Australian Sportstech News

Melbourne healthtech startup Everlab has raised $AUD 15 million in a seed funding round led by global growth equity firm Left Lane Capital. The funding will be used to expand its AI-driven preventive health platform and grow its clinical network across Australia and beyond. Everlab is a digital health platform focused on proactive and personalised prevention. It works on a membership system where members receive year-round access to a suite of diagnostic tests. These include whole-body MRIs, blood testing, DEXA scans, VO2 max, ECG, glucose monitoring, CT coronary angiograms, and food journal analysis. 

USA Pickleball, the national governing body for pickleball in the United States, has teamed up with leading education provider etrainu to launch a centralized, federated training platform designed to upskill ambassadors and other membership stakeholders sport. The first phase will target training and education for over 2,000 ambassadors and other membership stakeholders. With etrainu’s learning management system (LMS) and integration with the Sport:80 membership platform, USA Pickleball will now deliver and track training across areas including employee onboarding, volunteer training, and referee / official certification. 

Sciana has partnered with NeuroFlux to provide AI-powered concussion screening to communities across Australia. Sciana's platform is equipping GPs, pharmacies, and allied health providers with a powerful tool for early, objective screening. NeuroFlex uses virtual reality to test oculomotor reflexes, cognitive and vestibular reaction times.

Sports streaming platform FrogBox has announced a new partnership with Gray-Nicolls, an iconic name in world cricket. Now, through FrogBox’s livestreaming platform, Gray-Nicolls is connecting more directly with the millions who play and follow grassroots cricket each week. This collaboration combines heritage and innovation, equipping clubs with the tools to stream matches, and share their stories with passionate communities.

The 2025 Sports Tech Startup and Investor Day will give founders the opportunity to pitch their company via a short two-and-a-half-minute video as part of the Sportstech World Series in late October in Melbourne. Australia Sports Tech Startup and Investor Day (on 30th October) is designed to give innovative grassroots businesses an opportunity to showcase their product to the broader sports tech industry. Submissions close 3pm Friday 24th October.

DMC Sport has announced that it signed on to continue working with England Golf to support two fantastic grassroots programs – Girls Golf Rocks and Get into Golf Rookies. From innovative product design and manufacture to seamless delivery to participants, DMC Sport is helping grow participation in golf across the UK by making golf fun, accessible, and inclusive for young players.

Australian wagering technology company, BetMakers Technology, has raised $AUD 13.7 million in an oversubscribed retail share purchase plan as well as an institutional placement. The money raised will be used to fund strategic acquisitions, repay debt, and support its growing presence in the US racing and wagering market.

Advance Queensland is a support partner with Follow Me AI (FOME.ai) and The University of Queensland to undertake a project to develop an AI-powered system for Paralympic classification. The Industry Research Projects program will provide more than $AUD 1.5 million in funding, and UQ’s Queensland Centre for Olympic and Paralympic Studies will also contribute $ADU 210,000 to this innovative project which has the potential to revolutionise Para sport by ensuring fair and objective classification for athletes around the world.

HITIQ, a pioneer in concussion management, has announced an exclusive global agreement with Shock Doctor, the world’s leading mouthguard innovator. This landmark agreement marks Shock Doctor’s two-year effort to design a mouthguard that will integrate HITIQ’s PROTEQT technology. The result is a fully developed, market-ready solution that merges HITIQ’s smart sensor technology with Shock Doctor’s unmatched global production partner capabilities.

Basketball Victoria (BV) has launched Australia's first comprehensive basketball facilities guide, a pioneering resource designed to address the state's critical court shortage whilst supporting local governments and sporting associations in infrastructure planning and development. The sport's rapid growth however has placed enormous pressure on existing infrastructure, threatening participation and equal access to this great game across communities. 

Tennessee Titans have engaged smart navigation platform on a 2 year pilot as it manages fan flows and occasional traffic reroutes associated with the construction of its new $US 2.2 billion stadium next to its current Nissan Stadium. As the new Nissan Stadium continues to progress through construction phases, fans’ capability to get around and into events will shift. That created a need to find a solution that can evolve with the construction. PAM’s solution offers fans a web-based platform that shows an interactive map with real-time adjustments for the directions. PAM also earned a spot in the most recent class of 10 startups in this year’s Comcast NBCUniversal SportsTech program.

