Sports Innovation

The Australian Sports Technologies Network (ASTN) has established, operates and manages the first Australian Sports Innovation Centre of Excellence (ASICE).

ASICE

Sportstech Ecosystem

ASTN is an industry-led membership organisation helping to fast-track Australian companies at the intersection of sports, technology and business.

Who We Are

Early-Stage Mentoring

ASTN in partnership with the Global Sports Innovation Center (GSIC) powered by Microsoft delivers 'The Business of Sport' Pre-Accelerator Program.

Mentoring

ASTN

The Australian Sports Technologies Network (ASTN) is a not-for-profit, industry-led membership organisation providing leadership in the commercialisation, development and promotion of Australian-inspired sports technologies.

Established in 2012, ASTN supports the growth of Australia's $4.69 billion sportstech sector that employs almost 15,000 people nationally.

With more than 200+ members, ASTN is an innovation ecosystem of organisations with a vested interest in sports technology development. This includes leading sports technologies businesses, national sporting organisations, research institutions, sports distributors & retailers, government agencies, service providers and investors.

Who We Are

Sportstech & Member News

Fitness tech company Coach Welly partners with International Fitness Academy

Australian fitness tech company Coach Welly has announced a partnership with fitness education leader International Fitness Academy (IFA). This collaboration integrates Coach Welly’s innovative Welly Rewards system into IFA’s programs, providing students with hands-on access to the latest in health and fitness education, technology and rewards.

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Podcasts

#92: 'Privacy protection essential in AI’s wild west': Nola’s Victoria Zorin

Forbes magazine crowned Victoria Zorin as one of Asia’s top 30 business people under 30 in 2023. Victoria created Nola, a crowd analytics platform to amplify and ease the experiences of attendees at sporting events, music festivals, shopping centres and other large spaces. With A.I, Nola is able to capture ...

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Industry Events

ISPO Brandnew & Sports Tech Nation 2024

ISPO Brandnew is the largest startup competition in the sports business. If you are interested to present your startup company at ISPO Munich´s start-up village, please contact ASTN for further details

Event Details

Case Studies

Gerford AI: The Aussie AI startup revolutionising sports performance data

In the competitive world of sports, where every millisecond counts, Gerford AI stands at the forefront of innovation with its AI software to extract player and match data to deliver game-changing insights. From playing a key role in the USA Swim Team's success at the Paris 2024 Olympics to powering ...

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Industry Insights

Funding shortfalls: A significant barrier to advancing female-led sportstech startups

ASTN’s recent Sport’s Innovation Report 2024 revealed that approx. 10 per cent of sportstech companies ceased operations in the past four years (2022-2024)1. Funding challenges are a significant factor behind these closures, particularly impacting women founders.

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Press Releases

ASTN kicks off 2025 NRL Magic Round Tech Sprint

Queensland-based startups have the opportunity to pitch to the NRL, one of Australia’s premier sports organisations, in an open innovation program facilitated by ASTN.

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