Sportstech & Member News

The Gold Coast Titans are proud to announce the launch of “Pathway to Play,” a world first eLearning course hosted on the Titans Teach Learning Management System (LMS). This pioneering initiative is designed to empower local sports coaches and volunteers with the skills and knowledge needed to establish and enhance Leagueability programs, making rugby league even more accessible to people with disabilities across Queensland.

The number one ranked U.S. high school football team will use Lumin Sports to enhance its strength and conditioning program. The Mater Dei Monarchs, will use Lumin Strength and the wider Lumin Sports platform to support the development of its elite talent. It's part of a wider deal that sees more than 500 student athletes and coaches at the Californian high school lean on Lumin to drive high performance across its program.

BMX New Zealand have announced that they have partnered with CoachMate to design and deliver their Kiwi Sprocket Rockets Program. The Program is designed to help coaches, teachers, parents and caregivers deliver safe and strong bike riding foundations and make teaching and learning fun through easy-to-follow, bite-sized video activities. 

Stratton Studios has announced 'PGA TOUR RISE', a collaboration with the PGA TOUR and Chain Games Ireland to develop a revolutionary Web3 interactive golf game. 'PGA TOUR RISE' is a groundbreaking competitive mobile golf game powered by blockchain technology. Players embark on a journey from amateur to the PGA TOUR, competing on renowned courses, participating in real-time tournaments, climbing leaderboards, and earning 'Rise Bucks' for essential upgrades.

Zepp Health, a smart wearables and health technology, has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches. Starting with the Amazfit Active series, the collaboration will later extend to the brand’s other watches. Wild.AI will provide insights on personalized readiness scores and training plans linked to each female user’s hormonal needs. By leveraging Wild.AI’s AI-driven insights, women can tailor their fitness routines to hormonal fluctuations by aligning exercise, diet and recovery practices with a personalized hormonal profile, accessible directly on their wrist.

alphabeats, a leader in mental performance for athletes and an official supporting partner of USA Triathlon’s Project Podium, announced collaboration with the men's elite development program. The collaboration will integrate alphabeats' innovative neurofeedback technology into the training regimens of Project Podium athletes, enhancing their mental fitness and overall performance as they pursue excellence in international competition. alphabeats' unique approach combines curated popular music with advanced neurofeedback technology, delivered through an app and EEG headband.

Every NFL match will soon be available to stream through Amazon’s Prime Video in Australia, as NFL Game Pass becomes part of the streaming service’s add-on subscription offerings. The service launches this week through Prime Video, after Amazon struck a deal with direct-to-consumer sports streamer DAZN, who hold the global Game Pass rights for ten years. 

Racing and Sports Technology, a leading provider of fully integrated premium data and enhanced content and technology solutions to the global racing and wagering industries has announced a strategic partnership with gaming and wagering industry investor Waterhouse VC and its service Waterhouse Contractor. The partnership is set to accelerate growth for RAS by expanding opportunities and the pipeline, with Waterhouse VC providing access to their extensive global network.

After the success of BAHE's first Yoga and Pilates Apparel collection, the company has exclusively launched in Harrods, the world’s leading luxury department store. Designed in Sydney and London, BAHE will share its luxury range of Yoga and Pilates activewear and coordinating accessories with UK customers in-store.

Cycliq, an Australian-based smart safety, action, and sport cycling company, has announced that it has signed a 10-year license agreement with BeEmotion to integrate AI technology into its range of Fly cameras and edge devices. Cycliq manufactures and markets the world-first, all-in-one light and camera safety system. As the leader in bicycle safety technology, Cycliq's partnership with BeEmotion provides an accelerated plan to execute on device edge-computation, object detection, and real-time interpretation of road threats.

Jung+, a science-backed, human-forward company rewriting the standard approach to longevity care, announces its launch after completing a successful private beta phase with a 10,000-strong community. With five years of research and development, Jung launched its Total Longevity System™, a seamless system that allows users to create a holistic longevity regimen tailored to their lifestyle and goals. The products have been engineered with ingredients backed by science to target the drivers of aging and optimize human performance.

