ASTN Member News

State Farm Stadium has extended its partnership with global point-of-sale (POS) provider MyVenue until 2030, citing the solution’s speed, scalability, and reliability for its decision. The stadium, home of the Arizona Cardinals, selected MyVenue as its POS provider in 2021. The end-to-end POS solution powers 580+ fixed and handheld devices across concessions, premium levels, and 140 luxury suites, as well as mobile ordering locations

SportWest has extended its partnership with SportsLink Travel for a further two years, with the leading sports travel business continuing as the organisation’s preferred travel and tour partner. Through the renewed agreement, SportWest Members will continue to benefit from commercial returns, including rebates, to enhance their travel experiences and deliver value back to sport in WA.

Saara Jamieson, founder and chief executive officer, Cool Beans Underwear has been named a finalist for the Paul Shetler Disrupter of the Year Award at the 2025 InnovationAus Awards. Saara Jamieson is a former researcher at the QIMR Berghofer Medical Research Institute and the inventor of the world’s first testicular cooling medical device underwear, now registered with the Therapeutic Goods Administration of Australia. The Cool Beans product is aimed at improved fertility through naturally optimising sperm health. The winner will be announced at the InnovationAus Awards for Excellence in Sydney on November 27.

From elite stadiums to venture capital boardrooms, the ASTN South Australian Sportstech Delegation’s recent visit to the United States has been a showcase of innovation, collaboration, and global partnerships. Held from 7–12 September 2025, the sportstech delegation from South Australia visited San Francisco and Los Angeles, engaging with leading sportstech companies, investors, government agencies, and academic institutions. Supported by the South Australian Department of State Development, ASTN facilitated a delegation program for nine South Australian-based sportstech businesses.

Global Sports Innovation Center (GISC) powered by Microsoft will soon open a new center (after Madrid & Singapore) with a vision, test and validate sports technologies in one of the most complete sports sandbox in the world in cooperation with the Valencian region, its venues, 50+ sports federations and sports events.

EVENT360 and KOJO, two of the most recognised names in sports presentation, are uniting under the KOJO brand (a PMY company) to deliver stadium ceremonies and premium game-day experiences to audiences around the globe. The rebrand marks the next step following PMY’s acquisition of EVENT360 in April, and a successful summer in which EVENT360 delivered sport presentation at major events including the Men’s and Women’s FA Cup Finals, The UEFA Nations League Finals in Munich, SailGP in New York and the 1888 Cup in Dublin.

Maria Baker, founder of female snow apparel company, Nobody's Princess, has been nominated as a Business News Australia Melbourne Young Entrepreneur of the Year Finalist. The winner of the Awards will be announced on Friday 24th October. 

Snow helmet company Anti Ordinary has been named a finalist in the 2025 Lord Mayor’s Business Awards. The protective wear company has distributed its helmets to 53 countries around the world, and is being recognised in the Carers Queensland Small Business Award.

Global Institute of Sport is proud to announce a partnership with the Queensland University of Technology (QUT) to bring students FutureSport 360. This programme is a 7-week online masterclass aimed at anyone looking to gain expert insight into various disciplines within the sports industry, such as sports law, marketing, data analytics, and more.

ASTN has led a sports innovation delegation of South Australian companies to the USA from 6-12 September. A total of ten companies participated in the delegation including Cellr, Earthling 3.0, Rubber Side Down, Sportal, Launchd, Advanced Armour (by SWAARM), CME, Your Brain Health, MyVenue and Lumin Sports. As part of the itinerary the World Trade Center Los Angeles convened a  Sports Technology Industry Roundtable, Workshop, and Networking Reception — a milestone gathering in partnership with the Government of South Australia, the ASTN - Australian Sports Technologies Network, and the Australian Consulate-General in Los Angeles. With the U.S. as the number one export market for Australian sports tech, LA as a global hub for sports innovation, and Australia as the 16th top foreign investor in the Golden State - the potential for cross-border R&D, market entry, and joint ventures is immense.

