#98: ‘Revenue driven’, Streamcake’s silver bullet in rough economic times, with Padraig O’Donovan

Padraig O’Donovan started Australia’s first ever digital TV streaming, with Network Ten’s ‘10 Play’. He completed a world first at the 2014 Sochi Winter Olympics, creating specific digital media revenue properties within the streaming platform. Padraig’s 30-year tech career has seen him at the vanguard of innovation, and in 2018 he started his own shop, Streamcake. Streamcake is based on revenue-driven, rather than cost driven, solutions across media and information management and execution. They work with the NRL, AFL, A-Leagues, the VRC and across health and retail.