ASTN Member News

Last week, Style Of Our Own (SOOO) opened its doors at 245 Regent Street, London, marking a significant milestone in women's sports retail. This immersive pop-up store is dedicated entirely to women's sport, bringing together over 20 independent, female-led brands under one roof. The concept was founded by ASTN Accelerator alumni, Laura Youngson of IDA Sports as well as Jaime Bivona of Octagon, and supported by Mastercard, Westminster City Council, and The Crown Estate. SOOO London was selected from over 800 applicants for the 'Meanwhile On' initiative, aiming to revitalise high-profile retail spaces with purpose-driven enterprises. One of the 20 retailers included Boob Protect (Boob Armour) founded by Suzie Betts

A new partnership has been established between the Australian Sports Commission (ASC) and the National Measurement Institute (NMI), Australia’s national authority on measurement, to develop a customised online education resource aimed at high performance sport. This initiative will help to ensure the high performance sport system remains at the top of its game when it comes to best practice in measurement methods.

James Demetriou, the founding chair of the Australian Sports Technologies Network (ASTN) has been appointed a Member of the Order of Australia (AM), in the King’s Birthday Honours, for his service to sport, to education, and to business. Spanning 40 years, Demetriou has played a major role in Australian sport and is a respected leader in sports business, sports governance and sports technology. As the co-founder of ASTN, Demetriou has contributed significantly to the development of Australia being recognised as one of the top six sportstech clusters globally over the past decade.

Australia’s community sports sector is undergoing a dramatic transformation, driven by the rise of artificial intelligence (AI), digital platforms, and sports technology. Leading this shift is the AI, Digital & Sports Tech stream at the National Sports & Physical Activity Convention (NSC) 2025, taking place in Melbourne on June 25–26. This dedicated stream will highlight how new technologies ranging from AI-driven data analytics to mobile apps and immersive virtual experiences are transforming local sport. Organisations including ASTN Members TidyHQ, ClubDucks, CoachMate, etrainu and Clubland Australia will be exhibiting and sharing their industry insights at the Convention.

Teamworks, the Operating System for Sports™ powering more than 6,500 elite sports organizations globally, announced the acquisition of Telemetry Sports. Since 2015, Telemetry has pioneered computer vision, player tracking analytics, and video delivery technology to transform how elite football (gridion) teams evaluate player performance, build winning rosters, and enhance game-day decision-making. Telemetry Sports is a trusted partner in sports technology and analytics, currently used by 80% of NFL teams and 20% of Power 4 football programs to support recruiting, scouting, coaching, and game planning.

The race to close the research gap in women’s sport has taken a significant step with leading Australian researchers and sport scientists commencing a historic two-year project. Experts believe the project will lead to female athlete research being at the forefront of sport science research. It comes just weeks after the Australian Institute of Sport (AIS) formed a historic partnership with the United States, the United Kingdom and New Zealand to advance female health and performance worldwide. At present just six per cent of sport science and sports medicine research is female-specific. This collaborative and co-funded initiative involves the Australian Institute Of Sport, Edith Cowan University, and University of Technology Sydney

Kronos is supporting Abu Dhabi Local Organising Committee for the 2026 Open Masters Games by delivering a wide range of technology systems and solutions, including the event and registration platform. The solutions has officially gone live, opening the doors of the Games to participants from around the world.

The Fourth Edition of ASTN’s annual report provides a comprehensive census of Australia’s sports innovation sector. Driven by consistent gains in both revenue and employment, Australia’s sportstech sector continues to prosper. In FY2025, the sector sustained its momentum with 10% growth, matching the pace of FY2024. Revenue climbed to $AUD 5.65 billion, while total employment reached 17,928 – highlighting an increasingly resilient and stable sector.

Layercake has announced that its 'Streamcake' media orchestration and automation platform has won the Live Event Streaming award at the prestigious Asia-Pacific Broadcasting+ Awards 2025. Streamcake automates complex broadcasting workflows while delivering broadcast-quality live streaming across multiple platforms simultaneously. Our platform reduces operational complexity and ensures reliable, low-latency streaming for live events of any scale.

