Practical AI for Sport: Adoption, Application and Governance

This informative session will help participants understand what AI can genuinely do for sport, and how to adopt it on your own terms, focusing on what is responsible and realistic.

This workshop is part of a broader series, focused on building capability across the sports industry to engage with technology, innovation, and organisational change.

Who should attend

The workshop is open to Queensland sports organisations, including leaders and staff from national, state, association and community sport organisations across administration, commercial, marketing and operations. No technical background required.

What we’ll cover

• Understanding what AI actually is (and isn't), and learn how to identify genuine capabilities from marketing hype across the main AI types: image recognition, natural language processing, generative, agentic and physical AI.
• Practical, sport-specific uses of AI mapped to their own operations, from scheduling and admin to fan engagement and performance.
• Applying straightforward frameworks to identify problems worth solving and judge whether a technology fits before committing.
• Understanding the key risks (bias, hallucination/accuracy, privacy, consent) and apply the principles in the CSIRO ethics framework and the ASC Guide for Responsible AI in Sport.
• Asking the right governance questions and know what to interrogate before adopting any AI tool.
• Learning from examples that show AI working in practice

To register, please contact Hayley Priestnall at hayley.priestnall@astn.com.au.