ASTN Member News

ASTN member iSports had a presence on both sides of the 2026 AFL Grand Final, with its technology supporting the Brisbane Lions and Fremantle Dockers throughout the season. The Brisbane Lions use iSports Rotations and iSports Team, while the Fremantle Dockers utilise iSports Rotations. iSports Rotations helps coaches manage player rotations and interchange strategies, while iSports Team provides tools to streamline team communication and management.

With both clubs competing in the AFL's biggest game of the year, it was a fantastic opportunity to showcase how Australian sports technology is supporting elite sporting organisations.

At leading broadcasting conference IBC, Layercake CEO Padraig O'Donovan spoke about a significant shift taking place across the industry with broadcasters are moving beyond their hesitation around cloud as they look for smarter, more cost-effective ways to produce and deliver content. Mr O'Donovan shared his perspective on what's driving cloud adoption, how the economics of broadcast are changing, and where Layercake's product Streamcake fits into that transition.

SportLogic is used across more than 1,000 racquet sport venues. The week SportLogic have launched SportLogic Play, a new app for players to discover venues, find available courts and book a game across tennis, pickleball, padel, badminton and squash.

To identify the companies across the globe using digital technologies to make healthcare more effective and accessible, TIME partnered with data firm Statista to research the World’s Top HealthTech Companies of 2026, evaluating metrics including financial performance, reputation, and online engagement. Queensland-based hydration biometrics sensor company has been named on the list.

SportsAI and IN SPORT have announced a strategic collaboration supporting the 2026 Queensland Murri Carnival broadcast through the IN SPORT App. As the Carnival’s Official Live Broadcasting Partner, IN SPORT will bring live coverage together with athlete storytelling, community stories and immersive digital experiences powered by SportsAI technology.

Events management startup evatto has staged a $AUD 1.02 million pre-Seed round as it looks to expand offshore. The raise was led by Perth VC Purpose Ventures and will go towards product development, international expansion and fresh faces on the team. The Sydney startup is building an AI-powered enterprise platform for managing complex event programs, replacing the spreadsheets, emails and recycled templates that still are standard practice in the sector. evatto is already working with organisations including the Invictus Games and Canada Snowboard for events such as World Cups and the X Games.

From 2027, CoachMate will help the NRL create a connected digital journey around its school programs - supporting teachers to confidently deliver rugby league at school, giving children opportunities to continue engaging with the game at home, and creating clearer pathways towards local clubs and ongoing participation. The experience will be built around the NRL’s own programs, pathways, coaching philosophy and brand, giving teachers access to the tools and resources they need to create a great rugby league experience for their students.

Clubland Australia has been named winner of the Emerging Exporter category at the 2026 ACT Chief Minister's Export Awards. Clubland builds the digital clubhouse and the Supporter CRM together, and looks after them, so clubs stay connected to their people while we carry the operational burden. 

etrainu’s global headquarters in Brisbane’s CBD was officially opened this week by Queensland Premier David Crisafulli MP. It was also there that CEO Paul Hoon announced etrainu’s multi-year agreement with the U.S. Center for SafeSport. “I can feel the optimism in our State and to have etrainu choose to invest in Queensland is an incredible endorsement, because it’s clear this will have a major impact on thousands of people.” the Premier said.

Layercake, the company behind the intelligent media workflow platform Streamcake, has announced the appointment of Jon Marquard as Director and Chairperson. Jon Marquard is one of the media industry’s most experienced strategic operators, with a career spanning global sports rights, digital transformation, and large-scale commercial partnerships worldwide. Jon was COO at Fox Sports and the Ten Network, and led long-term partnerships with Optus across the English Premier League and major FIFA and UEFA competitions.

Layercake has been shortlisted for Best in Broadcast Distribution at the SportsPro Media Awards 2026. The company is recognised alongside Prime Video & Amazon MGM Studios, Sport 24, Dyn, WSC Sports and ATP Media in this category.  The company is working on making media and broadcast operations simpler, more flexible and easier to manage in the cloud.

