ASTN Member News

When you're managing a high-performance program across dozens of athletes at varying ages, scattered across the country, the margin for miscommunication is enormous. For AFL Talent Programs, the answer wasn't adding more staff or more spreadsheets, it was bringing everything into one place. Since transitioning to the new Teamworks unified mobile app, an app that combines Hub, Strength & Conditioning (S&C) and Athlete Management System (AMS) apps, the program has seen a meaningful shift in how coaches, physiotherapists, high performance staff, athletes and even athlete families work together.

ASTN, with the support of the South Australian Department of State Development, is presenting the South Australian Sportstech Showcase at SportNXT, putting SA's sportstech sector in front of the sport, business and investment leaders gathering in Melbourne. The companies exhibiting include Cellr, CME, MyVenue and Your Brain Health.

ASTN, in collaboration with the Victorian Government Department of Jobs, Skills, Industry and Regions and Global Victoria, is presenting the Victorian Sportstech Showcase at the SportNXT Conference in Melbourne this week. 12 Victorian companies will be exhibiting, showing the breadth of what's being built within the State, including athlete performance, injury prevention, participation, streaming and more. The companies include 5stream, Cape Bionics, Control Bionics, FrogBox, HITIQ, MX3 Diagnostics, PlayHQ Sports, Rookie Me, Rosterfy, Solushin, Sports Buddy and Sports Performance Tracking.

InBudget’s intelligent event management platform supported Glasgow 2026 in redefining how major events are planned and delivered, helping to ensure greater efficiency and fiscal responsibility. The software platform supported the Glasgow 2026 Organising Company by integrating budgeting and reporting, procurement and contract management, project management, and risk and issue management in a single system designed specifically for the unique challenges faced by major event organisers. 

InBudget will support financial planning and reporting for the Invictus Games Birmingham 2027 as the Official Cost Planning and Budgeting Software Provider, helping to deliver the eighth edition of the Games at the NEC Birmingham and Sandwell Aquatic Centre from 10 to 17 July 2027. The software platform integrates budgeting and reporting, procurement and contract management, project management, and risk and issue management in a single system designed specifically for the unique challenges faced by major event organisers.

As part of Major League Soccer's (MLS) commitment to investing in new ways to deepen connections with supporters and turn growing interest into lasting fandom, it has engaged ECAL in a long-term partnership to deliver its official digital calendar solution for the League and MLS clubs. This includes smart, dynamic league schedules, club schedules, and single match alerts, with direct access to important broadcast and streaming details, ticketing, promos, major milestones and more – synced directly into the fans’ personal digital calendar of choice, for free. This builds on ECAL’s success across the league with clubs including LAFC, InterMiami CF, Austin FC, Portland Timbers and San Diego FC.

Rugby Australia has announce a multi-year extension of its partnership with Australian-owned high-performance hardware and accessory leader, PTP - continuing their support as the Official Fitness Accessory Supplier through to the end of 2027. The extension ensures that the Wallabies, Wallaroos, and Australian Men’s and Women’s Sevens teams will continue to be powered by PTP’s elite strength, core, mobility and recovery equipment across a vital upcoming cycle of international competition.

SAFE by Sports Buddy and OneSide Australia have announced a new referral partnership designed to help community sporting organisations strengthen how safeguarding is understood, implemented and managed in practice. OneSide helps sporting organisations understand their current safeguarding environment through Child Safety Gap Assessments, identifying strengths, risks and practical priorities for improvement. SAFE by Sports Buddy provides the digital infrastructure to operationalise safeguarding and complaints management. Both businesses are proudly Melbourne-based, with strong connections across community AFL, while remaining sport-agnostic and supporting sporting organisations nationally.

Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors, and Euroleague Basketball have announced a multi-year extension of their data and audiovisual (AV) betting rights agreement. The rights were originally secured as part of Sportradar’s acquisition of IMG ARENA in 2025. The agreement renewal begins with the upcoming 2026-27 season and extends Sportradar’s exclusive global distribution of Euroleague Basketball official data and AV betting rights through 2031. The deal covers more than 650 games annually across EuroLeague and BKT EuroCup competitions. SportRadar's other basketball partners include NBA, WNBA, NBL Australia, NBB Brazil, CBA China, LNB France, GBL Greece, LBA Italy, and ACB Spain.

