Australian Sportstech News

The Australian Sports Commission (ASC) and Australia’s national science agency, CSIRO, have launched two pioneering guidelines to help everyone involved in sport – from grassroots to high performance – use artificial intelligence (AI) responsibly and effectively. The first is a world-leading Guide for Responsible AI in Sport which outlines how to use AI safely and ethically, drawing on international best practices. The second is a Roadmap for AI in Australian Sport which sets out a clear national strategy on how the sector can work together to harness AI’s potential. 

World leaders in sport will again descend on Victoria this year as the nation’s pre-eminent sport business gathering SportNXT Melbourne returns. The three-day summit will be held 7-9 September in the build up to a blockbuster Australian first, the NFL regular season match at the MCG between the Los Angeles Rams and the San Franciso 49ers. The state’s packed calendar of events generates around $AUD 3.3 billion a year for the state’s economy thanks to events like the Australian Open, Formula 1 Australian Grand Prix, and AFL Grand Final.

The PGA TOUR and PAM, the world-leading smart navigation platform specializing in digital interactive mapping and signage, announced a new strategic investment and multi-year marketing partnership designating PAM as the Official Smart Map and the Official Smart Map Technology of the PGA TOUR. PAM will use multiple digital touch points, including maps, phones, websites and digital signage to elevate the onsite fan experience and increase efficiency with operational aspects including routing, ridesharing and security. It will also allow for a more effective on-site workforce management system with tournament vendors and volunteers.

The peak governing body of university sport in Australia, UniSport, has announced a new partnership with Assemble Sports, to introduce a smarter, more connected sports management platform designed to make event registrations faster and easier for students and member universities. The mobile-friendly system streamlines registrations across multiple sports and formats, improves access to real-time event information such as fixtures, schedules and results, and reduces administrative complexity.

Zena Sport has announced an exclusive partnership with Rebel Sport, Australia’s leading sports retailer, with Zena Sport's female protection impact product now available nationwide. Zena Sport was founded to address an issue that for too long female athletes were told to ignore: direct chest and breast impacts. Rebel Sport’s decision to back Zena Sport nationwide as their exclusive female chest, breast, and rib protection brand signals meaningful progress.

Sports intelligence leader Twenty First Group (TFG), a company revolutionising sports through AI-powered analytics and data expertise will open their Asia-Pacific headquarters in Melbourne, driving growth in one of the world’s most exciting sports ecosystems. Known for elevating performances at the The Ryder Cup, Major League Soccer (MLS), and clubs like Arsenal Football Club and AC Milan, TFG sees Victoria’s unique blend of sports passion and top technology talent as the perfect foundation for success.

As the Official Games Systems and Results Supplier, Kronos has delivered a digital ecosystem to the Local Organising Committee of the Open Masters Games (Abu Dhabi), enhancing the overall digitalisation of the Games experience. From registration and accreditation to timing, scoring, and secure results dissemination, the Kronos systems have supported athletes, officials, and other stakeholders through the Games.

Polytan has delivered Torquay’s new state-of-the-art hockey pitch at Banyul-Warri Fields, marking a major milestone for hockey on Victoria’s Surf Coast. The facility features Polytan’s elite Poligras Platinum World Cup synthetic hockey surface, made from 20% bio-based materials. This is the first dry, non-sand dressed hockey pitch in Victoria, and the first in Australia certified to the new FIH Innovation Category, delivering elite wet-field performance without the need for water.

Leading volunteer management platform, Rosterfy, recently delivered in its 10th year of a partnership with the Super Bowl. In this time Rosterfy’s has delivered end-to-end volunteer management technology has helped host cities and organising committees recruit, screen, train and schedule thousands of volunteers, creating seamless experiences for both organisers and volunteers alike. 

Video production company, Sideline Sport, has partnered with Basketball Victoria to officially launch their Remote Production Model at the Junior Country Championships over the weekend. Production was fully remote-controlled, over 100 games across four courts captured simultaneously, with live action captured and managed by operators located in Melbourne, Sydney, and Brisbane.

Melbourne Girls Grammar School (MGGS) has embedded Lumin Strength in its sports development program, providing 500 student-athletes and five coaches with a central platform for strength and conditioning (S&C) development. MGGS will use the Australian-made S&C platform to program, monitor and communicate training across year levels and teams as part of its broader athletic development strategy. MGGS is the latest Australian school to embed Lumin in its programs and follows St Joseph’s Nudgee College, Geelong College and Xavier College to adopt the platform.

NYC-based ScorePlay has improved digital asset management for 300 teams, leagues and sports organizations worldwide. ScorePlay uses AI for tagging and sorting of media assets, a combination that provides value for league staff looking for specific pieces of content for things like social media and marketing. With Tennis Australia, ScorePlay acted as the central hub for rights access for all organizations working around the event or remotely. By creating this production layer on top of the camera feeds, ScorePlay gave broadcast room capabilities to anyone connected to the Australian Open through the platform.

