ASTN Member News

revolutioniseSPORT has announced an industry and class-leading Safeguarding solution developed in partnership with Rely covering working with children checks, concussion management, complaint handling, suspension management and expert escalation. The solution brings together one set of tools to simplify sport, saving volunteers time and effort.

Sports digital education platform leader Playbk Sport has launched Playbk Academy. Playbk Academy is the culmination of a passion for athlete development and the strategic requirement for sport to embrace technology to scale knowledge to support their academy athletes.

ASTN member SportsLink Travel has been named Agency of the Year for second year running at the Envoyage Summit. SportsLink Travel was competing against over 450 agents within Flight Centre Travel Group's independent network. 

The AFL is bringing the joy of Aussie Rules to young audiences in a whole new way with the launch of Wagtales, an animated children’s series that celebrates the fun, friendship and values at the heart of footy.  Bringing the AFL’s first children’s entertainment concept to life, Wagtales has been co-produced by AFL Studios in collaboration with WSC Sports, a global leader in sports technology and developed alongside AFL Schools educators and experienced children’s writers.  

VueMotion now integrates with leading Athlete Management Systems, starting with Teamworks / Smartabase. The VueMotion and Teamworks / Smartabase integration connects athlete profiles, testing activities and results across both platforms, so movement intelligence lands inside established operating environment automatically.

5stream's Cloudmix platform has been involved in delivering AF's recent Ultimate Footy Watchalong. Behind the schemes Cloudmix was involved in taking the live OB feed, compositing the picture in picture with the Dan Does Footy studio, and keeping everything synchronised across YouTube, 7plus and Kayo - all in the cloud, in real time. By combining the broadcast vision of two live AFL matches (Fremantle v Sydney and North Melbourne v Melbourne), creator authenticity via the team at Dan Does Footy and broadcaster scale and promotion, we created a new way for fans to experience the game and reached younger audiences at meaningful scale. The Watchalongs hit 250,000+ live viewers and 10 million-plus social video views across two games. 

CoachMate Learn (LMS) has officially launched, with Cricket Australia becoming the first national sporting organisation to deliver its coach development framework on the new platform. The launch of Cricket Australia's Coach360 marks a shift in how sport approaches coach development, moving beyond course completion and compliance to recognise the many ways coaches actually learn.

RAD Run Club has announced a partnership with the Australian Mass Participation Sporting Events Alliance (AMPSEA), supported through funding from the Australian Sports Commission’s Play Well Affiliate Grant Program. AMPSEA has been awarded funding for its National School Mass Participation Initiative -  a project that will use RAD Run Club as the school-based participation platform to connect primary school children with some of Australia’s great community running and mass participation events.

VALD has announced the acquisition of GymAware, a globally recognized leader in velocity-based training (VBT), marking a significant milestone in the evolution of performance technology. The acquisition brings together two Australian-born companies that have helped shape modern sports science and performance practice. For more than two decades, GymAware has been trusted by elite sporting organizations, universities, military organizations and researchers around the world as the gold standard for measuring barbell velocity, movement velocity and training performance. Whether practitioners are measuring neuromuscular performance with ForceDecks, evaluating strength and asymmetry with ForceFrame, monitoring movement quality with HumanTrak or assessing readiness after injury with DynaMo, the ability to connect those insights directly to training outcomes using GymAware creates a more complete picture of athlete development.

ASTN Co-Founder and Founding Chair James Demetriou AM, FGIA has been appointed as an Honorary Enterprise Fellow in the School of Computing and Information Systems, Faculty of Engineering and Information Technology at the University of Melbourne. James’ appointment at the University of Melbourne now formally bridges ASTN's industry network with one of the world's top 40 universities and Australia's leading research and innovation ecosystem.

Hong Kong China Rugby (HKCR) has partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary of the Cathay/HSBC Hong Kong Sevens. The brings together secure digital ticket fulfilment, fan engagement and first-party fan data in a single, seamless mobile platform. Powered by the Tixserve-enabled HKCR Ticketing app, supporters securely accessed digital tickets, event information, exclusive content and interactive activations throughout the tournament.

