ASTN Member News

Member merchandise procurement specialists mber+ has for the first time partnered with cricket's Big Bash League clubs in Australia. Merchandise product design, pack selection and member personalisation is powered by the mber+ platform.

Founder of Cool Beans Underwear, Saara Jamieson, is launching her book on the 6th of November in Melbourne hosted by City Fertility and Morpheus Publishing. The event will include an inspiring live talk from Saara Jamieson on her journey and the creation of Cool Beans Underwear®, a groundbreaking medical device designed to support men’s reproductive health.

Sportbox have launched Australia's first-ever SportBox lockers, equipped by Decathlon, one of the world's leading sports retailers. Together with Redland City Council and with the support from the Queensland Government's ActiveKIT program, SportBox plans to break down barriers to help more people move, play and connect. Each solar-powered locker provides free on-demand access to quality sports gear including basketballs, volleyballs, soccer balls, table tennis sets and more. Beth Boyd Park, Thorneside and Raby Esplanade Park, Cleveland will be the first sites rolled out, with many more lockers soon to be announced across Australia.

The Winners of 2025 Australia & New Zealand Sports Tech Awards (ANZSTA) have been announced as part of Sports Innovation Week in Melbourne. There were winners across 8 categories;
- Stadium and Venue Tech sponsored by Cisco | Orion Innovation
- Equipment & Apparel sponsored by Davies Collison Cave | Anti Ordinary
- Fan Engagement sponsored by AFL - Australian Football League | BoostAR 
- Media & Broadcast sponsored by ASTN - Australian Sports Technologies Network | BarTV Sports
- Data Analytics sponsored by Moore Australia | Your Brain Health
- Fitness and Wellness sponsored by Deakin University | GravityFit
- Sports Management & Ops Tech sponsored by 24 Hour Business Plan | SportLogic
- Esports, Gamification & Fantasy sponsored by ASTN - Australian Sports Technologies Network | Valor Esports

STWS have announced the City of Melbourne as a Partner for Sports Tech Startup and Investor Day on Thursday 30th October, 2025 at the MCG, a key event during Australia Sports Innovation Week in Melbourne, Victoria. City of Melbourne is focusing in on particular technology sectors that will support Council’s long term economic development objectives by fostering employment opportunities and driving economic growth. This includes Sports Technology. Sports Tech Startup and Investor Day is delivered with the mission to showcase APAC’s most exciting startups and innovators in sports, media and entertainment to investors, industry representatives, sporting leagues & clubs to facilitate partnerships, deals and trials to help ideas grow.

In an Australian national sporting league first, the AFL is jumping into the world of Roblox to launch its own Roblox experience.  Available now, the AFL Roblox experience will bring the tradition, community and passion of Aussie Rules to life in new and creative ways across three levels. In Australia, there are two million monthly active Roblox users in the Gen Alpha and Gen Z age groups, with the AFL Roblox experience providing an opportunity for gamers to engage with Australian Rules Football from the comfort of the Roblox world.

ASTN has announced the finalists in the 2025 Australia and New Zealand Sports Technology Awards. The awards celebrate the leading innovators, startups, and organisations shaping the future of sport and technology across Australia and New Zealand. Winners will be announced across 8 categories at the ANZSTA Ceremony on 28th October. 

Kirsty Richardson, owner of core stability technology company, GravityFit has pitched in front of 3,000 people at the Pegasus Tech Ventures, Startup World Cup in San Francisco. She was joined by two other Australian companies pitching at the event which included Deeligence and Adiona. Coreshell took at out the $US1 million win with their ground breaking battery technology, replacing graphite with metallurgical silicon anodes.

Mber+ has launched with Hype Reel for streamlined merchandise management and member engagement. mber+ empowers organisations to reimagine how they engage their members through personalisation, flexible merchandise management, data-driven insights and seamless integration.

