Digital Transformation in Sport

Digital transformation in sport requires strong decision-making, clear problem definition, and the ability to implement change effectively.

Digital Transformation in Sport is a practical, in-person workshop designed to build these capabilities across sport organisations. Participants bring a real challenge and work through a structured process to leave with a clear outcome and next step.

This workshop is the first in a broader series focused on building capability across the sports industry to engage with technology, innovation, and organisational change.

Who It’s For

This workshop is relevant across all areas of sport, including:

• Executive leadership
• Operations and administration
• Participation and development
• Commercial and marketing

Designed for sport organisations from community through to semi-professional level.

What You’ll Walk Away With

• A clear method to define the real problem and avoid symptom-based decisions
• A structured way to define outcomes, priorities and constraints
• A practical decision-making framework you can apply across future initiatives
• A defined starting point for a current organisational challenge
• A reusable Digital Decision Toolkit for Sport

Why Attend

Sport organisations are increasingly required to make decisions about technology, systems, and new ways of operating, often without a clear structure to guide those decisions.

This workshop builds the capability to approach those decisions with clarity and confidence. It strengthens how organisations define problems, align internally, and plan for implementation. Participants leave with a more structured way to navigate change, reduce risk, and ensure time, effort and investment are directed toward the right outcomes.

Event Wrap-Up

ASTN was pleased to deliver the Digital Transformation in Sport Workshop in partnership with the Department of Sport, Racing, Olympic and Paralympic Games, bringing together 38 participants from 25 organisations across Queensland.

The workshop attracted representatives from AFL, Athletics, Basketball, Cricket, Hockey, Netball, Softball, Tenpin Bowling, Triathlon, Volleyball and Croquet, alongside government, education and peak sporting bodies. Through a highly interactive session, participants explored practical approaches to digital transformation, organisational change and technology adoption, while sharing experiences and challenges from across the sporting sector.

Thank you to everyone who attended and contributed to the discussions. The diversity of organisations and perspectives in the room created valuable conversations and reinforced the opportunity for Queensland sport to continue embracing innovation and digital capability.

Event Gallery