#42: The data powering a fitter, healthier Australia, with ActiveXchange CEO James Ellender

James Ellender has worked in health and fitness since he was a 15 year-old kid growing up in Sydney. From personal trainer, to group fitness instructor, then to sales, before becoming a gym manager, and then a state manager. James saw a problem, and is now finding the solution, as CEO of ActiveXchange. ActiveXchange uses tech and data to bridge the knowledge gap, and help all health and fitness stakeholders make informed, efficient decisions that benefit the individual, the community, and the bottom line!