Sports streaming company, FrogBox has announced the launch of their own FrogBox camera. Designed from over one million hours of streaming and feedback from more than a thousand community clubs, the new FrogBox Camera is designed specifically for grassroots sport.

Wicket, a global leader in privacy-first facial authentication for live events and venues, has joined the Australian Sports Technologies Network (ASTN), strengthening its commitment to advancing fan experience, security, and operational efficiency across the ANZ region. Wicket’s platform is already trusted by major leagues and global events, including the National Football League (NFL), where it securely credentials every player, coach, and staff member across all 32 teams. Wicket has already demonstrated its value in the Australian market in partnering with the Geelong Cats at GMHBA Stadium and at the Australian Open.

The Japan–Australia Sports & Health Innovation Exchange (JASHIE) has announced a partnership with the ASTN - Australian Sports Technologies Network (ASTN) as a Supporting Partner for the program. As a Supporting Partner, ASTN will contribute its mentoring expertise, extensive startup network, and program support to help strengthen innovation linkages between Australia and Japan.

Valor Esports is now officially integrated with Clever, a leading identity platform for the education sector, making it easier for schools across North America to access structured esports training. With Clever, students can now log in to the Valor Esports platform seamlessly using their existing school accounts. The integration is another step in Valor Esports' mission to help educators run esports like traditional sports: structured, time-efficient, and accessible for all.

Shakewell Agency has been involved in designing an app that makes mental skills resources more accessible to athletes. Optimize Mind Performance is convenient, on-the-go tool for mental performance that offers tailored audio content from top mental skills coaches globally.

Cricket Victoria and Fever, a leading global live entertainment platform, have partnered for ticketing operations of State cricket at CitiPower Centre. Fever operates in more than 500 cities and 40 countries worldwide and will collaborate with Cricket Victoria at the CitiPower Centre, leveraging the Secret Media Network to uncover, understand, and engage both new and existing audiences through the power of data-driven insight.

Global sports & entertainment point-of-sale provider MyVenue is live with 490 POS fixed & handheld devices at NHL venue, Rogers Place. MyVenue’s single-platform solution replaces multiple legacy systems, streamlining game-day operations and reporting for an arena that attracts 2.1 million visitors to 170 events every year. MyVenue has been deployed in over 30 major league venues in the last two years.

GSIC (powered by Microsoft) have launched an Innovation Day Challenge with Serie A club Genoa CFC. Injury prevention remains a major challenge for football clubs and in this challenge Genoa are searching for new solutions around advanced injury prevention methodologies, nutritional solutions, recovery strategies, physical therapy devices and athlete monitoring platforms. Applications close 14th November, and up to 10 companies will be selected to deliver a 10 minute online pitch, with the opportunity to collaborate directly with the football club. 

For a second year, Messe Munich and Colosseum Sports are teaming up again to hold ISPO and Sports Tech Nation in Munich (Germany). ISPO Brandnew is the largest startup competition for sports products in the business and Sportstech Nation complements this with its focus on digital solutions. Any Australian sportstech companies are interested to present at the start-up village are advised to contact the ASTN to explore the opportunity further.

Gymnastics NSW has announced a new partnership with Club Ducks, a platform revolutionising how community sporting clubs manage sponsorships. This partnership will empower Gymnastics NSW-affiliated clubs to streamline operations and boost sponsorship revenue—freeing up time and energy to focus the athletes and the sport. The solution offers tools including sponsor engagement tracking, sponsor tier creator and profession sponsorship proposals.

State Farm Stadium has extended its partnership with global point-of-sale (POS) provider MyVenue until 2030, citing the solution’s speed, scalability, and reliability for its decision. The stadium, home of the Arizona Cardinals, selected MyVenue as its POS provider in 2021. The end-to-end POS solution powers 580+ fixed and handheld devices across concessions, premium levels, and 140 luxury suites, as well as mobile ordering locations

SportWest has extended its partnership with SportsLink Travel for a further two years, with the leading sports travel business continuing as the organisation’s preferred travel and tour partner. Through the renewed agreement, SportWest Members will continue to benefit from commercial returns, including rebates, to enhance their travel experiences and deliver value back to sport in WA.