News Corp Australia has acquired the technology platform powering SuperCoach, marking a strategic shift in how the publisher approaches fantasy sports and positioning the franchise for broader audience growth and new commercial opportunities. The acquisition from Melbourne-based Vapormedia is expected to unlock expansion into new sporting codes and formats, with the company already signalling interest in launching fantasy games for the NBA, NFL, and Formula 1.

Next Level Racing has announced a new license for the Cessna® brand, one of the most iconic names in aviation. Next Level Racing will be launching an official licensed flight simulator product, designed specifically for the flight simulation gaming community. Next Level Racing® is developing this product to meet the increasing global demand for authentic, high-quality simulation experiences. A sneak peek of the Cessna® Flight Simulator Gaming Cockpit will be offered at upcoming aviation events, where Next Level Racing will showcase the potential of this exciting new product.

Nine has attained exclusive Australian television rights to the Premier League and the FA Cup. Following a transaction with Optus Sport, all matches in the 2025-26 Premier League and FA Cup seasons will be streamed live on Stan Sport. And for the first time ever in Australia, some Premier League matches will be available to stream in 4K ultra-high definition. Also included in the broadcast deal are the UEFA Women's Euro, Japan's J.League and the United States' National Women's Soccer League.

Zhik and Australian Sailing are extending their partnership of more than a decade, one built on innovation, elite performance and podium success.  Since 2013, the collaboration has helped deliver four Olympic gold medals and four silver medals across three Games, and it continues to elevate the standard of technical sailing gear for the next generation of Australian athletes. Zhik’s commitment to the development of high-performing apparel for female athletes, with an industry leading range of female wetsuits launched last year, and its core focus on sustainability with the launch of ReZHIKle, a recycling program that gives old wetsuits a second life, is a cornerstone of the partnership.

The accessibility and impact of Basketball Australia's grassroots introductory program are being accelerated thanks to the power of Courts of the World. As an official FIBA-approved global venue finder, Courts of the World is expanding its footprint across the globe through its ongoing partnership with the FIBA Equipment & Venue Centre. Families throughout Australia can now benefit from this digital platform, which showcases the core values of Basketball Australia's development program while promoting healthy and active lifestyles. By making it easy to locate the nearest and best venues in their local areas and regions, this plug-and-play solution is set to provide a boost to the development initiative, helping more kids pick up a ball and play.

DMC Sport has signed on to continue working with England Golf to support two grassroots programs – Girls Golf Rocks and Get into Golf Rookies. From innovative product design and manufacture to seamless delivery, DMC Sport plays an important part in helping grow participation in golf across the UK. These initiatives are all about making golf fun, accessible, and inclusive for young players.

A women’s health initiative led by Metluma is using Garmin watches to help women experiencing menopause better manage their health. 
Garmin sensor data and integration offers highly accurate and reliable quality, enabling Metluma to provide users with customized, data-driven insights through their app. Backed by science and research, Metluma aligns medical care with alternative therapies, coaching and technological support to help women live life to the fullest at a time when their bodies are changing.

Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg. The multi-year agreement will bring Suncorp Super Netball to over 65 new countries across the next three years. AWSN is a global sports television network dedicated exclusively to women’s sports. With the addition of its newest channel on Pluto TV, AWSN now reaches over 900 million households worldwide.

BetMakers Technology Group is pleased to announce its appointment as one of five authorised wholesalers of Australian Thoroughbred Racing Materials under Racing Australia’s new national distribution framework, commencing 1 July 2025. This appointment reinforces BetMakers’ leadership in racing technology and content distribution, and ensures our partners have access to official, compliant data under a more transparent and standardised model. Operators, media businesses and content providers can access official Racing Australia data across nominations, acceptances, trials, results and form via BetMakers CoreAPI and managed trading APIs.

HIT IQ has announced an exclusive global partnership with leading mouthguard brand Shock Doctor to bring its PROTEQT concussion management system to athletes around the world, starting with grassroots sport in Australia. This world-first agreement combines HIT IQ’s proven smart sensor technology with Shock Doctor's world-class manufacturing to deliver an easy-fit, instrumented mouthguard that’s ready for everyday athletes.

