#77: Empathetic branding, with singer-songwriter Dene Menzel from Branthem

Dene Menzel is a singer-songwriter who’s gone to Number 1 on the iTunes charts. She’s also an author who has topped Amazon best seller lists in the USA. And Dene is the founder of Branthem. Branthem work hand-in-hand with clients to create the right sound to engage their target audience through the power of music. Dene joins us to today to speak about her passion for sportstech, and how music branding can help Aussie start ups to cut through the clutter.