Australian Sportstech News

HITIQ has extended its relationship with the Western Australian Football Commission (WAFC), further cementing HITIQ's leadership in the Australian Football community. WAFC acknowledges that the precision and reliability of the data collected by HITIQ mouthguards has been instrumental in their approach to player performance and welfare. 

PlayerMaker have announced the University of Wollongong will be using their boot sensor technology in enhancing both undergraduate and postgraduate programs in exercise and sports science.

The Peach Belt Conference today announced that the league has entered into a partnership with Linius Technologies Limited to provide Linius Whizzard, an automated video highlights, content curation, and video personalization solution, to its 10 member institutions.  The partnership is the first in the United States for Linius which is based in Melbourne, Australia.

The Brisbane 2032 infrastructure program will be funded by the Australian and Queensland Governments under the Brisbane 2032 Olympic and Paralympic Games Intergovernmental Agreement. The $7 billion-plus infrastructure program will reshape some of Queensland’s most significant venues and precincts, leaving a legacy for the community well after 2032. On 24 November 2023, it was announced that the Project Validation Report (PVR) Summary ( 1.3 MB), and design and construction procurement will now begin

In the competitive world of health and fitness technology, cutting-edge body composition technology innovator Evolt 360 is fast-tracking its global expansion via significant new partnerships with Goodlife Fitness Canada, Matrix Fitness and Jetts Australia. GoodLife Fitness Canada is a behemoth of the Canadian fitness scene and the fourth largest globally with 650,000 members across 200 clubs and a team of over 13,000 associates. Evolt 360 is set to play a pivotal role in enhancing GoodLife’s offering with its innovative body composition monitoring technology to be used as a personal training assessment tool to inform customised training plans for GoodLife members.

Olympic legend, Cathy Freeman OAM, has today officially opened the Blacktown City Council’s new Blacktown Exercise, Sports and Technology (BEST) Hub. The newly constructed $100 million facility was fully-funded by Council and sits within the Blacktown International Sports Park – venue for the Sydney 2000 Olympics softball and baseball competitions.

Sports social media monitor, Shunt, has today released its latest measures of Australia's sports social media landscape.  A total of 150 leagues across eight sports or codes including the AFL, AFLW, NRL, Netball, Basketball, Football, Rugby and Cricket. Where the NSW NPL has built a massive audience in excess of 100K, NBL1 is punching out a staggering 7 plus posts per day so far in 2023. Checkout what league, association and geographic region from eight sports around the country was the Facebook Audience Allstar, Publishing Pro, Fan Favourite and Performance Powerhouse from Jan-Oct 2023.

With an innovative approach towards increasing member engagement, gym brand World Gym Australia has joined forces with the Australian health tech innovator Coach Welly. The alliance promises to personalise member experiences using AI, aimed at strengthening customer loyalty and satisfaction.

The A-Leagues and Professional Footballers Australia (PFA) today announced their partnership with GoBubble Community to prevent social media abuse, first established in April 2022, would continue through to 2027. GoBubble’s own artificial intelligence monitors social media accounts in order to identify and block abusive, derogatory, harmful or offensive content. 

Lumin Sports has underlined its commitment to supporting S&C coaches at every level of athlete development by partnering with the National High School Strength Coaches Association in the US. The agreement brings together two organizations that share a commitment to educate, equip, and empower coaches to make positive impacts on the lives of student athletes.

Adelaide-founded, Active Pathways (Pickstar and Vlast), has expanded its offering with the addition of leading talent agency W Sports & Media (WSM). Active Pathways is known for its existing talent activation technology platforms, (Pickstar and Vlast) and the announcement reconfirms he Company’s move to transform the sports and entertainment ecosystem. The deal will see Active Pathways combine Pickstar’s technology with WSM’s talent management agency, which represents some of the world’s best athletes, media personalities and musicians.

News Corp Australia’s SuperCoach, Australia’s most popular and prominent fantasy franchise, has been selected by Cricket Australia to be an official fantasy sport game of the KFC Big Bash League. The free and fun fantasy game will provide Aussies with the opportunity to win plenty of awards, including weekly cash prizes and vouchers as well as the chance to gain bragging rights over family, friends and colleagues within mini-league competitions.

