#46: Hearts & Minds: How Sportstech Can Win Gen Z

Gen Z (those born after 1996) are the first cohort of true digital natives, and are fast becoming one of the most influential age demographics. Forbes reports Gen Z purchasing power to be US$360 billion, and Brisbane 2032 Olympics Minister Sterling Hinchcliffe says he wants Gen Z advisors to help shape and organise the Games. Winning Gen Z is crucial to the future of any sport. Today we find out how it can be done, with Gen Z’r Justin Moskowitz- who is a US Game Developer and Sports Marketing College student at Syracuse University in New York.