Sportstech & Member News

Gain Line Analytics, co-founded by former Wallabies prop Ben Darwin, has this week announced it has taken a stake in Dutch second-tier team VVV-Venlo, which it will manage on behalf of itself and other investors. Having consulted to sports teams around the world, including the Crusaders in Super Rugby and two squads at the recent FIFA World Cup, Gain Line’s speciality is in a team’s “cohesion”. It will aim to apply its theories on player data and roster management to build a successful squad.

To promote the company’s first-ever screen-free wearable, Garmin is opening a two-day activation in Sydney hosted at Sage Space, a luxury, dental wellness studio in Darlinghurst this Wednesday 12th and Thursday 13th of August. The screen-free smart band encourages people to stay present in the activity, without a buzzing smartphone to distract them. It comes with up to 10-days of battery life, allowing extended wear for sleep and recovery tracking, as well as HRV (heart rate variability). Metrics, including your sleep scores, stress levels, Body Battery energy monitoring, heart rate, skin temp, pulse ox and more are recorded in the Garmin Connect app – all without requiring an ongoing subscription. 

Australian fan engagement and data platform Komo has announced a new multi-year partnership with the NBL Group, spanning both the National Basketball League (NBL) and Women's National Basketball League (WNBL). The task this partnership takes on is turning a booming audience into fans the leagues genuinely know, keep learning about, and can give more reasons to watch, attend and belong. The platform will connect participation, fan data and partner outcomes as a single system across both leagues, building one picture of the fan, and one relationship the league owns.

NBL champions the Sydney Kings will use Lumin Sports in pursuit of back-to-back championships. The Kings will embed Lumin’s strength and conditioning (S&C) software in their performance department, giving staff one platform to build team and individual strength programs, prescribe sessions, monitor athlete workloads and track physical development throughout the season. Sydney joins Melbourne United, the Adelaide 36ers and Cairns Taipans among NBL organisations using Lumin Sports for the 2027 NBL season.

ProphetX, America's first federally regulated sports-native prediction market, has announced the close of a $US 35 million fundraising round to accelerate its product development, boost liquidity across markets, and scale its B2B platform and partnerships. Unlike sportsbooks, which are single-dealer models designed to profit when consumers lose, ProphetX is a true peer-to-peer exchange where users set their own prices, trade directly against one another, and pay a thin, transparent commission.

RAD Run Club has announced a partnership with the Australian Mass Participation Sporting Events Alliance (AMPSEA), supported through funding from the Australian Sports Commission’s Play Well Affiliate Grant Program. AMPSEA has been awarded funding for its National School Mass Participation Initiative -  a project that will use RAD Run Club as the school-based participation platform to connect primary school children with some of Australia’s great community running and mass participation events.

TechnologyOne (ASX: TNE), Australia's largest enterprise software company, has  announced its partnership with the Women's National Basketball League (WNBL) as naming rights partner of the league's pre-season tournament, to be held in Townsville from 17–20 September 2026. The partnership reflects a shared determination to make women's sport accessible to all Australians, no matter where they live. 

VALD has announced the acquisition of GymAware, a globally recognized leader in velocity-based training (VBT), marking a significant milestone in the evolution of performance technology. The acquisition brings together two Australian-born companies that have helped shape modern sports science and performance practice. For more than two decades, GymAware has been trusted by elite sporting organizations, universities, military organizations and researchers around the world as the gold standard for measuring barbell velocity, movement velocity and training performance. Whether practitioners are measuring neuromuscular performance with ForceDecks, evaluating strength and asymmetry with ForceFrame, monitoring movement quality with HumanTrak or assessing readiness after injury with DynaMo, the ability to connect those insights directly to training outcomes using GymAware creates a more complete picture of athlete development.

ASTN Co-Founder and Founding Chair James Demetriou AM, FGIA has been appointed as an Honorary Enterprise Fellow in the School of Computing and Information Systems, Faculty of Engineering and Information Technology at the University of Melbourne. James’ appointment at the University of Melbourne now formally bridges ASTN's industry network with one of the world's top 40 universities and Australia's leading research and innovation ecosystem.

Hong Kong China Rugby (HKCR) has partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary of the Cathay/HSBC Hong Kong Sevens. The brings together secure digital ticket fulfilment, fan engagement and first-party fan data in a single, seamless mobile platform. Powered by the Tixserve-enabled HKCR Ticketing app, supporters securely accessed digital tickets, event information, exclusive content and interactive activations throughout the tournament.

