ISPO Brandnew & Sports Tech Nation 2025

For a second year, Messe Munich and Colosseum Sports are teaming up again to hold ISPO and Sports Tech Nation in Munich (Germany). ISPO Brandnew is the largest startup competition for sports products in the business and Sportstech Nation complements this with its focus on digital solutions. If you are interested to present your startup company at the start-up village, please contact ASTN for further details.

Organiser: Messe Munich & Colosseum Sports

Date: 30 November – 3 December 2025
Address: Am Messesee 2, 81829 Munich (Germany)

ISPO teaming up with Sports Tech Nation

As in the previous year, Sports Tech Nation 2025 will be co-located with ISPO giving the best startups a chance to present themselves live on stage in Munich. All startups booking a stand at ISPO Brandnew are entitled to apply for the ISPO Brandnew Award.

The top 16 startups in the Award will be invited to pitch live on stage during ISPO Munich 2025, providing unparalleled visibility.

The overall winner will receive a 100% refund of their ISPO participation fee an exclusive media coverage. All four category winners will also gain media coverage on ISPO.com, boosting their brand exposure within the industry.

Check out the previous winners from 2024, 2023 and 2022.

Unmatched Visibility and Global Reach

Participating startups gain exposure to a diverse and influential audience, including more than 40,000 B2B visitors from over 100 countries. Founders will be able to showcase their startup to industry professionals, investors, business partners, and media representatives on a global stage. In addition, they will gain free access to the new ISPO’s Exclusive Investor Program including:

Direct access to investment opportunities
An extensive network of investors actively seeking innovation
Unique networking with professional athletes to amplify your brand’s credibility

For further details, please contact ASTN. To lodge your Expression of Interest, please complete the online form here.

ASTN Member Exhibitors

Anti Ordinary

Boob Protect

Nobody's Princess

Event Gallery

ISPO 2025 Main Entrance

ISPO BrandNew Exhibition

Suzie Betts (Boob Protect) at ISPO BrandNew

Maria Baker (Nobody’s Princess)

Rob Joesph and Alyca Walker (AntiOrdinary)

ISPO BrandNew Winner Boob Protect

Sports Tech Nation Welcome Reception

Old City Hall in Munich

Maria Baker and Suzie Betts

Martin Schlegel (ASTN) and Abishek Padwal (HiG Sports)

ASTN catching up with GSIC at Welcome Reception

Sports Tech Nation Founders Gathering

Sportstech Nation ‘Founders Gathering’ Panel Discussion

Sports Tech Nation ‘Founders Gathering’

Sports Tech Nation Summit Day

Sports Tech Nation organisers Oren Simanian and Fernanda Rojtenberg

Brain-based exercises using VR

Cameras rolling at ISPO and Sports Tech Nation

See you next year!

Sports Tech Nation

Where Innovation Meets Sports

From Founders Gathering, Innovation Summit to Networking and Match Making, Sports Tech Nation for the second time collocates with ISPO. For further details visit the Sports Tech Nation website or download the full agenda here.

Program Support

ASTN received grant funding from the Australian Government through Austrade’s Export Market Development Grant (EMDG) program. This export marketing and training activity is supported by grant funding from the Australian Government through Austrade’s Export Market Development Grant (EMDG) program.