Sports Innovation

The Australian Sports Technologies Network (ASTN) has established, operates and manages the first Australian Sports Innovation Centre of Excellence (ASICE).

ASICE

Sportstech Ecosystem

ASTN is an industry-led membership organisation helping to fast-track Australian companies at the intersection of sports, technology and business.

Who We Are

Early-Stage Mentoring

ASTN in partnership with the Global Sports Innovation Center (GSIC) powered by Microsoft delivers 'The Business of Sport' Pre-Accelerator Program.

Mentoring

ASTN

The Australian Sports Technologies Network (ASTN) is a not-for-profit, industry-led membership organisation providing leadership in the commercialisation, development and promotion of Australian-inspired sports technologies.

Established in 2012, ASTN supports the growth of Australia's $4.69 billion sportstech sector that employs almost 15,000 people nationally.

With more than 200+ members, ASTN is an innovation ecosystem of organisations with a vested interest in sports technology development. This includes leading sports technologies businesses, national sporting organisations, research institutions, sports distributors & retailers, government agencies, service providers and investors.

Who We Are

Sportstech & Member News

PMY acquires UK-based sports experience company EVENT360

PMY Group (PMY), a global leader in technology solutions for sport and major events, has acquired UK-based EVENT360, a premier producer of match-day entertainment, immersive stadium ceremonies, and live experiences. EVENT360's impressive client roster includes UEFA, NFL International, Six Nations, the Rugby Football Union, the Football Association, Arsenal Football Club, ...

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Podcasts

#91: “Nobody’s Princess”, How Maria Baker defies the odds at every turn

Maria Baker founded Nobody’s Princess to make snow and ski gear specific for girls and women. Maria came up against the chronic issue of women being paid scant regard in sports apparel, with the “pink it, and shrink it” mentality falling well short of the mark. She wants women of ...

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Industry Events

Game Plan Japan: Sports Business Delegation

Partnering with the Australia Japan Business Co-Operation Committee (AJBCC), ASTN is joining some of its member companies on the Sports Business Delegation to Japan.

Event Details

Case Studies

Nola: Empowering stadiums, theme parks and retailers to optimise operations, elevate customer experiences, and enhance crowd safety

Victoria Zorin, CEO & co-founder of Nola, was recognised in the Forbes 30 Under 30 list for B2B enterprise technology in 2023. Founded in 2020 and launched in late 2022, Nola was born from Zorin’s first-hand frustration with long queues at musical festivals, and her drive to improve those experiences. ...

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Industry Insights

ASTN Excursion 2025 to the USA

ASTN Sportstech Excursion to Los Angeles, Las Vegas, New York and Boston ASTN’s excursion to the USA in 2025 coincided with the National Rugby League (NRL) kicking off its Premiership Season in Las Vegas. Accompanied by a few Australian sportstech businesses and venture capital partner, Gandel Invest, the group attended ...

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Press Releases

South Australian Sportstech Export Capability Program Announced

South Australia Department of State Development – Media Release ASTN is excited to collaborate on a new pilot program that aims to unlock overseas markets for the burgeoning sports technologies sector in South Australia – including the United States’ $500 billion sports industry. South Australia is home to an emerging ...

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