ASTN Member News

The AFL - Australian Football League have partnered with Optimize Mind Performance (OMP), a world-leading digital mental performance platform, to assist the next generation of elite footballers to refine their mental wellbeing skills. The digital platform created by OMP will allow the AFL Mental Health and Wellbeing Team to provide ongoing support to the most elite junior footballers in the country, through the AFL National Academy program.

Over recent months, ASTN has worked with the Swiss Olympic Committee’s Innovation Hub to develop a Swiss Sports Innovation Report, adopting ASTN’s taxonomy and categorisations to enable international benchmarking for the first time. This collaboration highlights the economic development opportunities that sportstech can bring, particularly as Switzerland explores a potential bid for the Winter Olympics. The event, "Sportstech without Borders - Australia meets Switzerland", will be held on 26th November at the Cremorne Digita Hub. It will explore new connection and collaboration opportunities between the countries with the support of Swiss Festival Australia Inc, Network Europe Australia and event sponsor Ritzerz. 

Global point-of-sale (POS) innovator MyVenue has completed one of the NFL’s largest POS deployments at Lambeau Field, home of the Green Bay Packers. Over 1,000 POS at the historic stadium now use MyVenue, including 460 terminals, 300 handheld devices, 165 suites, and 264 self-service kiosks, making it MyVenue’s largest kiosk installation in North America.

SwimmingSA members can now get accurate race times at meets without the chore of timekeeping. The association’s new OllyGo mobile video timing system was commissioned at the Adelaide Aquatic Centre on 10–11 October. Olly Timing replaces three timekeepers per lane with two operators per system. That improves the accuracy and integrity of finish decisions while making competitions more sustainable for clubs already stretched thin. Since launching in 2024, Olly Timing has recorded more than 270,000 race times across Australia, Europe and the United States, saving over 23,000 hours of timekeeping.

Co-hosted with Trade and Investment Queensland (TIQ), in conjunction with Orange Sports Forum, the event brought together businesses and industry representatives from Australia and the Netherlands to explore opportunities for collaboration, innovation and investment in Queensland. The discussions highlighted the significant opportunities for Dutch and Australian businesses to connect, innovate and collaborate, particularly across sports technology, infrastructure and sustainability, as Queensland prepares for Brisbane 2032 and beyond. Dr Martin Schlegel from Australian Sports Technologies Network, explored the idea that today's sports technology is tomorrow's technology for everyone. Rick Sleegers from Orange Sports Forum, shared insights from recent trade missions to Australia and the opportunities they have created.

Cycling app Party Onbici has been endorsed by Transport for NSW. Party Onbici makes cycling safer and more social by introducing cyclists to other cyclists commuting to work or study.  The Party Onbici story goes back to Transport for NSW's 2021 Active Transport Bike Riding Innovation Challenge, which looked for ideas to make everyday bike riding easy and fun, and to tackle confidence and safety. 

Playbk Sports has been selected as a Featured Channel in ClickView’s newly launched Channels experience, marking another important milestone for our team and the continued evolution of the Playbk digital ecosystem. Featured alongside recognised educational channels including BBC Learning, Australian Rules Football and the Australian Olympic Team, Playbk Sports joins a curated collection of content producers helping educators discover trusted, high-quality educational content. Launched in October 2026, ClickView’s new Channels experience makes it easier for teachers to discover educational video producers and explore their content within a secure, ad-free and distraction-free learning environment.

AUSX Supercross and Australian sports technology company SportsAI have announced a new partnership to launch AUSX 360 powered by SportsAI, a new digital fan platform set to transform how audiences around the world experience the Boost Mobile AUSX Supercross Championship.  AUSX 360 will take fans beyond the traditional race broadcast, combining live and on-demand coverage with immersive 360-degree technology, exclusive behind-the-scenes content, live timing and deeper access to the riders.

Australian Sailing has announced the launch of Australian Sailing Hub, a new digital platform developed in partnership and powered by CoachMate. Designed to support instructors at Discover Sailing Centres across Australia, the free app brings practical skills, ready-made sessions, instructional videos, learning resources and communication tools together in one easy-to-use platform.