ASTN will be hosting a webinar titled "Ready-Set-Go Deploying AI Responsibly in Sport" on Wednesday 16th September at 4-5pm (AEST). Founder and CEO of Rolls Performance Lab, Shaun Rolls' will be joined by Stuart Morgan, Head of ML & AI at Champion Data, to explore what practical AI adoption looks like in sport, including secure private cloud and sandbox testing environments, deterministic AI to reduce hallucination risk in LLMs, protecting organisational IP and sensitive data and moving from AI experimentation to real-world implementation. 

Former Sydney Olympic FC footballer Will Angel has launched Spotivo, an online platform which identifies soccer talent and can be used by athletes, coaches, clubs and academies and parents. The solution allows athletes, clubs and parents to set up a profiles, with athletes able to build a bio, with stats and highlights. In the first three weeks of its launch hundreds of players have joined, 36 clubs and academies are searching for talent, and over 35 players have been shortlisted. Will also sat down with David Weiner for a Podcast on Football360, trending with around 150,000 views. 

A strategic supply partnership between precision compression garment manufacturer Cape Bionics and wearable intelligence company Melbourne Bionics has been announced. Through the partnership, Cape brings their custom manufacturing expertise to Melbourne Bionics' injury prediction platform, ensuring garments perform to the same standard as the technology inside it.

HITIQ Limited (HITIQ or the Company) (ASX: HIQ) is pleased to announce the execution of a Letter of Intent with the University of Southern Mississippi Sport and Tactical Athlete Research Lab (USM STAR) and the University of Mississippi National Center for Tactical Readiness (UM NCTR), alongside the appointment of Aaron Bell, formerly a full-time Lieutenant Colonel in the Australian Army, as
Strategic Military Advisor.  The Letter of Intent establishes a framework for collaboration between HITIQ, USM STAR and UM NCTR, with an initial focus on measuring head impact exposure and head-neck kinematics in military and tactical training environments using HITIQ’s PROTEQT D-MAX and PROTEQT iMG technologies.

Monday to Friday, people are sharing the content,” says Rob Knee, chief executive of the cricket livestreaming company FrogBox. The story and accompanying footage of Brian Devine’s apparent finger-clicking chicanery at Saltburn Cricket Club went around the world last week. Saltburn are one of 1,850 clubs, mainly in the UK and Australia, who have bought a livestreaming kit from the Australia-based company. As well as Cricket Australia, Cricket Scotland and Netherlands Cricket, FrogBox partners with the England and Wales Cricket Board. They have posted more than three million cricket clips online and their kits (around RRP £2,380 / $AUD 4,500) have sold out this year. 

revolutioniseSPORT has announced an industry and class-leading Safeguarding solution developed in partnership with Rely covering working with children checks, concussion management, complaint handling, suspension management and expert escalation. The solution brings together one set of tools to simplify sport, saving volunteers time and effort.

Sports digital education platform leader Playbk Sport has launched Playbk Academy. Playbk Academy is the culmination of a passion for athlete development and the strategic requirement for sport to embrace technology to scale knowledge to support their academy athletes.

ASTN member SportsLink Travel has been named Agency of the Year for second year running at the Envoyage Summit. SportsLink Travel was competing against over 450 agents within Flight Centre Travel Group's independent network. 

The AFL is bringing the joy of Aussie Rules to young audiences in a whole new way with the launch of Wagtales, an animated children’s series that celebrates the fun, friendship and values at the heart of footy.  Bringing the AFL’s first children’s entertainment concept to life, Wagtales has been co-produced by AFL Studios in collaboration with WSC Sports, a global leader in sports technology and developed alongside AFL Schools educators and experienced children’s writers.  

VueMotion now integrates with leading Athlete Management Systems, starting with Teamworks / Smartabase. The VueMotion and Teamworks / Smartabase integration connects athlete profiles, testing activities and results across both platforms, so movement intelligence lands inside established operating environment automatically.

5stream's Cloudmix platform has been involved in delivering AF's recent Ultimate Footy Watchalong. Behind the schemes Cloudmix was involved in taking the live OB feed, compositing the picture in picture with the Dan Does Footy studio, and keeping everything synchronised across YouTube, 7plus and Kayo - all in the cloud, in real time. By combining the broadcast vision of two live AFL matches (Fremantle v Sydney and North Melbourne v Melbourne), creator authenticity via the team at Dan Does Footy and broadcaster scale and promotion, we created a new way for fans to experience the game and reached younger audiences at meaningful scale. The Watchalongs hit 250,000+ live viewers and 10 million-plus social video views across two games. 

