#101: Sam Robertson the Sheriff to tame Sportstech’s Wild, Wild West

Sam Robertson is an OG sports scientist- his first big success was the Western Bulldogs’ 2016 Premiership-winning campaign. He’s gone on to work with Barcelona, the San Antonio Spurs, and now with the biggest client of all- FIFA. Robertson and colleague Jessica Zendler have founded the Institute of Sports Tech Standards. In an age of AI, compounding chaos, and unbridled tech growth, the Institute is here to set global benchmark standards for safety, integrity and performance. Sam tells us how far efficacy and ethics have fallen, and how he plans to right the ship.