ASTN Member News

The Australian Sports Technologies Network (ASTN), in partnership with LIV Golf, delivered a ASTN & LIV Golf Sportstech Showcase & Industry Event in Adelaide on 10th February, celebrating South Australia’s growing sports innovation and technology ecosystem. Held in the lead-up to LIV Golf Adelaide, the event brought together leaders from sport, technology, data, media, startups, investment and government to explore how innovation is shaping elite performance, fan engagement and the future of professional sport. Panelists included leaders from LIV Golf, Champion Data and the Adelaide Crows FC.

Volleyball NSW has announced a new partnership with Club Ducks, aimed at supporting Premier League clubs with a modern tool to better manage their current and future sponsors. Through the partnership, Premier League clubs will gain access to Club Ducks’ sponsorship management platform, a purpose-built resource designed to help clubs organise, maintain, and grow their sponsorship and partner relationships. The platform enables clubs to track existing sponsors and deliverables, while also providing tools to create professional pitch decks that can be used to attract new commercial partners. 

Nine new companies have joined Tennis Australia's AO StartUps, strengthening theircommitment to AI enabled innovation across sport and major events. The new cohort includes VueMotion, Bettercup, CRED, Bronco, truefuels, National Pickleball League, Aircast, RootNote and Outcoach. This reflects the program’s commitment to shaping the future of sport, sustainability, fan engagement and performance through real world experimentation at the Australian Open. A total of 41 startups have piloted their solutions with AO Startups over the last 4 years.

ESG Perform has launched a game-changing platform to help companies benchmark their reporting of Environmental, Social and Governance performance. ESG Perform have built a platform comprised of 23 measurable elements as a benchmark for companies to measure performance.

PBR Australia, in partnership with SportsAI, has announced the official launch of the Watch PBR Australia LIVE app for the 2026 Monster Energy Tour season. This platform builds on traditional livestream viewing and redefines how fans connect and engage with live sport and its athletes, delivering a fully immersive 360° virtual reality experience, live from inside the arena. The app blends live sport, immersive technology and interactive viewing.

Volleyball WA has announced a new partnership with FrogBox, an Australian sports technology company that connects sporting communities through accessible and shareable video. FrogBox will introduce its live-streaming technology to the sport, allowing matches to be easily broadcast, shared and accessed by athletes, officials, supporters and the wider community. The partnership will be piloted at the Alcohol. Think Again Beach Tour (ATABT) WA Open 2026.

The Japan Australian Sports & Health Innovation Exchange (JASHIE), which is hosting a series of events in Queensland from 16-20 March, is offering Australian sportstech and healthtech startups the opportunities to pitch to one of Japan's leading sports businesses, Mizuno Corporation. Mizuno is actively seeking partners developing technologies in two interest areas including mental training, running, smart arenas, exercise performance visualisation, body temperature, sleep and body odour. ASTN is a partner in the JASHIE program, and is promoting the program to its member-base.  

Nominees for the fourth Sports Business Tech Awards have been announced, with South Australian company, MyVenue nominated in the category for Venue and Franchise Operations Technology. Spanning eight different categories, the 46 finalists were selected by the Sport Business Journal (SBJ) in-house judging committees for their innovation, creativity, organizational excellence, industry influence, and leadership over the past year. External judging panels will now determine the winners, who will be revealed on May 18 at the Hard Rock Hotel in New York City. 

Melbourne-based sports technology company PlayHQ has entered a binding agreement to be acquired by Alpine Software Group (ASG), marking a significant cross-border transaction in the global sports and recreation technology sector. The acquisition will see PlayHQ become part of ASG’s growing portfolio of vertical SaaS businesses. ASG has acquired more than 45 software companies since 2016, focusing on scalable platforms serving highly specific industry sectors. The PlayHQ platform manages registrations, payments, competition administration and game-day operations, having processed more than 11 million registrations and scheduled 3.1 million games.

