Australian Sportstech News

A Games Vision, titled Believe, Belong, Become, Brisbane 2032, will be launched for the Brisbane 2032 Olympic & Paralympic Games this week. It’s a commitment to deliver a Games that unites, excites, and inspires, creating lasting impact and legacies for generations to come. 

Victorian sportstech startup and ASTN member company, Boob Protect has been recognised as the performance category winner and crowned overall winner at the ISPO BrandNew startup awards in Munich, Germany. With an ultra-light, CE-certified breast protector that combines safety and comfort, Boob Protect demonstrates how true innovation can make empowerment tangible. Boob Protect emerged as the performance category winner prevailing over running footwear, respiration analysis device and stroboscopic glasses.

HITIQ has announce that the PROTEQT™ concussion management system will be introduced through rebel, Australia's leading sporting goods retailer. PROTEQT™ will be available through select high-performance rebel stores and their online platform. This represents HITIQ's entry into mainstream consumer retail channels, providing access to athletes and sports participants across community and competitive levels. This retail introduction marks an important step in HITIQ's commercialisation strategy, transitioning PROTEQT™ from elite sports applications into consumer retail markets. 

The world’s first operator-less, AI-powered cricket training experience, powered by BatFast, is coming to Australia. HiTZ Cricket is partnering with Cricket Victoria and the Melbourne Renegades to launch its first Australian site at the CitiPower Centre in Melbourne later this summer.

Auckland Rugby League have announced a partnership with BarTV as their official streaming provider for the 2026 season. This partnership will deliver comprehensive coverage not only of club rugby league competitions but also new pathways programmes. BarTV is a leader in producing and streaming high-quality grassroots sports content, widely known for its work across Australia, including the NSW Cup.

In February, uniqFEED entered into a strategic partnership with Telstra Broadcast Services (TBS), a global technology company delivering live sports and video content for more than 150 broadcast, media and sports customers. Together, the companies collaborate to scale virtual advertising globally through shared technology and operational expertise, working together where this combined approach offers the best solution for the client. The collaboration combines uniqFEED’s proprietary AI-driven technology with TBS’s global connectivity and 24/7 support.

Softball Australia has announced a partnership with Sideline Sport in launching livestreaming platform called SoftballAustralia.TV.  The creation of SoftballAustralia.TV will help ensure that all major Softball Australia event livestreams can be enjoyed in one reliable location, while also supporting the development of a comprehensive digital video library for athletes, supporters, and the wider softball community, including international fans.

Fremantle Dockers have announced the appointment of Matthew O'Sullivan as new Head of Data & Technology, bringing more than a decade of experience leading major digital and data transformation projects at Chelsea Football Club. Matt has delivered technology programs across Football, Consumer and Operations, including CRM, HRIS, ITSM and ERP upgrades, and helped shape Chelsea's long-term technology blueprint.

The Future Golf App is now fully connected to MiClub and the Future Gold partner clubs’ tee sheets, creating a unified, real-time booking experience that’s faster, smarter, and more seamless for golfers nationwide. Queensland is the first region to go live, with additional states rolling out in the next few weeks. Powered by MiClub and backed by Future Golf’s 200-plus golf course partners the partnership benefits 40,000-plus members.

UK-based Sportable has established its Asia-Pacific headquarters and Centre of Excellence in Collingwood, Melbourne, creating up to 20 highly specialised roles in software development, hardware engineering, and client delivery.  Sportable’s world-first ‘Smart Ball’ technology delivers real-time insights on ball movement during games, enhancing fan engagement and supporting accurate officiating. The company’s Smart Sherrin, developed in partnership with the AFL, has already assisted with more than 2,000 score reviews in the 2025 NAB AFLW season.

AO StartUps has opened applications for its final intake of 2025, focusing on AI companies ready to transform the global sports industry. The sports and entertainment tech program is a core pillar of Tennis Australia’s innovation and venture capital strategy, created to help startup companies accelerate their growth and pilot their cutting-edge technology. A record 12 companies pioneering new player, fan and event technologies joined the program at AO 2025. Successful companies are also considered for future investment via AO Ventures – the official VC arm of the Australian Open and Tennis Australia. Early-stage tech companies have until 30 November 2025 to apply.  

Sports technology company Catapult Sports has seen first-half revenue increase 17% year on year to USD67.6 million ($AUD 104.1 million) amid growth in customers and the average duration customers have been subscribed. The total number of professional sports team customers grew 12% year-on-year to 3,878. During the period, Catapult acquired data analytics firm Perch to expand its performance and health software offerings. In October, Catapult then acquired soccer scouting analytics business IMPECT.

Football Australia - the governing body of Football (soccer) in Australia - has signed a partnership with Optimize Mind Performance (OMP), a platform that empowers performance psychologists to coordinate and deliver mental performance programs to athletes, no matter where they are in the country or around the world. OMP’s platform will be used across the Australian National Men’s and Women’s teams (the Commbank Socceroos and the Commonwealth Bank Matildas), and by the men’s and women’s National Teams pathways.