Catapult, a global leader in sports technology for professional teams, following its acquisition of Perch in June 2025, announced the next generation of its athlete performance ecosystem with Perch P2. Perch is a comprehensive performance solution for programming and assessing athlete readiness and training using velocity-based training (VBT). Catapult built Perch P2 to extend performance monitoring beyond the rack, delivering portable and precise athlete data in the gym and on the field. 

This is the story of how Australia overcame geographical isolation to build the world's most innovative tech empire in tennis. 

Table Tennis Australia (TTA) has launched Table Tennis TV, a dedicated over-the-top (OTT) digital platform designed to transform how the Australian table tennis community experiences, follows, and engages with the sport. Rolling out ahead of last weekend’s TTA Invitational, Table Tennis TV provides a single destination for live matches, on-demand replays, highlights, and competition content across both national and state level events. The platform was developed by SportVot, an India-based sports technology company and TTA’s broadcast production partner. 

AO Ventures, the venture capital arm of Tennis Australia, has backed four pioneering early-stage businesses in its first nine months since launch. AO Ventures have made investments into Bolt6, a global leader in AI-powered officiating, broadcast, and data services; Raven Controls, an incident management platform for large scale events; Mindspring Padel, tech-enabled Padel court infrastructure, and; Padel Haus, a premium padel club operator in the US.

HITIQ, a leader in concussion management, has announced an exclusive three‑year partnership with Hockey Australia, commencing in 2026. The agreement designates HITIQ as the organisation’s Official Player Safety Partner and integrates PROTEQT™ across Australia’s entire hockey pathway, from grassroots participation through to elite high‑performance programs. Hockey Australia strongly endorses mouthguards as essential safety equipment. This partnership elevates that standard by embedding a technology‑enabled safety framework supported by education, monitoring tools, and player‑welfare resources.

LiveHeats, a leading scoring and competition management software platform for action sports, has launched AthleteiQ. AthleteiQ utilises a decade of Liveheats event data to provide surfers with pro-level statistics previously reserved for the top surfers on the World Surf League Championship Tour. This includes predictive match-up analysis, longitudinal performance tracking and outcome analytics.

Melbourne-based allied health tech companyStrength By Numbers (SBN) has acquired Mate Sports Tech, the creators of Timing Mate and Barbell Mate. Mate Sports Tech has built highly trusted tools for speed, agility, and power measurement. Their products have earned a strong reputation worldwide, and complement the Strength By Numbers ecosystem.

A Games Vision, titled Believe, Belong, Become, Brisbane 2032, will be launched for the Brisbane 2032 Olympic & Paralympic Games this week. It’s a commitment to deliver a Games that unites, excites, and inspires, creating lasting impact and legacies for generations to come. 

Victorian sportstech startup and ASTN member company, Boob Protect has been recognised as the performance category winner and crowned overall winner at the ISPO BrandNew startup awards in Munich, Germany. With an ultra-light, CE-certified breast protector that combines safety and comfort, Boob Protect demonstrates how true innovation can make empowerment tangible. Boob Protect emerged as the performance category winner prevailing over running footwear, respiration analysis device and stroboscopic glasses.

HITIQ has announce that the PROTEQT™ concussion management system will be introduced through rebel, Australia's leading sporting goods retailer. PROTEQT™ will be available through select high-performance rebel stores and their online platform. This represents HITIQ's entry into mainstream consumer retail channels, providing access to athletes and sports participants across community and competitive levels. This retail introduction marks an important step in HITIQ's commercialisation strategy, transitioning PROTEQT™ from elite sports applications into consumer retail markets. 

The world’s first operator-less, AI-powered cricket training experience, powered by BatFast, is coming to Australia. HiTZ Cricket is partnering with Cricket Victoria and the Melbourne Renegades to launch its first Australian site at the CitiPower Centre in Melbourne later this summer.

Auckland Rugby League have announced a partnership with BarTV as their official streaming provider for the 2026 season. This partnership will deliver comprehensive coverage not only of club rugby league competitions but also new pathways programmes. BarTV is a leader in producing and streaming high-quality grassroots sports content, widely known for its work across Australia, including the NSW Cup.

In February, uniqFEED entered into a strategic partnership with Telstra Broadcast Services (TBS), a global technology company delivering live sports and video content for more than 150 broadcast, media and sports customers. Together, the companies collaborate to scale virtual advertising globally through shared technology and operational expertise, working together where this combined approach offers the best solution for the client. The collaboration combines uniqFEED’s proprietary AI-driven technology with TBS’s global connectivity and 24/7 support.

Softball Australia has announced a partnership with Sideline Sport in launching livestreaming platform called SoftballAustralia.TV.  The creation of SoftballAustralia.TV will help ensure that all major Softball Australia event livestreams can be enjoyed in one reliable location, while also supporting the development of a comprehensive digital video library for athletes, supporters, and the wider softball community, including international fans.

Fremantle Dockers have announced the appointment of Matthew O'Sullivan as new Head of Data & Technology, bringing more than a decade of experience leading major digital and data transformation projects at Chelsea Football Club. Matt has delivered technology programs across Football, Consumer and Operations, including CRM, HRIS, ITSM and ERP upgrades, and helped shape Chelsea's long-term technology blueprint.