Manchester City has today launched CityCoach, a new coaching content platform designed to support coaches across the world with access to high-quality learning material based on the Club’s coaching methodology. Available through the coachbetter.com app, CityCoach brings together elements of Manchester City’s coaching expertise and modern digital innovation to deliver a rich, structured learning experience for coaches across the world.

The start-ups for the 2026 edition of UEFA's Champions Innovate, which will focus on grassroots football, have now been chosen. CoachMate, a sports education content delivery platform, has been selected as one of four startups for this year's program. Champions Innovate is a programme created to address modern, meaningful, and relevant challenges identified by UEFA and the host national association of the UEFA Champions League final. In 2026, the UEFA Champions League final will take place in Budapest, and the Champions Innovate programme will shine a spotlight on the beating heart of the game: grassroots football. ASTN member 

Layercake, an Australian digital engineering company and Oracle partner, announced that its media orchestration and automation platform, Streamcake, can now run on Oracle Cloud Infrastructure (OCI). This provides Layercake’s customers with greater choice to help them drive innovation and digital excellence. Streamcake enables media companies, broadcasters, sports organisations, and other live event producers to unify broadcast production, digital streaming, and operations automation on a single, highly scalable cloud platform. 

PlayHQ and Cricket Scotland have announced a new partnership that will transform how club and community cricket operates across Scotland. The collaboration will see the existing player registration and live scoring data systems merge, streamlining domestic cricket operations with a unified competition and membership management platform.

The Australian Sports Technologies Network (ASTN) has today been announced as a member of the newly activated Trade Diversification Network (TDN), a national initiative bringing government and industry closer together to support Australian exporters to diversify and grow into new international markets. The announcement was made by Senator the Hon. Don Farrell, Minister for Trade and Tourism, and is being delivered as part of the $AUD 50 million Accessing New Markets Initiative, led by the Australian Trade and Investment Commission (Austrade). Following a competitive application process, 40 national peak industry bodies from across Australia have been selected to participate in the Network.

An inbound sports and health delegation will visit Queensland from 16-20 March led by the Japan–Australia Sports & Health Innovation Exchange (JASHIE). JASHIE aims to connect, grow, and sustain an innovation ecosystem between both countries—accelerating technology development, fostering partnerships, and driving economic and social impact. The delegation is powered by Mizuno and Nakanoshima Qross, and supported by the ASTN and Invest Gold Coast. Expressions-of-interest are open to both Australian and Japanese companies to participate in the delegation in Brisbane and the Gold Coast.

Fastbreak AI has teamed up with XV as its exclusive partner in Australia and New Zealand. Fastbreak’s AI-powered platform is already trusted by the AFL, NRL and 60+ major global leagues including the NBA and NHL. The partnership expands Fastbreak AI’s presence in the Australia and NZ region with a strong professional sports footprint, an exciting roadmap of major and annual events, and a fast-growing youth sports market.

USA Cycling has announced a four-year partnership with GymAware, a global leader in velocity-based training technology. GymAware’s products are widely regarded as the gold standard, backed by over 23 years of legacy in the field. As part of this collaboration, GymAware has recently provided weight room performance monitoring equipment to support the USA Cycling track sprint team in Carson, California. The partnership will give track sprint athletes and coaches access to real-time data and insights to inform daily training and support individualized programs designed to optimize performance.

Australian-founded VueMotion is transforming athlete care and performance through accessible, AI-powered movement intelligence. As part of AO StartUps, VueMotion will pilot their cutting-edge biomechanics platform with Tennis Australia’s National Academy to elevate the performance of the next generation of stars.

Advance Queensland have acknowledged the outstanding achievement of Queensland Government-supported businesses at the Australian and New Zealand Sports Technology Awards (ANZSTA) and the 2025 Australia Sports Tech Conference in October. Three Queensland companies were category winners at the ANZSTA Awards - GravityFit, BoostAR and Anti Ordinary. Another five Queensland companies were finalists including Fempro Armour, tagSpace, Talk All Sport, Valor Esports and SportsAI.

