How Golf Australia slashed admin by 75% and brought a new generation of volunteers to the game

Having previously run their national events, including The Australian PGA Championships, The Australian Open, Asia-Pacific Amateur Championships, and many more, in their silos, the team needed a solution that not only streamlined operations but enhanced the volunteer experience to support their national events program. By creating a single source of truth for all golf volunteer data, the governing bodies of golf found they could deliver more personalised content based on volunteers’ skills, previous experience, and location, enabling greater cross-sectional volunteering to support golf’s nationwide event schedule.

Hayley Gorman, Volunteer Engagement Coordinator at Golf Australia will be a keynote presenter, followed by a moderated Q&A panel with Golf Australia and Rosterfy.

Presenters

Hayley Gorman

Hayley Gorman is a sport management professional who specialises in volunteer engagement and workforce management at major sporting events. As Volunteer Engagement Coordinator at Golf Australia, she helps deliver the Australian Golf Volunteer Strategy, which supports more than 30,000 volunteers. Her work covers the Rosterfy volunteer management system, recognition programs, and volunteer programs for national championships, including the Capital.com Australian Open and Women’s Australian Open. She rebuilt a volunteer program from the ground up, finishing with a Net Promoter Score of +67.

In 2026, Hayley was Workforce & Volunteer Deputy Manager with Trivandi for the Glasgow 2026 Commonwealth Games. She was based at Tollcross International Swimming Centre and supported over 4000 workforce and volunteers across the four event venues. Before Golf Australia, she held workforce and volunteer management roles at UniSport Australia and Bicycle Network.

Hayley has a Bachelor of Business (Sport Management) from Deakin University and a Graduate Certificate in High Performance Sport from ACU. She also holds the Trivandi Academy Level 5 Mega Events accreditation. In 2026 she was runner-up for the Parks and Leisure Australia VIC/TAS David Aldous Emerging Leader of the Year Award. Outside work, she is a triathlete, a Rapha Melbourne Ride Leader, and previously a committee member at Bayside Triathlon Club.

Golf Australia

Golf Australia is the National Sporting Organisation for golf, representing more than 1,600 clubs and 400,000 golfers across the country. Its goal is to grow interest and participation in the game at every level, including grassroots and elite players, spectators, volunteers and industry bodies.

Golf Australia runs national tournaments and championships, including the Capital.com Australian Open and the Women’s Australian Open. It also manages the rules and handicapping. Away from the tournaments, it supports clubs to thrive through programs such as the Club Governance Program, powered by the AICD, and work to connect clubs with golf tourism. Through the Australian Golf Volunteer Strategy, it supports more than 30,000 volunteers across the sport.

Based in Cheltenham, Victoria, Golf Australia works with government, business and the community so that golf’s value is understood and supported. It celebrates the people, clubs and venues behind the game through its annual National Awards of Excellence.

Shannan Gove

Shannan Gove is the co-founder of Rosterfy, a platform for managing large volunteer and staff workforces. Major programs around the world use it, including the Super Bowl, Golf Australia, Spark Event Group (AO), Sydney Marathon and Hyrox. Since Rosterfy launched in 2018, Shannan has led its growth into a global SaaS business. It now operates in more than 35 countries and has delivered over 180 million workforce hours for governments, universities, nonprofits and global events.

Shannan works closely with organisations moving their volunteer programs onto Rosterfy, from OzHarvest to Ironman. He is driven by Rosterfy’s mission of connecting communities to the events and causes they care about.

In 2024, Shannan and his co-founders were named Melbourne Young Entrepreneurs of the Year (Technology) by Business News Australia. Rosterfy was also named to the AFR Most Innovative Companies list and was awarded by the World Summit Awards (WSA) in the Government & Citizen Engagement category earlier in the year, placing in the top ten for technology in Australia. Shannan studied at Deakin University.

Rosterfy

Rosterfy is a volunteer and workforce management platform that connects communities to the events and causes they care about. It handles the whole volunteer journey in one place: recruitment, onboarding, scheduling, communications, training, compliance, recognition and reporting. The platform is built on automation, AI-driven tools and enterprise-grade security.

Global events, charities, sporting organisations, governments, healthcare providers and schools and universities all use Rosterfy. Its clients include the Super Bowl, Golf Australia, Spark Event Group (AO), Sydney Marathon and Hyrox. After moving to Rosterfy, Golf Australia cut its volunteer admin time by 75% and doubled the amount of volunteer expression of interest in just two weeks.

Rosterfy was founded in Australia and is based in Melbourne. It has powered more than 180 million volunteer hours and was named to the AFR Most Innovative Companies list. Rosterfy was also named to the AFR Most Innovative Companies list and was awarded by the World Summit Awards (WSA) in the Government & Citizen Engagement category earlier in the year, placing in the top ten for technology in Australia. Rosterfy, More volunteers. Less admin. Greater impact.

This event is supported by the Victorian Government, Department of Jobs, Skills and Regions.

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