London Broncos have announced the launch of a new app that is transforming the way fans will get to experience home matches. Powered by SportsAI the London Broncos App offers supporters an immersive new way to watch and engage with the club. SportsAI is a Brisbane-based sports technology company, powered by a team of innovative Queensland professionals and trusted by clients across Australia and their growing international client base. By delivering immersive digital experiences that bring fans closer to the action, SportsAI is redefining a new benchmark for sports entertainment worldwide.

Behind Seven Network coverage of the Glasgow 2026 Commonwealth Games was a graphics workflow designed to bring its on-air team and Australia’s athletes into focus. Across the Games, the Champion Data team delivered a suite of insert graphics supporting Seven’s coverage, alongside full-frame profiles highlighting Australian athletes competing in Glasgow. Working closely with broadcast partners at Gravity Media, the Seven Network helped ensure the seamless delivery of graphics services across Seven and 7plus Sport’s coverage.

PMY Group has been shortlisted by The Sports Business Awards for two awards. This includes the Sports Technology Award, recognising Optic, PMY's crowd intelligence platform that helps major venues and events better understand crowd movement and behaviour to improve operations, safety and the fan experience. The second award shortlisting includes the Best Business Serving Sport, recognising PMY's work as a global technology, intelligence and experience partner to the sports industry.

Wrestling Australia has announced a partnership with digital product builder Playbk Sports to develop a bespoke digital learning platform aimed at expanding grassroots participation and coaching capability across the country. Scheduled for an initial launch in September, the initiative will deliver introductory coaching and officiating courses tailored for teachers, schools, volunteers, and club communities, establishing vital pathways outside traditional club environments.

Former Sydney FC footballer Will Angel has launched Spotivo, an online platform which identifies soccer talent and can be used by athletes, coaches, clubs and academies and parents. The solution allows athletes, clubs and parents to set up a profiles, with athletes able to build a bio, with stats and highlights.

Global point-of-sale (POS) innovator MyVenue has launched Halo, an AI-powered frictionless kiosk that uses vision-based automation to accelerate transaction speed, improve staff efficiency and increase revenue capture. Optimised for peak-demand surges, Halo suits 'grab-n-go market's and concession stands across stadiums, arenas, convention centers, airports, higher education, healthcare centers and other high traffic hospitality operations. Performance data shows Halo completes transactions, on average, 50% faster than traditional self-service kiosks, is up to 70% more cost-effective to operate than belly-up concession POS and has a footprint up to 65% smaller than industry alternatives.

Champion Data and the AFL have launched optical tracking technology at Marvel Stadium, MCG and Optus Stadium, with more venues set to follow. The AFL and Champion Data will now be able to track where the ball is on the ground at every second of an AFL match. By combining optical tracking with Champion Data’s decades of football expertise they are able to unlock a deeper understanding of the game - from player movement and team structures to match-ups and skill execution.

Quality sporting facilities play a vital role in keeping Australians active and connected. To help meet changing community needs, Australia’s first National Community Sport Infrastructure Plan, Places to Play, has been released. The plan calls for a shift towards participation-centred decision making, recognising that improving participation outcomes does not always require new infrastructure, but instead a more coordinated and deliberate approach to how existing places are planned, configured, shared and used. The Places to Play Plan will be delivered in three phases over a span of ten years, and is intended to guide planning, investment and operational decisions across the community sport infrastructure system.

Following the success of the inaugural watchalong in 2025, the AFL expanded the concept into a two-match creator series in 2026, partnering with Dan Does Footy and supported by broadcast partners 7plus and Kayo SPORTS. The series launched with Fremantle v Sydney, streamed live across 7plus, AFL YouTube and Kayo SPORTS, before returning for North Melbourne v Melbourne, available on AFL YouTube and Kayo SPORTS. Across the two broadcasts, the series attracted more than 250,000 live viewers across 7plus, AFL YouTube, Kayo SPORTS and Foxtel as well as generating over ten million social video views. 

