International Sportstech News

The NBA is seeking submissions for the fourth cohort of NBA Launchpad, the league’s initiative to source, evaluate and pilot emerging technologies that advance the NBA’s top priorities on and off the court. The six priority areas include; Future of Officiating, Future of Youth Basketball, Future of Player Health & Wellbeing, Future of Media, Future of Fan Connection, and Future of NBA Impact. Applications close 18th October 2025.

The NFL and Amazon Web Services (AWS) have extended their long-term partnership, first commenced in 2017. The global partnership will be on display during this week’s games with the debut of a new AI-powered Next Gen Stat that changes how we understand and analyze tackles in football. Powered by AWS, the Next Gen Stats platform collects more than 500 million data points each season. This data serves as the foundation for innovation throughout the NFL - from enhancing fan engagement through advanced statistics, to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing the action on the field.

ŌURA, maker of Oura Ring, the smart ring that delivers personalized health data, insights, and daily guidance, announced that it’s entered into an agreement to acquire Veri, a Finnish personalized metabolic health company and Oura partner that guides users to the right foods and habits for their bodies through an app enabled by continuous glucose monitors (CGM).

The Orlando Magic are extending their foray into venture capital as a source of finding new inspiration for team operations. The NBA team owned by the DeVos family is joining the Lead One fund as a venture partner, the second major U.S. team to join the sports- and health-tech focused investor. Lead One is the pre-seed stage investment fund from Orlando-based Lead, a sports- and health-tech focused venture capital company founded by members of the Dassler family of Adidas fame.

Autograph, the fan engagement company co-founded by Tom Brady, raised $200 million by 2022 with a vision to sell collectible NFTs. Now the company plans to instead reward fans for actions they already take, such as listening to podcasts and buying tickets. The newly announced platform (which retains the Autograph name) aggregates publicly available blog posts, news stories, YouTube videos and digital shows in customizable feeds for followers of 240-plus teams, doling out digital coins for users consuming content. 

India Premier League (IPL) team Delhi Capital has partnered with Ludimos, a leading cricket technology platform, specializing in AI-driven scouting and player development. The Ludimos match analysis and preparation platform, which will be implemented across Delhi Capitals’ IPL and WPL platforms, will empower the squads to plan and prepare with unparalleled precision.

AMB Sports and Entertainment (AMBSE) announced a multi-year agreement with Wicket, a cutting-edge, proprietary technology built to eliminate friction through facial authentication, as the new proud partner of technology at Mercedes-Benz Stadium. Wicket is the leading provider of facial authentication technology in professional sports stadiums, offering facial ticketing, payment, and access control solutions for more than 40 teams around the USA.  

UAE-based Web3 streaming platform, myco, has completed its Series A round, raising $10 million from prominent venture investors across MENA, North America, and Europe. myco’s live-streaming division has secured major rights until 2025, including ICC and PSL Cricket Rights for Pakistan, all major cricketing rights for North America via Willow TV, and rights for the World Squash Federation and Egypt Squash Federation. The platform is set to relaunch its native utility token on the Aptos Blockchain at the beginning of Q4 2024, along with the migration of its wallet infrastructure.

With the re-branding of leading sportstech investor, LeAD Sports & Health Tech Partners to LEAD, Profluence Sport has highlighted the gap in early-stage sportstech investment. LEAD plans to deploy ten $AUD 100k investments into pre-seed sports and health tech companies each year..

The World Health Organization (WHO) and International Paralympic Committee (IPC) are joining forces to highlight the transformative impact of assistive technology on sports during the Paris 2024 Paralympic Games. The "Equipped for equity" campaign emphasizes the crucial role of assistive technology for Paralympic athletes to advocate for concerted global action to improve access to these essential health products.

On Tuesday afternoon, NFL owners voted to approve a measure to allow private equity funds to buy stakes -- small stakes for now -- in teams. It is a significant shift in the NFL's ownership rules, which, until now, had allowed a team to have limited partners, but had never allowed institutional investment as part of ownership. A total of 10 percent of a team can be owned by private equity funds. The NFL has already vetted the private equity funds that will be allowed to do transactions with the teams. 