ASTN members, Bodd (3D body scanning company) and Pitch Up (Facility booking tool), have been selected to take part in the Australian Sports Commission’s (ASC) virtual innovation hub, The Park, which is setting out to explore cutting-edge solutions to some of the sector’s biggest challenges. A total of five companies have been selected including previous ASTN Pre-Accelerator participant, Safeguarding You as well as HITIQ and Sports Velocity Systems.

Champion Data has announced a new partnership with the PGA of Australia and Golf Australia as the official broadcast graphics provider for the PGA Tour of Australasia. The Champion Data team is delivering a purpose-built, elevated broadcast graphics package crafted exclusively for Golf Australia, rolling out across 20 Golf tournaments throughout the 2025/2026 schedule.

Female protective wear company FemPro Armour has won the 2025 QSport Innovation of the Year Award. The protective wear is designed to make women and girls feel safe, confident, and protected when they step onto the field. Fempro Armour is a Queensland-based innovation company, redefining protective gear for female and male athletes through science and smart design. Growing from a slow start in motorcycling Fempro Armour is now a multi-sport brand trusted in AFLW, NRLW, rugby union, roller bergy, mountain biking, defence and healthcare.

Golf New Zealand (Golf NZ) has re-signed with CoachMate - the sports education platform that transforms volunteer-led coaching and team management into insightful, easy, and fun experiences. This renewal marks a particularly special milestone: Golf NZ was CoachMate’s very first foundation client and the partnership now enters a new phase of growth and impact.

Layercake, the company behind the intelligent media workflow platform Streamcake, announced the integration of Norsk into its ecosystem. The integration allows organisations to unify live and on-demand video workflows using a combination of Norsk’s real-time media processing tools and Streamcake’s automation, orchestration and provisioning features. Streamcake, enables broadcasters, sports organisations and enterprises to streamline complex workflows, automate infrastructure deployment and scale content delivery across platforms. 

QSport is proud to announce a landmark two-year partnership with Griffith University, continuing through to June 2027. This strategic collaboration will deepen both organisations’ commitment to advancing gender equity, leadership and participation in sport across Queensland. The partnership will focus on the establishment of Women in Sport Leadership Series, a research program hat collates data and insights regarding the lived experiences of women in sport as well as Griffith University being the Naming Sponsor of the Queensland Sport Awards, Athlete of the Year Award.

Spectatr.ai, a Sequoia-backed innovator in AI-powered sports technology, is partnering with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to deliver real-time highlight clips during the Islamic Solidarity Games in Riyadh, Saudi Arabia. Spectatr.ai unlocks the full potential of sports content with AI Agents that power smart highlights, content tagging, management, and distribution.

In a landmark achievement that cements its position among the global leaders in sports innovation, Spectatr.ai has been named the winner of the prestigious “Sports Technology of the Year” award at The Sports Business Awards 2025. The accolade recognises organisations that are redefining the future of sports through innovation, impact, and transformative technology. For Spectatr.ai, the honour marks a significant milestone in a journey that began with a bold vision to democratise sports media creation through AI-powered solutions.

SportBox, the new sports locker concept that makes sports equipment more accessible, has now two live locations in Victoria in partnership with the Glenelg Shire Council. Free access to basketballs, netballs and footballs are now available at Portland Foreshore (Portland) and Island Park (Casterton).

3D body scanning platform Bodd has raised $AUD 15 million as it looks to expand globally. The round was led by US strategic investor Blue Sky Capital, supported by Ellerston Capital. The capital is for expansion into the US, where they’ll open an office, as well as the UK and Middle East, plus increasing the headcount to 40, up from 15 when Bodd last raised $5 million in early 2023. The business is turning its attention to healthtech, with plans to deploy in Australian pharmacies in 2026 to capturing data on the human body and support growing demand for GLP-1 (weight loss) treatments.

Skate Australia, in partnership with Skate NSW, has launched a new national integrity management platform that strengthens the sport’s alignment with the National Integrity Framework (NIF) and reinforces its commitment to providing safe, fair and inclusive environments for all participants. The platform offers a simple, confidential and nationally consistent way for participants across Australia to raise integrity concerns. Powered by Rely’s trusted case-management technology, the system delivers clear reporting pathways and enhances visibility and coordination across all levels of the sport.

