#79: Fighting back against exercise misinformation: Elena Von Rosenberg & Andrew Schox from Pibbot

The proliferation of digital and social media has furnished the rapid rise of misinformation across all corners of life. Health, exercise and body image being no exception. Elena Von Rosenberg and Andrew Schox are fighting back against the wave of superficiality with a healthy dose of science. Elena is a musculoskeletal physiotherapist, who has worked in public and private health in Europe and Australia, with community, pro and Olympic athletes. Andrew Schox is one of Western Australia’s leading health industry figures- a podiatrist, software developer, and also a futurist Elena and Andrew have founded Pibbot- an online platform creating a scientific path to a healthy lifestyle. The app tailor-makes health and wellbeing ‘prescriptions’ to each individual participant, with one-on-one mentoring and support, and community inclusion.