 Swiss Olympic, in collaboration with PwC and Generis AG, have released Switzerland's first assessment of the national sportstech sector. The report identifies 402 companies generating CHF 8 billion in revenue and supporting 17,000 jobs. As part of an international collaboration in sports technology and innovation, the authors adopted ASTN’s market applications and sportstech technology stack categorisations. This international collaboration between Switzerland and Australia marks the first opportunity to establish internationally comparable standards that support greater benchmarking and connections between national sportstech ecosystems.

Champion Data has been appointed broadcast graphics partner for the A-Leagues, supporting the live presentation of the A-League Men and A-League Women competitions. The partnership will support live broadcast graphics across both the A-League Men and A-League Women competitions, for coverage on Network 10 and Paramount+.

More than 1,000 cricket clubs and leagues can be streaming through FrogBox at the same time on a busy Australian summer weekend. The Australian sports technology company now sees its next opportunity in the thousands of academies, schools, local competitions and corporate tournaments operating beneath India’s professional game. Some of the company’s preparation for India has taken place in Melbourne. Austrade and the Australian Sports Technologies Network have been assisting FrogBox as it investigates the Indian market. Frogbox is the official streaming partner of the Rajasthan Royals Academy, the local development program connected with the IPL franchise, and showcased its technology with the academy in September.

Brisbane 2032 has unveiled its Olympic and Paralympic emblems, inspired by Queensland’s character, wildlife and identity. At their heart are two native Australian cockatoos, giving each a distinctive look and personality. The emblems also incorporate the outline of Queensland, the Olympic and Paralympic flames, and a subtle reference to the Games in 2032. The cockatoos also carry First Nations significance, with strong connections to Country and a cultural role as messengers linking people to place, story and ceremony. Creative Director and ASTN member Georgie Pinn (from Interactor) has been acknowledged for her work on the launch presentation of the emblem.

https://www.olympics.com/en/brisbane-2032/the-games/emblem/ 

The FrogBox Sports Camera has been recognised as a 2026 Australian Good Design Award Winner in the Product Design – Sport and Lifestyle category. FrogBox worked closely with specialist partners throughout the development process, including Capgemini on industrial design, electronics engineering, prototyping and reliability testing, Tamron on optics and lens selection, and Entech as a manufacturing partner. The judging panel recognised that the FrogBox Sports Camera brings broadcast-quality live streaming within reach of community sport. The design process successfully eliminated setup complexity, reducing configuration from 25 minutes to just 3 minutes.

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RAD Run Club has announced a partnership with Sports Direct Australia. RAD was created around a very simple idea, to make it easier for schools to get more children moving, more often. Through an initial pilot, RAD will establish clusters of schools around Sports Direct stores, beginning to build stronger connections between schools, families, local communities and the broader world of sport. RAD Run Club remains free for schools and is already helping thousands of Australian children build positive movement habits through a simple, inclusive and highly gamified program.

Co-Founder of Tagspace, Paul Martin, and Founder of Interactor, Georgie Pinn, have been announced as speakers for the Field of Vision conference in Brisbane on 6th November. Field of Vision: An Immersive 2032 is a half-day event that brings this future into focus, showcasing the breadth of roles extended reality (XR) technologies can play across the Games ecosystem – from infrastructure and venue planning to workforce development, visitor experience and city activation.

Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors, has announced that it has entered into an agreement to sell Atrium Sports, the coaching and scouting business of Synergy Sports, to Teamworks for $US170 million in cash. Sportradar will retain certain technology assets, capabilities, and revenue that underpin its core offerings and is already integrated into its business - including automated video production cameras, automated graphics solutions, certain computer vision capabilities, and competition management products.

Stadium point-of-sale leader, MyVenue, has announced its first deal in Asia. The deal is also the biggest deployment of MyVenue Halo AI-powered kiosks. The Kallang, home to Singapore;s National Stadium, is rolling out 220+ POS devices, including 30 Halos, across its four connected venues.

ASTN member iSports had a presence on both sides of the 2026 AFL Grand Final, with its technology supporting the Brisbane Lions and Fremantle Dockers throughout the season. The Brisbane Lions use iSports Rotations and iSports Team, while the Fremantle Dockers utilise iSports Rotations. iSports Rotations helps coaches manage player rotations and interchange strategies, while iSports Team provides tools to streamline team communication and management.

With both clubs competing in the AFL's biggest game of the year, it was a fantastic opportunity to showcase how Australian sports technology is supporting elite sporting organisations.

