4# Peter Jackson with the Melbourne Football Club's Resurrection & The VRC's Nick Addison with the tech & innovation powering the Melbourne Cup
This is the inside story of the Melbourne Football Club’s resurrection, from the man who answered the AFL’s SOS call in the Demons’ darkest hour. Peter Jackson, a former mining and construction industry heavyweight, became the first ever CEO of an AFL club, when he took charge at Essendon in 1996. He oversaw magnificent off-field success, growing the club’s asset base from $2.6 million to $19 million.