2026 SBJ Tech Week
Venue: The Times Center
Address: 242 W 41ST ST, New York NY 10036 (USA)
Sportstech Business Awards
Former NFL star and ESPN commentator Andrew Hawkins will host the Sports Business Tech Awards at the Hard Rock Hotel. Hawkins is also a sportstech entrepreneur, founding StatusPro, which has created the number one ranked sports game on Meta, NFL Pro Era. StatusPro uses AI to power first-hand VR experiences, where anyone can realise the dream of playing Quarterback.
State of Industry Conference
The conference proper then commences at the New York Times headquarters, held across Tuesday and Wednesday with AI set to be the dominant topic again. And that’s no surprise here in the world’s finance capital as the rise of AI is singularly driving the US economy. AI accounted for a staggering 67% of US economic growth in the first quarter of 2026. Furthermore, stock market gains coming from AI are up 80% in the past 12 months.
Now the question on everyone’s lips is how can sport best harness this seemingly boundless technology. The NFL, NBA, MLB, NHL, NASCAR, along with ESPN, ABC, Microsoft, Honeywell, AT&T and AEG are among the heavy hitters who’ll feature at this year’s Sports Business Journal Tech Week.
For further details, visit https://www.sbjtechweek.com/2026/ or follow ASTN podcast host Lachy Wills on astn.com.au reporting directly from SBJ Tech Week in New York.
SBJ Tech Awards
OneCourt has been crowned Sports Tech of the Year at Sports Business Journal’s annual Tech Awards in New York City. The Seattle-based company founded in 2022 creates live sports experiences for visually impaired people and won out from a crowded field of nominees, including Major League Baseball, SoFi Stadium and Plantiga.
The NBA activated the OneCourt tech last season, with the Brooklyn Nets and LA Clippers among the teams giving visually impaired people greater access to sport than ever before- and free of charge. OneCourt has created handheld devices that use haptic technology to give spatial vibration and generative audio, allowing a visually impaired person to feel the action happening in front of them out there on court.
Sportstech now the “fastest” driver of sports business: Dan Kauffman
Sports Business Journal Managing Director Dan Kauffman has told ASTN that tech is now setting the pace in sports business growth.
SBJ Tech Week State of Industry
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The company behind the NBA’s visually impaired fan experience crowned world’s best Sports Tech
OneCourt co-founder Antyush Bollini says he’s driven by sharing the joy of sport with all people, with a human science tech revolution.
Sports Tech must make dollars to make sense
In an interview with ASTN ‘Sports Cutting Edge’, NextLeague co-founder David Nugent is urgently calling on governments and the private sector put controls on AI’s runaway train.
“Know your worth”: Darolyn Pierce’s advice to women working sports
Brooklyn Sport & Entertainment (BSE) Data Boss, Darolyn Pierce has been named Sport Business Journal’s Rising Woman of the Year in Sports Tech for data solutions across BSE’s two major basketball franchises, the Brooklyn Nets and New York Liberty. Listen to Darolyn sharing her insights with ASTN podcast host, Lachy Wills.
Personalised sports broadcasts could be only three years away: Sportradar Americas Boss
Speaking with ASTN podcast host, Lachy Wills, Sportradar Americas Boss, Brian Josephs predicts that current AI trends could have us watching our own custom-made sports broadcasts within three years.
‘It’s never too late to start again’: the Carol Azevedo story
Carol Azevedo worked for 34 years as a Managing Director at IT giant Accenture. The former volleyball student athlete always wanted to work in sport. She bit the bullet, went back to school- the University of California- and has now started Crossline Sport & Technology. This is her story.