CoachMate Learn (LMS) has officially launched, with Cricket Australia becoming the first national sporting organisation to deliver its coach development framework on the new platform. The launch of Cricket Australia's Coach360 marks a shift in how sport approaches coach development, moving beyond course completion and compliance to recognise the many ways coaches actually learn.

RAD Run Club has announced a partnership with the Australian Mass Participation Sporting Events Alliance (AMPSEA), supported through funding from the Australian Sports Commission’s Play Well Affiliate Grant Program. AMPSEA has been awarded funding for its National School Mass Participation Initiative -  a project that will use RAD Run Club as the school-based participation platform to connect primary school children with some of Australia’s great community running and mass participation events.

VALD has announced the acquisition of GymAware, a globally recognized leader in velocity-based training (VBT), marking a significant milestone in the evolution of performance technology. The acquisition brings together two Australian-born companies that have helped shape modern sports science and performance practice. For more than two decades, GymAware has been trusted by elite sporting organizations, universities, military organizations and researchers around the world as the gold standard for measuring barbell velocity, movement velocity and training performance. Whether practitioners are measuring neuromuscular performance with ForceDecks, evaluating strength and asymmetry with ForceFrame, monitoring movement quality with HumanTrak or assessing readiness after injury with DynaMo, the ability to connect those insights directly to training outcomes using GymAware creates a more complete picture of athlete development.

ASTN Co-Founder and Founding Chair James Demetriou AM, FGIA has been appointed as an Honorary Enterprise Fellow in the School of Computing and Information Systems, Faculty of Engineering and Information Technology at the University of Melbourne. James’ appointment at the University of Melbourne now formally bridges ASTN's industry network with one of the world's top 40 universities and Australia's leading research and innovation ecosystem.

Hong Kong China Rugby (HKCR) has partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary of the Cathay/HSBC Hong Kong Sevens. The brings together secure digital ticket fulfilment, fan engagement and first-party fan data in a single, seamless mobile platform. Powered by the Tixserve-enabled HKCR Ticketing app, supporters securely accessed digital tickets, event information, exclusive content and interactive activations throughout the tournament.

London Broncos have announced the launch of a new app that is transforming the way fans will get to experience home matches. Powered by SportsAI the London Broncos App offers supporters an immersive new way to watch and engage with the club. SportsAI is a Brisbane-based sports technology company, powered by a team of innovative Queensland professionals and trusted by clients across Australia and their growing international client base. By delivering immersive digital experiences that bring fans closer to the action, SportsAI is redefining a new benchmark for sports entertainment worldwide.

Behind Seven Network coverage of the Glasgow 2026 Commonwealth Games was a graphics workflow designed to bring its on-air team and Australia’s athletes into focus. Across the Games, the Champion Data team delivered a suite of insert graphics supporting Seven’s coverage, alongside full-frame profiles highlighting Australian athletes competing in Glasgow. Working closely with broadcast partners at Gravity Media, the Seven Network helped ensure the seamless delivery of graphics services across Seven and 7plus Sport’s coverage.

PMY Group has been shortlisted by The Sports Business Awards for two awards. This includes the Sports Technology Award, recognising Optic, PMY's crowd intelligence platform that helps major venues and events better understand crowd movement and behaviour to improve operations, safety and the fan experience. The second award shortlisting includes the Best Business Serving Sport, recognising PMY's work as a global technology, intelligence and experience partner to the sports industry.

Wrestling Australia has announced a partnership with digital product builder Playbk Sports to develop a bespoke digital learning platform aimed at expanding grassroots participation and coaching capability across the country. Scheduled for an initial launch in September, the initiative will deliver introductory coaching and officiating courses tailored for teachers, schools, volunteers, and club communities, establishing vital pathways outside traditional club environments.

Global point-of-sale (POS) innovator MyVenue has launched Halo, an AI-powered frictionless kiosk that uses vision-based automation to accelerate transaction speed, improve staff efficiency and increase revenue capture. Optimised for peak-demand surges, Halo suits 'grab-n-go market's and concession stands across stadiums, arenas, convention centers, airports, higher education, healthcare centers and other high traffic hospitality operations. Performance data shows Halo completes transactions, on average, 50% faster than traditional self-service kiosks, is up to 70% more cost-effective to operate than belly-up concession POS and has a footprint up to 65% smaller than industry alternatives.