Leading Queensland education technology company, etrainu, has signed a landmark agreement with the U.S. Center for SafeSport to deliver the organisation’s online safeguarding education across the US Olympic and Paralympic movement. The multi-year agreement was announced by etrainu CEO Paul Hoon at the opening of the company’s global headquarters in Brisbane’s CBD. After a global tender process, the Queensland-founded and headquartered company has been appointed to provide online learning solutions that will facilitate and distribute the organisation’s safeguarding education across all National Governing Bodies under the U.S. Olympic and Paralympic Committee.

When you're managing a high-performance program across dozens of athletes at varying ages, scattered across the country, the margin for miscommunication is enormous. For AFL Talent Programs, the answer wasn't adding more staff or more spreadsheets, it was bringing everything into one place. Since transitioning to the new Teamworks unified mobile app, an app that combines Hub, Strength & Conditioning (S&C) and Athlete Management System (AMS) apps, the program has seen a meaningful shift in how coaches, physiotherapists, high performance staff, athletes and even athlete families work together.

ASTN, with the support of the South Australian Department of State Development, is presenting the South Australian Sportstech Showcase at SportNXT, putting SA's sportstech sector in front of the sport, business and investment leaders gathering in Melbourne. The companies exhibiting include Cellr, CME, MyVenue and Your Brain Health.

ASTN, in collaboration with the Victorian Government Department of Jobs, Skills, Industry and Regions and Global Victoria, is presenting the Victorian Sportstech Showcase at the SportNXT Conference in Melbourne this week. 12 Victorian companies will be exhibiting, showing the breadth of what's being built within the State, including athlete performance, injury prevention, participation, streaming and more. The companies include 5stream, Cape Bionics, Control Bionics, FrogBox, HITIQ, MX3 Diagnostics, PlayHQ Sports, Rookie Me, Rosterfy, Solushin, Sports Buddy and Sports Performance Tracking.

InBudget’s intelligent event management platform supported Glasgow 2026 in redefining how major events are planned and delivered, helping to ensure greater efficiency and fiscal responsibility. The software platform supported the Glasgow 2026 Organising Company by integrating budgeting and reporting, procurement and contract management, project management, and risk and issue management in a single system designed specifically for the unique challenges faced by major event organisers. 

InBudget will support financial planning and reporting for the Invictus Games Birmingham 2027 as the Official Cost Planning and Budgeting Software Provider, helping to deliver the eighth edition of the Games at the NEC Birmingham and Sandwell Aquatic Centre from 10 to 17 July 2027. The software platform integrates budgeting and reporting, procurement and contract management, project management, and risk and issue management in a single system designed specifically for the unique challenges faced by major event organisers.

As part of Major League Soccer's (MLS) commitment to investing in new ways to deepen connections with supporters and turn growing interest into lasting fandom, it has engaged ECAL in a long-term partnership to deliver its official digital calendar solution for the League and MLS clubs. This includes smart, dynamic league schedules, club schedules, and single match alerts, with direct access to important broadcast and streaming details, ticketing, promos, major milestones and more – synced directly into the fans’ personal digital calendar of choice, for free. This builds on ECAL’s success across the league with clubs including LAFC, InterMiami CF, Austin FC, Portland Timbers and San Diego FC.

Rugby Australia has announce a multi-year extension of its partnership with Australian-owned high-performance hardware and accessory leader, PTP - continuing their support as the Official Fitness Accessory Supplier through to the end of 2027. The extension ensures that the Wallabies, Wallaroos, and Australian Men’s and Women’s Sevens teams will continue to be powered by PTP’s elite strength, core, mobility and recovery equipment across a vital upcoming cycle of international competition.

SAFE by Sports Buddy and OneSide Australia have announced a new referral partnership designed to help community sporting organisations strengthen how safeguarding is understood, implemented and managed in practice. OneSide helps sporting organisations understand their current safeguarding environment through Child Safety Gap Assessments, identifying strengths, risks and practical priorities for improvement. SAFE by Sports Buddy provides the digital infrastructure to operationalise safeguarding and complaints management. Both businesses are proudly Melbourne-based, with strong connections across community AFL, while remaining sport-agnostic and supporting sporting organisations nationally.

Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors, and Euroleague Basketball have announced a multi-year extension of their data and audiovisual (AV) betting rights agreement. The rights were originally secured as part of Sportradar’s acquisition of IMG ARENA in 2025. The agreement renewal begins with the upcoming 2026-27 season and extends Sportradar’s exclusive global distribution of Euroleague Basketball official data and AV betting rights through 2031. The deal covers more than 650 games annually across EuroLeague and BKT EuroCup competitions. SportRadar's other basketball partners include NBA, WNBA, NBL Australia, NBB Brazil, CBA China, LNB France, GBL Greece, LBA Italy, and ACB Spain.

ASTN will be hosting a webinar titled "Ready-Set-Go Deploying AI Responsibly in Sport" on Wednesday 16th September at 4-5pm (AEST). Founder and CEO of Rolls Performance Lab, Shaun Rolls' will be joined by Stuart Morgan, Head of ML & AI at Champion Data, to explore what practical AI adoption looks like in sport, including secure private cloud and sandbox testing environments, deterministic AI to reduce hallucination risk in LLMs, protecting organisational IP and sensitive data and moving from AI experimentation to real-world implementation. 

Former Sydney Olympic FC footballer Will Angel has launched Spotivo, an online platform which identifies soccer talent and can be used by athletes, coaches, clubs and academies and parents. The solution allows athletes, clubs and parents to set up a profiles, with athletes able to build a bio, with stats and highlights. In the first three weeks of its launch hundreds of players have joined, 36 clubs and academies are searching for talent, and over 35 players have been shortlisted. Will also sat down with David Weiner for a Podcast on Football360, trending with around 150,000 views. 

A strategic supply partnership between precision compression garment manufacturer Cape Bionics and wearable intelligence company Melbourne Bionics has been announced. Through the partnership, Cape brings their custom manufacturing expertise to Melbourne Bionics' injury prediction platform, ensuring garments perform to the same standard as the technology inside it.

HITIQ Limited (HITIQ or the Company) (ASX: HIQ) is pleased to announce the execution of a Letter of Intent with the University of Southern Mississippi Sport and Tactical Athlete Research Lab (USM STAR) and the University of Mississippi National Center for Tactical Readiness (UM NCTR), alongside the appointment of Aaron Bell, formerly a full-time Lieutenant Colonel in the Australian Army, as
Strategic Military Advisor.  The Letter of Intent establishes a framework for collaboration between HITIQ, USM STAR and UM NCTR, with an initial focus on measuring head impact exposure and head-neck kinematics in military and tactical training environments using HITIQ’s PROTEQT D-MAX and PROTEQT iMG technologies.

Monday to Friday, people are sharing the content,” says Rob Knee, chief executive of the cricket livestreaming company FrogBox. The story and accompanying footage of Brian Devine’s apparent finger-clicking chicanery at Saltburn Cricket Club went around the world last week. Saltburn are one of 1,850 clubs, mainly in the UK and Australia, who have bought a livestreaming kit from the Australia-based company. As well as Cricket Australia, Cricket Scotland and Netherlands Cricket, FrogBox partners with the England and Wales Cricket Board. They have posted more than three million cricket clips online and their kits (around RRP £2,380 / $AUD 4,500) have sold out this year. 

revolutioniseSPORT has announced an industry and class-leading Safeguarding solution developed in partnership with Rely covering working with children checks, concussion management, complaint handling, suspension management and expert escalation. The solution brings together one set of tools to simplify sport, saving volunteers time and effort.

Sports digital education platform leader Playbk Sport has launched Playbk Academy. Playbk Academy is the culmination of a passion for athlete development and the strategic requirement for sport to embrace technology to scale knowledge to support their academy athletes.

ASTN member SportsLink Travel has been named Agency of the Year for second year running at the Envoyage Summit. SportsLink Travel was competing against over 450 agents within Flight Centre Travel Group's independent network. 

The AFL is bringing the joy of Aussie Rules to young audiences in a whole new way with the launch of Wagtales, an animated children’s series that celebrates the fun, friendship and values at the heart of footy.  Bringing the AFL’s first children’s entertainment concept to life, Wagtales has been co-produced by AFL Studios in collaboration with WSC Sports, a global leader in sports technology and developed alongside AFL Schools educators and experienced children’s writers.  

VueMotion now integrates with leading Athlete Management Systems, starting with Teamworks / Smartabase. The VueMotion and Teamworks / Smartabase integration connects athlete profiles, testing activities and results across both platforms, so movement intelligence lands inside established operating environment automatically.