The NBA's newest arena has opened. The 17,700 seat Intuit Dome, a joint venture between AECOM and Turner, will be the home of the LA Clippers. The $US 2 billion arena uses face recognition technology for patron entry, and houses the world’s largest “Halo Board,” an oval-shaped, double-sided 4K scoreboard. Two megawatts of rooftop solar panels and 11 megawatts of battery storage on site were designed to help the Intuit Dome operate carbon free.

Catapult has announce the launch of a new sideline video solution with the release of an agreement with the Southeastern Conference (SEC) football. Following the NCAA Football Rules Committee approving the use of sideline video solutions for live review, Catapult's new sideline video solution is set to revolutionize coaching decisions and workflows during games and throughout the week. As the first college football conference to integrate Catapult’s sideline video technology across all 16 college teams, the SEC is leading the way in leveraging cutting-edge sports tech for game-changing results.

FIFAe has announced its first-ever multi-title football esports event which will take place from 28 August to 1 September. The event will feature Football Manager alongside eFootball™, celebrating football and esports alike together with different communities. Twenty managers with one assistant manager* each will compete at the inaugural FIFAe World Cup™ featuring Football Manager and represent their respective nation at the event. Players will compete to be crowned the world’s best and win their share of the $US100,000 in prize pool.

Manchester City launched the ‘Man City Virtual Etihad Stadium’ – a new interactive fan experience delivered by Sony for fans. The interactive experience sees City become the first sporting brand to utilize Sony’s new FavoriteSpace service. Fans are able to create a personalized avatar and participate in a variety of activities. Powered by the data tracking technology of Hawk-Eye Innovations, a Sony group company, fans can explore 3DCG immersive match highlights for City home matches during the 24/25 men’s season, as well as relive key moments from the 23/24 season.

STEPN GO has introduced a new feature of its fitness blockchain solution to make it easier for fitness enthusiasts to join the platform without knowledge of crypto. The new Haus System is a major step towards mass adoption by making STEPN GO inclusive and user-friendly, and helping to bring the benefits of blockchain technology to a broader audience. Users can invite friends as Guests by lending them a Sneaker, or as Buddies by gifting them one permanently. This approach is all about making fitness more social, interactive, and rewarding.

From little league to the big leagues, GeoSnapShot has now enabled sports and schools to capture over 30 million memories around the world—and counting. GeoSnapShot's mission to empower photographers to showcase their talent and monetize their work has never been stronger, and this achievement is as much a testament to their dedication and passion. 

In the world of snow sports, one company is making waves with its innovative approach to women's gear. Nobody's Princess founder Maria Baker is challenging industry norms and empowering women on the slopes. The company is about creating high-quality long-lasting gear that enhances women's snow experience. 

Now in its fourth year, the QUT Sport Tech Challenge is back on 7 September, blending traditional sports with cutting edge technology and esports. This event taps into global trends in esports and virtual sports, offering students the chance to compete in the latest innovations. It provides the opportunity to bring together esports enthusiasts and sporty students, combining technology with physical activity in a unique competition. Students can compete in Rocket League, Virtual Cycling, Virtual Rowing, Motorsport Hot Lap and     Just Dance. The school with the highest points at the end of the day will be crowned the 2024 Sport Tech Champion School!

The AFL will introduce its new ball-tracking technology to drive a 'score assist' review system for the 2024 NAB AFL Women's season. The smart-ball technology will provide score assist officials with alerts when the footy crossed the goal line, hits the post or is touched in flight. The smart-ball technology has been tested extensively over the past 18 months, including real-world trials in VFL and VFLW matches this season. A chip is embedded in the 'smart' Sherrins, which have been specially manufactured to mimic the original ball's size, weight, shape and balance in flight. Sensors stationed around the ground then track the ball's movement. The 'smart' Sherrin has been developed in partnership with Sportable and Intaneous.