London Broncos have announced the launch of a new app that is transforming the way fans will get to experience home matches. Powered by SportsAI the London Broncos App offers supporters an immersive new way to watch and engage with the club. SportsAI is a Brisbane-based sports technology company, powered by a team of innovative Queensland professionals and trusted by clients across Australia and their growing international client base. By delivering immersive digital experiences that bring fans closer to the action, SportsAI is redefining a new benchmark for sports entertainment worldwide.

Behind Seven Network coverage of the Glasgow 2026 Commonwealth Games was a graphics workflow designed to bring its on-air team and Australia’s athletes into focus. Across the Games, the Champion Data team delivered a suite of insert graphics supporting Seven’s coverage, alongside full-frame profiles highlighting Australian athletes competing in Glasgow. Working closely with broadcast partners at Gravity Media, the Seven Network helped ensure the seamless delivery of graphics services across Seven and 7plus Sport’s coverage.

Corsair Gaming, a leading global provider and innovator of high-performance products for gamers, streamers, content-creators, performance PC builders, and sim racing enthusiasts, has announced that it has acquired all the assets of Trak Racer, a global designer and manufacturer of premium racing and flight-simulation cockpits, frames, seats, monitor stands, motion systems and accessories. Trak Racer has built a loyal global following for its simulator cockpits, racing seats, and licensed and co-branded racing peripherals, with a product range spanning entry-level to premium and professional segments. 

PMY Group has been shortlisted by The Sports Business Awards for two awards. This includes the Sports Technology Award, recognising Optic, PMY's crowd intelligence platform that helps major venues and events better understand crowd movement and behaviour to improve operations, safety and the fan experience. The second award shortlisting includes the Best Business Serving Sport, recognising PMY's work as a global technology, intelligence and experience partner to the sports industry.

Major sports leagues have quietly become some of the most sophisticated venture builders in tech. Through dedicated programs like the NBA Launchpad, NFL’s 32 Equity, MLS Innovation Lab, and accelerators tied to the English Premier League and others, they are no longer passive sponsors. They are piloting, investing in, and scaling technologies that directly shape athlete performance, recovery, officiating, fan experiences, media production, and new revenue streams. The model is powerful because leagues offer something few VCs or corporates can: real-world testing environments with elite athletes, live games, massive datasets, and direct pathways to adoption.

With nearly half of TikTok’s more than a billion users following basketball, TikTok, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a new global content partnership spanning both leagues. The multi-year agreement combines creator access to events and highlights with live-game discovery through TikTok GamePlan, and advertiser opportunities with TikTok Pulse Premiere.

Hudl has announced that Titan GPS data now lives natively inside Hudl. This is the most significant update to the Titan product since its launch, and the first time any athlete tracker has been fully integrated inside Hudl.com. This new feature gives coaches without dedicated sports science staff the complete picture of athlete performance.  Physical data linked to Hudl Focus video, housed in one place, connected within one workflow - without the need to switch between apps. Video integration is live today for soccer, with American football to follow soon.

Wrestling Australia has announced a partnership with digital product builder Playbk Sports to develop a bespoke digital learning platform aimed at expanding grassroots participation and coaching capability across the country. Scheduled for an initial launch in September, the initiative will deliver introductory coaching and officiating courses tailored for teachers, schools, volunteers, and club communities, establishing vital pathways outside traditional club environments.

Marquee, an AI-based decision layer for sporting teams has announced that they have raised $US 6.5 million in total funding, backed by investors like Axel Springer SE, Well-tech Ventures, Apex Capital, AnD Ventures, 97212 Ventures and JCP.  Marquee connects the systems that clubs already use every day and turns all that information into helpful insights within seconds. It takes millions of pieces of data and turns them into shortlists, detailed scout reports, tactical breakdowns, and market analysis - all written in easily conveyable language. The solution is used by over 20 clubs across soccer and basketball.

LUMISTAR has announced the official launch of CARRY on Kickstarter, marking the global debut of its AI-powered basketball training system. CARRY is live on Kickstarter with early-backer pricing starting at $US 2,499, ahead of its planned retail price of $US4,999.  CARRY is designed to make high-intensity basketball training more accessible through real-time, vision-driven interaction. CARRY integrates a quad-camera 4K vision system powered by a high-performance chip. The solution enables players to complete 500 game-realistic shots in around 45 minutes compared to approximately four hours in traditional setups.

