ASTN Member News

Australian-founded VueMotion is transforming athlete care and performance through accessible, AI-powered movement intelligence. As part of AO StartUps, VueMotion will pilot their cutting-edge biomechanics platform with Tennis Australia’s National Academy to elevate the performance of the next generation of stars.

Advance Queensland have acknowledged the outstanding achievement of Queensland Government-supported businesses at the Australian and New Zealand Sports Technology Awards (ANZSTA) and the 2025 Australia Sports Tech Conference in October. Three Queensland companies were category winners at the ANZSTA Awards - GravityFit, BoostAR and Anti Ordinary. Another five Queensland companies were finalists including Fempro Armour, tagSpace, Talk All Sport, Valor Esports and SportsAI.

ASTN members, Bodd (3D body scanning company) and Pitch Up (Facility booking tool), have been selected to take part in the Australian Sports Commission’s (ASC) virtual innovation hub, The Park, which is setting out to explore cutting-edge solutions to some of the sector’s biggest challenges. A total of five companies have been selected including previous ASTN Pre-Accelerator participant, Safeguarding You as well as HITIQ and Sports Velocity Systems.

Champion Data has announced a new partnership with the PGA of Australia and Golf Australia as the official broadcast graphics provider for the PGA Tour of Australasia. The Champion Data team is delivering a purpose-built, elevated broadcast graphics package crafted exclusively for Golf Australia, rolling out across 20 Golf tournaments throughout the 2025/2026 schedule.

Female protective wear company FemPro Armour has won the 2025 QSport Innovation of the Year Award. The protective wear is designed to make women and girls feel safe, confident, and protected when they step onto the field. Fempro Armour is a Queensland-based innovation company, redefining protective gear for female and male athletes through science and smart design. Growing from a slow start in motorcycling Fempro Armour is now a multi-sport brand trusted in AFLW, NRLW, rugby union, roller bergy, mountain biking, defence and healthcare.

Golf New Zealand (Golf NZ) has re-signed with CoachMate - the sports education platform that transforms volunteer-led coaching and team management into insightful, easy, and fun experiences. This renewal marks a particularly special milestone: Golf NZ was CoachMate’s very first foundation client and the partnership now enters a new phase of growth and impact.

Layercake, the company behind the intelligent media workflow platform Streamcake, announced the integration of Norsk into its ecosystem. The integration allows organisations to unify live and on-demand video workflows using a combination of Norsk’s real-time media processing tools and Streamcake’s automation, orchestration and provisioning features. Streamcake, enables broadcasters, sports organisations and enterprises to streamline complex workflows, automate infrastructure deployment and scale content delivery across platforms. 

QSport is proud to announce a landmark two-year partnership with Griffith University, continuing through to June 2027. This strategic collaboration will deepen both organisations’ commitment to advancing gender equity, leadership and participation in sport across Queensland. The partnership will focus on the establishment of Women in Sport Leadership Series, a research program hat collates data and insights regarding the lived experiences of women in sport as well as Griffith University being the Naming Sponsor of the Queensland Sport Awards, Athlete of the Year Award.

Spectatr.ai, a Sequoia-backed innovator in AI-powered sports technology, is partnering with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to deliver real-time highlight clips during the Islamic Solidarity Games in Riyadh, Saudi Arabia. Spectatr.ai unlocks the full potential of sports content with AI Agents that power smart highlights, content tagging, management, and distribution.

In a landmark achievement that cements its position among the global leaders in sports innovation, Spectatr.ai has been named the winner of the prestigious “Sports Technology of the Year” award at The Sports Business Awards 2025. The accolade recognises organisations that are redefining the future of sports through innovation, impact, and transformative technology. For Spectatr.ai, the honour marks a significant milestone in a journey that began with a bold vision to democratise sports media creation through AI-powered solutions.

SportBox, the new sports locker concept that makes sports equipment more accessible, has now two live locations in Victoria in partnership with the Glenelg Shire Council. Free access to basketballs, netballs and footballs are now available at Portland Foreshore (Portland) and Island Park (Casterton).