TwinLabs.ai is excited to announce that is has been awarded a £100K grant from the Innovate UK Bridge AI programme to further develop it's digital twin platform for live music festivals and large events. TwinLabs.ai is partnering with ticketing and cashless payment specialist Howler to combine their entry point data, and other IoT, GPS and 3rd-party data to create live, 3D replicas of large festival environments. This will give event operators visibility they’ve never had before.. and ultimately create a safer, and better experience for festival-goers.

Campaignware has introduced Campaign Booster, a brand new feature of their platform which rewrites the rulebook on social media sharing and takes digital campaigns to new levels. Put simply, it gamifies the campaign experience, giving fans additional entries to a competition - and therefore a higher chance of winning - while offering brands extra tangible benefits, rather than just one call to action.

Tennis fans can now be a part of the professional tours—off court, that is, by investing in the future stars of the sport. Commonwealth is a sports investing platform that allows for anyone in their 17,000 sports fan community to buy shares of its players and fund their professional journey.

On 3 March 2023, the Prime Ministers of India and Australia celebrated new trade ties at a cricket test match in Ahmedabad. What made the day special was the stadium. The Narendra Modi Stadium is the world’s largest, with a capacity of 138,000. And it was designed by an Australian company. Australia’s Populous is a multi-award-winning design company that specialises in sports stadiums, arenas and entertainment venues. Its 3,000-plus projects include the iconic Wembley Stadium in London and Sydney’s International Convention and Exhibition Centre (ICC). Sustainability is an integral feature of Populous design. The company’s Climate Pledge Arena in Seattle in the US is the first arena in the world to receive a zero-carbon certification from the International Living Future Institute.

ESPN announced it has reached an agreement with Genius Sports on a new, long-term deal that will help transform ESPN’s live data-driven storytelling for NCAA sports and enhance broadcasts for the NBA and WNBA. ESPN will expand its college sports coverage with real-time team and player stats from Genius Sports, the exclusive distributor of official NCAA Data, with access to data across 65,000 NCAA games a year inclusive of basketball, football, ice hockey, volleyball and soccer. Additionally, ESPN is extending its deal with Genius Sports around NBA player-tracking data insights while adding the WNBA to its portfolio of sports properties leveraging its data.

Levels, a software startup co-founded in 2019 by longevity expert Dr. Casey Means, which uses artificial intelligence for meal monitoring and personalized insights based on biomarkers, has announced a $US 10 million Series A extension. The round included $3 million in crowdfunding from over 2,000 investors and follows a $US 38 million Series A in 2022. 

The Hong Kong Polytechnic University (PolyU) and AquaBloom International Sports Technology Group Limited (ABSG) signed a Memorandum of Understanding (MoU) for the establishment of the “Sports Technology Talent and Industry Development Centre”. The Centre aspires to cultivate top industry talents and accelerate sports research and industry development in the Guangdong-Hong Kong-Macao Greater Bay Area through education programmes, academic exchanges and joint research projects.

Google's Fitbit has partnered with Peloton Interactive to give its premium users access to the exercise equipment maker's fitness content, starting early September. As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would have access to Peloton's classes across categories, including pilates, running, boxing and cycling. Peloton members, on the other hand, would receive offers on Google Pixel watches and Fitbit Charge 6 devices.

Known for partnering with top sports, media, and entertainment IPs to launch next-gen, brand-building web3 games, GameOn has teamed up with LALIGA, PFL, and Karate Combat to bring the best web2 sports to web3. As a first milestone to commemorate this partnership with Sequence, GameOn is launching a cutting-edge fantasy game based on real-world LALIGA players and matches. Fans will be fully immersed in a soccer/football experience like never before — collecting playable Avatars (NFTs), customizing gear, and playing in weekly matches against other competitors.

Sport:80 has announced that it will be providing Coles Little Athletics Australia (LAA) with a solution for the seamless management of the Little Athletics community. Sport:80 will provide LAA and several of its Member Associations with a new sports management platform that will revolutionise the organisation’s operations and elevate member experience for their community. The collaboration marks a significant moment as LAA become our first Australian client.