Global point-of-sale (POS) innovator MyVenue has launched Halo, an AI-powered frictionless kiosk that uses vision-based automation to accelerate transaction speed, improve staff efficiency and increase revenue capture. Optimised for peak-demand surges, Halo suits 'grab-n-go market's and concession stands across stadiums, arenas, convention centers, airports, higher education, healthcare centers and other high traffic hospitality operations. Performance data shows Halo completes transactions, on average, 50% faster than traditional self-service kiosks, is up to 70% more cost-effective to operate than belly-up concession POS and has a footprint up to 65% smaller than industry alternatives.

Champion Data and the AFL have launched optical tracking technology at Marvel Stadium, MCG and Optus Stadium, with more venues set to follow. The AFL and Champion Data will now be able to track where the ball is on the ground at every second of an AFL match. By combining optical tracking with Champion Data’s decades of football expertise they are able to unlock a deeper understanding of the game - from player movement and team structures to match-ups and skill execution.

Quality sporting facilities play a vital role in keeping Australians active and connected. To help meet changing community needs, Australia’s first National Community Sport Infrastructure Plan, Places to Play, has been released. The plan calls for a shift towards participation-centred decision making, recognising that improving participation outcomes does not always require new infrastructure, but instead a more coordinated and deliberate approach to how existing places are planned, configured, shared and used. The Places to Play Plan will be delivered in three phases over a span of ten years, and is intended to guide planning, investment and operational decisions across the community sport infrastructure system.

Following the success of the inaugural watchalong in 2025, the AFL expanded the concept into a two-match creator series in 2026, partnering with Dan Does Footy and supported by broadcast partners 7plus and Kayo SPORTS. The series launched with Fremantle v Sydney, streamed live across 7plus, AFL YouTube and Kayo SPORTS, before returning for North Melbourne v Melbourne, available on AFL YouTube and Kayo SPORTS. Across the two broadcasts, the series attracted more than 250,000 live viewers across 7plus, AFL YouTube, Kayo SPORTS and Foxtel as well as generating over ten million social video views. 

A Melbourne sports tech startup using AI to deliver performance analysis for amateur players has scored a $AUD 3.5 million pre-Seed raise. The round for Superstat was led by Blackbird, supported by Blinq founder Jarrod Webb, and Mindset Health’s founders, Alex and Chris Naoumidis. The platform turns raw match footage into structured data automatically, generating player stats, event timelines and performance patterns. The company is now hiring a founding computer vision engineer and GTM partnerships expert marketing as it moves its operations to Austin, Texas, and scales in the US.

Austrade South Asia | Australian Trade and Investment Commission has a partnered with the Trade Diversification Network and ASTN to deliver a South Asia export strategy workshops. The workshop will be hosted on 3rd August in Adelaide and 6th August in Melbourne, and is also supported by the South Asia Business Exchange (SABX) and Accessing New Markets Initiative (ANMI). The session will provide practical insights on market opportunities, entry strategies and growth pathways in one of the world's fastest-growing technology markets.

Preciser, an AI sports analytics platform, has announced a partnership with Glory League, the automated sports video platform used by basketball associations, clubs, players, coaches, and families across Australia and New Zealand. The integration is designed to make advanced game analysis accessible to everyday basketball players and teams without the need for manual tagging, expensive analyst support, or complex setup. Players, coaches, and teams using Glory League will be able to request AI-generated stats from their game video, make payment, and receive detailed performance data once processing is complete.

Sportslink Travel has been a valued partner of Victorian softball for many years, providing outstanding support in coordinating travel arrangements for Victorian State Teams under the former One Softball model. Softball Victoria are delighted to continue this relationship under Softball Victoria's new federated operating model. Sportslink works closely with our staff and volunteers to coordinate flights, accommodation and travel logistics, ensuring our athletes, coaches and officials can focus on preparing for competition.

Apple is creating a clearer route for neurotech companies to plug into its product ecosystem. Its BCI input standard allows brain interfaces to register as native controls across iPhone, iPad, and Vision Pro, with Synchron and Control Bionics among the first companies building on it. The model extends across Apple’s health stack. External companies develop the sensors, clinical devices, and algorithms, while Apple provides standardised interfaces and access to a consumer hardware ecosystem operating at far greater scale.

