Southeast Asia Market Entry

Building on ASTN’s track record of delivering high-impact global missions, this program is ideal for export-ready companies seeking to deepen market understanding, build strategic connections, and unlock new commercial opportunities in Singapore and the broader Southeast Asian region.

This export activity is supported by the Australian Government as part of Austrade’s Accessing New Markets Initiative (ANMI).

Program Structure

Days 1–2: Market Entry Program (Facilitated by ASTN & Austrade)

Participants will undertake a series of curated activities designed to accelerate market understanding and establish key connections, including:

• Market briefings on Singapore and Southeast Asia landscape
• Presentations from Austrade’s regional team and in-market experts
• Insights from industry leaders, partners and local stakeholders

Days 3–4: GSIC APAC Summit 2026

Participants will attend the GSIC APAC Summit, a leading regional gathering of sport, technology and investment stakeholders.

The Summit brings together C-suite executives, sports organisations, startups, investors and innovators from across APAC and globally, and includes:

• Keynote presentations and panels from global leaders in sport and technology
• Interactive workshops and knowledge-sharing sessions
• Structured and informal networking opportunities with industry stakeholders
• Exposure to emerging trends, partnerships and investment opportunities

Who Should Apply

This program is ideally suited to export-ready Australian sportstech companies seeking to enter or expand into Southeast Asia via Singapore.

Companies should have a validated product or service offering and clear international growth ambitions that are backed and able to be adequately resourced.

Please complete the Expression of Interest form via the link below. EOIs close at 6:00pm on 30 April 2026.

Complete your EOI