School Sport Victoria (SSV) has announced the extension of its merchandise partnership with DMC Sport through 𝟐𝟎𝟐𝟔. SSV merchandise is hugely popular with Victorian students as a way of celebrating and commemorating their achievements in SSV's interschool sport program. SSV and DMC Sport have worked together to bring high-quality, exclusive merchandise to SSV events across Victoria.

Dribl, Australia’s leading football technology platform, has announced a new multi-year partnership with the Macarthur Football Association (MFA), bringing advanced digital tools to support competition management, referee appointments, and club and community engagement across the region. MFA’s adoption of the platform represents a step forward in enhancing the digital experience for its 13,000+ players and 26 affiliated clubs.

Racing data and technology company Racing and Sports has announced an expansion into Asia. Based in Hong Kong, Racing and Sports Asia brings together media, data, and technology expertise to support racing organizations and operators across Asia. It will connect global racing with Asian audiences through localized data services, publishing, digital engagement, and fan experiences that bring the sport closer to its community.

Sports Gold Coast is inviting applications from sports technology businesses based on the Gold Coast seeking to showcase their work through the Sports Technology & Innovation Award at the 2026 Gold Coast Sports Awards. This initiative recognises innovation that advances athlete performance, fan engagement or operational excellence across sport.

Leading sports streaming platform DAZN has selected LIGR as its core technology partner to support its upcoming coverage of the English National League, cementing an integrated stack across graphics, live distribution, highlights, archival and match control. From 2025, LIGR will deliver automated graphics, low-latency distribution, highlights and archival services across all National League clubs under a landmark integrated partnership with DAZN, High Viz Media and Sportradar.

ActiveXchange, a leader in data solutions for the sport, recreation, and community sectors, today announced the successful completion of its seed investment round led by Mercia Ventures and XV Capital Advisory. ActiveXchange’s platform is trusted by more than 1,000 clients across Europe, North America and Australasia. It brings together disparate datasets and, powered by advanced data processing and AI, generates valuable marketing, planning and investment intelligence. The investment will accelerate development of its technology, expand its reach across core markets, and empower clients to extract even greater value and opportunity from data.

The Olympic and Paralympic Games Brisbane 2032 Procurement Program is now live — a gateway for businesses across Queensland and Australia to be part of delivering one of the world’s most iconic sporting events. The Brisbane 2032 program has opened up with more than 50 Expressions of Interest (EOI) packages, spanning industries from brand and hospitality to technology, logistics, and event services.

A world-first indoor Snowtunnel is launching, bringing a climate-controlled, all-weather venue for ski and snow enthusiasts. Developed in Melbourne, Snowtunnel plans to co-partner in developing indoor Snowtunnel Parks around the world.

Body scanning specialists Bodd have expanded their technology and service offering beyond customised uniforms. Beyond uniform sizing, a Bodd scan can now unlock insights into body composition, health vitals, and range of motion.  From human programs to consumer wellness experiences Bodd can now deliver data for faster next-step health intervention.

ANCORE and GymAware announced the launch of the ANCORE Data Plate, a compact attachment designed to measure key training metrics during cable exercises with accuracy. This is the first joint product from the two companies, combining GymAware’s gold standard velocity-based training technology with ANCORE’s rugged cable systems. The result is a smart, reliable device that gives athletes and coaches real-time feedback on every rep.

Hudl, aglobal leader in sports performance analysis and video technology, has announced the acquisition of Athletic Data Innovations (ADI), a cutting-edge athlete monitoring software platform developed by Australian-based human performance specialist and sports scientist Andrew Gray. For over 15 years, ADI has provided advanced analytics to top-tier sports organizations around the world. The ADI platform combines data from multiple tracking systems, including GPS and optical tracking to create a consistent performance picture while delivering game changing metrics to quantify athlete load.

The Pro Padel League has a new partnership with fan engagement technology provider Komo, which will begin with a set of activations around the PPL’s 2025 City’s Cup finals this weekend at Hammerstein Ballroom in N.Y. During the finals, QR codes placed on site/match broadcasts and links distributed via social media will redirect fans to a custom PPL website built using Komo’s Engagement Operating System platform. The site includes minigames that focus on padel rules, PPL facts and finals weekend bracket picks; and a social-media-sharable digital picture frame. Komo works with properties including Fox Sports, Comcast Tech Solutions, AEG and Live Nation.

Football Victoria (FV) has announced a new partnership with Dribl, ushering in a new era for football competition management, administration and engagement across the state. From NPL Victoria through to MiniRoos, Dribl will be rolled out across all metropolitan and regional competitions, modernising how football in Victoria is experienced. FV’s adoption of Dribl will streamline competition administration and deliver real-time engagement for the entire football community. 

Leading smart navigation platform PAM has launched live golf player tracking in PAM eXplorer designed to give fans more ways to connect, interact and explore. Live player tracking allows fans to see exactly where players are in real time, directly on the interactive map. Whether they’re following along from the couch or walking the venue, fans can find their favorite players, get directions to the action, and stay updated with live scores, all in one place. 

