Home Ground Advantage
Organiser: Federation University, City of Casey and Melbourne City Football Club
Date: Friday 23rd OctoberTime: 5.00 pm – 7.30pm
Venue: Casey Fields
Address: 106 Berwick-Cranbourne Road, Cranbourne East VIC 3977

What if the secrets behind elite sporting success could help your business grow?
From attracting new customers and embracing emerging technologies to building strong talent pipelines and creating inclusive, purpose-driven workplaces, this event will reveal practical lessons that businesses can apply right now.
Discussing sports technology, artificial intelligence and customer engagement, workforce development and community impact, this event will uncover practical strategies that businesses of all sizes can apply to drive growth and build a competitive edge.
Hear from leading voices in sport, technology, research and social enterprise, including keynote speaker Dr Martin Schlegel from the Australian Sports Technologies Network (ASTN), alongside an expert panel featuring representatives from Melbourne City FC, Federation University and Wallara Social Enterprises.
Featured Speakers
- Dr Martin Schlegel - Chair, Australian Sports Technologies Network (ASTN)
- Pedj Radinovic - General Manager of Football Operations, Melbourne City Football Club
- Professor Rochelle Eime - Professor of Sports Science, Federation University
- Phil Hayes-Brown - CEO, Wallara Social Enterprises
Whether you're a business owner, allied health provider, sports or fitness operator, technology company or community member, you'll leave with valuable insights on:
- Harnessing technology and innovation to stay ahead
- Reaching new and emerging customer markets
- Building inclusive, purpose-driven organisations
- Developing future talent pipelines and workforce capability
- Creating partnerships that strengthen business and community outcomes
The evening will conclude with networking, drinks and finger food, providing opportunities to connect with industry leaders, researchers, students and community stakeholders.