3D body scanning platform Bodd has raised $AUD 15 million as it looks to expand globally. The round was led by US strategic investor Blue Sky Capital, supported by Ellerston Capital. The capital is for expansion into the US, where they’ll open an office, as well as the UK and Middle East, plus increasing the headcount to 40, up from 15 when Bodd last raised $5 million in early 2023. The business is turning its attention to healthtech, with plans to deploy in Australian pharmacies in 2026 to capturing data on the human body and support growing demand for GLP-1 (weight loss) treatments.

Skate Australia, in partnership with Skate NSW, has launched a new national integrity management platform that strengthens the sport’s alignment with the National Integrity Framework (NIF) and reinforces its commitment to providing safe, fair and inclusive environments for all participants. The platform offers a simple, confidential and nationally consistent way for participants across Australia to raise integrity concerns. Powered by Rely’s trusted case-management technology, the system delivers clear reporting pathways and enhances visibility and coordination across all levels of the sport.

Cérge, in partnership with Belgravia Leisure and Belgravia Foundation, has reached a significant milestone, with the tech’s accessibility tools now viewed four million times across almost 100 Belgravia Leisure venues. Visitors can access 360-degree virtual tours, sensory guides, audio guides and communication boards directly on each venue site, without ever leaving the page.

City of Moreton Bay has partnered with the Queensland Government Innovation Division through the Private Sector Pathways program, inviting fresh ideas to improve access, mobility and inclusion across the City. After a State-wide call for solutions and an Innovation Showcase, two start-ups have been selected to progress to a $100,000 trial with Council. This includes Briometrix who will develop accessible footpath wayfinding tools to improve mobility and navigation across Moreton Bay, and Cerge, who are creating accessible digital journeys through venue mapping, sensory guides and virtual tours to help people ‘know before they go’.

Valor Esports is introducing a new interactive training program that goes beyond mechanical and strategic gameplay. Students can now build and train transferable skills in communication, teamwork, leadership, critical thinking and more - all without needing to play in-game. This program is designed for schools looking to offer credit-worthy, future-focused learning pathways that connect esports and transferable skills to real opportunities. Expressions of interest are open, with the trial to commence January 2026.

ECAL has announced a partnership with the Betfred Super League, England’s leading professional Rugby League competition. ECAL will help transform the League’s 2026 fixture calendar into a dynamic, direct-to-consumer sports channel that keeps fans engaged, informed, and ready for every match. ECAL sends real-time fixture updates, personalised reminders, and broadcast information straight to fans’ calendars.

POS tech company MyVenue and ticketing platform Humanitix were among the recipients of the 2025 Australian Export Awards. The Australian Export Awards, presented by the Australian Trade and Investment Commission (Austrade), recognises outstanding, innovative and inspiring exporters. MyVenue, the Australian-developed point-of-sale (POS) technology company powering transactions for the world’s biggest and busiest sports and entertainment venues, was named the national winner in the Technologies category. Launched in 2020, MyVenue generates over 90% of its revenue from export markets, and its technology is deployed on 20,000 terminals in 250+ venues worldwide, including Dodger Stadium, Hard Rock Stadium, State Farm Stadium, Rogers Place, and Lumen Field.

Tahreez Sport and Entertainment was launched as a joint venture between PMY Group and Alturki Holding in Saudi Arabia to expand live sports and entertainment projects in the Kingdom. The partnership will focus on technology solutions and fan experiences, aligning with the goals of Saudi Arabia's Vision 2030. 

The South Australian swimming Country Championships will be piloting with Olly Timing in January. Olly uses high-speed video and AI to capture the exact moment each swimmer finishes, producing reliable times without needing a timekeeper on every lane. It’s already been tested nationally, with accuracy equal to, and often better than, manual timing.