At leading broadcasting conference IBC, Layercake CEO Padraig O'Donovan spoke about a significant shift taking place across the industry with broadcasters are moving beyond their hesitation around cloud as they look for smarter, more cost-effective ways to produce and deliver content. Mr O'Donovan shared his perspective on what's driving cloud adoption, how the economics of broadcast are changing, and where Layercake's product Streamcake fits into that transition.

SportLogic is used across more than 1,000 racquet sport venues. The week SportLogic have launched SportLogic Play, a new app for players to discover venues, find available courts and book a game across tennis, pickleball, padel, badminton and squash.

To identify the companies across the globe using digital technologies to make healthcare more effective and accessible, TIME partnered with data firm Statista to research the World’s Top HealthTech Companies of 2026, evaluating metrics including financial performance, reputation, and online engagement. Queensland-based hydration biometrics sensor company has been named on the list.

SportsAI and IN SPORT have announced a strategic collaboration supporting the 2026 Queensland Murri Carnival broadcast through the IN SPORT App. As the Carnival’s Official Live Broadcasting Partner, IN SPORT will bring live coverage together with athlete storytelling, community stories and immersive digital experiences powered by SportsAI technology.

Events management startup evatto has staged a $AUD 1.02 million pre-Seed round as it looks to expand offshore. The raise was led by Perth VC Purpose Ventures and will go towards product development, international expansion and fresh faces on the team. The Sydney startup is building an AI-powered enterprise platform for managing complex event programs, replacing the spreadsheets, emails and recycled templates that still are standard practice in the sector. evatto is already working with organisations including the Invictus Games and Canada Snowboard for events such as World Cups and the X Games.

From 2027, CoachMate will help the NRL create a connected digital journey around its school programs - supporting teachers to confidently deliver rugby league at school, giving children opportunities to continue engaging with the game at home, and creating clearer pathways towards local clubs and ongoing participation. The experience will be built around the NRL’s own programs, pathways, coaching philosophy and brand, giving teachers access to the tools and resources they need to create a great rugby league experience for their students.

Clubland Australia has been named winner of the Emerging Exporter category at the 2026 ACT Chief Minister's Export Awards. Clubland builds the digital clubhouse and the Supporter CRM together, and looks after them, so clubs stay connected to their people while we carry the operational burden. 

etrainu’s global headquarters in Brisbane’s CBD was officially opened this week by Queensland Premier David Crisafulli MP. It was also there that CEO Paul Hoon announced etrainu’s multi-year agreement with the U.S. Center for SafeSport. “I can feel the optimism in our State and to have etrainu choose to invest in Queensland is an incredible endorsement, because it’s clear this will have a major impact on thousands of people.” the Premier said.

Layercake, the company behind the intelligent media workflow platform Streamcake, has announced the appointment of Jon Marquard as Director and Chairperson. Jon Marquard is one of the media industry’s most experienced strategic operators, with a career spanning global sports rights, digital transformation, and large-scale commercial partnerships worldwide. Jon was COO at Fox Sports and the Ten Network, and led long-term partnerships with Optus across the English Premier League and major FIFA and UEFA competitions.

Layercake has been shortlisted for Best in Broadcast Distribution at the SportsPro Media Awards 2026. The company is recognised alongside Prime Video & Amazon MGM Studios, Sport 24, Dyn, WSC Sports and ATP Media in this category.  The company is working on making media and broadcast operations simpler, more flexible and easier to manage in the cloud.

Leading Queensland education technology company, etrainu, has signed a landmark agreement with the U.S. Center for SafeSport to deliver the organisation’s online safeguarding education across the US Olympic and Paralympic movement. The multi-year agreement was announced by etrainu CEO Paul Hoon at the opening of the company’s global headquarters in Brisbane’s CBD. After a global tender process, the Queensland-founded and headquartered company has been appointed to provide online learning solutions that will facilitate and distribute the organisation’s safeguarding education across all National Governing Bodies under the U.S. Olympic and Paralympic Committee.

When you're managing a high-performance program across dozens of athletes at varying ages, scattered across the country, the margin for miscommunication is enormous. For AFL Talent Programs, the answer wasn't adding more staff or more spreadsheets, it was bringing everything into one place. Since transitioning to the new Teamworks unified mobile app, an app that combines Hub, Strength & Conditioning (S&C) and Athlete Management System (AMS) apps, the program has seen a meaningful shift in how coaches, physiotherapists, high performance staff, athletes and even athlete families work together.

