#62: Data that makes us smarter, with ECAL’s UK Boss Will Wright

Will Wright was at the vanguard of e-commerce 20 years ago, and he now leads ECAL’s European expansion. ECAL are the world’s leading calendar marketing solution, and service the English Premier League, Liverpool FC, FC Barcelona, the International Cricket Council, Formula One and many other of the world’s biggest brands. ECAL are an Australian business that have blitzed the international field, and today we’ll hear how they’ve done it, as we get a look under the hood, discuss the growing role of AI, and look at future growth.