The Australian Sports Technologies Network (ASTN) and Dailymotion Pro, a global video solution provider, have announced a new partnership to bring ASTN’s long-running Sports Cutting Edge podcast series into a new video format. Together, the two organizations will launch a 10-episode vodcast series aimed at showcasing the latest innovations and voices in the Australian sportstech ecosystem.

ECAL, the world’s leading calendar marketing solution, has announced its official launch in France, in partnership with one of the country’s most popular and beloved sports organisations, the Ligue Nationale de Rugby (LNR). The partnership brings ECAL’s smart, dynamic ‘Sync to Calendar’ marketing feature to fans of France’s premier rugby competitions, the TOP 14 and PRO D2. This technology delivers the latest match details straight to fans’ personal digital calendars, complete with direct access to ticket purchases, TV/streaming information, match centres, videos, news, and other key updates.

A new high-speed camera has been installed at the Sydney Olympic Park Aquatic Centre (SOPAC), operating at 100 frames per second (fps) and delivering timing accuracy down to 0.01s intervals. This updated technology, having been tested at Swimming NSW (SNSW) winter events, means SNSW has confirmed it will now validate records timed by Olly Timing at SOPAC. With the new camera in place, Olly Timing unequivocally meets the requirements of both World Aquatics Competition Regulations and World Para Swimming Rules and Regulations, enabling world records to be validated.

Positive Coaching Alliance (PCA) has teamed up with etrainu, a leading online sports learning management system, to provide officials training on building a positive youth sports culture. The PCA's course, Honoring the Game, is based on the latest research into sports psychology. Honoring the Game is available for purchase through US Youth Soccer (USYS) University and can also be purchased by sporting organizations through etrainu. 

The Sports Management Association of Australia and New Zealand (SMAANZ) have announced that Professor Emma Sherry has been named the recipient of the 2025 SMAANZ Distinguished Service Award. Emma is currently a Professor at RMIT University and has been a driving force within SMAANZ, from her early days as a student representative on the Board through to key leadership roles, conference organisation, HDR workshops, and mentoring. She has also been instrumental in shaping sport management scholarship more broadly, with internationally recognised research in sport for development and gender equality in sport, and through her leadership in research groups such as the La Trobe Centre for Sport and Social Impact and the Swinburne Sport Innovation Research Group.

Talent identification and development platform Rookie Me has announced that they have been selected as a State Finalist in the 2025 Telstra Best of Business Awards. Among over 22,000 businesses nominated, Rooke Me were recognised as one of six finalists in Victoria under the category ‘Building Communities’.  Rookie Me's ecosystem of face-to-face products and SaaS solutions aims to unlock possibilities in the sporting landscape for individuals at every level, across various sporting codes.

SCALERR, a company that specialises in servicing startups and scaleups has announced a new partnership with OSOME. OSOME is a leading platform making business administration effortless for entrepreneurs worldwide. Through this collaboration, SCALERR's partners and clients will now have direct access to Osome’s expertise in company incorporation, accounting, compliance, and more, helping founders and businesses scale faster, smarter, and with less friction.

From 17–21 December 2025, the Southport Sharks will welcome 500+ international participants to compete in this world-class robotics challenge, the 27th International Robot Olympiad (IRO). The International Robot Olympiad (IRO) is more than a competition—it’s a global celebration of youth potential, technological curiosity, and cross-cultural collaboration. Each year, young participants from around the world come together to challenge themselves, build lifelong friendships, and share their passion for science and technology.

ASTN premium member and sports travel specialists SportsLink Travel, have been awarded Agency of the Year for the Envoyage Australia network with includes 450+ travel agencies across Australia.

Layercake, a global leader in media workflow automation, has announced the integration of Ant Media Server into its Streamcake platform. This marks a significant step forward in intelligent streaming technology. The collaboration brings together sub-second real-time video delivery with automated scheduling and orchestration capabilities, enabling robust, scalable and adaptive media workflows for both live and on-demand experiences.

The ASTN and Sports Tech World Series (STWS) have launched the 2025 edition of the Australia & New Zealand Sports Technology Awards. The Award presentation will be held in the Sports Innovation Week in Melbourne on 28th October. Entries are now open across the following eight categories - Stadium & Venue Tech, Sports Management & Ops Tech, Media & Broadcast, Fan Engagement, Esports, Fantasy and Gamification, Fitness & Wellness, Data Analytics and Equipment & Apparel. Applications close 12 October 2025.

