SVG Australia 2026

The day’s sessions will provide a dive deep into the changing world of Australian sports rights and examine production innovations from major global sport events like the Olympics and World Cup.

Sessions will also discover ‘How Women’s Sports is Winning Fans’, explore the ‘Federation Perspectives on the TV fan experience’, and learn ‘How Data is Changing Everything’ from athlete performance to broadcast.

ASTN will be represented by Amy Crosland and Martin Schlegel

Panel Discussion: How Women's Sport is winning fans and driving business

Panel Discussion: How Data is changing everything

Turning data into value while keeping control

In modern sport, data sits at the centre of almost every fan experience, commercial opportunity and athlete performance. The panel discussion highlighted how data evolved from post-match reporting into a real-time strategic asset. Across professional sport, information is captured, processed and distributed to serve multiple audiences, from coaches and athletes to broadcasters, fans and prediction markets.

However, the collection of data is no longer the primary challenge. The greater question is how organisations transform raw information into meaningful insights. Rather than solely relying on descriptive analytics to explain what happened, predictive and prescriptive models forecast outcomes and look to recommend action. As a result, new business models including analytics-as-a-service are starting to emerge.

For broadcasters, the value of data lies in crafting the narrative around events and storytelling whether through commentary, visualisation or contextual insights. At the same time, athlete biometric and performance data sits at the intersection of commercialisation, privacy regulations, ethics and consent. Best practice requires consideration of quality assurance, accuracy, transparency, security and interoperability.