5stream's Cloudmix platform has been involved in delivering AF's recent Ultimate Footy Watchalong. Behind the schemes Cloudmix was involved in taking the live OB feed, compositing the picture in picture with the Dan Does Footy studio, and keeping everything synchronised across YouTube, 7plus and Kayo - all in the cloud, in real time. By combining the broadcast vision of two live AFL matches (Fremantle v Sydney and North Melbourne v Melbourne), creator authenticity via the team at Dan Does Footy and broadcaster scale and promotion, we created a new way for fans to experience the game and reached younger audiences at meaningful scale. The Watchalongs hit 250,000+ live viewers and 10 million-plus social video views across two games. 

CoachMate Learn (LMS) has officially launched, with Cricket Australia becoming the first national sporting organisation to deliver its coach development framework on the new platform. The launch of Cricket Australia's Coach360 marks a shift in how sport approaches coach development, moving beyond course completion and compliance to recognise the many ways coaches actually learn.

RAD Run Club has announced a partnership with the Australian Mass Participation Sporting Events Alliance (AMPSEA), supported through funding from the Australian Sports Commission’s Play Well Affiliate Grant Program. AMPSEA has been awarded funding for its National School Mass Participation Initiative -  a project that will use RAD Run Club as the school-based participation platform to connect primary school children with some of Australia’s great community running and mass participation events.

VALD has announced the acquisition of GymAware, a globally recognized leader in velocity-based training (VBT), marking a significant milestone in the evolution of performance technology. The acquisition brings together two Australian-born companies that have helped shape modern sports science and performance practice. For more than two decades, GymAware has been trusted by elite sporting organizations, universities, military organizations and researchers around the world as the gold standard for measuring barbell velocity, movement velocity and training performance. Whether practitioners are measuring neuromuscular performance with ForceDecks, evaluating strength and asymmetry with ForceFrame, monitoring movement quality with HumanTrak or assessing readiness after injury with DynaMo, the ability to connect those insights directly to training outcomes using GymAware creates a more complete picture of athlete development.

ASTN Co-Founder and Founding Chair James Demetriou AM, FGIA has been appointed as an Honorary Enterprise Fellow in the School of Computing and Information Systems, Faculty of Engineering and Information Technology at the University of Melbourne. James’ appointment at the University of Melbourne now formally bridges ASTN's industry network with one of the world's top 40 universities and Australia's leading research and innovation ecosystem.

Hong Kong China Rugby (HKCR) has partnered with Tixserve and Tradable Bits to launch a mobile-first connected fan experience for the 50th Anniversary of the Cathay/HSBC Hong Kong Sevens. The brings together secure digital ticket fulfilment, fan engagement and first-party fan data in a single, seamless mobile platform. Powered by the Tixserve-enabled HKCR Ticketing app, supporters securely accessed digital tickets, event information, exclusive content and interactive activations throughout the tournament.

London Broncos have announced the launch of a new app that is transforming the way fans will get to experience home matches. Powered by SportsAI the London Broncos App offers supporters an immersive new way to watch and engage with the club. SportsAI is a Brisbane-based sports technology company, powered by a team of innovative Queensland professionals and trusted by clients across Australia and their growing international client base. By delivering immersive digital experiences that bring fans closer to the action, SportsAI is redefining a new benchmark for sports entertainment worldwide.

Behind Seven Network coverage of the Glasgow 2026 Commonwealth Games was a graphics workflow designed to bring its on-air team and Australia’s athletes into focus. Across the Games, the Champion Data team delivered a suite of insert graphics supporting Seven’s coverage, alongside full-frame profiles highlighting Australian athletes competing in Glasgow. Working closely with broadcast partners at Gravity Media, the Seven Network helped ensure the seamless delivery of graphics services across Seven and 7plus Sport’s coverage.

PMY Group has been shortlisted by The Sports Business Awards for two awards. This includes the Sports Technology Award, recognising Optic, PMY's crowd intelligence platform that helps major venues and events better understand crowd movement and behaviour to improve operations, safety and the fan experience. The second award shortlisting includes the Best Business Serving Sport, recognising PMY's work as a global technology, intelligence and experience partner to the sports industry.