#74: Winning the biggest gig in sport: Craig Green, SprtsHQ & the FIFA World Cup

Aussie media executive Craig Green was the International Marketing Director & Advertising Boss during his 20-year career with Sony Entertainment. He then did the same thing at EA Games & EA Sport. Craig now has his own shop, SprtsHQ, creating an all-encompassing digital collectible business model, amplifying leagues, engaging fans, and integrating commercial partners. SprtsHQ won the world-wide race to become official licensee to the FIFA World Cup, and are now surging into both grass roots and elite level sport.