Garmin has announced that it has acquired the TrainingPeaks and TrainHeroic training platforms for athletes and coaches. The acquisition strengthens Garmin’s fitness ecosystem with customizable coaching experiences for endurance, strength and performance-focused athletes across every stage of their fitness journey. TrainingPeaks and TrainHeroic are digital services specializing in connecting coaches and athletes of all abilities who are looking to improve. 

Garmin has announced the launch of CIRQA™ Smart Band, its first screen-free smart band that tracks advanced fitness and wellness feature, all without the need for a subscription. CIRQA Smart Band helps provide a more complete picture of overall health. Users can track metrics like wrist-based heart rate, Body Battery™ energy monitoring, Pulse Ox, stress, skin temperature and more and immediately see their data in Garmin Connect. 

ŌURA has banded together with Eli Lilly’s direct-to-consumer (DTC) telehealth platform, LillyDirect, to marry behavioural and pharmaceutical approaches to obesity treatment – marking a further shift away from drug-only methods towards the implementation of a wider obesity care ecosystem. Through this collaboration, the two healthcare players hope to boost access to a combination drug-wearable treatment approach, meaning LillyDirect users will now be able to receive a free sizing kit for the Finnish company’s flagship product, the Oura Ring.

Making ultra-high-density stadium Wi-Fi work as intended (or even just work reasonably well) is probably the most challenging of all wireless networking disciplines: Thousands of fans – today equipped with gigabit-capable devices – packed together within a small area is normally the recipe for a connectivity disaster. But AmpThink and its vendor partners have over the years resolved a raft of tricky problems to the point where stadium Wi-Fi on a grand scale – for example for NFL or university stadiums in the US – has become nothing short of spectacularly successful. 

The LTA and Redrice Ventures, a leading investment firm focused on health, wellness and sport, have announced a strategic partnership to identify, support, and champion innovations that advance the future of racket sports in the UK. It will explore opportunities across sport, media, technology that help grow participation, enhance player performance, deepen fan and community engagement, and create new ways for people to experience racquet sports. Redrice Ventures is led by Sir Andy Murray and Alastair Brownlee OBE.

Future Golf, Australia's biggest and fastest-growing golf community, has announced a landmark partnership with Club Car, maker of leading commercial utility and golf cars. The partnership will deliver to Future Golf's 57,000-strong membership base the opportunity for one lucky member the ultimate on-course upgrade - the chance to win a fully customised golf car. Club Car's vehicles are synonymous with safety, quality, and reliability, and carry the trust of the world's most prestigious golf organisations, including the US PGA Tour, the DP World Tour, the Presidents Cup, and the Ryder Cup. 

As Toronto hosts World Cup soccer, the Government of Canada and City of Toronto have revealed up to C$900,000 in funding to create a new, local sports technology accelerator that will deliver annual programming to as many as 60 soccer and other sports tech startups. The federal government revealed it has committed C$600,000 to the Toronto Metropolitan University (TMU) to help establish the Future of Sport Lab x FIFA 2026 Legacy Incubation Hub. The City of Toronto is kicking in up to C$300,000 in additional funding, alongside other contributions from undisclosed private sector and sports organizations, to support its launch.

Queenslanders working and volunteering in community sport are set to access free training, with new CQUniversity pathways to level up game day, development and club operations. Delivered online and available across Queensland, the micro-credentials will improve capabilities and capacity across: Volunteer Leadership and Club Governance, Inclusive and Child Safe Sport Practices, Digital and AI Skills for Sports amd Disability Inclusion and Adaptive Sport Competency. 

The National Basketball Players Association (NBPA) today announced the launch of PLYRS UNTD, a new commercial brand that transforms the collective influence of NBA players into products, partnerships, and global business opportunities. The initiative turns players’ individual reach into collective leverage, working with brands and industry leaders to open doors for new fan experiences, global licensing opportunities, merchandise, content, player/brand collaborations, strategic investments, and more. The new brand will come to life at the PLYRS UNTD Performance Center opening in Los Angeles this summer as an off-season home for NBA players.

Rogers Communications Inc. announced today it has signed an agreement to buy the remaining 25% ownership stake in Maple Leaf Sports & Entertainment (MLSE) from Kilmer Sports Inc. for C$4.35 billion, increasing Rogers ownership in MLSE to 100%. Beyond MLSE, the Rogers sports portfolio includes ownership of the Toronto Blue Jays, Rogers Centre and Sportsnet, the number one sports media brand in Canada. 