Performance tech company Catapult has released a comprehensive report that provides crucial insights into the physical demands faced by teams and players at the highest level of competition. The report titled 'Performance Reference Values in Elite Women's Football' provides insights from the FIFA Women's World Cup 2023 and highlights player loads such as average distance covered by teams and positions, high-speed running and sprint efforts, positional breakdowns and maximal intensity intervals. 

New Zealand sportstech startup CoachMate has been shortlisted for the 2024 Leaders in Sport Awards in the Tech Breakthrough category. CoachMate is revolutionising grassroots sports by offering a player-centric platform that seamlessly integrates world-class coaching content with the utility of powerful team management features. Winners will be announced at the Leaders in Sport Awards on 15th October in London during Leaders Week.

Evolt, the advanced bio-electrical impedance technology that provides accurate body composition assessments and recommendations in fitness and preventive health settings, has been named as a finalist in two categories of the AUSactive National Awards. Operating in 43 countries, Evolt has conducted over 6 million body scans. It is a finalist in the Innovator of the Year and Best Equipment Supplier categories.

Leading sports data and technology company Genius Sports has been appointed as the English Premier League’s Semi-Automated Officiating supplier. The semi-automated offside technology (SAOT) is powered by GeniusIQ, Genius Sports’ next-generation AI and data platform. This first-of-a-kind system has been built on the key principles of speed and precision to minimise breaks in the game and deliver accuracy. This proprietary Genius Sports computer vision system will be installed in every Premier League stadium. 

Exos has announced its official involvement as a venture partner of LEAD ONE, the new pre-seed sports tech investment fund. Areas of particular interest include neuromodulation, female physiology, recovery monitoring and optimization, speed/power assessment and development, injury rehabilitation, and load tracking. This strategic partnership between Exos and LEAD ONE is designed to accelerate innovation in sports and health technology by pairing LEAD’s industry investment expertise with Exos’ leadership in pioneering the field of human performance.

FloSports and the Lone Star Conference (LSC), one of the largest NCAA Division II conferences in the USA, have entered into an exclusive five-year, media rights agreement beginning this fall. FloSports will represent the LSC and its 17 member institutions, providing a global platform to live stream events and support the teams, universities, and student-athletes. The LSC’s addition to FloSports represents the 12th conference to join the launch of the new FloCollege platform debuting this October. In total, the conferences represent more than 1,000 teams across men’s and women’s athletics from nearly 100 schools, delivering close to 12,000 live games.

WeGuide and Garmin Health, a leading provider of digital health solutions leveraging the data and insights of the Garmin product ecosystem, are launching a grant open to medical and wellbeing researchers and digital health startups focused on innovation. The focus of the grant is to enable researchers needing patient engagement and data collection to conduct their research trial and collect wearable data relating to their specific area of research.

KangaTech and Charlotte FC have announced the integration of KangaTech's cutting-edge KT360 system into Charlotte FC’s training facility. This state-of-the-art technology will complement Charlotte FC’s approach to player health, performance and injury prevention. Charlotte FC’s Head of Performance Science, Mathew Pell, said, “KangaTech provides us with a fully integrated prescription and monitoring platform. It is intuitive by design and flexible for all our dynamic environments within Major League Soccer, enabling our practitioners to make informed decisions."

Basketball Australia’s coaching pathways continue to grow in tandem with the performance of Australia’s national teams and the quality of coaching talent continues to shine from the community to the big leagues. A new suite of resources has been launched by Basketball Australia in partnership with etrainu. The resources in the Learning Management System (LMS) has been designed for those looking to take the call to coach with their community club or those interested in developing an analytical mind for the game.  

Hudl, one of the world’s leading provider of cloud-based technology connecting video and data for the sports industry, has completed the acquisition of StatsBomb. Having started as an analytics blog, StatsBomb initially progressed to consulting on data-driven recruitment and player evaluation for professional soccer teams. In 2022, StatsBomb expanded into American Football, leveraging its expertise in football to develop a new industry standard for NFL and College data. Hudl empowers more than 230,000 teams globally providing a suite of video and data products for coaches and teams at every level of sport.