MyVenue founder and CEO Tim Stollznow has been awarded the prestigious 2025 South Australian Pearcey Entrepreneur Award. The awards celebrate outstanding and innovative talent across the spectrum of the ICT sector, recognising entrepreneurs who take risks, make a difference, and are an inspiration to the technology ecosystem at large. MyVenue is a South Australian-founded point of sale SaaS company for stadiums, arenas and hospitality venues. Its tech is powering billions of dollars in credit card transactions at some of the world's biggest sporting events including the NFL, NBA, Formula 1 - and the upcoming 2028 LA Olympics.

Female protection gear company Fempro Armour has been nominated for the QUT Queensland Sports Innovator of the Year. The winner will be announced at our annual Queensland Sport Awards and Hall of Fame Induction on Thursday November 27.

CoachMate has announced that New Zealand Football (NZF) has re-signed, extending a successful partnership that has already made a profound impact on grassroots football. CoachMate digitises football education into bite-sized, accessible resources and combines them with easy-to-use team management tools. Monthly active participation has peaked at nearly 9,000 unique users, demonstrating the strength of the New Zealand Football community on CoachMate.

Global Victoria is leading its second Sports Economy Trade Mission to the Gulf next week with more than twenty delegates including ASTN members ECAL, VueMotion, PMY, Sports Cloud Australia and KAPRIA. The trade mission brings together exceptional Victorian leaders from across the sector - from infrastructure, event management, venue operations, athlete performance, sport science, broadcasting, fan engagement, and education. The delegation will visit the United Arab Emirates, the Kingdom of Saudi Arabia, and Qatar, nations whose bold sporting ambitions are reshaping the global landscape through investment, innovation, and major international events.

The Big Bash Schools Challenge marks a new era for how children experience sport in schools and at home- connecting learning, movement and fandom in one dynamic experience. Built in partnership between Cricket Australia and CoachMate, the platform digitises and reimagines the popular Mascot Challenge. By linking classroom activity with home engagement and community participation, it creates a connected experience that helps children move, learn and play. In class, students explore cricket-themed activities that combine numeracy and movement. At home, they enter a gamified Big Bash world where they choose a Big Bash mascot, complete daily challenges and are incentivised with gamified rewards.

Founded in 2020, VueMotion, the leader in computer visioning-based running and movement analytics has now hit 100,000 in athlete movement analysis. This milestone puts VueMotion in a unique global position with the world’s largest contextual movement-intelligence dataset, spanning key professional and academy sports worldwide. The analytics platform provides objective data on how athletes move in their natural environments including acceleration, maximum velocity running, deceleration, change of direction, shuffle, hop and jumps.

Your Brain Health (YBH) has partnered with the OrthTeam Centre in Manchester, expanding access to data-driven concussion care for athletes and sports teams across the North of England – and further strengthening the UK’s national concussion care infrastructure at the forefront of digital brain health innovation. Through the partnership, the OrthTeam Centre’s dedicated Concussion Clinic will now use ScreenIT, YBH’s digital brain health platform, to record and monitor players’ recovery through every stage of the concussion pathway.

SailGP has announced a new global commercial partnership with Fever, the leading live-entertainment discovery platform. Starting with the 2026 season and running through 2028, Fever will become SailGP’s Official Ticketing Partner, helping fans everywhere discover, book, and enjoy SailGP events. Fever will bring its digital-first ticketing technology and global community of experience-seekers to the SailGP world.

The University of Queensland will partner with the International Testing Agency (ITA) to host specialised anti-doping courses after becoming the world’s second ITA Academic Centre. The announcement cements a partnership between the UQ and ITA - the UNESCO-recognised non-profit organisation that leads the anti-doping programs at the Olympic and Paralympic Games and supports more than 70 international sport bodies. 

GSIC have officially inaugurated the GSIC Sports Innovation Testing Lab in València, a new global hub for validating and accelerating sports technology solutions that will connect innovators, sports organizations, and institutions from all over the world. This one-of-a-kind space —backed by the Generalitat Valenciana and the Ajuntament de València through the València Innovation Capital Capital initiative— will allow startups, scaleups, and companies to test their technologies in real-world environments, reduce implementation risks, and foster true adoption of innovation across sports, entertainment, media, and health.

