#55: Cricket’s Sportstech Surge, with Luke Santamaria & Felicity George

Cricket is one of the world’s oldest sports, first played in the 1500s in England. The modern game is equal parts tradition and revolution- first seen with Kerry Packer’s World Series Cricket, and now T20. BBL team the Melbourne Renegades, in conjunction with ASTN, selected Spark-Up Studios to digitally revolutionise their fan connection. Today we hear from Spark-Up founder Luke Santamaria and Renegades Fan Engagement Boss, Felicity George on how gamification and personalisation can keep this 16th century sport relevant in the Web-4 era.