A running app called Femmi, designed specifically for females has been launched today. Femmi offers personalized running guidance to help women reach new milestones and fall in love with running. The training is made to align with the unique physiology of each user, whether they are building, maintaining or just starting out on their running journey.

ACHPER Victoria has announced a pioneering initiative stemming from a partnership with Readiness, a proven local wellbeing provider, to develop a scientifically-based curriculum to equip physical education teachers across the state to deliver a complete wellbeing curriculum to primary school students. What sets this curriculum apart is its meticulously crafted learning pathways tailored for every primary level, fully aligning with both the Australian and Victorian curriculum.

Geelong-based high-performance wheel manufacturer Carbon Revolution announced an initial investment of USD 70 million (AUD 108.7 million), which will be used to continue expanding the company’s global footprint. It also coincides with the closure of a business combination and the company’s listing on the Nasdaq stock exchange.

Readiness have announced the launch of the groundbreaking Wellbeing App in collaboration with the Victoria Jockeys Association. The App is designed to provide a range of resources and support tailored specifically for jockeys, ensuring they have the tools they need to thrive both on and off the track.

ActiveXchange, the leading data intelligence provider for the sport and active recreation industry, is excited to announce the launch of their Social Value of Sports platform module. Following the success of the Social Value for Leisure service, enabled through a research partnership with KPMG, this newly launched service will revolutionise the way sports organisations and local governments understand current and potential community savings and benefits generated through participation at sporting clubs, facilities and across priority local areas.

Australian cycling apparel company MAAP has announced the release of the new Atmos Pertex® Jacket & Vest. Designed in Melbourne, where riders frequently encounter up to four seasons on any given day, MAAP set out to create a jacket that performs in the most varied possible set of conditions. 

Riverside Acceleration Capital (RAC) has announced a recent investment in Hapana, a full-stack fitness software solution servicing fitness businesses looking to streamline operations and elevate member engagement.

Vald Performance have announced the launch of ForceFrame Max, the new addition to the ForceFrame line (with existing ForceFrame model being rebadged to ForceFrame Fold). ForceFrame Max is the outcome of over six years of feedback from clients who have cumulatively performed over 1.2 million ForceFrame tests on over 200,000 athletes and patients.  

Coach Welly, a Queensland-based fitness & health tech start-up today announced its recent success in raising pre-seed funding, valuing the company at A$4.25M. The funding round was led by AngelLoop, and included Brisbane Angels and a group of strategic investors in Australia, Singapore and the USA who share Coach Welly's vision for helping millions of people to measurably improve their health and wellness.

A new global search is underway to find the most ambitious and creative sport technology innovators  for the next intake of AO StartUps. Since its launch in 2022, AO StartUps has selected 14 companies to pilot their cutting-edge technology during the Australian summer of tennis and across other areas of Tennis Australia’s business. The most recent intake featured a range of innovative tech companies from across the globe including PAM, Raven, DVOX, Circular, Straffr, Trickshot and Stringr. Early-stage tech companies have until 19 November to apply.

Australian sports nutrition company BODYSCIENCE® has announced the launch of a range of energy and protein water drinks for post-workout boost, a pre workout alternative, or a convenient on-the-go energy option. 

https://www.bodyscience.com.au/collections/bsc-drinks

Australian-based Aircast has developed a next-generation technology that provides both sports fans and broadcast professionals with real-time access to multiviewer video, audio, and data feeds via mobile devices and IPTV at sub-second latency – less than 300ms end-to-end. During the 2023 high-profile women’s world soccer tournament, Aircast recently leveraged Haivision technology for live commentary and monitoring.

Centr, a health and wellness ecosystem founded by Chris Hemsworth, announced an all-new partnership with HYROX, the World Series of Fitness Racing, as its new Official Equipment Provider for all races. The partnership marks Centr’s initial entry into the competitive sports space.

In collaboration, Playbk Sports and Gold Coast SUNS are pioneering SUNS Fitness with the support of Health and Wellbeing Queensland / Queensland Government ActiveKIT (Knowledge | Innovation | Technology) with the goal to drive physical activity participation in Queensland.