Champion Data and the AFL have launched optical tracking technology at Marvel Stadium, MCG and Optus Stadium, with more venues set to follow. The AFL and Champion Data will now be able to track where the ball is on the ground at every second of an AFL match. By combining optical tracking with Champion Data’s decades of football expertise they are able to unlock a deeper understanding of the game - from player movement and team structures to match-ups and skill execution.

Quality sporting facilities play a vital role in keeping Australians active and connected. To help meet changing community needs, Australia’s first National Community Sport Infrastructure Plan, Places to Play, has been released. The plan calls for a shift towards participation-centred decision making, recognising that improving participation outcomes does not always require new infrastructure, but instead a more coordinated and deliberate approach to how existing places are planned, configured, shared and used. The Places to Play Plan will be delivered in three phases over a span of ten years, and is intended to guide planning, investment and operational decisions across the community sport infrastructure system.

Following the success of the inaugural watchalong in 2025, the AFL expanded the concept into a two-match creator series in 2026, partnering with Dan Does Footy and supported by broadcast partners 7plus and Kayo SPORTS. The series launched with Fremantle v Sydney, streamed live across 7plus, AFL YouTube and Kayo SPORTS, before returning for North Melbourne v Melbourne, available on AFL YouTube and Kayo SPORTS. Across the two broadcasts, the series attracted more than 250,000 live viewers across 7plus, AFL YouTube, Kayo SPORTS and Foxtel as well as generating over ten million social video views. 

Austrade South Asia | Australian Trade and Investment Commission has a partnered with the Trade Diversification Network and ASTN to deliver a South Asia export strategy workshops. The workshop will be hosted on 3rd August in Adelaide and 6th August in Melbourne, and is also supported by the South Asia Business Exchange (SABX) and Accessing New Markets Initiative (ANMI). The session will provide practical insights on market opportunities, entry strategies and growth pathways in one of the world's fastest-growing technology markets.

Sportslink Travel has been a valued partner of Victorian softball for many years, providing outstanding support in coordinating travel arrangements for Victorian State Teams under the former One Softball model. Softball Victoria are delighted to continue this relationship under Softball Victoria's new federated operating model. Sportslink works closely with our staff and volunteers to coordinate flights, accommodation and travel logistics, ensuring our athletes, coaches and officials can focus on preparing for competition.

Apple is creating a clearer route for neurotech companies to plug into its product ecosystem. Its BCI input standard allows brain interfaces to register as native controls across iPhone, iPad, and Vision Pro, with Synchron and Control Bionics among the first companies building on it. The model extends across Apple’s health stack. External companies develop the sensors, clinical devices, and algorithms, while Apple provides standardised interfaces and access to a consumer hardware ecosystem operating at far greater scale.

Queenslanders working and volunteering in community sport are set to access free training, with new CQUniversity pathways to level up game day, development and club operations. Delivered online and available across Queensland, the micro-credentials will improve capabilities and capacity across: Volunteer Leadership and Club Governance, Inclusive and Child Safe Sport Practices, Digital and AI Skills for Sports amd Disability Inclusion and Adaptive Sport Competency. 

Wrestling Australia has announced a new partnership with Playbk Sports to strengthen how the sport develops coaches and officials, using digital learning to support wrestling’s growth in schools and communities across Australia. Through the partnership, Wrestling Australia will develop its own digital learning in sport platform, offering introductory coaching and officiating courses for teachers, schools, volunteers and club communities.

The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia’s sportstech sector, with revenue growth rising from 10% in FY2025 to 16% in FY2026, reaching $AUD 7.11 billion. Industry employment also expanded by approximately 6% to 20,604 employees, reflecting strong sector growth and rising demand for talent. The Fifth Edition of ASTN’s annual report provides a comprehensive census of Australia’s sports innovation sector, identifying 924 businesses nationwide. 

Melbourne startup Bodd has opened its new headquarters in Prahran. The facility has research labs and workspaces to continue to improve the company’s innovative technology. The company’s 3D scanner captures personalised body measurements. The groundbreaking technology captures more data in 60 seconds than any other product globally. This helps tackle waste caused by alterations and returns on ill-fitting clothes. This is highly valuable to Bodd’s customers including the Australian Institute of Sport, Australian Defence Apparel, the New Zealand Defence Force and uniform manufacturer Stewart & Heaton.