Stratton Studios has announced 'PGA TOUR RISE', a collaboration with the PGA TOUR and Chain Games Ireland to develop a revolutionary Web3 interactive golf game. 'PGA TOUR RISE' is a groundbreaking competitive mobile golf game powered by blockchain technology. Players embark on a journey from amateur to the PGA TOUR, competing on renowned courses, participating in real-time tournaments, climbing leaderboards, and earning 'Rise Bucks' for essential upgrades.

Zepp Health, a smart wearables and health technology, has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches. Starting with the Amazfit Active series, the collaboration will later extend to the brand’s other watches. Wild.AI will provide insights on personalized readiness scores and training plans linked to each female user’s hormonal needs. By leveraging Wild.AI’s AI-driven insights, women can tailor their fitness routines to hormonal fluctuations by aligning exercise, diet and recovery practices with a personalized hormonal profile, accessible directly on their wrist.

alphabeats, a leader in mental performance for athletes and an official supporting partner of USA Triathlon’s Project Podium, announced collaboration with the men's elite development program. The collaboration will integrate alphabeats' innovative neurofeedback technology into the training regimens of Project Podium athletes, enhancing their mental fitness and overall performance as they pursue excellence in international competition. alphabeats' unique approach combines curated popular music with advanced neurofeedback technology, delivered through an app and EEG headband.

Jung+, a science-backed, human-forward company rewriting the standard approach to longevity care, announces its launch after completing a successful private beta phase with a 10,000-strong community. With five years of research and development, Jung launched its Total Longevity System™, a seamless system that allows users to create a holistic longevity regimen tailored to their lifestyle and goals. The products have been engineered with ingredients backed by science to target the drivers of aging and optimize human performance.

The NBA's newest arena has opened. The 17,700 seat Intuit Dome, a joint venture between AECOM and Turner, will be the home of the LA Clippers. The $US 2 billion arena uses face recognition technology for patron entry, and houses the world’s largest “Halo Board,” an oval-shaped, double-sided 4K scoreboard. Two megawatts of rooftop solar panels and 11 megawatts of battery storage on site were designed to help the Intuit Dome operate carbon free.

FIFAe has announced its first-ever multi-title football esports event which will take place from 28 August to 1 September. The event will feature Football Manager alongside eFootball™, celebrating football and esports alike together with different communities. Twenty managers with one assistant manager* each will compete at the inaugural FIFAe World Cup™ featuring Football Manager and represent their respective nation at the event. Players will compete to be crowned the world’s best and win their share of the $US100,000 in prize pool.

Manchester City launched the ‘Man City Virtual Etihad Stadium’ – a new interactive fan experience delivered by Sony for fans. The interactive experience sees City become the first sporting brand to utilize Sony’s new FavoriteSpace service. Fans are able to create a personalized avatar and participate in a variety of activities. Powered by the data tracking technology of Hawk-Eye Innovations, a Sony group company, fans can explore 3DCG immersive match highlights for City home matches during the 24/25 men’s season, as well as relive key moments from the 23/24 season.

Tennis fans can now be a part of the professional tours—off court, that is, by investing in the future stars of the sport. Commonwealth is a sports investing platform that allows for anyone in their 17,000 sports fan community to buy shares of its players and fund their professional journey.

ESPN announced it has reached an agreement with Genius Sports on a new, long-term deal that will help transform ESPN’s live data-driven storytelling for NCAA sports and enhance broadcasts for the NBA and WNBA. ESPN will expand its college sports coverage with real-time team and player stats from Genius Sports, the exclusive distributor of official NCAA Data, with access to data across 65,000 NCAA games a year inclusive of basketball, football, ice hockey, volleyball and soccer. Additionally, ESPN is extending its deal with Genius Sports around NBA player-tracking data insights while adding the WNBA to its portfolio of sports properties leveraging its data.

Levels, a software startup co-founded in 2019 by longevity expert Dr. Casey Means, which uses artificial intelligence for meal monitoring and personalized insights based on biomarkers, has announced a $US 10 million Series A extension. The round included $3 million in crowdfunding from over 2,000 investors and follows a $US 38 million Series A in 2022. 