Saara Jamieson, founder and chief executive officer, Cool Beans Underwear has been named a finalist for the Paul Shetler Disrupter of the Year Award at the 2025 InnovationAus Awards. Saara Jamieson is a former researcher at the QIMR Berghofer Medical Research Institute and the inventor of the world’s first testicular cooling medical device underwear, now registered with the Therapeutic Goods Administration of Australia. The Cool Beans product is aimed at improved fertility through naturally optimising sperm health. The winner will be announced at the InnovationAus Awards for Excellence in Sydney on November 27.

From elite stadiums to venture capital boardrooms, the ASTN South Australian Sportstech Delegation’s recent visit to the United States has been a showcase of innovation, collaboration, and global partnerships. Held from 7–12 September 2025, the sportstech delegation from South Australia visited San Francisco and Los Angeles, engaging with leading sportstech companies, investors, government agencies, and academic institutions. Supported by the South Australian Department of State Development, ASTN facilitated a delegation program for nine South Australian-based sportstech businesses.

Global Sports Innovation Center (GISC) powered by Microsoft will soon open a new center (after Madrid & Singapore) with a vision, test and validate sports technologies in one of the most complete sports sandbox in the world in cooperation with the Valencian region, its venues, 50+ sports federations and sports events.

EVENT360 and KOJO, two of the most recognised names in sports presentation, are uniting under the KOJO brand (a PMY company) to deliver stadium ceremonies and premium game-day experiences to audiences around the globe. The rebrand marks the next step following PMY’s acquisition of EVENT360 in April, and a successful summer in which EVENT360 delivered sport presentation at major events including the Men’s and Women’s FA Cup Finals, The UEFA Nations League Finals in Munich, SailGP in New York and the 1888 Cup in Dublin.

Maria Baker, founder of female snow apparel company, Nobody's Princess, has been nominated as a Business News Australia Melbourne Young Entrepreneur of the Year Finalist. The winner of the Awards will be announced on Friday 24th October. 

Snow helmet company Anti Ordinary has been named a finalist in the 2025 Lord Mayor’s Business Awards. The protective wear company has distributed its helmets to 53 countries around the world, and is being recognised in the Carers Queensland Small Business Award.

Global Institute of Sport is proud to announce a partnership with the Queensland University of Technology (QUT) to bring students FutureSport 360. This programme is a 7-week online masterclass aimed at anyone looking to gain expert insight into various disciplines within the sports industry, such as sports law, marketing, data analytics, and more.

ASTN has led a sports innovation delegation of South Australian companies to the USA from 6-12 September. A total of ten companies participated in the delegation including Cellr, Earthling 3.0, Rubber Side Down, Sportal, Launchd, Advanced Armour (by SWAARM), CME, Your Brain Health, MyVenue and Lumin Sports. As part of the itinerary the World Trade Center Los Angeles convened a  Sports Technology Industry Roundtable, Workshop, and Networking Reception — a milestone gathering in partnership with the Government of South Australia, the ASTN - Australian Sports Technologies Network, and the Australian Consulate-General in Los Angeles. With the U.S. as the number one export market for Australian sports tech, LA as a global hub for sports innovation, and Australia as the 16th top foreign investor in the Golden State - the potential for cross-border R&D, market entry, and joint ventures is immense.

The Australian Sports Technologies Network (ASTN) and Dailymotion Pro, a global video solution provider, have announced a new partnership to bring ASTN’s long-running Sports Cutting Edge podcast series into a new video format. Together, the two organizations will launch a 10-episode vodcast series aimed at showcasing the latest innovations and voices in the Australian sportstech ecosystem.