Rosterfy and been recently working with Golf Australia and the PGA of Australia to change their volunteer management operations for golf's major events across the country. The implementation of Rosterfy's volunteer workforce management platform has significantly enhanced the volunteer experience both for volunteers and administrators. Some of the ROI Golf Australia and the PGA of Australia have seen since implementing Rosterfy include, a 75% reduction in administrative time, double the amount of expressions-of-interest required for the Australian Open in just two weeks and an 82.3% annual retention rates across 5,851 volunteers.

Last week, Style Of Our Own (SOOO) opened its doors at 245 Regent Street, London, marking a significant milestone in women's sports retail. This immersive pop-up store is dedicated entirely to women's sport, bringing together over 20 independent, female-led brands under one roof. The concept was founded by ASTN Accelerator alumni, Laura Youngson of IDA Sports as well as Jaime Bivona of Octagon, and supported by Mastercard, Westminster City Council, and The Crown Estate. SOOO London was selected from over 800 applicants for the 'Meanwhile On' initiative, aiming to revitalise high-profile retail spaces with purpose-driven enterprises. One of the 20 retailers included Boob Protect (Boob Armour) founded by Suzie Betts

In official partnership with Microsoft Flight Simulator, Next Level Racing® has launched the Flight Simulator Cockpit- Microsoft Flight Simulator Edition: a purpose-built flight sim rig. This simulator is designed to redefine long-haul comfort and realism for virtual pilots worldwide. Whether flying commercial, military, general aviation, or even pushing into space, the next-gen cockpit delivers full-spectrum support for every type of flight sim experience.

Australian sports consulting firm Outpoint Group have launched details of their 10-day 2025 USA Sports Venue Study Tour which will take place from 11-20 October. The 5 city tour will encompass exclusive behind the scenes access to iconic venues including SoFi Stadium, Allegiant Stadium, Sphere, Hard Rock Stadium, Intuit Dome and Kaseya Center. The tour will provide a deep dive into the future of sports and stadium innovation including briefings on operations, design, sustainability, and precinct activation.

FIBA is leading the charge on standards for an innovative and evolving area of the sport, which is poised to transform the way basketball performance is analyzed, understood, and improved. To drive innovation and ensure safety and consistency right across the game of basketball, the FIBA Equipment & Venue Centre has launched an Approval Program for Tracking Solutions. As part of the launch, FIBA held its first-ever Tracking Solutions Test Event last month. The test was conducted with experts from Victoria University using a motion capture system. During the test event, a range of tracking solutions were evaluated, including inertial measurement units (IMUs), local positioning systems (LPS), and optical tracking technologies.

Data Driven Sports Analytics (DDSA) is supporting the Japanese Tennis Association and their coaching teams to utilise their PlayerDex AI Mobile App to drive performance insights and player development. This includes supporting new Junior World Number 1, Wakana Sonobe. Data Driven Sports Analytics also supports Women's World Number 1, Aryna Sabalenka with data insights and tools. 

Evolt has officially been named Beyond Activ’s 2025 Technology Company of the Year. Co-Founders Ed Zouroudis and Kelly Weideman proudly accepted the award at the prestigious Beyond Activ Awards — a global celebration of innovation, leadership, and impact across the health and fitness industry. Evolt was named alongside some of the most forward-thinking companies in the sector including Mindbody, Xplor, Hapana, Ezypay, and Wexer. 

Australian sports technology company Catapult Group has acquired athlete monitoring platform and Massachusetts Institute of Technology spinout Perch. The $US 18 million ($AUD 28 million) acquisition was completed on 4 June, with $US 3 million cash to be paid out of Catapult’s existing cash reserves at close. The remainder will be paid out in Catapult shares across four tranches. Perch, founded in 2016, has an annual contract value of about $US 2.5 million and has trained its computer vision algorithm across 40,000 unique users. Perch’s uses 3D cameras combined with computer vision and AI to automate tracking of athlete strength training, aiming to deliver real-time feedback and saving time compared to manual data collection.

After powering 4,000 events, serving more than 130,000 athletes and recording two million scores globally last year, Sydney-based digital scoring startup Liveheats has raised $AUD 1.3 million in a seed funding round that it expects to drive a fivefold surge in revenue by 2028. The startup, which was founded in 2016 by surfing mates Chris Friend and Fernando Freire to streamline competitions at their local boardriders club, has developed a platform to revolutionise the way action sports are scored, shared and experienced. Liveheats has deployed its platform across more than 60 countries and recently hit the $2 million revenue milestone.