The Governor has hosted the investiture ceremonies for recipients of awards in the Order of Australia in the 2025 King's Birthday honours. ASTN Co-founder and inaugural chair, James Demetriou received this Member of the Order of Australia (AM), in the King’s Birthday Honours, at the ceremony for his service to sport, to education, and to business.

ASTN has opened applications for Australian growth SMEs to participate in the 16th cohort of the ASTN Accelerator Program. The ASTN Accelerator Program provides free guidance & advisory for selected startups including access to a broad pool of ASTN experts, up to 20 hours free advisory as well as a number of themed workshops. More than 90 Australian sportstech companies have participated in the program over 8 years. These companies have raised more thank $AUD 85 million since participating in the program, and have generated more than 350 jobs. Applications close 21 September 2025. The program is supported by Queensland Investment Corporation and Meshpoints (a Spacecubed Foundation initiative) supported by Lotterywest.

Flinders University has announced that it will host the 32nd annual Sports Management Association of Australia and New Zealand Conference from 2-4 December 2026 in Adelaide. Adelaide is one of Australia’s premier sporting hubs, home to unique events such as the AFL Gather Round, LIV Golf Adelaide, the Tour Down Under and world-class cricket.

Netball Australia is the driving force behind one of the nation’s most beloved sports, leading the game from grassroots to the global stage –  home to the world’s best netball league, Suncorp Super Netball. Netball Australia’s fan survey aimed to gain a deeper read on who their audience is, and was conducted as part of their marketing plan to reach new audiences and grow commercial outcomes. With over 4,000 fans responding to the survey Netball Australia were able to get deeper insight on their fans. This included Engagement Level - casual viewers vs core fans; Platform preferences  - where fans are, and where to spend ad dollars and Lifestyle insights - to fuel content and sponsorship ideas.

Smart glasses company Minimis has been selected as the first-ever Aussie startup for The Pitch Show Season 14 in the US. Started in 2015 and part of the Vox Media Network, The Pitch Show is like Shark Tank. The Pitch Show digs deep with authenticity into founders’ stories and real pitches, following up with featured startups even after they’ve secured funding.

ASTN has opened expressions-of-interest to participate in cohort 10 of the ASTN-GSIC (powered by Microsoft) Pre-Accelerator Program. The 10 week 20 session program is designed to help fast-track the knowledge of early-stage sportstech startups. More than 200 early-stage entrepreneurs, including researchers, athletes, sports administrators and practitioners, have participated in the program over the last 5 years. The program addresses three critical areas that often receive limited attention during the initial phases of development: Customer Discovery, Market & Competitor Analysis and Business Model Development. Application are now open with priority access for founders from Queensland and Western Australia. Applications close 19th September 2025.

c51 Consulting have announced the official launch of Skillcourt in Australia and New Zealand, bringing the cognitive-movement training system to sports, rehabilitation, education, and fitness organisations across the region. Skillcourt combines neuroscience, cutting-edge hardware, and interactive software to create measurable improvements in reaction time, decision-making, coordination, and recovery outcomes.

ECAL, the world’s leading calendar marketing and fan engagement platform, has officially launched in Saudi Arabia, marking a major strategic expansion with The Saudi Pro League (SPL)as its first major client. Introduced through Global Victoria’s trade mission in November 2024, this move cements ECAL’s position as a truly global pioneer in sports engagement solutions. ECAL empowers fans with the latest match information, personalised ticket alerts for home games, fantasy game updates, man-of-the-match voting, post-match scores and highlights, all delivered in the user’s preferred language, including Arabic, directly via their personal calendars.

Champion Data's Head of Machine Learning and AI, Dr Stuart Morgan, joined Dr Claire Naughtin on the latest episode of ABC's Download This Show. The episode explored how AI’s accuracy can work alongside human experience to build trust, the role of technology in injury prevention and athlete well-being as well as how fan confidence and experiences are being shaped as AI becomes embedded in sport.