ASTN, with the support of the South Australian Department of State Development, is presenting the South Australian Sportstech Showcase at SportNXT, putting SA's sportstech sector in front of the sport, business and investment leaders gathering in Melbourne. The companies exhibiting include Cellr, CME, MyVenue and Your Brain Health.

ASTN, in collaboration with the Victorian Government Department of Jobs, Skills, Industry and Regions and Global Victoria, is presenting the Victorian Sportstech Showcase at the SportNXT Conference in Melbourne this week. 12 Victorian companies will be exhibiting, showing the breadth of what's being built within the State, including athlete performance, injury prevention, participation, streaming and more. The companies include 5stream, Cape Bionics, Control Bionics, FrogBox, HITIQ, MX3 Diagnostics, PlayHQ Sports, Rookie Me, Rosterfy, Solushin, Sports Buddy and Sports Performance Tracking.

InBudget’s intelligent event management platform supported Glasgow 2026 in redefining how major events are planned and delivered, helping to ensure greater efficiency and fiscal responsibility. The software platform supported the Glasgow 2026 Organising Company by integrating budgeting and reporting, procurement and contract management, project management, and risk and issue management in a single system designed specifically for the unique challenges faced by major event organisers. 

InBudget will support financial planning and reporting for the Invictus Games Birmingham 2027 as the Official Cost Planning and Budgeting Software Provider, helping to deliver the eighth edition of the Games at the NEC Birmingham and Sandwell Aquatic Centre from 10 to 17 July 2027. The software platform integrates budgeting and reporting, procurement and contract management, project management, and risk and issue management in a single system designed specifically for the unique challenges faced by major event organisers.

As part of Major League Soccer's (MLS) commitment to investing in new ways to deepen connections with supporters and turn growing interest into lasting fandom, it has engaged ECAL in a long-term partnership to deliver its official digital calendar solution for the League and MLS clubs. This includes smart, dynamic league schedules, club schedules, and single match alerts, with direct access to important broadcast and streaming details, ticketing, promos, major milestones and more – synced directly into the fans’ personal digital calendar of choice, for free. This builds on ECAL’s success across the league with clubs including LAFC, InterMiami CF, Austin FC, Portland Timbers and San Diego FC.

Rugby Australia has announce a multi-year extension of its partnership with Australian-owned high-performance hardware and accessory leader, PTP - continuing their support as the Official Fitness Accessory Supplier through to the end of 2027. The extension ensures that the Wallabies, Wallaroos, and Australian Men’s and Women’s Sevens teams will continue to be powered by PTP’s elite strength, core, mobility and recovery equipment across a vital upcoming cycle of international competition.

SAFE by Sports Buddy and OneSide Australia have announced a new referral partnership designed to help community sporting organisations strengthen how safeguarding is understood, implemented and managed in practice. OneSide helps sporting organisations understand their current safeguarding environment through Child Safety Gap Assessments, identifying strengths, risks and practical priorities for improvement. SAFE by Sports Buddy provides the digital infrastructure to operationalise safeguarding and complaints management. Both businesses are proudly Melbourne-based, with strong connections across community AFL, while remaining sport-agnostic and supporting sporting organisations nationally.

Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors, and Euroleague Basketball have announced a multi-year extension of their data and audiovisual (AV) betting rights agreement. The rights were originally secured as part of Sportradar’s acquisition of IMG ARENA in 2025. The agreement renewal begins with the upcoming 2026-27 season and extends Sportradar’s exclusive global distribution of Euroleague Basketball official data and AV betting rights through 2031. The deal covers more than 650 games annually across EuroLeague and BKT EuroCup competitions. SportRadar's other basketball partners include NBA, WNBA, NBL Australia, NBB Brazil, CBA China, LNB France, GBL Greece, LBA Italy, and ACB Spain.

ASTN will be hosting a webinar titled "Ready-Set-Go Deploying AI Responsibly in Sport" on Wednesday 16th September at 4-5pm (AEST). Founder and CEO of Rolls Performance Lab, Shaun Rolls' will be joined by Stuart Morgan, Head of ML & AI at Champion Data, to explore what practical AI adoption looks like in sport, including secure private cloud and sandbox testing environments, deterministic AI to reduce hallucination risk in LLMs, protecting organisational IP and sensitive data and moving from AI experimentation to real-world implementation.