Sonnant and Podder have joined forces to reshape the future of #audiodata. This partnership combines Sonnant’s pioneering content data with Podder’s cutting-edge demographic analytics, redefining content planning, targeting and the discovery of both exposed and unexposed audiences.

Umbro, the global football apparel, footwear and equipment retailer has teamed up with A.I. Football League, One Future Football. One Future Football is a virtual, A.I.-driven football league featuring 12 clubs based around the world with over 250 players. This exciting will see the Neo Swerve Pro ball used as Official Ball of One Future Football in all league games.

Australasia’s Best Sporting Team (ABST) was designed in partnership with GAIN LINE Analytics and Platinum Asset Management to bring an analytical approach to answering questions like whether great historic teams could have survived in today’s competitions, or about which football code is the best of all. In doing so it aims to start a new conversation about greatness. The aim is to reward success, whilst unearthing some hidden gems and most importantly, helping those in need.

LiveHeats, an Australian-based company specialising in live scoring, competition management and rankings platforms for mainstream adventure sports has partnered with the Sweden Ski Association. The Swedish powerhouse has joined our LiveHeats platform to provide sophisticated scoring, integrated national rankings, FIS results, and WSF World Snowboard points. These end-to-end event tools will enhance everyone's season, especially the athlete, fan and organiser experience.

Basketball Queensland (BQ) has officially launched a partnership with XP Esports for the 2024 Under 18 State Championships on the Gold Coast. 

XP Esports hosts live, online events, leagues, and major events across multiple esports titles in Queensland and Australia. XP Esports will deliver an esports Championship for Basketball Queensland members at the Under 18 State Championships between January 10 and 12 of January 2024. 

Catapult has announced a multi-year partnership with NASCAR, stepping in as the official supplier of race control systems. The collaboration will commence this season, with Catapult’s groundbreaking RaceWatch ID system taking center stage. 

The move promises to significantly enhance the efficiency of race control and competition officials across NASCAR’s top-tier racing series. RaceWatch ID is designed to empower NASCAR officials to make accurate and swift decisions, facilitating a seamless integration of multi-camera video, race radio, and telemetry data, all synchronized and housed in a single solution. 

ACL ruptures are increasingly common in field and court sports and occur 3-6 times more frequently in girls and women than boys and men. Alarmingly, Australia has the highest rates of ACL reconstruction in the world (which are also increasing at about 5% each year) and young females are most susceptible.

HITIQ is pleased to announce that it is conducting a capital raising of up to approximately $3.9 million through a placement to a sophisticated and professional investor. Funds from the raise will be deployed to accelerate the closing of near-term sales opportunities in North America and capitalise on the consumer interest in Australia for the HITIQ Smart Mouthguard.

SportsGrid, sports technology provider and company behind leading sports management platform revolutioniseSPORT, has been selected as a NSW State Finalist at the Telstra Best of Business Awards in two categories; Embracing Innovation and Outstanding Growth.

The Australian Open and US Open have announced a unique collaboration between AO Adventure and Champions of the Court, the two Grand Slam’s respective experiences on Roblox, a global immersive platform for communication and connection. ‘AO Adventure’ is an immersive digital experience that enables users to explore the world of the Australian Open while completing challenges and earning prizes.

In October, ‘AO Adventure’ launch a new mini-game called Tennis Ball Rain. ‘Tennis Ball Rain’ sees users engage in a race against the clock and each other, competing to collect tennis balls that rain from the sky.

In the heart of the cricket-loving subcontinent, a gaming revolution has begun. Behaviol Pty Ltd is thrilled to announce the successful launch of META11 Fantasy (beta), the world’s first free to play, AI-powered, cricket Fantasy game.

Greg Norman today launches the Putting Challenge inside the Play Today virtual 3D Sports World, through his own personal avatar welcoming global sports fans to a new and exciting way to experience sports.

Stewart and Heaton Clothing Company have partnered with Bodd to offer a touchless garment sizing solution that provides a seamless fitting experience for emergency services workers.

Queensland is to launch a $AUD5 million (£2.6 million/$3.1 million/€3 million) Olympics Challenge in a bid to showcase "quantum technologies" from the state during the Brisbane 2032 Olympic and Paralympic Games.