The Future Golf App is now fully connected to MiClub and the Future Gold partner clubs’ tee sheets, creating a unified, real-time booking experience that’s faster, smarter, and more seamless for golfers nationwide. Queensland is the first region to go live, with additional states rolling out in the next few weeks. Powered by MiClub and backed by Future Golf’s 200-plus golf course partners the partnership benefits 40,000-plus members.

UK-based Sportable has established its Asia-Pacific headquarters and Centre of Excellence in Collingwood, Melbourne, creating up to 20 highly specialised roles in software development, hardware engineering, and client delivery.  Sportable’s world-first ‘Smart Ball’ technology delivers real-time insights on ball movement during games, enhancing fan engagement and supporting accurate officiating. The company’s Smart Sherrin, developed in partnership with the AFL, has already assisted with more than 2,000 score reviews in the 2025 NAB AFLW season.

AO StartUps has opened applications for its final intake of 2025, focusing on AI companies ready to transform the global sports industry. The sports and entertainment tech program is a core pillar of Tennis Australia’s innovation and venture capital strategy, created to help startup companies accelerate their growth and pilot their cutting-edge technology. A record 12 companies pioneering new player, fan and event technologies joined the program at AO 2025. Successful companies are also considered for future investment via AO Ventures – the official VC arm of the Australian Open and Tennis Australia. Early-stage tech companies have until 30 November 2025 to apply.  

Sports technology company Catapult Sports has seen first-half revenue increase 17% year on year to USD67.6 million ($AUD 104.1 million) amid growth in customers and the average duration customers have been subscribed. The total number of professional sports team customers grew 12% year-on-year to 3,878. During the period, Catapult acquired data analytics firm Perch to expand its performance and health software offerings. In October, Catapult then acquired soccer scouting analytics business IMPECT.

Football Australia - the governing body of Football (soccer) in Australia - has signed a partnership with Optimize Mind Performance (OMP), a platform that empowers performance psychologists to coordinate and deliver mental performance programs to athletes, no matter where they are in the country or around the world. OMP’s platform will be used across the Australian National Men’s and Women’s teams (the Commbank Socceroos and the Commonwealth Bank Matildas), and by the men’s and women’s National Teams pathways.

School Sport Victoria (SSV) has announced the extension of its merchandise partnership with DMC Sport through 𝟐𝟎𝟐𝟔. SSV merchandise is hugely popular with Victorian students as a way of celebrating and commemorating their achievements in SSV's interschool sport program. SSV and DMC Sport have worked together to bring high-quality, exclusive merchandise to SSV events across Victoria.

Dribl, Australia’s leading football technology platform, has announced a new multi-year partnership with the Macarthur Football Association (MFA), bringing advanced digital tools to support competition management, referee appointments, and club and community engagement across the region. MFA’s adoption of the platform represents a step forward in enhancing the digital experience for its 13,000+ players and 26 affiliated clubs.

Racing data and technology company Racing and Sports has announced an expansion into Asia. Based in Hong Kong, Racing and Sports Asia brings together media, data, and technology expertise to support racing organizations and operators across Asia. It will connect global racing with Asian audiences through localized data services, publishing, digital engagement, and fan experiences that bring the sport closer to its community.

Sports Gold Coast is inviting applications from sports technology businesses based on the Gold Coast seeking to showcase their work through the Sports Technology & Innovation Award at the 2026 Gold Coast Sports Awards. This initiative recognises innovation that advances athlete performance, fan engagement or operational excellence across sport.

Leading sports streaming platform DAZN has selected LIGR as its core technology partner to support its upcoming coverage of the English National League, cementing an integrated stack across graphics, live distribution, highlights, archival and match control. From 2025, LIGR will deliver automated graphics, low-latency distribution, highlights and archival services across all National League clubs under a landmark integrated partnership with DAZN, High Viz Media and Sportradar.

ActiveXchange, a leader in data solutions for the sport, recreation, and community sectors, today announced the successful completion of its seed investment round led by Mercia Ventures and XV Capital Advisory. ActiveXchange’s platform is trusted by more than 1,000 clients across Europe, North America and Australasia. It brings together disparate datasets and, powered by advanced data processing and AI, generates valuable marketing, planning and investment intelligence. The investment will accelerate development of its technology, expand its reach across core markets, and empower clients to extract even greater value and opportunity from data.

The Olympic and Paralympic Games Brisbane 2032 Procurement Program is now live — a gateway for businesses across Queensland and Australia to be part of delivering one of the world’s most iconic sporting events. The Brisbane 2032 program has opened up with more than 50 Expressions of Interest (EOI) packages, spanning industries from brand and hospitality to technology, logistics, and event services.

A world-first indoor Snowtunnel is launching, bringing a climate-controlled, all-weather venue for ski and snow enthusiasts. Developed in Melbourne, Snowtunnel plans to co-partner in developing indoor Snowtunnel Parks around the world.