Member merchandise procurement specialists mber+ has for the first time partnered with cricket's Big Bash League clubs in Australia. Merchandise product design, pack selection and member personalisation is powered by the mber+ platform.

Founder of Cool Beans Underwear, Saara Jamieson, is launching her book on the 6th of November in Melbourne hosted by City Fertility and Morpheus Publishing. The event will include an inspiring live talk from Saara Jamieson on her journey and the creation of Cool Beans Underwear®, a groundbreaking medical device designed to support men’s reproductive health.

Sportbox have launched Australia's first-ever SportBox lockers, equipped by Decathlon, one of the world's leading sports retailers. Together with Redland City Council and with the support from the Queensland Government's ActiveKIT program, SportBox plans to break down barriers to help more people move, play and connect. Each solar-powered locker provides free on-demand access to quality sports gear including basketballs, volleyballs, soccer balls, table tennis sets and more. Beth Boyd Park, Thorneside and Raby Esplanade Park, Cleveland will be the first sites rolled out, with many more lockers soon to be announced across Australia.

The Winners of 2025 Australia & New Zealand Sports Tech Awards (ANZSTA) have been announced as part of Sports Innovation Week in Melbourne. There were winners across 8 categories;
- Stadium and Venue Tech sponsored by Cisco | Orion Innovation
- Equipment & Apparel sponsored by Davies Collison Cave | Anti Ordinary
- Fan Engagement sponsored by AFL - Australian Football League | BoostAR 
- Media & Broadcast sponsored by ASTN - Australian Sports Technologies Network | BarTV Sports
- Data Analytics sponsored by Moore Australia | Your Brain Health
- Fitness and Wellness sponsored by Deakin University | GravityFit
- Sports Management & Ops Tech sponsored by 24 Hour Business Plan | SportLogic
- Esports, Gamification & Fantasy sponsored by ASTN - Australian Sports Technologies Network | Valor Esports

STWS have announced the City of Melbourne as a Partner for Sports Tech Startup and Investor Day on Thursday 30th October, 2025 at the MCG, a key event during Australia Sports Innovation Week in Melbourne, Victoria. City of Melbourne is focusing in on particular technology sectors that will support Council’s long term economic development objectives by fostering employment opportunities and driving economic growth. This includes Sports Technology. Sports Tech Startup and Investor Day is delivered with the mission to showcase APAC’s most exciting startups and innovators in sports, media and entertainment to investors, industry representatives, sporting leagues & clubs to facilitate partnerships, deals and trials to help ideas grow.

In an Australian national sporting league first, the AFL is jumping into the world of Roblox to launch its own Roblox experience.  Available now, the AFL Roblox experience will bring the tradition, community and passion of Aussie Rules to life in new and creative ways across three levels. In Australia, there are two million monthly active Roblox users in the Gen Alpha and Gen Z age groups, with the AFL Roblox experience providing an opportunity for gamers to engage with Australian Rules Football from the comfort of the Roblox world.

ASTN has announced the finalists in the 2025 Australia and New Zealand Sports Technology Awards. The awards celebrate the leading innovators, startups, and organisations shaping the future of sport and technology across Australia and New Zealand. Winners will be announced across 8 categories at the ANZSTA Ceremony on 28th October. 

Kirsty Richardson, owner of core stability technology company, GravityFit has pitched in front of 3,000 people at the Pegasus Tech Ventures, Startup World Cup in San Francisco. She was joined by two other Australian companies pitching at the event which included Deeligence and Adiona. Coreshell took at out the $US1 million win with their ground breaking battery technology, replacing graphite with metallurgical silicon anodes.

Mber+ has launched with Hype Reel for streamlined merchandise management and member engagement. mber+ empowers organisations to reimagine how they engage their members through personalisation, flexible merchandise management, data-driven insights and seamless integration.

Sports streaming company, FrogBox has announced the launch of their own FrogBox camera. Designed from over one million hours of streaming and feedback from more than a thousand community clubs, the new FrogBox Camera is designed specifically for grassroots sport.