PAM, one of the world's leader in Smarter Navigation, has teamed up with NFL team, the Tennessee Titans to transform every step of the fan journey. From planning at home to navigating Nissan Stadium, fans now have a frictionless way to get where they want to go, including finding parking, concessions and merchandise. The navigation platform provides an important means of communication with fans with the construction of the new stadium and changes happening in and around Nissan Stadium.

The Brisbane Bullets are proud to announce the launch of Bullets Assist, a free digital platform designed to empower athletes, coaches, teachers and the wider basketball community across Queensland. The initiative has been made possible thanks to funding support from the Queensland Government’s Department of Sport, Racing and Olympic and Paralympic Games under the ActiveKIT Super Round program. Created in partnership with Playbk Sports, a Queensland-based education technology company, Bullets Assist combines award-winning digital learning with the club’s high-performance expertise.

Each year the Australian Sports Commission hosts the Sports Technology and Applied Research Symposium (STARS). STARS brings together sport and exercise researchers, technologists and sport industry professionals from across Australia and the world to share ideas that can drive innovation in their fields. This year's event will be held virtually from 22-24 October.

Catapult Sports is boosting the scouting capabilities of its fast-growing sports technology business through a $A139 million acquisition of IMPECT GmbH, the operator of a soccer intelligence platform that provides insights on player performance and team dynamics. The Melbourne-based company has announced a $A 150 million capital raising to fund the deal, comprising a $A 130 million institutional placement and a $A 20 million share purchase plan.

Football Australia and SBS today announced a landmark multi-year, multi-platform agreement to broadcast the inaugural Australian Championship on SBS, SBS On Demand and SBS VICELAND. SBS the exclusive linear television home of the Australian Championship for at least the next two years, showcasing 18 matches on Free to Air Television and live and free on SBS On Demand from the Group Stage through to the Quarter-Finals, Semi-Finals, and Grand Final.

The Park is a virtual innovation hub led by the Australian Sports Commission (ASC), designed to connect technology-driven companies with the Australian sports sector to tackle key challenges and unlock system-wide value. Through a six-month co-designed program, The Park will bring together selected technology firms, NSO/Ds, and the ASC to accelerate solutions from Technology Readiness Level (TRL) 4 to TRL 8+. The initiative will focus on five foundational challenges - Harnessing data, AI and machine learning; Next-generation wearables; Digital twin technologies; Brain performance innovation and Environmental sustainability in sport. Applications close 31 October 2025.

Motorsport engineering company Cosworth has announced a strategic partnership with Next Level Racing as its Official Simulator Partner they continue to expand its presence in the simulation and esports markets. This collaboration represents a key step in Cosworth's strategy to integrate advanced simulation technologies with their core motorsport engineering capabilities. Next Level Racing has established partnerships with brands such as FIA, Ferrari, Ford and iRacing.

VueMotion is a computer vision AI machine learning technology company that works with professional and collegiate sports teams to introduce objective data into critical decision making processes. VueMotion enabling teams to capture and analyse data from the natural environment (ie practice and games) versus requiring athletes to be analysed into labs / academic environments. It helps coaches and athletes to understand the language of movement and introduces objective data to improve athlete performance.

GameDay has announced the re-signing of Athletics New Zealand as a partner, continuing a successful collaboration that began in 2013. Over more than a decade, GameDay has supported Athletics New Zealand in streamlining their membership management and event registration processes. The platform allows for a seamless, centralised registration process across the National Body, Centre, and Club levels, with integrated payment management. 

Komo Technologies today announced major updates to its platform with the launch of its Engagement Operating System (OS), enabling brands to move beyond transactional campaigns and loyalty programs to build meaningful, engagement-first customer relationships. At the core of the new platform is Kai, Komo’s AI co-pilot, which helps marketers ideate and launch interactive campaigns in minutes. The Engagement OS also introduces Komo Loyalty, which rewards participation, attendance, and feedback, and enhanced Komo Surveys, designed to capture real-time customer feedback at peak attention moments. 

Australian sport is entering a defining moment. As AI and digital transformation accelerate globally, many of the models that have guided the sector are reaching their limits. Sports investment and advisory firm XV Capital explores how sports organisations can embrace change, strengthen leadership, and build the digital foundations needed for long-term success — with Brisbane 2032 as the catalyst.

Adelaide-based sportstech company SportMatch has launched version 2 of their solution in the Apple App Store. SportMatch is playing an important role in talent identification for organisations such as the South Australian Sports Institute as well as supporting education for schools all over the State. SportMatch has engaged with more than 10,000 students / athletes to data, and enhanced student engagement in assisting them in successfully completing assessments relating to Health and PE. SportMatch are looking to work with Schools, Universities, Institutes and any other organisations who want to innovate their TalentID and PE curriculum.

The City of Gold Coast formally opened the Expressions of Interest process on 28 August for its Gold Coast Arena project – a 12,000-plus capacity entertainment and sports venue that has already been confirmed as a Brisbane 2032 Olympic and Paralympic Games venue. The project will seek proposals from major Australian and international consortia to design, build, finance, operate and maintain the landmark venue.