technology consulting firm AmpThink. About two-thirds of that total ($US 6.4 billion) will go toward system refreshes. In all, AmpThink expect investment in 900 discrete refresh projects across 144 venues, averaging $US 640 million per year.

Sony Corporation today announced that Sony welcomed STATSports Group, one of the industry leaders in athlete monitoring solutions and performance analysis, into Sony’s sports businesses, with the acquisition through a majority share of STATSports. Founded in 2008, STATSports offers solutions that empower over 800 of the world’s top sports clubs. The acquisition allows Sony to add STATSports’ state-of-the-art athlete tracking technologies and performance analysis solutions to its existing array of Sports technology solutions (which include Hawk-Eye Innovations and KinaTrax).