Sport Strategy Summit 2026

The Summit provides a forum for leaders and decision makers to explore how effective sport strategies can be developed and maximised through sponsorship, communications and brand partnerships. Attendees will gain insight into audience engagement across multiple platforms and the evolving role of sport in shaping brand relevance and commercial outcomes.

Attendees will also hear directly from brands, agencies, sporting organisations, government and athletes, offering diverse perspectives on the opportunities and challenges shaping the business of sport. The Sport Strategy Summit is designed to facilitate meaningful dialogue, exchange ideas and strengthen relationships that will influence the next phase of sports communications and engagement. It is a timely and considered gathering for professionals seeking to navigate change, drive innovation and deliver sustainable impact.

The inaugural Summit will be held in Brisbane, Australia’s fastest-growing capital city. With a $201 billion economy and its position as a leading gateway to the Asia-Pacific region, Brisbane provides a compelling and strategic setting for discussions focused on the future of sport, business and global opportunity.