The Hong Kong Polytechnic University (PolyU) and AquaBloom International Sports Technology Group Limited (ABSG) signed a Memorandum of Understanding (MoU) for the establishment of the “Sports Technology Talent and Industry Development Centre”. The Centre aspires to cultivate top industry talents and accelerate sports research and industry development in the Guangdong-Hong Kong-Macao Greater Bay Area through education programmes, academic exchanges and joint research projects.

Google's Fitbit has partnered with Peloton Interactive to give its premium users access to the exercise equipment maker's fitness content, starting early September. As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would have access to Peloton's classes across categories, including pilates, running, boxing and cycling. Peloton members, on the other hand, would receive offers on Google Pixel watches and Fitbit Charge 6 devices.

Known for partnering with top sports, media, and entertainment IPs to launch next-gen, brand-building web3 games, GameOn has teamed up with LALIGA, PFL, and Karate Combat to bring the best web2 sports to web3. As a first milestone to commemorate this partnership with Sequence, GameOn is launching a cutting-edge fantasy game based on real-world LALIGA players and matches. Fans will be fully immersed in a soccer/football experience like never before — collecting playable Avatars (NFTs), customizing gear, and playing in weekly matches against other competitors.

Leading sports data and technology company Genius Sports has been appointed as the English Premier League’s Semi-Automated Officiating supplier. The semi-automated offside technology (SAOT) is powered by GeniusIQ, Genius Sports’ next-generation AI and data platform. This first-of-a-kind system has been built on the key principles of speed and precision to minimise breaks in the game and deliver accuracy. This proprietary Genius Sports computer vision system will be installed in every Premier League stadium. 

Exos has announced its official involvement as a venture partner of LEAD ONE, the new pre-seed sports tech investment fund. Areas of particular interest include neuromodulation, female physiology, recovery monitoring and optimization, speed/power assessment and development, injury rehabilitation, and load tracking. This strategic partnership between Exos and LEAD ONE is designed to accelerate innovation in sports and health technology by pairing LEAD’s industry investment expertise with Exos’ leadership in pioneering the field of human performance.

FloSports and the Lone Star Conference (LSC), one of the largest NCAA Division II conferences in the USA, have entered into an exclusive five-year, media rights agreement beginning this fall. FloSports will represent the LSC and its 17 member institutions, providing a global platform to live stream events and support the teams, universities, and student-athletes. The LSC’s addition to FloSports represents the 12th conference to join the launch of the new FloCollege platform debuting this October. In total, the conferences represent more than 1,000 teams across men’s and women’s athletics from nearly 100 schools, delivering close to 12,000 live games.

Hudl, one of the world’s leading provider of cloud-based technology connecting video and data for the sports industry, has completed the acquisition of StatsBomb. Having started as an analytics blog, StatsBomb initially progressed to consulting on data-driven recruitment and player evaluation for professional soccer teams. In 2022, StatsBomb expanded into American Football, leveraging its expertise in football to develop a new industry standard for NFL and College data. Hudl empowers more than 230,000 teams globally providing a suite of video and data products for coaches and teams at every level of sport.

Purdue Athletics announced a significant investment for hundreds of its student-athletes, implementing a home recovery system beginning with the 2024-25 season. Boilermaker student-athletes can now utilize recovery technology from Hyperice, a global high-performance wellness brand, and are able to take home products such as Normatec dynamic air compression boots, Hypervolt percussion massage guns, and Hypersphere vibrating massage tools, from athletic facilities for personal use. More than 1,000 devices have been acquired for the program.

Sony has become an official partner of the National Football League (NFL) with the pair set to work together to improve in-game technologies and help engage the next generation of NFL fans. Sony and the NFL will be working collaboratively with coaches, players, teams, and leadership across the organization to transform the future of football, the electronics giant said. This includes an expansion of Sony’s sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies including a new coach’s sideline headset that will debut in the 2025 season.