Austrade South Asia | Australian Trade and Investment Commission has a partnered with the Trade Diversification Network and ASTN to deliver a South Asia export strategy workshops. The workshop will be hosted on 3rd August in Adelaide and 6th August in Melbourne, and is also supported by the South Asia Business Exchange (SABX) and Accessing New Markets Initiative (ANMI). The session will provide practical insights on market opportunities, entry strategies and growth pathways in one of the world's fastest-growing technology markets.

Sportslink Travel has been a valued partner of Victorian softball for many years, providing outstanding support in coordinating travel arrangements for Victorian State Teams under the former One Softball model. Softball Victoria are delighted to continue this relationship under Softball Victoria's new federated operating model. Sportslink works closely with our staff and volunteers to coordinate flights, accommodation and travel logistics, ensuring our athletes, coaches and officials can focus on preparing for competition.

Apple is creating a clearer route for neurotech companies to plug into its product ecosystem. Its BCI input standard allows brain interfaces to register as native controls across iPhone, iPad, and Vision Pro, with Synchron and Control Bionics among the first companies building on it. The model extends across Apple’s health stack. External companies develop the sensors, clinical devices, and algorithms, while Apple provides standardised interfaces and access to a consumer hardware ecosystem operating at far greater scale.

Queenslanders working and volunteering in community sport are set to access free training, with new CQUniversity pathways to level up game day, development and club operations. Delivered online and available across Queensland, the micro-credentials will improve capabilities and capacity across: Volunteer Leadership and Club Governance, Inclusive and Child Safe Sport Practices, Digital and AI Skills for Sports amd Disability Inclusion and Adaptive Sport Competency. 

Wrestling Australia has announced a new partnership with Playbk Sports to strengthen how the sport develops coaches and officials, using digital learning to support wrestling’s growth in schools and communities across Australia. Through the partnership, Wrestling Australia will develop its own digital learning in sport platform, offering introductory coaching and officiating courses for teachers, schools, volunteers and club communities.

The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia’s sportstech sector, with revenue growth rising from 10% in FY2025 to 16% in FY2026, reaching $AUD 7.11 billion. Industry employment also expanded by approximately 6% to 20,604 employees, reflecting strong sector growth and rising demand for talent. The Fifth Edition of ASTN’s annual report provides a comprehensive census of Australia’s sports innovation sector, identifying 924 businesses nationwide. 

Melbourne startup Bodd has opened its new headquarters in Prahran. The facility has research labs and workspaces to continue to improve the company’s innovative technology. The company’s 3D scanner captures personalised body measurements. The groundbreaking technology captures more data in 60 seconds than any other product globally. This helps tackle waste caused by alterations and returns on ill-fitting clothes. This is highly valuable to Bodd’s customers including the Australian Institute of Sport, Australian Defence Apparel, the New Zealand Defence Force and uniform manufacturer Stewart & Heaton.

Listed ASX company Control Bionics has announced details of a $AUD 10 million capital raising. The announcement is designed to bolster the neurotechnology group's balance sheet and accelerator its commercialisation plans across assistive communication, rehabilitation and sports performance markets.

Australian research-led education company SHUNT has launched a new eLearning platform that transforms its digital communications insights into practical learning resources for clubs, sporting organisations and commercial partners. At the heart of the platform is a dataset that monitors how Australian sport is using social media. Tracking more than 30,000 sporting organisation profiles, this provides a unique view of how clubs, leagues and governing bodies communicate, engage their communities and create commercial value.

Victorian sports technology company HITIQ is expanding its advanced manufacturing facility in South Melbourne, strengthening local capability in product development, manufacturing and research and development as it scales its globally recognised concussion technology. Over the past decade, HITIQ has invested more than $30 million in research and development to bring the technology to market. Its products have been developed with and used by major sporting organisations including the AFL, AFLW, NRL and the English Premier League.

