Sports Innovation

The Australian Sports Technologies Network (ASTN) has established, operates and manages the first Australian Sports Innovation Centre of Excellence (ASICE).

ASICE

Sportstech Ecosystem

ASTN is an industry-led membership organisation helping to fast-track Australian companies at the intersection of sports, technology and business.

Who We Are

Early-Stage Mentoring

ASTN in partnership with the Global Sports Innovation Center (GSIC) powered by Microsoft delivers 'The Business of Sport' Pre-Accelerator Program.

Mentoring

ASTN

The Australian Sports Technologies Network (ASTN) is a not-for-profit, industry-led membership organisation providing leadership in the commercialisation, development and promotion of Australian-inspired sports technologies.

Established in 2012, ASTN supports the growth of Australia's $4.69 billion sportstech sector that employs almost 15,000 people nationally.

With more than 200+ members, ASTN is an innovation ecosystem of organisations with a vested interest in sports technology development. This includes leading sports technologies businesses, national sporting organisations, research institutions, sports distributors & retailers, government agencies, service providers and investors.

Who We Are

Sportstech & Member News

Why Investors are betting big on sports investment funds

In recent years, sports have become more than just entertainment—they've evolved into a powerful asset class attracting billions of dollars in global investment. Sports investment funds represent a growing niche within the alternative investment space. These funds pool capital to invest in sports teams, leagues, media rights, sponsorship deals, and related ...

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Podcasts

#98: ‘Revenue driven’, Streamcake’s silver bullet in rough economic times, with Padraig O’Donovan

Padraig O’Donovan started Australia’s first ever digital TV streaming, with Network Ten’s ‘10 Play’. He completed a world first at the 2014 Sochi Winter Olympics, creating specific digital media revenue properties within the streaming platform. Padraig’s 30-year tech career has seen him at the vanguard of innovation, and in 2018 ...

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Industry Events

THE PLAY AHEAD: Emerging trends as Australia’s sportstech sector stakes its claim on the global stage

Please join us for ASTN’s annual member and stakeholder event, where we will unveil the Fourth Edition of ASTN’s Sports Innovation Report with insights from special guests and industry leaders. This is a great opportunity for the industry to come together to hear the latest sportstech census and discuss industry ...

Event Details

Case Studies

Nola: Empowering stadiums, theme parks and retailers to optimise operations, elevate customer experiences, and enhance crowd safety

Victoria Zorin, CEO & co-founder of Nola, was recognised in the Forbes 30 Under 30 list for B2B enterprise technology in 2023. Founded in 2020 and launched in late 2022, Nola was born from Zorin’s first-hand frustration with long queues at musical festivals, and her drive to improve those experiences. ...

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Industry Insights

ASTN Excursion 2025 to the USA

ASTN Sportstech Excursion to Los Angeles, Las Vegas, New York and Boston ASTN’s excursion to the USA in 2025 coincided with the National Rugby League (NRL) kicking off its Premiership Season in Las Vegas. Accompanied by a few Australian sportstech businesses and venture capital partner, Gandel Invest, the group attended ...

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Press Releases

Australia’s Sportstech Sector Builds Global Traction Through Increased Innovation and M&A

ASTN’s fourth annual Sports Innovation Report reveals a thriving sector now worth A$5.65 billion. The Australian Sports Technologies Network (ASTN) has released its 2025 ASTN Sports Innovation Report, revealing that Australia’s sportstech sector is strengthening its position on the global stage as it moves into a new era of sustainable ...

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