Three dynamic Gold Coast companies have been selected to participate in the inaugural Gold Coast Sportstech Open Innovation Challenge with Southport Sharks. This six-week program gives startups a rare chance to embed in a live sporting environment, validate their solutions, and contribute to the future of sport in Queensland. The companies selected include, Pursuit Academies a digital athlete development platform enhancing player care, injury prevention, and long-term performance, Gatho.app an interactive virtual fan zones and hybrid event tech, making sport more accessible and connected and Imagine Realities, an augmented reality and 3D fan experiences that turn physical spaces into immersive stories.

Fempro Armour, the female-specific protective guard, has been approved by the AFL for use in the AFL & AFL Women’s league. Whilst the AFL does not offers formal endorsements, the our product meets the safety requirements for play at the highest level of women’s football in Australia.

As Australia’s outdoor visitor attractions cope with the seemingly growing unpredictability of extreme weather, operators are increasingly turning to data to adapt and respond in real time. Traditionally, weather was treated as a background variable in tourism forecasting. Today, it is becoming a frontline factor directly shaping visitor behaviour, revenue models, and operational planning. Data from Nola Technologies underscores this, with a nationwide analysis of venue traffic that it undertook in April 2025 revealing stark differences tied to localised weather conditions. The analysis identified outdoor venues saw a 40 to 60% decline in entries on rainy days and indoor attractions experienced a 10 to 16% increase in visitor traffic, often without warning.

Former ASTN Chair and Lifetime Member James Demetriou has won a Sport Award at the 2025 Cyprus Diaspora Forum for his contribution to sports innovation. The event featured 14 categories, including The Arts, music, finance, community, conflict and resolution, and sport. The event saw around 350 attendees from various corners of the globe, with a notable presence from the Australian continent.

PMY Group has been announced as the Global Technology Partner for the inaugural World Technology Games - a groundbreaking event launching next year. The celebration of science, technology and human ingenuity will showcase the brightest minds and talent through thrilling competitions such as drone racing, autonomous driving, and much more. As Global Technology Partner, PMY will deliver the event’s technology, content, and data solutions.

Tradable Bits has signed a league-wide deal to build fandom and supercharge sponsorship efforts with Northern Super League (NSL), the new Canadian professional women's soccer league launched this past month. Tradable Bits will provide data acquisition, analysis, and activation solutions at the league and team levels. The NSL joins Tradable Bits' rapidly expanding roster of league-wide clients that includes Rugby Canada, Australian Football League, Northern Basketball League, Netball Australia, Netball New Zealand, and East Asia Super League.

EngageRM, a leading provider of business and marketing automation, CRM, and data analytics solutions, has announced its acquisition of Power’d Digital, a comprehensive first-party channel platform. The integration of Power’d’s first-party channel capabilities will empower EngageRM’s platform to deliver even more personalized and data-driven fan interactions.

Champion Data and LIV Golf have won the 'Best Use of Fan Engagement Tech by a Sports Organisation' category at prestigious STA Awards. The judges were impressed by the platform’s clean execution and clever tailoring, which brought fans closer to the action without overloading the experience. Others nominated for the category included BatFast and ECB, Infosys and Roland Garros, National Basketball Association (NBA) x Monterosa, and Supertri and The British & Irish Lions.

Queensland-based smart sports locker concept SportsBox has announced that it going global. The concept that makes sports equipment more accessible to communities around the world is expanding into 10 countries through a combination of pilots, partnerships and distributors. The expansion includes the USA, UAE, Qatar, Saudi Arabia, Oman, Singapore, Malaysia, Portugal, Spain and Brazil. With support from the Queensland's Department of of Sport, Racing, Olympic & Paralympic Games (via the ActiveKIT Program) SportsBox is currently rolling out 25 lockers across Queensland. 

iReel has announced a partnership with Sportlogiq to advance performance intelligence. This collaboration brings together Sportlogiq’s industry-leading tracking data and performance insights with iReel’s cutting-edge Generative AI platform. The partnership enables teams, leagues, and media organisations to uncover deeper layers of analysis and redefine how sport is understood, presented, and optimised. Sportlogiq, is a global leader in AI-powered hockey analytics and a pioneer in computer vision across elite sport.