Marvel Stadium is excited to officially unveil Marvel Stadium 365, a new attractions hub. Developed in partnership with global experience leaders and agencies including Imagineear, FutureLabs, and District Agency, Marvel Stadium 365 Tours will elevate the traditional stadium tour utilising cutting edge technology including through AI driven moments.

The NUAXION team won the Outstanding Poster Award at the 2026 EdMedia + Innovate Learning Conference held at the University of Edinburgh. Led by founder and startup entrepreneur Ann Stevens, the NUAXION team was recognized for their presentations and research on WEAVR-AI, a breakthrough framework for Extended Reality (XR) training development.

Special Olympics International has officially finalised a technology consulting agreement with global venue and major events technical firm PMY Group. The partnership installs PMY as the primary specialist advisory partner to deliver comprehensive games technology consulting services as the international governing body prepares for the 2027 Special Olympics World Games in Santiago, Chile.

3D Measure Me has announced a partnership with FITREC which will help fitness professionals track and visualise client progress using a smartphone. FITREC is dedicated to elevating the fitness profession by supporting trainers, coaches, instructors, and exercise professionals throughout their careers. 3D Measure Me is a smartphone-based body measurement platform that enables fitness professionals and their clients to accurately track body composition and physical changes through advanced image analysis technology.

The Queensland Government has secured another major event for Queensland, with a blockbuster Brazil match to mark the Socceroos World Cup homecoming.  Football powerhouse Brazil will play two matches in Brisbane and Townsville, with local club engagement programs, in a major boost for regional tourism. The Government’s plan to become Australia’s events capital is gathering momentum, with the blockbuster international fixture secured as part of its Destination 2045 tourism plan.

ASTN has once again represented Australia’s sports technology ecosystem in Taiwan through a long-standing partnership with the IAPS NYCU Accelerator. With a record-breaking 87 applications from 27 countries, competition was stronger than ever. Three ASTN member companies have been selected for the final accelerator cohort, highlighting the quality and global competitiveness of Australian sportstech innovation. This includes Minimis, SportsBox and Aircast. ASTN COO Amy Crosland joined international industry leaders in Taipei for the ASPN Sports Tech Accelerator Batch 3 Kickoff Bootcamp.

PMY Group will be supporting the New York Mets as they map fan movement and behavior across Citi Field and its surrounding precinct. With a multi-billion-dollar transformation taking shape around the Ballpark, understanding how fans navigate the venue and broader area has never been more critical. PMY's real-time intelligence platform, Optic, will guide the Mets with visibility into fan flow, mode share, communication effectiveness, and arrival and departure patterns across every event at the Ballpark.

According to Drake Star's Q1 2026 Report a total of $US 130 billion sportstech-related deals were complete across 239 transactions in the first 3 months of 2026. This included $US115 billion in mergers and acquisitions, $US 2.9 billion in private financing and $US 4 billion-plus in new sports-focused fund formation. The themes shaping the next wave of activity include prediction markets, wearables & performance tech, youth sports infrastructure, and next-gen fan engagement formats.  

ASTN members TidyHQ, Clubland, Coachbetter, SportsCloud Australia and Spawtz will be part of the ' Transforming Sport Through Technology' stream at the 2026 National Sports Convention (NSC). Focused on “The Next Generation”, the stream will explore how technology, AI and digital innovation are rapidly reshaping sport, from participation and fan engagement through to performance, facility planning, governance and commercial growth.

Independent integrated marketing and communications agency Bastion has partnered with digital risk and online reputation management platform Social Protect to launch a new solution designed to make creator-led marketing safer, more sustainable and more effective for brands and talent alike. The new partnership responds to growing industry concerns around brand safety, toxic comment environments, reputational risk and creator burnout as investment in influencer and creator marketing continues to surge.