Cérge, in partnership with Belgravia Leisure and Belgravia Foundation, has reached a significant milestone, with the tech’s accessibility tools now viewed four million times across almost 100 Belgravia Leisure venues. Visitors can access 360-degree virtual tours, sensory guides, audio guides and communication boards directly on each venue site, without ever leaving the page.

City of Moreton Bay has partnered with the Queensland Government Innovation Division through the Private Sector Pathways program, inviting fresh ideas to improve access, mobility and inclusion across the City. After a State-wide call for solutions and an Innovation Showcase, two start-ups have been selected to progress to a $100,000 trial with Council. This includes Briometrix who will develop accessible footpath wayfinding tools to improve mobility and navigation across Moreton Bay, and Cerge, who are creating accessible digital journeys through venue mapping, sensory guides and virtual tours to help people ‘know before they go’.

Valor Esports is introducing a new interactive training program that goes beyond mechanical and strategic gameplay. Students can now build and train transferable skills in communication, teamwork, leadership, critical thinking and more - all without needing to play in-game. This program is designed for schools looking to offer credit-worthy, future-focused learning pathways that connect esports and transferable skills to real opportunities. Expressions of interest are open, with the trial to commence January 2026.

ECAL has announced a partnership with the Betfred Super League, England’s leading professional Rugby League competition. ECAL will help transform the League’s 2026 fixture calendar into a dynamic, direct-to-consumer sports channel that keeps fans engaged, informed, and ready for every match. ECAL sends real-time fixture updates, personalised reminders, and broadcast information straight to fans’ calendars.

POS tech company MyVenue and ticketing platform Humanitix were among the recipients of the 2025 Australian Export Awards. The Australian Export Awards, presented by the Australian Trade and Investment Commission (Austrade), recognises outstanding, innovative and inspiring exporters. MyVenue, the Australian-developed point-of-sale (POS) technology company powering transactions for the world’s biggest and busiest sports and entertainment venues, was named the national winner in the Technologies category. Launched in 2020, MyVenue generates over 90% of its revenue from export markets, and its technology is deployed on 20,000 terminals in 250+ venues worldwide, including Dodger Stadium, Hard Rock Stadium, State Farm Stadium, Rogers Place, and Lumen Field.

Tahreez Sport and Entertainment was launched as a joint venture between PMY Group and Alturki Holding in Saudi Arabia to expand live sports and entertainment projects in the Kingdom. The partnership will focus on technology solutions and fan experiences, aligning with the goals of Saudi Arabia's Vision 2030. 

The South Australian swimming Country Championships will be piloting with Olly Timing in January. Olly uses high-speed video and AI to capture the exact moment each swimmer finishes, producing reliable times without needing a timekeeper on every lane. It’s already been tested nationally, with accuracy equal to, and often better than, manual timing.

MyVenue founder and CEO Tim Stollznow has been awarded the prestigious 2025 South Australian Pearcey Entrepreneur Award. The awards celebrate outstanding and innovative talent across the spectrum of the ICT sector, recognising entrepreneurs who take risks, make a difference, and are an inspiration to the technology ecosystem at large. MyVenue is a South Australian-founded point of sale SaaS company for stadiums, arenas and hospitality venues. Its tech is powering billions of dollars in credit card transactions at some of the world's biggest sporting events including the NFL, NBA, Formula 1 - and the upcoming 2028 LA Olympics.

Female protection gear company Fempro Armour has been nominated for the QUT Queensland Sports Innovator of the Year. The winner will be announced at our annual Queensland Sport Awards and Hall of Fame Induction on Thursday November 27.

CoachMate has announced that New Zealand Football (NZF) has re-signed, extending a successful partnership that has already made a profound impact on grassroots football. CoachMate digitises football education into bite-sized, accessible resources and combines them with easy-to-use team management tools. Monthly active participation has peaked at nearly 9,000 unique users, demonstrating the strength of the New Zealand Football community on CoachMate.