PMY Group has been named the Official Technology Partner for Grand Slam Track™, the global home of track competition launched by four-time Olympic champion Michael Johnson. PMY powered Grand Slam Track’s inaugural Slam in Kingston, Jamaica, in April, and will continue to provide best-in-class technology management, integration and support events in Miami (May 2–4), Philadelphia (May 30–June 1), and Los Angeles (June 27–29), as well as those in the years to come.  PMY will provide tailored technology solutions including connectivity, network coverage, audiovisual systems, surveillance, event communications and on-site tech support.

Body scanning app and ASTN premium member, 3D Measure Me, has been nominated for the People's Choice Small Business category award at this year's AUSactive National Awards Program. The People’s Choice Award allows the public to support their favorite nominees. Voting closes 16th June, with the winners announced at the AUSactive National Awards Gala on 19th September.

Since adopting VueMotion's AI-powered biomechanical analysis in 2022, the Minnesota Vikings have seen a continuous decline in lower body injury rates, bucking the league-wide trend. In the 2024 season: The Vikings ranked top 3 in the NFL for fewest games missed due to lower body injuries — well below league average. They were #1 in the league for the lowest number of players missing consecutive games due to lower body injuries. By integrating VueMotion into daily player monitoring, injury rehabilitation, and performance optimization, the Vikings not only protected their players but preserved millions of dollars in player salary and competitive advantage.

Cool Beans Underwear was featured on the Today Show during the NRL Magic Round in Brisbane. Founder Saara Jamieson shared her journey, how Cool Beans is different and why the NRL chose to work with Cool Beans as part of the NRL Magic Round Tech Sprint.

Rookie Me have announced a partnership with NZ Rugby. Rookie Me will conduct a talent search program for the Black Ferns, New Zealand's female rugby team. In June 2025 Rookie Me will be conducting four regional Testing Combines across Wellington, Christchurch, Hamilton, and Auckland with the top 30 athletes invited to a national Combine.

The Gold Coast Sportstech Open Innovation Challenge has been launched to build meaningful partnerships with one of Australia’s most progressive semi-professional sporting organisations the Southport Sharks. The challenge focus areas include, enhancing player safety, elevating performance, driving sports innovation and community and fan engagement. The program is powered by the ASTN Invest Gold Coast and Southport Sharks, and is supported by the Gold Coast Health & Knowledge Precinct. Expressions of interest close 18 May, with a 6-week program kicking off on 22nd May. 

Worldwide leader in event venue point-of-sale (POS) technology, MyVenue, has signed a partnership and majority investment by family office and growth equity firm, Greater Sum Ventures (GSV). Terms of the transaction were not disclosed. The partnership offers MyVenue additional capital and specialized resources to accelerate global growth and R&D initiatives, and fuel its in-house software development and leadership teams.

Leading Australian venue point-of-sale specialist MyVenue has partnered with Crypto.com to allow fans to buy food, beverages, and merchandise with cryptocurrency at sports & entertainment venues globally. The technology was made available at the F1 Miami Grand Prix this weekend.

The AFL and video game developer Big Ant Studios will launch the code's newest Australian rules football game, hitting the shelves on Thursday, May 8. Named AFL26, the game will follow on from the previous edition, AFL23, but delivering many enhancements. More than 1,200 AFL and AFLW players will be available, with a management career mode allowing fans to take full control of their team from recruiting, drafting and player development.

New Zealand Rugby League (NZRL) has officially launched on the free coaching and team management app CoachMate. This marks another step forward for NZRL’s digital coaching platform that supports the game’s rapidly growing participation base and dedicated volunteer community. The micro-learning approach makes development more accessible and engaging for coaches at every level.

At the recent Sports Technology Awards in London, both Champion Data and Sportradar won awards. Sportradar won the Best Technology For Coaching and Tactics category. Champion Data and LIV Golf won the Best Use of Fan Engagement Technology by a Sports Organization category. Congratulations to other ASTN members who made it to the finalist list (Box Altitude, LayerCake, MyVenue).

