ASTN and etrainu open the doors to new on-demand online sportstech innovation program

Date: 29-Feb-2024
Australian Sports Technologies Network (ASTN), the leading industry body for sports technology and innovation, has teamed up with etrainu, the leaders in community education solutions, to announce that enrolments are officially opened for the first program in its new ‘SportsTech Startup Series’.
ASTN and etrainu open the doors to new on-demand online sportstech innovation program

The on demand ASTN sportstech innovation eLearning modules are open to Australia’s emerging sportstech entrepreneurs – allowing them to tap into a rich ecosystem of world-class industry backed and endorsed content, from anywhere at any time.

The first course ‘Early-Stage Commercialisation’ offers sportstech innovation and commercialisation eLearning modules for anyone interested in early-stage ideation, concept and initial testing phase, or first MVP phase.

The course is adapted from ASTN’s early-stage programs - one of the first and only sportstech industry-specific commercialisation program in Australia and in the APAC region.

The early-stage innovation and commercialisation course offers four hours of exclusive learning content over three modules:

  • Module 1: Cluster of Innovation
  • Module 2: Research and Innovation
  • Module 3: Promoting, Leading and Financing

Participants will learn how to understand the cluster of innovation and validation required to help commercialise a startup; recognise why some business models fail and mitigate the risk of starting a business. As well as understand the support systems required to turn an idea into a viable commercial entity.

“We’re looking forward to kicking off the first of many courses in ASTN’s ‘Sportstech Startup Series’. Through the etrainu platform, more people will have the opportunity to start their sportstech innovation journey by tapping into world-class content, mentors, and industry connections. We encourage sports entrepreneurs from researchers and athletes to practitioners and corporates to enrol,” said Amy Crosland, Manager – Program Operations and Projects, ASTN.

“The sports community is growing exponentially at the moment. We’re excited for our partnership with ASTN and the courses offered through the Sportstech Startup Series to help create education pathways for founders and leaders within the sports community,” said Cameron O’Riordan, VP Sales, etrainu.

Participants will receive a certificate of completion upon finishing the course. For a limited time only, the first 10 enrolments will receive an introductory price of $99 for the ‘Early-Stage Commercialisation’ course. Use code: ASTNINTRO99.

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For more information, or to arrange an interview with ASTN, please contact Tara Ballard on 0436 330 267 or

For etrainu please contact Yianni Stergou on 0488 783 747 or


Australian Sports Technologies Network (ASTN) provides leadership in the commercialisation, development, and promotion of Australian-inspired Sports Technologies. Established in 2012, ASTN is today a world-leading pioneer with over 750 organisations in its national network across the landscape of Sports Digital, Sports Research, Stadium/Venues, Media, Entertainment, eSports, Human Performance, Fan Engagement, Sports Data, Artificial Intelligence in Sports, Sports Equipment, Sports Smart Apparel and Sports Universities. For more information, please visit


etrainu are leaders in community education solutions. Through a sophisticated learning management system and engaging online courses, etrainu is changing the way we learn. Founded in 2007, etrainu has grown to over 2 million learners benefitting from hundreds of industry tailored courses. etrainu have partnered with some of the largest sports organizations in the world, including US Youth Soccer (USYS), American Youth Soccer Organization (AYSO), PGA Tour, Gymnastics Australia, Hockey Australia and Surf Life Saving Australia.