SURJ Sports Investment, a PIF company, together with Live Nation and Oak View Group (OVG), have announced the launch of radia, a new joint venture created to support the growth of sports infrastructure across Saudi Arabia through venue management, operations, activations and commercialisation. The joint venture will serve as a strategic platform for SURJ and PIF, combining deep local insight with global expertise to service Saudi Arabia’s growing portfolio of world-class stadiums, arenas and major sports precincts.

Wrestling Australia has announced a new partnership with Playbk Sports to strengthen how the sport develops coaches and officials, using digital learning to support wrestling’s growth in schools and communities across Australia. Through the partnership, Wrestling Australia will develop its own digital learning in sport platform, offering introductory coaching and officiating courses for teachers, schools, volunteers and club communities.

The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia’s sportstech sector, with revenue growth rising from 10% in FY2025 to 16% in FY2026, reaching $AUD 7.11 billion. Industry employment also expanded by approximately 6% to 20,604 employees, reflecting strong sector growth and rising demand for talent. The Fifth Edition of ASTN’s annual report provides a comprehensive census of Australia’s sports innovation sector, identifying 924 businesses nationwide. 

Melbourne startup Bodd has opened its new headquarters in Prahran. The facility has research labs and workspaces to continue to improve the company’s innovative technology. The company’s 3D scanner captures personalised body measurements. The groundbreaking technology captures more data in 60 seconds than any other product globally. This helps tackle waste caused by alterations and returns on ill-fitting clothes. This is highly valuable to Bodd’s customers including the Australian Institute of Sport, Australian Defence Apparel, the New Zealand Defence Force and uniform manufacturer Stewart & Heaton.

FIBA has successfully concluded its second Tracking Solutions test event to help expand the range of approved solutions available to national teams taking part in the FIBA Women's Basketball World Cup 2026 in Berlin. Under the updated regulation, FIBA Approved wearable tracking solutions may be used in FIBA competitions, provided they are worn safely in the specified mounting position.

India and Australia have launched the India-Australia Sports Collaboration Roadmap, a new framework aimed at expanding bilateral cooperation in sports, athlete development, research and investment under the India-Australia Comprehensive Strategic Partnership. The roadmap was unveiled at the Melbourne Cricket Ground during a joint visit by Prime Minister of India Shri Narendra Modi, Prime Minister of Australia the Hon. Anthony Albanese, and Premier of Victoria the Hon. Jacinta Allan. the roadmap identifies five priority areas: capacity building, sports science and technology, major sporting events, sports industry and investment, and women’s sport.

Versant Media Group, the owner of cable networks including CNBC, MS NOW and the Golf Channel, has agreed to acquire golf simulation company Full Swing from private equity firm Bruin Capital for about $US 530 million in cash. The company’s golf business already owns digital media platform GolfPass and tee-time reservation company GolfNow.

AO Ventures, the venture capital arm of Tennis Australia and the Australian Open, has announced two new investments. As investment into the global sports technology sector continues to grow, AO Ventures has completed investments in Scottish wearable technology company PlayerData and sports media platform ScorePlay, taking the fund's portfolio to six companies.

Listed ASX company Control Bionics has announced details of a $AUD 10 million capital raising. The announcement is designed to bolster the neurotechnology group's balance sheet and accelerator its commercialisation plans across assistive communication, rehabilitation and sports performance markets.

Hudl has announced the acquisition of TeamUp. TeamUp is a gamified athletic fundraising platform. It helps high school and college sports programs raise money through team events. Hudl, a global leader in sports performance analysis and video technology, will now support coaches from their first fundraiser to the final film session of the season. TeamUp pairs gamified fundraising with Hudl’s fan engagement and operations tools including digital ticketing, livestreaming, and registration and team messaging capabilities like scheduling, communication and management. 

Australian research-led education company SHUNT has launched a new eLearning platform that transforms its digital communications insights into practical learning resources for clubs, sporting organisations and commercial partners. At the heart of the platform is a dataset that monitors how Australian sport is using social media. Tracking more than 30,000 sporting organisation profiles, this provides a unique view of how clubs, leagues and governing bodies communicate, engage their communities and create commercial value.