HITIQ has announced a new three-year partnership with AFL Barwon, bringing its breakthrough concussion management system, PROTEQT, to more than 25,000 players across regional Victoria. As the newly named Official “Concussion Technology Partner” of AFL Barwon, HITIQ will collaborate with over 50 clubs across the region to support safer play, smarter care, and stronger concussion protocols across all levels of the game. PROTEQT is a first-of-its-kind consumer solution that combines smart impact monitoring with medical-grade support. From the Shock Doctor Easy Fit mouthguard that logs impacts, to in-app tools for symptom tracking, education, and telehealth access, it provides families, coaches, and athletes with a complete, end-to-end approach to concussion care.

Octane Racing Group, the official promoter of the Formula 1 Canadian Grand Prix has selected PAM, the global leader in smart navigation and fan experience technology, to drive their Smart Navigation experience. This collaboration aims to revolutionize how over 350,000 fans experience Canada's Formula 1’s race. PAM’s state-of-the-art smart navigation platform will streamline transportation logistics, guiding fans efficiently through optimized routes to and from the event.

The seventh annual Global Elite Sports Conference will be held at the Melbourne Cricket Ground on 2 July. The conference features world-class speakers from leading professional sport organisations and leagues including the NFL, NBA, AFL, and US colleges. Conference topics cover high performance, coaching, athlete engagement and development, fan engagement, venue and facilities management, event management, and international sports diplomacy. 

Cricket Australia (CA) has partnered with global technology company Partnerbrite to launch CrowdCatch, a cutting-edge ad tech platform designed to redefine how brands engage with cricket fans across the digital landscape. CrowdCatch allows CA’s commercial partners to tap into engaged audiences and seamlessly activate campaigns across top-performing digital channels, including Facebook, Instagram, YouTube, TikTok, and LinkedIn.

FrogBox has announced the extension of its partnership with Cricket Australia, continuing a shared mission to make community cricket more accessible, engaging and connected. This season alone, more than 20,000 community cricket matches have been live streamed using FrogBox technology, generating over 10 million highlight views via the Play Cricket app and 27 million views of FrogBox content on Play Cricket's social media channels.

Sports Tech World Series (STWS) has announced the launch of the inaugural Sports Innovation and Technology Summit (Beyond the Game) to be held in Bengaluru from 16-18 July 2025. STWS is partnering with MM Activ to deliver the event. This summit will be a first-of-its-kind in India, bringing together industry leaders, investors, startups and athletes to showcase cutting-edge advancements and build an accessible, thriving sports tech ecosystem

The Investment League, a company providing expert insights at the intersection of finance and sports, has identified three emerging themes shaping Sports M&A in Australia. These themes include, streaming consolidation (eg. DAZN x Foxtel), infrastructure-led club plays (eg. KAM Sports x Western United) and private equity optimisation of undervalued teams (eg. Altor x JackJumpers)

Catapult, which makes wearables that enable data analytics for professional sports teams, announced that revenue for the full year to March 2025 rose 19% to $US116 million ($A180 million). The company is earning more money from its agreements with 3,600 professional sports teams around the world, and those contracts are lasting longer. A total of $US66 million of revenue came from Catapult's "Performance & Health" segment, which are the wearables it sells to teams that allow them to track player performance and biometrics. Its secondary segment, a video solution used for coaching, brought in $US32.6 million ($A50 million), an increase of 42% from the previous year. Catapult shares were 10.2% higher at $4.74 around midday on Wednesday, lifting its market capitalisation to $A1.3 billion.

DoubleTake Sport hosted the broadcast services for the inaugural Trans-Tasman Throwdown on behalf of TEG Sport, Basketball Australia, and Nine. The three-game series, held in Adelaide, the Sunshine Coast, and Hamilton (NZ) in early May, featured the Boomers and Opals taking on the Tall Blacks and Tall Ferns, and was broadcast in Australia on 9Go!, in New Zealand on Sky, and to viewers worldwide. The broadcast provided Multi-camera coverage, live stats integration with FIBA LiveStats/Genius Sports, remote production and commentary, courtside commentary and hosting with full production integration.

US Sailing, the national governing body for the sport of sailing in the United States, has announced a new multi-year partnership with Zhik, global leader in high-performance water wear. As the Official Technical Apparel Supplier for the US Sailing Team, Zhik will provide cutting-edge gear designed to enhance athlete performance on the water, with a focus on innovation, comfort and endurance.