Leading British sports executive Nick Pink has been announced to guide TidyHQ's UK expansion. Nick has led at the highest levels of British sport - former CEO of England and Great Britain Hockey and England Golf, Chair of Safe Sport UK, and trusted voice in the NGB CEO Forum. TidyHQ works along side registration, competition and learning management systems to track governance and safeguarding, improve communications and operations and strengthen volunteer and workforce engagement.

ECAL, one of the world’s leading calendar marketing solution, announced its official launch into the Japanese market, partnering with the celebrated J.League club, Sanfrecce Hiroshima. The landmark partnership will introduce ECAL’s powerful ‘sync to calendar’ technology to Japanese sports fans for the first time, delivering a new era of dynamic, real-time digital communications for the club’s passionate supporters.

LIV Golf, the global golf league have announced a landmark partnership with Fever, a leading discovery platform for culture and live entertainment. Fever will become the official global ticketing and demand generation partner for LIV Golf, powering ticketing operations and enhancing fan engagement across the league’s rapidly expanding international schedule. The partnership launches ahead of the 2026 LIV Golf League season, with Fever serving as the central destination for ticketing and demand generation across all 14 international events. 

Sports lighting innovator CME has won South Australian Premier's Business Award Family Business of the Year. The 40 year old business is a leader in integrated electrical solutions in the sports lighting, sustainable energy, construction, and facility servicing sectors. CME has worked on over 400 sports fields globally.

Basketball WA has announced a partnership with Edith Cowan University (ECU) through a newly signed Memorandum of Understanding. This collaboration will see Basketball WA work closely with ECU to explore opportunities in evidence-based education and knowledge translation, research in long-term athlete development, performance, and injury prevention and joint projects that align with both organisations’ strategic priorities.

Layercake has announced a new strategic partnership with Broadcast Solutions, one of Europe’s largest media systems integration groups. Broadcast Solutions will integrate and resell Layercake’s Streamcake platform, offering advanced automation and cloud-enabled production capabilities to media organisations globally. This marks an important step in streamlining complex broadcast workflows through hybrid and cloud-native tools for broadcasters and content owners.

Queensland University of Technology researchers have created a powerful new tool that could predict when an athlete is at risk of suffering another injury when returning to play from a previous injury. It uses data from wearable sensors capturing how the athlete moves in training or gameplay, along with data about the preceding injury and contextual information to quantify the risk. The system was developed by Associate Professor Paul Wu, Distinguished Professor Kerrie Mengersen and Yu Yi Yu from the QUT School of Mathematical Sciences and Centre for Data Science, alongside an interdisciplinary team comprising performance health researchers from the Australian Institute of Sport, statisticians from UNSW and informed potential users. Their hope is that it could help coaches, medical staff and athletes spot danger signs early, avoid costly injuries and keep players performing at their peak.

Frogbox has announced a continuation of their partnership with every Premier Grade Cricket competition across Australia following 8 partnership renewals throughout 2025 bringing more than 2,000 matches to fans each season. Every week over 100 men's and women's Premier Cricket clubs across Australia set up their Frogbox streaming kits, use the technology to help clubs and leagues promote the game, unlock commercial value and create shortform content for social media.

SANFL is pleased to announce a new partnership with CME to illuminate football ovals across the State with cutting-edge lighting solutions. A national leader in sports and stadium lighting, CME will be the official preferred sports lighting supplier for football in South Australia. CME most recently delivered oval lights at Football Park oval, West Lakes, on behalf of SANFL and Adelaide Football Club and are also working with the Adelaide Football Club at its new Thebarton development.

Champion Data has entered into a new collaboration with the Australian Sports Commission (ASC) to support the continued development of Pipelines — a modular deep learning platform initially developed at the Australian Institute of Sport (AIS) under the leadership of Dr Stuart Morgan, who has since joined Champion Data, as Head of Machine Learning and AI. Pipelines is a flexible AI framework that allows users to build complex deep learning systems by connecting pre-built modules, enabling rapid, real-time development and deployment without the need for writing task-specific code.