Shanghai Sports Expo 2025

A Gateway to the World’s Fastest-Growing Sports Market

The Shanghai Sports Expo is your opportunity to enter one of the world’s most dynamic industries. In 2022, China’s sports sector reached USD 464 billion, and government support is propelling it toward USD 985 billion by 2030. This is more than economic growth, it’s the rise of sport as a social and lifestyle movement across China.

Held at the Shanghai World Expo Exhibition and Convention Centre, the event spans 40,000 square metres and attracts over 80,000 visitors and 200 exhibitors. From fitness technology and equipment to sports medicine, apparel and nutrition, the Expo connects brands to serious buyers, distributors and industry influencers from across China and the world.

Why Australia Has the Winning Edge

Australia’s global reputation for sporting excellence gives local companies a unique competitive advantage in China. Chinese consumers trust Australian products for their natural origins, quality standards and scientific innovation, especially in sports health, fitness and nutrition.

With 400 million Chinese people now participating in outdoor sports and health-conscious lifestyles booming among younger generations, the demand for trusted, high-quality products is soaring. This creates enormous potential for Australian businesses ready to meet the needs of an expanding middle class eager to invest in wellness and performance.

The IRI Mini Pavilion: A Strategic Launchpad

The International Rehabilitation Institute (IRI)—a joint Australia–China initiative—has partnered with Small Business Australia to host an exclusive Australian Mini Pavilion within the Expo. Only five showcase positions are available, providing a premium platform for select Australian and New Zealand companies to present their innovations directly to China’s most influential decision-makers.

Beyond exhibition space, the IRI offers a bilingual, bicultural bridge into the Chinese market—connecting participants to healthcare, regulatory, and partnership networks that can accelerate market entry. Small Business Australia’s experienced team will support businesses through preparation, promotion, and post-expo follow-up to turn leads into lasting opportunities.

Secure Your Place on the Global Stage

The Shanghai Sports Expo is your chance to engage with China’s sports revolution and position your brand for international success.

Learn more and register your interest today at smallbusinessaustralia.org/shanghai-sports-show — with only five exclusive spots available, this is your moment to stand out and make a lasting impact in the world’s fastest-growing sports market.