Baseball has always been a game of numbers, but the modern era is pushing analytics into a new stratosphere—thanks to advanced technology like Sportradar’s Synergy platform. Currently used by every Major League Baseball team, Synergy is transforming scouting, player development, and talent discovery on a global scale. The Synergy platform seamlessly integrates video and performance data from players of all levels—from amateur leagues to professional.  Powered by artificial intelligence and computer vision, Synergy enables teams to uncover hidden patterns, predict player trajectories, and improve training regimes. The system is also used by the Nippon Professional Baseball (NPB) and the Korean Baseball Organization (KBO).

SportBox has announced a partnership with Department of Sport, Racing and Olympic and Paralympic Games to help more Queenslanders get active, more often. As part of the Queensland Government's ActiveKIT initiative, SportBox are preparing to roll out 25 brand-new smart lockers across Queensland, designed to support active lifestyles and encourage outdoor play. These lockers will offer free access to sports equipment in key locations, making it easier than ever to play, move, and connect with others.

PMY Group (PMY), a global leader in technology solutions for sport and major events, has acquired UK-based EVENT360, a premier producer of match-day entertainment, immersive stadium ceremonies, and live experiences. EVENT360's impressive client roster includes UEFA, NFL International, Six Nations, the Rugby Football Union, the Football Association, Arsenal Football Club, and SailGP. Under the acquisition, EVENT360 will be rebranded and integrated into KOJO, which is PMY’s global experience division, enhancing the company’s ability to deliver technology-driven fan engagement and world-class live event production.

WSC Sports, the global leader in AI-driven sports content automation, has acquired Infront Lab’s Engines 365 and will add the solution to its offering, further helping sports organisations manage and deliver digital experiences. Beyond the acquisition, WSC Sports and Infront will continue to collaborate on OTT streaming solutions and consultancy services for sports rightsholders based on the combined technology stack.

The Global Institute of Sport (GIS) and the University of Newcastle have announced a landmark partnership to establish a cutting-edge sports university campus in Sydney, leading the charge to develop talent for Australia’s rapidly expanding sports industry through the golden decade leading up to the 2032 Olympic and Paralympic Games.

Champion Data have partnered with Netball Australia, Fox Sports and HCF Australia to create the HCF Team Health Score, a first-of-its-kind metric giving fans a real-time view of their team’s overall match health. Developed by Champion Data, the Score goes beyond traditional stats to capture the physical, mental and support elements that influence performance on court.

The Australian Flying Disc Association (AFDA) and GameDay has announced a new partnership to deliver digital solutions to enhance membership, competition, and event management across the sport. AFDA will be implementing GameDay’s Passport Registrations, Competitions, and Live Scoring products that aim to streamline operations and improve the experience for players, officials, and administrators. In addition, AFDA is set to launch a brand-new website through Stack Commerce, further enhancing its digital presence as part of the broader Stack Sports ecosystem.

Computer visioning running analytics platform, VueMotion, has announced that it has been rigorously validated against industry-leading tools, confirming its accuracy and reliability in performance analysis. VueMotion’s instantaneous speed measurement is as precise as the gold standard, providing coaches and athletes with accurate speed data that they can rely on for performance analysis. VueMotion has been validated against Criterion Laser system (timing gates) for instantaneous speed validation, OptoGate for sprint metrics such as ground contact time, step length, step velocity, and flight time, and Vicon for indoor motion capture of key-points' trajectories.

A smartphone app capable of screening a brain in less than 60 seconds is being used in the battle against concussions. The rollout follows a highly successful clinical trial of the Braineye technology involving almost 350 AFL players in 2022. The tool has changed the way players at the Southport Sharks in the Victorian Football League (VFL) deal with concussions. Players are asked to follow the dot on the screen while artificial intelligence gathers information on the speed and reaction time of their eye in less than 60 seconds. 

Leading sports management platform PlayHQ has launched AnalyticsIQ. AnalyticsIQ will deliver real-time insights, AI reports, and interactive dashboards for grassroots sports. The tool will provide deeper insights on player / member registrations trends, tracking and retention as well as an AI-driven grading solution