Wellhub, the corporate wellness platform that gives employees all-in-one subscriptions to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, today announced it has reached a major growth milestone: 500 million check-ins and three million employee subscribers since its founding in 2012. More than 8,000 new wellness partners, including gyms, studios and apps joined the Wellhub Network in 2024.

After four years of development DANU has announced that their flagship product, DANU, is now live. DANU is the breakthrough system designed for real-world analysis that provides users with seamless data collection across gait, balance, and plyometrics. Its application is in sports, clinical practice, and research. DANU is engineered to bridge the gap between lab precision and real-world analysis. Already DANU has captured 8+ billion data points and 40,000 measurement activities from athletes including Olympians.

BreakAway Data are launching an athlete Electronic Medical Record (EMR) app in basketball next month, with something similar in football shortly. It's the first time that players can access their entire medical records history (notes, treatments, x-rays, etc) on their phone, choosing to share specific files with private consultants, personal trainers and agents.

CORE, maker of the only non-invasive core body temperature monitor used by over 65% of the UCI WorldTour has launched its most significant app feature yet. Core’s new Heat Adaptation Score shows athletes how their bodies are adapting to thermal stress in real-time, with a rating that compiles the results of the Heat Strain Index and Heat Zones. This new feature from CORE will enable all athletes to capitalize on the performance gains of heat training and adaptation.

Genius Sports, the official data, technology, and commercial partner that powers the global ecosystem connecting sports, betting, and media, announces today the extension of its exclusive official data partnership with Football DataCo through 2029. Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from in-stadia to the sports betting industry, capturing, and distributing live data for over 4,000 games per season to hundreds of licensed sportsbooks across the globe in under a second. With the extension, Genius Sports will continue to deliver fast, accurate, and reliable data feed to power in-play betting products and innovations from some of the most valuable betting content in the world.

Cosm, a leading immersive technology, media, and entertainment company recently announced the successful raise of over $US 250 million in funding to drive long-term growth of its “Shared Reality” venues and its technology and media business units. With the recent opening of its first venue in Los Angeles at Hollywood Park, Cosm will use the new capital to scale operational excellence, grow its robust technology and media business units, and accelerate the development of additional venues globally. At Cosm, fans feel like they are sitting courtside, inside the octagon, standing on the sidelines, or cheering from the front row at the most sought-after events from around the globe.

Manchester United has introduced the next level of digital collectibles for the 2024/25 season, with the combined launch of Player Trading Cards and Fantasy United. Supporters can now begin collecting the trading cards, which feature all first-team players from the men’s squad in Classic, Rare, and Ultra-Rare editions. In addition, those cards can be used to build a five-man squad to earn points in our brand-new Web3 fantasy football game, the first of its kind to be created for a Premier League club using the Tezos Blockchain.

Intuit Dome, the new home of the LA Clippers, will officially open August 15, 2024. The Clippers will kick off the 2024-2025 season in this new arena in Inglewood, California. This cutting-edge arena features 17,000 PixMob NOVA Armrests, a permanent LED installation integrated directly into each seat. The NOVA Armrest turns each seat into an interactive pixel of light, transforming the entire arena into a vibrant canvas of live effects. This technology synchronizes with music, game highlights, and on-court action, making fans active participants in the event.

NBCUniversal introduces “OLI,” an AI-powered logic system that helps viewers find when, where and how to watch their favorite live events and programming throughout NBCU’s coverage of the 2024 Paris Olympics. Developed in partnership with Huge, a design and technology company, users navigating NBCU’s websites in the United States can ask questions to OLI to seamlessly find up-to-date information on Paris Olympics programming.

Saudi Arabia is set to make history with ambitious plans for new stadiums aimed at hosting the FIFA World Cup in 2034. These state-of-the-art venues promise to redefine sports and entertainment experiences across the kingdom. This will include five 45,000+ seat stadiums including King Salman Stadium, located in northern Riyadh. King Salman Stadium will serve as the headquarters for the Saudi national football team and host major events. Designed to meet FIFA standards and scheduled for completion in late 2029, it will feature a seating capacity of 92,000. The stadium will include a royal box, hospitality suites, VIP seating, and sustainable cooling systems.