News Corp has told shareholders that there is “third-party interest in a potential transaction involving the Foxtel Group” in its quarterly financial statement. News Corp owns 65% of the company, with the remainder held by Telstra. Foxtel Group encompasses the traditional pay TV arm, plus sports streaming service Kayo Sports, streaming service Binge, and the recently-launched Hubbl. Total streaming subscribers, including Kayo Sports, BINGE and Foxtel Now, are up 5%, hitting 3.305 million, and representing around 69% of all subs. Broken down further, Kayo Sports is up 14%, with 1.606 million subscribers (1.550 million paid).

Purdue Athletics announced a significant investment for hundreds of its student-athletes, implementing a home recovery system beginning with the 2024-25 season. Boilermaker student-athletes can now utilize recovery technology from Hyperice, a global high-performance wellness brand, and are able to take home products such as Normatec dynamic air compression boots, Hypervolt percussion massage guns, and Hypersphere vibrating massage tools, from athletic facilities for personal use. More than 1,000 devices have been acquired for the program.

Hapana, a Sydney-founded fitness studio software platform that manages member accounts at more than 900 clubs globally, has raised $AUD 17 million in a funding round led by OIF Ventures and Bailador that will go towards increasing its international footprint and launching its next-generation offering. The SaaS company includes the likes of BFT, KX Pilates, STRONG Pilates, Gold's Gym, Club Pilates, F45, FS8, Vaura and Air Locker Training among its customers, and processed more than $500 million in payments in the last financial year. Founded in 2014, Hapana's story began in Australia but now the technology is used in 17 countries with the company employing more than 80 staff.

Sony has become an official partner of the National Football League (NFL) with the pair set to work together to improve in-game technologies and help engage the next generation of NFL fans. Sony and the NFL will be working collaboratively with coaches, players, teams, and leadership across the organization to transform the future of football, the electronics giant said. This includes an expansion of Sony’s sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies including a new coach’s sideline headset that will debut in the 2025 season.

Sports Marketing Australia has partnered with OptimoGov to help local government & destination partners with venue management & event operations. The OptimoGov platform enables Councils to automate and streamline the booking process for seasonal & one off facility bookings & to book council services across a number of departments, allowing greater asset utilisation and a significant cost saving. 

Wellhub, the corporate wellness platform that gives employees all-in-one subscriptions to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, today announced it has reached a major growth milestone: 500 million check-ins and three million employee subscribers since its founding in 2012. More than 8,000 new wellness partners, including gyms, studios and apps joined the Wellhub Network in 2024.

After four years of development DANU has announced that their flagship product, DANU, is now live. DANU is the breakthrough system designed for real-world analysis that provides users with seamless data collection across gait, balance, and plyometrics. Its application is in sports, clinical practice, and research. DANU is engineered to bridge the gap between lab precision and real-world analysis. Already DANU has captured 8+ billion data points and 40,000 measurement activities from athletes including Olympians.

Komo Technologies will be powering digital activations at next week's Fanatics Fan Fest in New York City. The event will be quite possibly one of the biggest sports fandom events of all time with the line up of talent including Tom Brady, Kevin Durant, Jake Paul and Mike Tyson. Komo will create new ways for Fanatics and their league, team, and brand partners to connect and engage with the fans and amplify the fandom even more

BreakAway Data are launching an athlete Electronic Medical Record (EMR) app in basketball next month, with something similar in football shortly. It's the first time that players can access their entire medical records history (notes, treatments, x-rays, etc) on their phone, choosing to share specific files with private consultants, personal trainers and agents.

Sport will continue to be the main show, but it won't be the "whole show" in a 10-year future for AFL stadiums that will see venues and clubs target more entertainment options for fans when they head to the footy. Clubs know they need to innovate in the next decade and use stadiums in new ways to continue packing out games and competing with TV audiences and other forms of entertainment. Author and sports business academic Dr Sam Duncan is forecasting a period of innovation that will be focused on technology and in-stadium entertainment options, rather than large scale redevelopments.