ECAL, the world’s leading calendar marketing solution, has announced its official launch in France, in partnership with one of the country’s most popular and beloved sports organisations, the Ligue Nationale de Rugby (LNR). The partnership brings ECAL’s smart, dynamic ‘Sync to Calendar’ marketing feature to fans of France’s premier rugby competitions, the TOP 14 and PRO D2. This technology delivers the latest match details straight to fans’ personal digital calendars, complete with direct access to ticket purchases, TV/streaming information, match centres, videos, news, and other key updates.

A new high-speed camera has been installed at the Sydney Olympic Park Aquatic Centre (SOPAC), operating at 100 frames per second (fps) and delivering timing accuracy down to 0.01s intervals. This updated technology, having been tested at Swimming NSW (SNSW) winter events, means SNSW has confirmed it will now validate records timed by Olly Timing at SOPAC. With the new camera in place, Olly Timing unequivocally meets the requirements of both World Aquatics Competition Regulations and World Para Swimming Rules and Regulations, enabling world records to be validated.

Positive Coaching Alliance (PCA) has teamed up with etrainu, a leading online sports learning management system, to provide officials training on building a positive youth sports culture. The PCA's course, Honoring the Game, is based on the latest research into sports psychology. Honoring the Game is available for purchase through US Youth Soccer (USYS) University and can also be purchased by sporting organizations through etrainu. 

The Sports Management Association of Australia and New Zealand (SMAANZ) have announced that Professor Emma Sherry has been named the recipient of the 2025 SMAANZ Distinguished Service Award. Emma is currently a Professor at RMIT University and has been a driving force within SMAANZ, from her early days as a student representative on the Board through to key leadership roles, conference organisation, HDR workshops, and mentoring. She has also been instrumental in shaping sport management scholarship more broadly, with internationally recognised research in sport for development and gender equality in sport, and through her leadership in research groups such as the La Trobe Centre for Sport and Social Impact and the Swinburne Sport Innovation Research Group.

Talent identification and development platform Rookie Me has announced that they have been selected as a State Finalist in the 2025 Telstra Best of Business Awards. Among over 22,000 businesses nominated, Rooke Me were recognised as one of six finalists in Victoria under the category ‘Building Communities’.  Rookie Me's ecosystem of face-to-face products and SaaS solutions aims to unlock possibilities in the sporting landscape for individuals at every level, across various sporting codes.

SCALERR, a company that specialises in servicing startups and scaleups has announced a new partnership with OSOME. OSOME is a leading platform making business administration effortless for entrepreneurs worldwide. Through this collaboration, SCALERR's partners and clients will now have direct access to Osome’s expertise in company incorporation, accounting, compliance, and more, helping founders and businesses scale faster, smarter, and with less friction.

From 17–21 December 2025, the Southport Sharks will welcome 500+ international participants to compete in this world-class robotics challenge, the 27th International Robot Olympiad (IRO). The International Robot Olympiad (IRO) is more than a competition—it’s a global celebration of youth potential, technological curiosity, and cross-cultural collaboration. Each year, young participants from around the world come together to challenge themselves, build lifelong friendships, and share their passion for science and technology.

ASTN premium member and sports travel specialists SportsLink Travel, have been awarded Agency of the Year for the Envoyage Australia network with includes 450+ travel agencies across Australia.

Layercake, a global leader in media workflow automation, has announced the integration of Ant Media Server into its Streamcake platform. This marks a significant step forward in intelligent streaming technology. The collaboration brings together sub-second real-time video delivery with automated scheduling and orchestration capabilities, enabling robust, scalable and adaptive media workflows for both live and on-demand experiences.

The ASTN and Sports Tech World Series (STWS) have launched the 2025 edition of the Australia & New Zealand Sports Technology Awards. The Award presentation will be held in the Sports Innovation Week in Melbourne on 28th October. Entries are now open across the following eight categories - Stadium & Venue Tech, Sports Management & Ops Tech, Media & Broadcast, Fan Engagement, Esports, Fantasy and Gamification, Fitness & Wellness, Data Analytics and Equipment & Apparel. Applications close 12 October 2025.